Why HRIA? HRIA's strength and success depend on industry support. Through cooperative action, HRIA-member companies can ensure the prosperity and longevity of the hot rod industry. HRIA's primary objectives are to ensure the future prosperity of the hot rod industry and to advance and promote awareness of the hobby.

Danny Agosta
HRIA Chairman
Danny Agosta
Councils Director Jim Skelly - ARMO | HRIA | MPMC
SEMA Staff Liaison
Jim Skelly
Council Director

Cruise along as we modify the image of today's hot rodder.

Mission Statement

To advise SEMA and our Membership of the challenges facing our market segment, perpetuating the advancement of the Hot Rod Industry.

 

About HRIA

 

What is HRIA?

HRIA, the Hot Rod Industry Alliance is a section of the Specialty Equipment Market Association (SEMA). HRIA is dedicated to addressing the challenges facing this segment of the automotive aftermarket and to preserving and promoting the hot rod industry.

Who Makes Up HRIA?

All entities serving the hot rod market, be they manufacturers, builders/fabricators, dealers, car clubs or enthusiast publications, should be HRIA members. In fact, it is critical that as many companies as possible become involved. Once in HRIA, members work through subcommittees to focus on the group's educational, legislative and communications needs, as well as on membership and promotional activities.

What Are HRIA's Goals?

HRIA's primary objectives are to ensure the future prosperity of the hot rod industry and to advance and promote awareness of the hobby. Within this context, HRIA focuses on industry-specific issues, developing effective strategies and programs that will assist members in improving their business practices and procedures. HRIA also works with HRIA's legislative staff to address those legislative and/or regulatory matters which may affect the hot rod industry, and provides a forum- through participation in Hot Rod Alley, a special SEMA Show section-through which member companies can take advantage of new business and marketing opportunities.

Why Get Involved?

HRIA's strength and success depend on industry support. Through cooperative action, HRIA-member companies can ensure the prosperity and longevity of the hot rod industry.

How Do You Get Involved?

HRIA invites all members of the hot rod industry to unite in meeting its critical goals. To become active in HRIA, your company must first be a SEMA member. Join SEMA now. If you are already a SEMA Member, contact Jim Skelly to get started. 

How Much Does It Cost To Join?

HRIA annual dues are $50 for car clubs, $100 for all other SEMA members.

HRIA Select Committee


Danny Agosta, Chair
Steele Rubber Products

Tim McCarthy, Chair-elect
Hushmat & ZyCoat

Josh Mishler
Advanced Plating

Jeff Grantmeyer
Borgeson Universal

Kevin Ford
Lokar

Joel Kokoska
Johnson's Hot Rod Shop

Mark Bowler
Bowler Transmissions

Joe Kubiak
Wilwood Disc Brakes

David Page
Edelbrock Group

Amy Fitzgerald
Cool Hand Customs

Kris Bluntzer
Empire Garage

Jeff Major, IPC
Bed Wood and Parts, LLC
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HRIA Member Logo thumbnail

HRIA Member Logo Download

Guidelines for Proper Usage of the SEMA Logo(s) 

  • SEMA encourages HRIA members to post the HRIA Member logo on their company website and use it on company-related materials such as letterhead, catalogs, business cards and advertisements.
  • A HRIA member may not use the HRIA Logo to market a particular product, or affix the logo to a product or to product packaging.
  • The HRIA Member logo may never be used by a HRIA member as a "stand-alone"; the logo must clearly say "Member" exactly as it is placed shown to the left.
  • The HRIA Member logo may not, under any circumstances, be distorted in its display; the logo must be vertically positioned as originally intended (not tweaked, turned upside down, etc.).
  • The HRIA Member logo may not be printed in any other color(s) than the original red, black and white scheme. If red is unattainable, then all black is permissible.

If you require a hi-res version of the logo, please email member@sema.org.