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headshot of Michael Good
Michael Good

President 
PRI

headshot of Ryan Stutzman
Ryan Stutzman

Chief Financial Officer

headshot of David Speicher
David Speicher

Chief Technology Officer

headshot of Karen Bailey-Chapman
Karen Bailey-Chapman

Senior Vice President,
Public and Government Affairs

RJ de Vera
RJ de Vera

Vice President,
Marketing

headshot of Tom Gattuso
Tom Gattuso

Vice President,
Events

headshot of Gigi Ho
Gigi Ho

Vice President,
Technology, Data & Strategic Initiative

headshot of Warren Kosikov
Warren Kosikov

Vice President,
Sales

headshot of Jim Moore
Jim Moore

Vice President,
OEM and Product Development

headshot of Kristy Lake
Kristy Lake

Vice President,
Human Resources

headshot of Marcy Yanus
Marcy Yanus

Senior Director,
Member Engagement

 

To make changes, updates or additions to your membership information, including your directory listing on this website, please call SEMA at 909-610-2030 or e-mail us at member@sema.org.

*The membership application is for new SEMA members only.

Branch Office*

To add a branch office to your SEMA Membership account, download SEMA Branch Office Form PDF. Complete the form and email to member@sema.org.

*An office located either on the same premises or another location, which operates the same channel of distribution of the joining member, shall be considered a branch office. The parent company must supply proof of branch office qualification for each separate listing.

If you have any questions please contact us at 909-610-2030 or e-mail us at member@sema.org.

Why Join SEMA?

SEMA offers its 6,500+ member companies a variety of business tools and resources to help their business succeed and prosper. Whether you are a manufacturer, retailer, jobber, distributor, rep or installer, SEMA is here to help you make smarter business decisions; be more strategic and targeted with your promotions; save money through group purchases, and network with key businesses and leaders in the industry. Learn more by visiting the SEMA Member Benefits Page.

To learn more about SEMA and the programs and services available to help your business succeed and prosper, contact Customer Service at 909-610-2030.
 

 

 

Not yet a member? Need to renew?

Join SEMA Renew Membership

 


If you are already a SEMA member company and want to renew your SEMA membership, please visit: www.SEMA.org/renew to view your company's open invoice(s). You will need to use your SEMA member ID number as your Login name and Password. (Please Note: The Login name and Password are case sensitive and the last digit is a capital O). If you need your member ID number, contact SEMA's customer service team at 909-610-2030 or member@sema.org.

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Member Benefits - Square - Temp

Business Resources & Solutions

SEMA offers a number of cost-saving benefits that can directly impact your company today.

  • SEMA Data - SEMA understands what a challenge it can be to manage product data, we believe that all Manufacturers should have direct ownership of their product data and that it should be configured and stored in the accepted industry ACES and PIES standards.
  • Industry Jobs - Connecting automotive employers and candidates has never been easier.
  • SEMA Garage - Is a comfortable "clubhouse" environment where SEMA member-companies have access to various business and product development opportunities. Located at SEMA Headquarters in Diamond Bar (CA).
  • UPS Discounts on Package and Freight Shipping – Save up to 50% on shipping costs. UPS offers special discounts and services for SEMA member-companies.
  • Business Insurance Solutions - SEIA delivers insurance solutions that not only protect your business but save you money. In short, their knowledge is your power.
  • First Data (Credit Card Processing) - Fast, convenient, and secure payment solutions.
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Education - Training

Education, Student Programs and Career Services

Professional Development

SEMA Education offers a variety of professional development training opportunities. Click here to learn more about each programs offerings.

Student Programs

SEMA Education is invested in the future of the automotive industry. Students can attend the SEMA & PRI Shows, apply for a scholarship, and participate in hands-on experiences.

Career Services

The SEMA Career Center is connecting automotive employers with qualified candidates. Click here to learn more about finding or posting a job today.

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government affairs

Government Affairs

SEMA has a proven legislative and regulatory program led by a professional staff based in Washington, D.C.

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SEMA News - Edition Collage

Industry Communications

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International - Flags

International Resources

The SEMA International Relations Programs provide comprehensive services to help automotive specialty-equipment companies expand world-wide.

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SEMA Garage - Emissions Testing, Measuring Sessions

SEMA Garage

The SEMA Garage, located at SEMA Headquarters in Diamond Bar (CA), is a comfortable "clubhouse" environment where SEMA Members have access to various business and product development opportunities, including:

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Market Research - Data

SEMA Research & Information

Ongoing research reports available exclusively to SEMA members, including:

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2019 SEMA Central

World-Class Trade Shows

  • SEMA Show - The SEMA Show takes place November 1 - November 4, 2022 at the Las Vegas Convention Center located at 3150 Paradise Road, Las Vegas, NV 89109. The SEMA Show is the premier trade show geared to help small businesses thrive and succeed. The trade-only event enables automotive specialty equipment manufacturers to display alongside automotive manufacturers to debut new, innovative products, and connect with industry buyers from all over the world. 
  • PAACE Automechanika

SEMA Business Membership FAQs

Who can be a SEMA Business Member?

SEMA Business Membership is open to all automotive aftermarket companies who want to get more involved in their industry and grow their businesses. To learn more about the cost-saving benefits please visit the SEMA Business Membership Benefits page.

If you are a consumer, hobbyist or enthusiast, you can now join as a SEMA Individual Member by visiting www.SEMA.org/IndividualMember. Through this new membership designation, individual enthusiasts can now sign up for only $40 and join the fight to protect their rights to modify their vehicle. SEMA expects to continue to grow the number of benefits and offerings over the next several years.

