Since you can’t come to the show, we’re going to bring the show to you. That was the theme for the inaugural Performance Racing Industry (PRI) Road Tour held October–December 2020 when the organization summoned members of its creative department to travel to 100 race-parts manufacturers across the...

Traditionally, wheels and tires are among the first upgrades that vehicle owners make to their cars or trucks. In fact, SEMA Market Research has identified them as “gateway drugs” to further vehicle modification, making them key products driving consumer engagement with the aftermarket.

Global Tire Expo—Powered by TIA—was created in 1997 as a result of a merger of the International Tire Expo and the SEMA Show. Since then, it has grown into one of the world’s largest tire expositions under the direction of the Tire Industry Association (TIA). At the 2021 SEMA Show, the Expo hosted...

The return of the SEMA Show to Las Vegas this past November was historic in so many ways. One of the week’s high points was the renewed gathering of 2,500 industry professionals at the in-person SEMA Industry Awards Banquet on Thursday evening, November 4. The event featured award presentations for...

In the world of international auto expositions, the L.A. Auto Show was considered for many years as something of a red-headed stepchild—neglected, maligned and often ignored. That was due in part to the Show’s timing. For years, it was held during the week between Christmas and New Year’s Day, a...

The automotive industry’s trend toward vehicle electrification continues to make headlines, with OEMs announcing bold new initiatives at a quickening pace. Of the top 20 global automakers, which together represented around 90% of new-car registrations worldwide in 2020, 18 are already at work...

The 1968 running of the Southern California Timing Association’s (SCTA) Speed Week at Bonneville marked the 20th time hot rodders had gathered at the Salt Flats to see just how fast their roadsters, lakesters, streamliners and other wheeled creations could go. Hot Rod dispatched Photo Editor Eric...

It may seem like yesterday to some of us, but next month will mark the 10th anniversary of the transaction that brought the Performance Racing Industry (PRI) trade show and publications to the SEMA organization. Since then, PRI has expanded its mission to become the leading advocacy organization to...