Why SBN? The SEMA Businesswomen’s Network is a dynamic group of professionals representing the women of SEMA. The SBN oversees the continued development and management of the SEMA Mentoring Program, the Annual SEMA Speed Networking Breakfast, opportunities for SBN Member Networking, SBN Communications, SBN Projects, development of articles and member features, contributes regularly to SEMA Member News, and much more!

SBN Chairwoman - Cathy Clark
SBN Chair
Cathy Clark
Nicole Bradle
SEMA Staff Liaison
Nicole Bradle
Council Director

SBN All-Female Vehicle Build

If you haven't already heard about the SBN All-Female Bronco build, well now you have. This year marks the 10-year anniversary of the first All-Female build that took place in 2012. Ten years ago, I said yes to something that changed my life.

There are times in our life that we look back at the events that were most impactful and times that we felt like we had the most impact on others. When I look back in my life, the All-Female Mustang build was both of those moments for me. This is why I am so passionate about this year's anniversary build.

I met some of the most amazing women in the industry; they became my friends, my mentors and my family. It is where I grew the most as a person and woman in the industry. This was the moment that I confirmed that I was doing something I loved and passionate about. I am beyond excited to know that we can bring this to the next generation of women in the aftermarket automotive industry.

This year, Ford Motor Co. supported the build again and supplied SBN with a 2022 Ford Bronco Wildtrak.

The build will take place July-October at both SEMA Garage locations, Diamond Bar, CA and Detroit, MI with a final reveal at the 2022 SEMA Show.

- Sara Morosan, BAJA Forged | President


SBN Women's Leadership Forum

Women in the automotive industry face unique challenges. The SEMA Businesswomen's Network (SBN) offered a comprehensive leadership training this past March designed specifically to help women in the automotive aftermarket industry advance in their careers.

By bringing women together for focused leadership training, the event educated, inspired and supported women to thrive in the workplace.

The three-day program included presentations and workshops from top trainers and experts, including Dale Carnegie. Participants were able to choose from either a personal development track on dealing with difficult people and creating a drama-free workplace or a leadership track for building strong teams that deliver proven results.

Experts shared insights on how emotional intelligence plays a role in the office, and what women can do to amplify their careers through their physical and emotional presence. This in-person 3-day meeting focused on providing women in our industry the opportunity to create and build skill sets through education, mentorship and small group discussions.

Find out how we can help you reach your goals.

Mission Statement

The SEMA Businesswomen’s Network’s mission is to provide networking, education, and recognition opportunities for professional women in the Specialty Equipment Industry which will enhance their careers and positively impact the growth of the entire automotive aftermarket.


About SBN

The SEMA Businesswomen’s Network is a dynamic group of professionals representing the women of SEMA. The SBN oversees the continued development and management of Gear-up Girl, SBN SEMA Show Reception, opportunities for SBN Member Networking, SBN Communications, SBN Projects, development of articles and member features, contributes regularly to SEMA Member News, and much more! The SBN, now over 550+ members strong, is the fastest growing group within the SEMA membership. Welcome!

For more information, contact Director of Networks Nicole Bradle.


Council & Network Member Spotlight Library

Open to all council and network members, the spotlight program provides the opportunity for individuals in the industry to share their career successes and stories or nominate a colleague / company to share how they are contributing to the specialty-equipment market. If you are, or know a person who deserves to be recognized, you are invited and encouraged to submit an application by selecting the link within each group's section.


Council & Network Member Spotlight Library

She Is - December 2022

#SheIsSEMA Spotlights - December 2022

Find out more about #SheisSEMA Member Spotlight recipient Maggie Valdez. Check out her Q&A's with SEMA.

She Is - August 2022

#SheIsSEMA Spotlights - August 2022

Find out more about #SheisSEMA Member Spotlight recipient Daina Dalesandro. Check out her Q&A's with SEMA.


As part of the SEMA Virtual Education program, the SBN is hosting virtual education sessions dedicated to helping SBN members enhance their business and professional development.

Participants will receive a comprehensive overview on topics ranging from team management to mastering the job search process. Attendees will also have the opportunity to hear from and network with leading women in the industry while and learning essential tips and strategies for succeeding in the workplace.

To register for upcoming education events and to view past SBN education sessions now available on-demand, navigate to SEMA's virtual education page using the button below.

virtual job search

SBN Select Committee

Cathy Clark, Chair
Bob Cook Sales

Sara Morosan, Chair-elect
LGE-CTS Motorsports

Charlene Bower
Bower Motorsports Media

Beth Brennan
Kahn Media

Allison Chisenhall Harding
Vintage Air

Tiffanie Hartenstein
Oracle Lighting

Cora Jokinen
Torq-Masters Industries

Aliceje Keyburn
Yamaha Motor Corporation

Love Lontoc
KW Automotive North America

Rebeca Olavarrieta

Natalie Simon
Ford Motor Company

Rachel Speir
RS Marqueting
SBN Member Logo Thumbnail

SBN Member Logo Download

Guidelines for Proper Usage of the SEMA Logo(s)

  • SEMA encourages SBN members to post the SBN Member logo on any personal professional websites and use it on individualized professional-related materials such as letterhead, catalogs, business cards and advertisements.
  • A SBN member may not use the SBN Logo to market a particular product, or affix the logo to a product or to product packaging.
  • The SBN Member logo may never be used by a SBN member as a "stand-alone"; the logo must clearly say "Member" exactly as it is placed shown to the left.
  • The SBN Member logo may not, under any circumstances, be distorted in its display; the logo must be vertically positioned as originally intended (not tweaked, turned upside down, etc.).
  • The SBN Member logo may not be printed in any other color(s) than the original red, black and white scheme. If red is unattainable, then all black is permissible.

If you require a hi-res version of the logo, please email member@sema.org.