

The Professional Restylers Organization, a SEMA Council, is dedicated to addressing the challenges facing the restyling segment of the automotive aftermarket and to developing effective strategies for dealing with industry-specific issues.
PRO invites all companies active in vehicle accessorization to join the cause. The benefits are priceless!
Better relations with vehicle dealers and automakers means better business for your company.
That’s why there is a forum within the Specialty Equipment Market Association dedicated exclusively to addressing your needs and building awareness of the benefits of vehicle accessorization: the Professional Restylers Organization (PRO), a SEMA council.
In today’s ever-changing market, it is critical that companies involved in vehicle accessorization have a means to address and speak out through a unified voice in issues that influence and impact the restyling industry. PRO is that influential voice.
PRO represents the collective interests of all SEMA-member companies serving the restyling and accessory market—be they manufacturers, warehouse distributors, manufacturers reps or restylers and installers. As a member company, you can work with PRO to build solid, mutually beneficial relationships with OEMs and new- and used-vehicle dealers, participate in ongoing efforts to elevate the level of professionalism throughout all sectors of the industry, enhance customer satisfaction, and have a voice on issues that impact the industry.
PRO is dedicated to ensuring the growth and prosperity of the restyling industry and your business. Through the exchange of ideas, and by becoming actively involved, you—and your company—can play a vital role in determining and shaping the future of the dynamic restyling industry.
PRO invites all members of the restyling industry to join in meeting these critical goals. To become active in PRO, your company must first be a SEMA member. Join SEMA now. PRO participation also includes an annual dues supplement, the proceeds of which are used to fund PRO-specific programs and projects ($150 for manufacturers/importers, $75 for WDs/reps, or $50 for restylers/installers/service providers). For more information, contact Denise Waddingham.
PRO’s Vehicle Accessorization flyer is designed to help you educate dealers about the value of vehicle accessorization and the importance of working with a professional accessory provider. A free resource for PRO council members, the flyer is customizable so you can add your salespeople’s contact information, along with time- or brand-specific service promotions. Stand out from the crowd with this easy-to-read infographic. This double-sided PDF format allows you to print what you need, or distribute the information electronically.
SEMA is hosting a series of moderated discussions with automotive aftermarket professionals within various segments or specialties in the industry. All Industry Talks will focus on how they are leading their businesses to success as they reopen.
The Professional Restylers Organization (PRO) has released the second edition of the “PRO Sales Training Manual,” a resource designed to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy. Many of the images in the new edition also got a refresh, and specific addendums include forms for dealership visits and structuring weekly sales calls.
Reach out to your colleagues in the Professional Restylers Organization to grow and strengthen your business.
Guidelines for Proper Usage of the SEMA Logo(s)
If you require a hi-res version of the logo, please email member@sema.org.