Why WTC? Membership in the Wheel & Tire Council (WTC) is open to all companies whose business focuses on the wheel industry, from manufacturers, importers, distributors, tire and wheel dealers, to service providers. Companies that meet this criteria are encouraged to become actively involved. WTC directs its efforts toward providing its members with a forum in which to address industry-related issues; offer networking and educational opportunities; and create a database of technical information designed to aid member companies in creating new wheel designs and preparing application guides. WTC also works with SEMA's legislative and technical staff to address those matters which may affect the custom wheel industry.

WTC Chairman - Tyson Boyer
WTC Chairman
Tyson Boyer
Council Director - Nicole Bradle - SBN | ETTN | WTC
SEMA Staff Liaison
Nicole Bradle
Council Director

Don't miss your chance to connect with peers in your industry.

Mission Statement

The SEMA Wheel & Tire Council (WTC) exists to help member companies that manufacture or distribute tire and wheel assemblies or their related components to grow and thrive by working together to identify industry challenges, deliver educational solutions and provide unique networking opportunities.

 

About WTC


Who Makes Up WTC?

Membership in the Wheel & Tire Council (WTC) is open to all companies whose business focuses on the wheel industry, from manufacturers, importers, distributors, tire and wheel dealers, to service providers. Companies that meet this criteria are encouraged to become actively involved. Once in the Wheel & Tire Council (WTC), members work through task forces to address the council's educational, technical and communications needs.

What Are WTC's Goals?

WTC's mission is to identify common problems and opportunities relating to the aftermarket wheel industry, which the council, as an interested body of companies, can address for the common good. Within this context, WTC directs its efforts toward providing its members with a forum in which to address industry-related issues; offer networking and educational opportunities; and create a database of technical information designed to aid member companies in creating new wheel designs and preparing application guides. WTC also works with SEMA's legislative and technical staff to address those matters which may affect the custom wheel industry. WTC likewise keeps members informed of industry and council activities through a dedicated column in SEMA Member News, a bimonthly publication distributed exclusively to SEMA-member companies.

Why Get Involved?

WTC's strength and success depend on industrywide support. Through cooperative action, WTC-member companies can ensure the growth, prosperity and longevity of the custom wheel industry.

How Do You Get Involved?

WTC invites all manufacturers serving the aftermarket wheel industry to join in meeting these critical goals. To become active in WTC, your company must first be a SEMA member. Join SEMA now. WTC participation also includes an annual dues supplement, the proceeds of which are used to fund council-specific programs and activities ($150). For more information, contact Nicole Bradle.

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WTC Wheel Care Guide - topic row

WTC Wheel Care Guide

The WTC Wheel Care Guide is a resource for WTC members to use as an internal staff training piece or as a counter topper resource to provide to customers. The guide provides proper wheel care tips and FAQ’s as well as explains the common wheel surface finishes and the appropriate type of cleaning solution for each. Download the WTC Wheel Care Guide and begin using it as a resource for your staff, distributors, retailers and customers.

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WTC Ride Guide - topic row

WTC Ride Guides

The “Ride Guide” is a valuable resource to ANYONE who sells wheels and tires. From manufactures to distributors, to e-tailers and brick and mortar installation shops, the “Ride Guide” will help you make confident, data-driven recommendations to your customers.

WTC Select Committee


Tyson Boyer, Chair
Dill Air Controls

Todd Steen, Chair-Elect
Jackson Marketing Group 

Keith Alinder
Wheel Pros

Michael Lusso
Hennessy Industries

Terry Ledwidge
Link Engineering 

Sam Williams
Falken Tire 

David Insull
American Tire Distributors

Kellie Colf
Colf Creative Resources

Craig Donnelly
BBS of America, Inc.

Kent Hobson
Sam's Club

Gary Ruede
Discount Tire

Ted Schlaack
RimTyme, Inc.

Steve Swanson
The Carlstar Group - Cragar, Black Rock & Unique

Gregory Parker, IPC
WEGMANN Automotive USA
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WTC Member Logo Thumbnail

WTC Member Logo Download

Guidelines for Proper Usage of the SEMA Logo(s)

  • SEMA encourages WTC members to post the WTC Member logo on their company website and use it on company-related materials such as letterhead, catalogs, business cards and advertisements.
  • A WTC member may not use the WTC Logo to market a particular product, or affix the logo to a product or to product packaging.
  • The WTC Member logo may never be used by a WTC member as a "stand-alone"; the logo must clearly say "Member" exactly as it is placed shown to the left.
  • The WTC Member logo may not, under any circumstances, be distorted in its display; the logo must be vertically positioned as originally intended (not tweaked, turned upside down, etc.).
  • The WTC Member logo may not be printed in any other color(s) than the original red, black and white scheme. If red is unattainable, then all black is permissible.

