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eNews Article

The Aftermarket's Next Growth Opportunities Take Shape at the 2026 SEMA Show: Thursday Recap

New technologies, evolving vehicle needs and emerging markets are creating abundant opportunities, many of which are taking center stage at the 2026 SEMA Show.

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The Final Four: 2026 SEMA Battle of the Builders Top 4 Revealed

Only four builders remain. Find out who will be crowned the winner of the industry's ultimate vehicle competition later today.

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2027 SEMA Show Exhibitor Applications Open; Priority Booth Space Deadline February 1

Current and prospective SEMA Show exhibitors can apply now to secure preferred booth space, access exhibitor benefits and save before booth prices increase on February 2, 2027.

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Aftermarket's Top Leaders and Innovators Recognized at 2026 SEMA Industry Honors

SEMA presented its Person of the Year, Content Creator of the Year and other prestigious awards during the 2026 SEMA Industry Honors event.

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Crush Customs Makes PRO Cup Challenge History at 2026 SEMA Show

The winning vehicle, a '26 Kia K5, was selected for its marketability, creativity, ease of replication and profit potential.

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Eddie Pettus Wins 2026 SEMA Battle of the Builders With '70 Chevrolet Chevelle

Pettus claimed the overall title after winning the Hot Rod/Hot Rod Truck category.

Press Release Article

SEMA NAMES 2026 SEMA PERSON OF THE YEAR AND CONTENT CREATOR OF THE YEAR

November 2026

SEMA NAMES 2026 SEMA PERSON OF THE YEAR AND CONTENT CREATOR OF THE YEAR -- Honorees recognized for leadership, industry service and impact on the automotive aftermarket -- LAS VEGAS (Nov. 6, 2026) – The Specialty Equipment Market Association (SEMA) announced the winners of its Person of the Year and...

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SEMA Cruise Highlights Final Day of SEMA Live presented by AutoZone

Friday's broadcast wraps up four days of livestreamed coverage with new-product highlights, vehicle features, industry interviews and coverage of the SEMA Cruise.

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Action Outside: 2026 SEMA Show Motorsports Activations in Photos

From tire-smoking burnouts and high-speed drifting to off-road demonstrations and driver experiences, the 2026 SEMA Show brought the automotive aftermarket's performance culture to life.

Press Release Article

SEMA BATTLE OF THE BUILDERS BIKE BUILDER SHOOTOUT CROWNS INAUGURAL CHAMPION

November 2026

SEMA BATTLE OF THE BUILDERS BIKE BUILDER SHOOTOUT CROWNS INAUGURAL CHAMPION -- Steven Iacona and his custom Harley-Davidson Knucklehead earn top honors in first-ever motorcycle builder competition at the SEMA Show -- LAS VEGAS (Nov. 6, 2026) – The inaugural SEMA Battle of the Builders: Bike Builder...