Why TORA? Members of the Truck and Off-Road Alliance (TORA) represent the collective interest of all its members through a single, powerful voice that can play a significant role in shaping the industry. They are joined together to form a potent coalition whose mission is to determine and shape the future of the off-road and truck accessory industry. TORA is a council whose member companies manufacture, distribute, sell and/or install accessories for off-road vehicles, light-duty pickup trucks, ATVs, or provide services to the off-road and truck accessory industry.
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TORA FEATURE VEHICLE
Truck and off-road builders have an exclusive opportunity to showcase their vehicles in a premier spot at the SEMA Show in Las Vegas, Nevada.
Open exclusively to SEMA Truck & Off-Road Alliance (TORA) members, the TORA Feature Vehicle Program will highlight up to ten (10) unique builds. Applications are being accepted in the categories of SUV, Side-by-Side, Lifted Truck, Lowered Truck, Overland, Off-Road, EV, CUV/Crossover.
Feature vehicle space at the SEMA Show is typically reserved for exhibitors. However, the TORA Feature Vehicle Program gives all TORA member exhibiting manufacturers, and non-exhibiting builders, and retailers a rare opportunity to obtain added exposure, as well as showcase the builders and manufacturers whose parts are installed on their vehicle.
Applications have closed for 2023. For more information about participating in 2024, contact TORA Council Director Denise Waddingham at email@example.com.
If you plan to be at the Show, be sure to visit the TORA Feature Vehicle Trail located on the walkway outside between LVCC West Hall and North Hall. You will be able to view each build and vote for your favorite to win the TORA Feature Vehicle Best in Show Award.
Who is TORA?
The Truck and Off-Road Alliance (TORA) represents the collective interest of all its members through a single, powerful voice to help guide and shape the future of the off-road and truck accessory industry. Members companies consist of a variety of groups who distribute, sell and/or install accessories for off-road vehicles, light-duty pickup trucks, ATVs, or provide services to the off-road and truck accessory industry.
At the SEMA Show, the TORA Reception is the perfect event for truck and off-road professionals to make new business connections, mingle in a relaxed atmosphere and learn about the latest resources and programs that TORA has to offer to its member companies.
They also offer a Happy Hour while at the SEMA Show! Grow and expand your network and connect through open conversation while winding down from a busy day on the floor.
Year-Round Volunteer Opportunities Available for Council or Networks
SEMA members are invited and encouraged to increase their involvement and participation in the industry by volunteering for a leadership role. Volunteers are vital to shaping the industry and addressing issues or concerns. When you raise your hand to volunteer, you'll receive leadership development training and work with SEMA staff to build community within your market segment or group. Our volunteers create awareness with legislative leaders, identify challenges and develop solutions to strengthen the industry. Most of all, you will be contributing to and be a part of something bigger. Learn more today!
To serve, engage, and unite the truck and off-road community through networking, education, and outreach initiatives to provide value and help our members succeed.
Throughout the decade and beyond, quality and service will be the hallmarks of successful businesses.
TORA is a council of the Specialty Equipment Market Association (SEMA). If your company manufactures, distributes, sells and/or installs accessories for light-duty pickup trucks, vans and SUVs, or provides services to the light-truck accessory industry, TORA welcomes your participation and encourages you to join today. The benefits are priceless.
Powerful reasons to join TORA today:
Representation of the collective interests of all members through a single, powerful voice that can play a significant role in shaping the industry.
A forum for addressing the issues facing the light-truck accessory industry.
Unlimited networking opportunities through council meetings, functions and special events.
Dealer education in the form of workshops and seminars held throughout
Industry recognition at annual awards ceremonies.
...And much more!
How Do You Get Involved?
TORA invites all companies serving the light-truck accessory market to join in meeting these critical goals. To become active in TORA, your company must first be a SEMA member. Join SEMA now. TORA participation also includes an annual dues supplement, the proceeds of which are used to fund council-specific programs and activities ($50 for truck/car clubs, $100 for all other SEMA members). For more information, contact Denise Waddingham.
Council & Network Member Spotlight Library
Open to all council and network members, the spotlight program provides the opportunity for individuals in the industry to share their career successes and stories or nominate a colleague / company to share how they are contributing to the specialty-equipment market. If you are, or know a person who deserves to be recognized, you are invited and encouraged to submit an application by selecting the link within each group's section.
TORA Select Committee
Matt Reasoner, Chair
Dawson D. Druesedow, Chair-Elect
4 Wheel Performance
Troy Wirtz, IPC
Dee Zee Inc.
FASS Diesel Fuel Systems
Vance & Hines
LeachCO LLC/The Auto Builder
Keystone Automotive Opperations
Dixie 4 Wheel Drive
Go Rhino/Big Country
TORA Member Logo Download
Guidelines for Proper Usage of the SEMA Logo(s)
- SEMA encourages TORA members to post the TORA Member logo on their company website and use it on company-related materials such as letterhead, catalogs, business cards and advertisements.
- A TORA member may not use the TORA Logo to market a particular product, or affix the logo to a product or to product packaging.
- The TORA Member logo may never be used by a TORA member as a "stand-alone"; the logo must clearly say "Member" exactly as it is placed shown to the left.
- The TORA Member logo may not, under any circumstances, be distorted in its display; the logo must be vertically positioned as originally intended (not tweaked, turned upside down, etc.).
- The TORA Member logo may not be printed in any other color(s) than the original red, black and white scheme. If red is unattainable, then all black is permissible.
If you require a hi-res version of the logo, please email firstname.lastname@example.org.