SEMA International

Plugging Into New Markets

Tips to Connect with International Buyers at the 2016 SEMA Show

We Export sign

Request a “We Export” sign. Compli­mentary “We Export” signs are avail­able to exhibitors for display in their booths. Let international buyers know that you are interested in doing busi­ness with them with this multilingual sign. Register here for we export signs.

Forums on Top Emerging Markets

Top automotive specialty-equipment buyers from the Middle East, Australia and China will speak about the opportunities and challenges U.S. manufacturers face in doing business in their home markets at roundtable discussions on Monday, October 31, in room N259 of the Upper North Hall at the Las Vegas Convention Center (LVCC). Sign up to attend the international seminars at education. Select the International Track on the education pull-down menu. The seminars include the following:

Middle East
Monday, October 31; 11:00 a.m.– 12:00 p.m.; Upper North Hall, Room N259

Learn how to cash in on this lucrative region. The United Arab Emirates and surrounding countries provide some of the best opportunities for U.S. auto- motive specialty-equipment manufacturers. Off-roading, classic-car collecting and motorsports are all growing in popularity. Attendees will also learn about the details of the sixth one-on-one matchmaking pro- gram to be held in Abu Dhabi over March 28–April 1, 2017. Register here for Middle East seminar.

Monday, October 31; 12:00–1:00 p.m.; Upper North Hall, Room N259

Meet for lunch and conversation with top buyers from Down Under. Hear about the opportunities in this country of pickup and SUV customizing fanatics and die- hard hot-rod enthusiasts. In particular, learn about the new business for the after- market that has developed from the all- new Ford Mustang (in right-hand drive) landing on Australia’s shores this past year. Explore the challenges as well: All vehicles in the country are right-hand drive; many vehicles popularly customized in Australia are not sold in the United States; and a strong dollar makes exports to that market more expensive. Meet with SEMA members who exhibited in May 2016 at the first SEMA Australia Regional Business Development Program in Melbourne and learn about future programs. Register here to sign up for Australia seminar.

Monday, October 31; 3:00 p.m.– 4:00 p.m.; Upper North Hall, Room N259

Chinese distributors and SEMA mem- bers already successful in the region will provide insider tips. Learn the latest trends, applications and perceptions of U.S. brands in the Chinese market. This will be a great opportunity to meet with press and dis- tributors of specialty products in this mar- ket of 1.3 billion people in an informal, practical session that will assist attendees in deciding if this market is a good fit for their products. Hear from SEMA members who are actively selling into the market as well as from buyers specializing in products. Register here to sign up for China seminar.

International Happy Hour
Wednesday, November 2; 5:00 p.m.–6:30 p.m.; Upper North Hall, Room N255

The 2016 International Happy Hour will be the largest annual international specialty-equipment trade gathering. Network with international buyers, distributors and media right in the LVCC at the close of the day’s SEMA Show. More than 1,000 companies are expected to attend this year’s networking party. Register here for 2016 international happy hour registration (exhibitor)

Global Vehicles Available to Members in Order to Create Export Ready Product

Through a special partnership with the U.S. Department of Commerce, SEMA has imported globally popular, accessorization friendly vehicles not available in the US order to help SEMA-member manufacturers create export-ready products.

Available vehicles:

  • 2016 Toyota Hilux
  • 2012 Toyota Hilux (CAD data only)
  • 2013 Ford Ranger T6 (CAD data only)
  • 2014 Mitsuibishi L200
  • 2014 UAZ Hunter

These vehicles are now available to member manufacturers at the new SEMA Garage. (More information on the fully equipped SEMA Garage is available at The vehicle can even be delivered to a SEMA member’s facility for those who need that sort of access. To sign up to measure a vehicle included in this program contact Jim Moore at or (909) 978-6739.

Market Development Cooperator Program Grant

SEMA was just awarded a second Market Development Cooperator Program Grant by the US Department of Commerce. These funds will enable SEMA to expand our overseas program and hold such measuring sessions in each market, augmenting its popular three year program of importing non-U.S. vehicles to the SEMA Garage at its Southern California headquarters under special exemption. Read more...

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