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SEMA Live delivers the best breaking news, vehicle reveals, trending products and all the on-site action straight from the SEMA Show campus.
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The 2025 SEMA Show is taking Advanced Driver Assistance Systems (ADAS) education to the next level--the Upper South Hall.
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Cobb Tuning and The AAM Group were presented with the prestigious honors at the 2025 SEMA Show Grand Opening Breakfast.
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Take advantage of this member-exclusive space to connect, recharge your device, unwind with a cup of coffee or grab some lunch.
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The awards showcase breakthrough products and technology setting the standard for innovation in the aftermarket industry.
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By SEMA Show Editors The SEMA Show, which continues today in Las Vegas, always brings plenty of excitement for attendees, including numerous opportunities to meet your favorite automotive celebrities and industry stars amid the vast array of iconic vehicles on the Show floor. This year, the Show has...
Press Release Article
SEMA ANNOUNCES BATTLE OF THE BUILDERS TOP 40 LAS VEGAS (Nov. 5, 2025) -- The Specialty Equipment Market Association (SEMA) announced the Top 40 builders in the 2025 SEMA Battle of the Builders Presented by Mothers Polish competition. Battle of the Builders is the aftermarket industry's ultimate...
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From tech breakthroughs to trendsetting builds, the 2025 SEMA Show is in motion.
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Broadcasting 31 hours of live programming on YouTube and Meta, SEMA Live will deliver breaking news, vehicle reveals, trending products and all the on-site action straight from Vegas.
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The day kicks into high gear with the sold-out Kickoff Breakfast, plus can't-miss education sessions and activations.