Why WTC? Membership in the Wheel & Tire Council (WTC) is open to all companies whose business focuses on the wheel industry, from manufacturers, importers, distributors, tire and wheel dealers, to service providers. Companies that meet this criteria are encouraged to become actively involved. WTC directs its efforts toward providing its members with a forum in which to address industry-related issues; offer networking and educational opportunities; and create a database of technical information designed to aid member companies in creating new wheel designs and preparing application guides. WTC also works with SEMA's legislative and technical staff to address those matters which may affect the custom wheel industry.

Todd Steen - WTC Chairman
WTC Chairman
Todd Steen
Council Director - Nicole Bradle - SBN | ETTN | WTC
SEMA Staff Liaison
Nicole Bradle
Council Director

Don't miss your chance to connect with peers in your industry.

Mission Statement

The SEMA Wheel & Tire Council (WTC) exists to help member companies that manufacture or distribute tire and wheel assemblies or their related components to grow and thrive by working together to identify industry challenges, deliver educational solutions and provide unique networking opportunities.

 

About WTC


Who Makes Up WTC?

Membership in the Wheel & Tire Council (WTC) is open to all companies whose business focuses on the wheel industry, from manufacturers, importers, distributors, tire and wheel dealers, to service providers. Companies that meet this criteria are encouraged to become actively involved. Once in the Wheel & Tire Council (WTC), members work through task forces to address the council's educational, technical and communications needs.

What Are WTC's Goals?

WTC's mission is to identify common problems and opportunities relating to the aftermarket wheel industry, which the council, as an interested body of companies, can address for the common good. Within this context, WTC directs its efforts toward providing its members with a forum in which to address industry-related issues; offer networking and educational opportunities; and create a database of technical information designed to aid member companies in creating new wheel designs and preparing application guides. WTC also works with SEMA's legislative and technical staff to address those matters which may affect the custom wheel industry. WTC likewise keeps members informed of industry and council activities through a dedicated column in SEMA Member News, a bimonthly publication distributed exclusively to SEMA-member companies.

Why Get Involved?

WTC's strength and success depend on industrywide support. Through cooperative action, WTC-member companies can ensure the growth, prosperity and longevity of the custom wheel industry.

How Do You Get Involved?

WTC invites all manufacturers serving the aftermarket wheel industry to join in meeting these critical goals. To become active in WTC, your company must first be a SEMA member. Join SEMA now. WTC participation also includes an annual dues supplement, the proceeds of which are used to fund council-specific programs and activities ($150). For more information, contact Nicole Bradle.

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WTC Wheel Care Guide - topic row

WTC Wheel Care Guide

The WTC Wheel Care Guide is a resource for WTC members to use as an internal staff training piece or as a counter topper resource to provide to customers. The guide provides proper wheel care tips and FAQ’s as well as explains the common wheel surface finishes and the appropriate type of cleaning solution for each. Download the WTC Wheel Care Guide and begin using it as a resource for your staff, distributors, retailers and customers.

COMMON FINISHES:
  • Chrome
  • Painted
  • Plastic and Clad
  • Multi-finish
  • Anodized
  • Polished or Uncoated
CLEANING OPTIONS - WHICH IS BEST?:
  • Low PH
  • Neutral PH
  • High PH

WTC 2021 Webinar Series: Wheel and Tire Industry Insights

The WTC has launched a new webinar series featuring experts sharing live information to help educate members with the latest details, best practices and knowledge of tools and equipment that every wheel and tire professional needs to know.

Targeted specifically to wheel and tire manufacturers, retailers, dealers, and service providers, this series "Wheel and Tire Industry Insights, powered by WTC" features leading wheel and tire technical experts sharing insight on a variety of topics.

To register for upcoming education events and to view past WTC education sessions now available on-demand, navigate to SEMA's virtual education page using the button below.

Wheel Knowledge 401: Resources for WTC Members

During the latest Wheel segment, SEMA will be discussing 4 different invaluable resources provided to WTC members. We have asked two staff members from the SEMA Garage to give us an overview of what these resources are and how to access them. We have also asked a former select committee member that has utilized these services to give his perspective as to how these resources has benefited his company.

  • Air Date: August 18, 2021

WTC Select Committee


Todd Steen, Chair
Jackson Marketing Group 

Michael Lusso, Chair-elect
Hennessy Industries

Alexander Martinez
SD Wheel/Enthusiast Enterprises

Brett Kinsfather
Shopmonkey

Sam Williams
Falken Tire 

Dan Guyer
Keystone Automotive Operations

Ryan Fuller
Standards Testing Laboratories

Craig Donnelly
BBS of America, Inc.

Heather Tausch
Mickey Thompson Tires

Gary Ruede
Discount Tire

Ted Schlaack
RimTyme, Inc.

John Rastetter
Tire Rack

Steve Swanson
The Carlstar Group - Cragar, Black Rock & Unique

Tyson Boyer, IPC
Dill Air Controls
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WTC Member Logo Thumbnail

WTC Member Logo Download

Guidelines for Proper Usage of the SEMA Logo(s)

  • SEMA encourages WTC members to post the WTC Member logo on their company website and use it on company-related materials such as letterhead, catalogs, business cards and advertisements.
  • A WTC member may not use the WTC Logo to market a particular product, or affix the logo to a product or to product packaging.
  • The WTC Member logo may never be used by a WTC member as a "stand-alone"; the logo must clearly say "Member" exactly as it is placed shown to the left.
  • The WTC Member logo may not, under any circumstances, be distorted in its display; the logo must be vertically positioned as originally intended (not tweaked, turned upside down, etc.).
  • The WTC Member logo may not be printed in any other color(s) than the original red, black and white scheme. If red is unattainable, then all black is permissible.

If you require a hi-res version of the logo, please email member@sema.org.