Why WTC? The Wheel & Tire Council (WTC) is dedicated to industry growth, advocacy, and connecting individuals and companies within the aftermarket segment of the wheel and tire industry. From manufacturers, importers, distributors, dealers, to service providers; member companies are encouraged to become actively involved. WTC provides representatives of its member companies with a forum in which to address wheel and tire aftermarket-related issues; offering networking and educational opportunities and creating resources designed to aid member companies in servicing the industry. Comprised of volunteer experts from the industry, the WTC also works with SEMA's legislative and technical staff to address those matters which may affect the wheel and tire aftermarket.
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WTC Virtual Education: Wheel and Tire Industry Insights
WTC’s Virtual Education webinars deliver live information to help educate members with the latest details, best practices and knowledge of tools and equipment that every wheel and tire professional needs to know.
Targeted specifically to wheel and tire manufacturers, retailers, dealers, and service providers, these webinars feature leading wheel and tire technical experts sharing insight on a variety of topics.
To register for upcoming education events and to view past WTC education sessions now available on-demand, navigate to SEMA's virtual education page using the button below.
The Wheel & Tire Council (WTC) is dedicated to industry growth, advocacy, and connecting individuals and companies within the aftermarket segment of the wheel and tire industry.
Who Makes Up WTC?
Membership in the Wheel & Tire Council (WTC) is open to all companies whose business focuses on the wheel industry, from manufacturers, importers, distributors, tire and wheel dealers, to service providers. Companies that meet this criteria are encouraged to become actively involved. Once in the Wheel & Tire Council (WTC), members work through task forces to address the council's educational, technical and communications needs.
What Are WTC's Goals?
WTC's mission is to identify common problems and opportunities relating to the aftermarket wheel industry, which the council, as an interested body of companies, can address for the common good. Within this context, WTC directs its efforts toward providing its members with a forum in which to address industry-related issues; offer networking and educational opportunities; and create a database of technical information designed to aid member companies in creating new wheel designs and preparing application guides. WTC also works with SEMA's legislative and technical staff to address those matters which may affect the custom wheel industry. WTC likewise keeps members informed of industry and council activities through a dedicated column in SEMA Member News, a bimonthly publication distributed exclusively to SEMA-member companies.
Why Get Involved?
WTC's strength and success depend on industrywide support. Through cooperative action, WTC-member companies can ensure the growth, prosperity and longevity of the custom wheel industry.
How Do You Get Involved?
WTC invites all manufacturers serving the aftermarket wheel industry to join in meeting these critical goals. To become active in WTC, your company must first be a SEMA member. Join SEMA now. WTC participation also includes an annual dues supplement, the proceeds of which are used to fund council-specific programs and activities ($150). For more information, contact Nicole Bradle.
Council & Network Member Spotlight Library
Open to all council and network members, the spotlight program provides the opportunity for individuals in the industry to share their career successes and stories or nominate a colleague / company to share how they are contributing to the specialty-equipment market. If you are, or know a person who deserves to be recognized, you are invited and encouraged to submit an application by selecting the link within each group's section.
WTC Wheel Care Guide
The WTC Wheel Care Guide is a resource for WTC members to use as an internal staff training piece or as a counter topper resource to provide to customers. The guide provides proper wheel care tips and FAQ’s as well as explains the common wheel surface finishes and the appropriate type of cleaning solution for each. Download the WTC Wheel Care Guide and begin using it as a resource for your staff, distributors, retailers and customers.
- Plastic and Clad
- Polished or Uncoated
CLEANING OPTIONS - WHICH IS BEST?:
- Low PH
- Neutral PH
- High PH
WTC Select Committee
Todd Steen, Chair
Jackson Marketing Group
Michael Lusso, Chair-elect
Tyson Boyer, IPC
Dill Air Controls
BBS of America, Inc.
Standards Testing Laboratories
Keystone Automotive Operations
Custom Wheel House
The Carlstar Group - Cragar, Black Rock & Unique
Mickey Thompson Tires
WTC Member Logo Download
Guidelines for Proper Usage of the SEMA Logo(s)
- SEMA encourages WTC members to post the WTC Member logo on their company website and use it on company-related materials such as letterhead, catalogs, business cards and advertisements.
- A WTC member may not use the WTC Logo to market a particular product, or affix the logo to a product or to product packaging.
- The WTC Member logo may never be used by a WTC member as a "stand-alone"; the logo must clearly say "Member" exactly as it is placed shown to the left.
- The WTC Member logo may not, under any circumstances, be distorted in its display; the logo must be vertically positioned as originally intended (not tweaked, turned upside down, etc.).
- The WTC Member logo may not be printed in any other color(s) than the original red, black and white scheme. If red is unattainable, then all black is permissible.
If you require a hi-res version of the logo, please email email@example.com.