Why HRIA? HRIA's strength and success depend on industry support. Through cooperative action, HRIA-member companies can ensure the prosperity and longevity of the hot rod industry. HRIA's primary objectives are to ensure the future prosperity of the hot rod industry and to advance and promote awareness of the hobby.

Tim McCarthy - HRIA Chair
HRIA Chair
Tim McCarthy
SEMA Council Director - Marcy Ann Yanus
SEMA Liason
Marcy Ann Yanus
Council Director
HRIA Education Days


Check out the following event the Hot Rod Industry Alliance will be hosting. Register Today!


HRIA Reception

  • Tuesday, October 31st
  • 5:15 p.m. – 7:30 p.m.
  • Westgate | Paradise Event Center

This event will bring together colleagues, leaders and enthusiasts to celebrate their passion for the hot rod customization hobby. An awards ceremony will take place to honor top individuals and companies.


HRIA Education Days

HRIA Education Days


August 3 – 4, 2023

NSRA Street Rod Nationals
Kentucky Exposition Center
Louisville, Kentucky

A popular component of the NSRA Nationals, Education Days provide event attendees with a chance to participate in high-powered education sessions featuring top manufacturers in the hot-rod and auto-restoration segments. Twelve manufacturers will give hour-long presentations on their product lines and share tips and tricks for hot rod projects. Attendees will learn valuable information as it relates to their businesses and connect directly with the manufacturers.

Checkout the education sessions available for 2023.



HRIA Virtual Events


HRIA’s virtual events delivers live information to help educate members with the latest details, best practices and knowledge of what is impacting the hot rod community.

To register for upcoming virtual events and to view past HRIA sessions now available on-demand, navigate to SEMA's virtual page using the button below.



Who is HRIA?

SEMA Hot Rod Industry Alliance (HRIA) member companies help ensure the prosperity and longevity of the hot rod industry. Being a member is crucial to solidifying the future prosperity of the hot rod industry, while advancing and promoting awareness of the hobby.

At the SEMA Show, the HRIA Reception is the ultimate event that brings together industry leaders, friends and enthusiasts to celebrate a common passion for the hot rod market. Attend this event to connect with influential individuals and companies from all professions in the hot rod space, and join in the recognition of the hot rod industry’s most notable industry heroes.

Council Leaders

Year-Round Volunteer Opportunities Available for Council or Networks




SEMA members are invited and encouraged to increase their involvement and participation in the industry by volunteering for a leadership role. Volunteers are vital to shaping the industry and addressing issues or concerns. When you raise your hand to volunteer, you'll receive leadership development training and work with SEMA staff to build community within your market segment or group. Our volunteers create awareness with legislative leaders, identify challenges and develop solutions to strengthen the industry. Most of all, you will be contributing to and be a part of something bigger. Learn more today!

Cruise along as we modify the image of today's hot rodder.

Mission Statement

To advise SEMA and our Membership of the challenges facing our market segment, perpetuating the advancement of the Hot Rod Industry.


About HRIA


What is HRIA?

HRIA, the Hot Rod Industry Alliance is a section of the Specialty Equipment Market Association (SEMA). HRIA is dedicated to addressing the challenges facing this segment of the automotive aftermarket and to preserving and promoting the hot rod industry.

Who Makes Up HRIA?

All entities serving the hot rod market, be they manufacturers, builders/fabricators, dealers, car clubs or enthusiast publications, should be HRIA members. In fact, it is critical that as many companies as possible become involved. Once in HRIA, members work through subcommittees to focus on the group's educational, legislative and communications needs, as well as on membership and promotional activities.

What Are HRIA's Goals?

HRIA's primary objectives are to ensure the future prosperity of the hot rod industry and to advance and promote awareness of the hobby. Within this context, HRIA focuses on industry-specific issues, developing effective strategies and programs that will assist members in improving their business practices and procedures. HRIA also works with HRIA's legislative staff to address those legislative and/or regulatory matters which may affect the hot rod industry, and provides a forum- through participation in Hot Rod Alley, a special SEMA Show section-through which member companies can take advantage of new business and marketing opportunities.

Why Get Involved?

HRIA's strength and success depend on industry support. Through cooperative action, HRIA-member companies can ensure the prosperity and longevity of the hot rod industry.

How Do You Get Involved?

HRIA invites all members of the hot rod industry to unite in meeting its critical goals. To become active in HRIA, your company must first be a SEMA member. Join SEMA now. If you are already a SEMA Member, contact Marcy Yanus to get started. 

How Much Does It Cost To Join?

HRIA annual dues are $50 for car clubs, $100 for all other SEMA members.


Council & Network Member Spotlight Library

Open to all council and network members, the spotlight program provides the opportunity for individuals in the industry to share their career successes and stories or nominate a colleague / company to share how they are contributing to the specialty-equipment market. If you are, or know a person who deserves to be recognized, you are invited and encouraged to submit an application by selecting the link within each group's section.


Council & Network Member Spotlight Library

HRIA Select Committee

Tim McCarthy, Chair
Hushmat & ZyCoat

Jeff Grantmeyer, Chair-Elect
Borgeson Universal

Danny Agosta, IPC
Steele Rubber Products

Mark Bowler
Bowler Transmissions

Lana Chrisman
Lions Automobilia Foundation & Museum

Amy Fitzgerald
Cool Hand Customs

Joel Kokoska
Johnson's Hot Rod Shop

Joe Kubiak
Wilwood Disc Brakes

Kelle Oeste
V8 Speed and Retro Shop

David Page
Edelbrock Group

Scott Parker
Power Automedia

Shelby Robison
Kustom Built Cars Educational Workshop/ACME CHOP SHOP

Karl Schulman
Garret's Rod Shop
HRIA Member Logo thumbnail

HRIA Member Logo Download

Guidelines for Proper Usage of the SEMA Logo(s) 

  • SEMA encourages HRIA members to post the HRIA Member logo on their company website and use it on company-related materials such as letterhead, catalogs, business cards and advertisements.
  • A HRIA member may not use the HRIA Logo to market a particular product, or affix the logo to a product or to product packaging.
  • The HRIA Member logo may never be used by a HRIA member as a "stand-alone"; the logo must clearly say "Member" exactly as it is placed shown to the left.
  • The HRIA Member logo may not, under any circumstances, be distorted in its display; the logo must be vertically positioned as originally intended (not tweaked, turned upside down, etc.).
  • The HRIA Member logo may not be printed in any other color(s) than the original red, black and white scheme. If red is unattainable, then all black is permissible.

If you require a hi-res version of the logo, please email member@sema.org.