If you require a hi-res version of the logo, please email member@sema.org.

WTC 2021 Webinar Series: Wheel and Tire Industry Insights

The WTC has launched a new webinar series featuring experts sharing live information to help educate members with the latest details, best practices and knowledge of tools and equipment that every wheel and tire professional needs to know.

Targeted specifically to wheel and tire manufacturers, retailers, dealers, and service providers, this series "Wheel and Tire Industry Insights, powered by WTC" features leading wheel and tire technical experts sharing insight on a variety of topics.

To register for upcoming education events and to view past WTC education sessions now available on-demand, navigate to SEMA's virtual education page using the button below.

Tire Knowledge 101: Load Carrying Capacity and Applications

Understanding the importance of the tire load index and inflation rules is essential for tire dealers, installers and resellers. Setting the correct air pressure and load carrying capacity is vital to help avoid risks. This webinar will address the industry's latest challenges on newer platforms.

  • Air Date: November 18, 2020

Wheel Knowledge 101: Measurements

Are you prepared when a customer asks for recommendations about the wheels to put on their cars or trucks? Does the data configuration or fitment get confusing? Understanding the fundamentals of wheel construction and its relevancy to fitment and application is essential for sales staff in the wheel industry. From the retail counter person, to eTailer's and wholesale customer service staff, having a good understanding of wheel construction and nomenclature will empower front line staff to assist customers and answer questions confidently.

  • Air Date: December 16, 2020

Wheel Knowledge 101: Measurements

As the third installment of the council's webinar series, "Wheel and Tire Industry Insights, powered by WTC," you will hear from two of the industry's leading tire technical experts as they address the specifics of load index and load ranges, when and where they apply, and how to calculate the correct air pressure for certain applications. What is the process for calculating rim width and why is it a recommendation? What are the five actions to ensure proper fitment?

  • Air Date: January 20, 2021

Shop & Financial Management: Stocking Strategies

With so many wheel and tire brands, sizes, treads and weights, having the right inventory and distribution can be challenging – even more so during a pandemic. As consumer driving habits evolve and ecommerce continues to impact purchasing behavior, wheel and tire businesses must evaluate their inventory strategies and supply chain management in order to succeed and stay profitable. Learn how to maintain the right products in stock and find out what you can do to keep products moving by participating in the upcoming webinar "Shop & Financial Management: Stocking Strategies" on February 17. As part of WTC's Webinar Series "Wheel and Tire Industry Insights, powered by the WTC," this session features WTC Chair Tyson Boyer as moderator, and Mark Smith of 5 Midas Auto Service & Tires, John Healey of North Coast Research, and Josh Baughman, owner of 8 Van's Auto Service and Tire Pros, as guest speakers sharing insight and strategies on what's in store for 2021. Smith, Healey, and Baughman will discuss and answer questions live on tuning your inventory strategies and harnessing creativity in order to conquer today's extraordinary challenges.

Discussion topics:

  • Rules to managing and maintaining a successful inventory
  • Fundamental guiding factors when selecting tire distribution partners or sources
  • What functionality is vital for inventorying tires & wheels
  • Supply chain innovation
  • Changes made in supply chain strategies during the Covid-19 pandemic
  • And more

The webinar is the fourth installment of the WTC's Webinar Series "Wheel and Tire Industry Insights, powered by the WTC."

  • Date/Time: February 17, 2021 @ 12 p.m. PST
  • Series: Wheel and Tire Industry Insights, powered by WTC
  • Track: Industry Segments, powered by SEMA Councils and Networks

Wheel Knowledge 201: Qualifying Wheel Fasteners

  • Date/Time: March 17, 2021 @ 12 p.m. PST
  • Series: Wheel and Tire Industry Insights, powered by WTC
  • Track: Industry Segments, powered by SEMA Councils and Networks

Tire Knowledge 301

  • Date/Time: April 21, 2021 @ 12 p.m. PST
  • Series: Wheel and Tire Industry Insights, powered by WTC
  • Track: Industry Segments, powered by SEMA Councils and Networks

Wheel Knowledge 301: Wheel Offsets

  • Date/Time: May 19, 2021 @ 12 p.m. PST
  • Series: Wheel and Tire Industry Insights, powered by WTC
  • Track: Industry Segments, powered by SEMA Councils and Networks