I want to attend the SEMA Show, do I need to become a SEMA Member?

No, you do not need to be a SEMA Business or Individual Member to attend the SEMA Show. Please note, SEMA Business or Individual Members do not gain automatic or free access to the SEMA Show nor is the show open to the general public. The SEMA Show is a trade-only event and only qualified and approved individuals employed within the automotive aftermarket industry are permitted to enter the convention center. However, SEMA Business Members do have certain privileges and benefits while attending the SEMA Show. For questions regarding attending the show, please semashow@sema.org or call 909-396-0289.

How much is SEMA Business Membership?

SEMA Business Membership dues are based on a company's annual sales and business category, Business Membership dues range from $100 to $2000 per year. If you have further questions regarding Business Membership dues, please contact SEMA Customer Service at member@sema.org or 909-610-2030.

What membership category does my company fall into?

We understand many companies fall into a variety of categories. However, we want to make sure you are getting the maximum exposure possible by registering your company in the correct category. We recommend you choose the category from which 51% of your sales or services are generated. Please note if you manufacture a product, but manufacturing doesn't represent 51% of your business, please still join as a manufacturer as there are special resources specifically for manufacturers. If you have any questions, please contact SEMA Customer Service at member@sema.org or 909-610-2030.

How can I request an invoice/ receipt?

To request a copy of an invoice/payment receipt contact SEMA Customer Service at member@sema.org or 909-610-2030.

How does my company join SEMA?

Please fill out the SEMA Business Membership online application and start using your SEMA Business Member benefits today!

SEMA Membership Staff

Damary Ayala
Damary Ayala
damarya@sema.org

Customer Care Specialist

AJ Carney
AJ Carney
ajc@sema.org

Director of Membership

Tim Johnson
Tim Johnson
timothyj@sema.org

Membership Manager

Elizabeth Munoz
Elizabeth Munoz
elizabethm@sema.org

Coordinator of Membership

Rachel Tatum
Rachel Tatum
rachelt@sema.org

Membership Manager

Got a Question? We’ve Got You Covered

Whether you’re a SEMA member, a business in the industry, or just curious, our Customer Care Team is ready to help. We’ve made it easier to get the answers you need fast, accurate, and hassle free.


Reach Out

Call: 240-ASK-SEMA (240-275-7362)
Email: customercare@sema.org


Mailing Address

SEMA Headquarters
1575 S. Valley Vista Drive
Diamond Bar, CA 91765

Looking for information about the SEMA Show?

Visit SEMAShow.com

 

SEMA has joined forces with the "Outdoor Recreation Roundtable" (ORR) to showcase outdoor recreation as an important economic contributor. ORR works to promote federal policy and legislative reforms needed to grow the outdoor recreation economy --estimated to be $887 billion annually and supporting an estimated 7.6 million jobs. 

ORR organizations represent thousands of U.S. businesses that produce vehicles, equipment, gear, apparel and services enjoyed in our nation's parks, waterways, byways, trails and outdoor spaces. SEMA's focus is on motorized recreation (4-wheel, ATVs, UTVs, etc.) along with all the equipment that makes it possible to tow RVs, trailers, boats and off-road vehicles (suspension, wheels, tires, increased horsepower, etc.).


Members of the Outdoor Recreation Roundtable (ORIR) met with U.S. Secretary of the Interior Ryan Zinke to discuss expanding public-private partnerships.
Members of the Outdoor Recreation Roundtable (ORR) met with U.S. Secretary of the Interior Ryan Zinke to discuss expanding public-private partnerships.


SEMA and other ORR members work with lawmakers in Congress and federal agency officials to identify ways to improve visitor experiences on the nation's public lands and waters. Examples include public-private partnerships to reduce a multi-billion-dollar maintenance backlog, modernize campsites, extend service hours and seasons, and implement electronic fee collection.  ORR strives to achieve the following:

  1. Foster collaboration with the Federal government to enable the outdoor recreation economy to reach its full potential;
  2. Remove barriers that prevent private investment from being made on public lands and waters; and
  3. Change the mindset of federal agencies so recreational access and high-quality visitor experiences are prioritized.

Recent SEMA/ORR Highlights

 

Click Here for 4-Page Quick Reference Guide to the ORR & Economic Data

 

The ORR Coalition Currently Includes:

  • American Horse Council
  • American Recreation Coalition
  • American Sportfishing Association
  • Archery Trade Association
  • Association of Marina Industries
  • Boat U.S.
  • International Snowmobile Manufacturers Association
  • Marine Retailers Association of the Americas
  • Motorcycle Industry Council
  • Outdoor Industry Association
  • National Association of RV Parks & Campgrounds
  • National Marine Manufacturers Association
  • National Shooting Sports Foundation
  • Recreational Off-Highway Vehicle Association
  • Recreation Vehicle Dealers Association
  • Recreation Vehicle Industry Association
  • SnowSports Industries America
  • Specialty Equipment Market Association
  • Specialty Vehicle Institute of America

Members of the Outdoor Recreation Roundtable (ORIR) met with U.S. Secretary of the Interior Ryan Zinke to discuss expanding public-private partnerships.
SEMA members Tom Brooks with his son T.C. Brooks (Truckin Thunder) with their '16 Jeep Wrangler in front of the U.S. Department of the Interior.


For additional information about ORR, please contact Eric Snyder at erics@sema.org or (202) 792-7793.