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ARMO is committed to preserving and promoting the automotive restoration industry through its projects, education programs, and by monitoring legislative and/or regulatory issues that may affect our members, thus ensuring the longevity and prosperity of the automotive restoration industry.
What Is ARMO?
ARMO, the Automotive Restoration Market Organization, is a council of the Specialty Equipment Market Association (SEMA). Dedicated to addressing the many challenges facing this segment of the aftermarket, ARMO directs its efforts toward preserving and promoting the automotive restoration industry.
Who Makes Up ARMO?
All entities serving the auto restoration hobby, be they manufacturers, distributors, retailers, restorers or car clubs, should be ARMO members. In fact, it is critical that as many companies as possible become involved. Once in ARMO, members work through subcommittees to focus on the legislative, educational and communications needs of its members.
What Are ARMO's Goals?
ARMO's primary goals are to ensure the longevity and prosperity of the automotive restoration industry and to represent a unified voice on behalf of its members. Within this context, the ARMO council will actively support and work with SEMA's legislative staff to address those legislative and/or regulatory issues which may impact the restoration industry; design effective educational and communications programs to keep our members informed of important issues; strive to advance and promote awareness of the restoration hobby; and work toward creating new business opportunities through our ongoing dialogues with original equipment manufacturers.
Why Get Involved?
ARMO's strength and success depends on industry support. Through cooperative action, ARMO-member companies can ensure the viability of the automotive restoration industry.
How Do You Get Involved?
ARMO invites all members of the restoration industry to unite in meeting its critical goals. To become active in ARMO, your company must first be a SEMA member. Join SEMA now. If you are already a SEMA Member, contact Marcy Yanus to get started.
How Much Does It Cost To Join?
ARMO annual dues are $50 for car clubs, $100 for all other SEMA members.
Council & Network Member Spotlight Library
Open to all council and network members, the spotlight program provides the opportunity for individuals in the industry to share their career successes and stories or nominate a colleague / company to share how they are contributing to the specialty-equipment market. If you are, or know a person who deserves to be recognized, you are invited and encouraged to submit an application by selecting the link within each group's section.
2021 ARMO Builder Series
Ringbrothers, Jim and Mike Ring; Kyle Tucker, Founder of Detroit Speed; and 2021 SEMA Battle of the Builders Young Guns winners Thomas Dickerson, Dayton Jacobsen and Cole Marten are the latest builders to share their inspirational stories in newly released video.
As part of the ARMO Builder Series, the videos share what many may not know about today’s veteran and aspiring young builders, and sheds light on diversification in the automotive aftermarket.
ARMO members can access the full ARMO Builder Series playlist and videos below. Additional interviews include behind-the-scenes footage with top automotive restorers, including Bob Smith, “The Farrari King”; Steve Cook, Steve Cook Creations; and Dan Short, FantomWorks.
ARMO Hot Products Showcase
The ARMO Hot Products Showcase provides ARMO member companies free product exposure in front of 100,000+ restoration and classic car enthusiasts each year at the Spring Carlisle Swap Meet and Classic Car auction. An ARMO company need only deliver product to the Spring Carlisle event, either shipped or hand delivered, and ARMO does the rest. Product is unpacked, set up for display with descriptive signage inside the Hot Products Showcase tent. When the event concludes, ARMO repacks the product and prepares it for return shipping via information supplied during registration. Placing a product in front of that many consumers in person couldn’t be any easier. “New” products ready for sale by the start of the Showcase are eligible for New Product Awards, but companies may display any products that they wish to put in front of the crowds at Spring Carlisle.
The 2022 Showcase has concluded. Contact Marcy Yanus at firstname.lastname@example.org for more information about 2023.
ARMO Select Committee
Ben Tucker, Chair
Camaro & Firebird Central
Randall Bates, Chair-Elect
Auto Custom Carpets
Joanna Agosta Shere
Steele Rubber Products
The Right Stuff Detailing
Handshake Performance Marketing
Moss Motors, Ltd.
National Parts Depot
The Stop Shop
ARMO Member Logo Download
Guidelines for Proper Usage of the SEMA Logo(s)
- SEMA encourages ARMO members to post the ARMO Member logo on their company website and use it on company-related materials such as letterhead, catalogs, business cards and advertisements.
- An ARMO member may not use the ARMO Logo to market a particular product, or affix the logo to a product or to product packaging.
- The ARMO Member logo may never be used by an ARMO member as a "stand-alone"; the logo must clearly say "Member" exactly as it is placed shown to the left.
- The ARMO Member logo may not, under any circumstances, be distorted in its display; the logo must be vertically positioned as originally intended (not tweaked, turned upside down, etc.).
- The ARMO Member logo may not be printed in any other color(s) than the original red, black and white scheme. If red is unattainable, then all black is permissible.
If you require a hi-res version of the logo, please email email@example.com.