SEMA International

Plugging Into New Markets

Global Vehicles Available to Members In Order To Create Export Ready Product

Through a special partnership with the U.S. Department of Commerce, SEMA has imported globally popular, accessorization friendly vehicles not available in the US order to help SEMA-member manufacturers create export-ready products.

Available vehicles:

  • 2012 Toyota Hilux (CAD data only)
  • 2013 Ford Ranger T6
  • 2014 Mitsuibishi L200
  • 2014 UAZ Hunter

These vehicles are now available to member manufacturers at the new SEMA Garage. (More information on the fully equipped SEMA Garage is available at

The vehicle can even be delivered to a SEMA member’s facility for those who need that sort of access. To sign up to measure a vehicle included in this program contact Jim Moore at or (909) 978-6739.

Market Development Cooperator Program Grant

SEMA was just awarded a second Market Development Cooperator Program Grant by the US Department of Commerce. These funds will enable SEMA to expand our overseas program and hold such measuring sessions in each market, augmenting its popular three year program of importing non-U.S. vehicles to the SEMA Garage at its Southern California headquarters under special exemption.

A partnership with the U.S. Department of Commerce enhanced with a the initial 2011 Market Development Cooperator Program (MDCP) award was a key factor to growing the range and depth of SEMA's programs beyond the traditional markets to which U.S. manufacturers export such as those in Europe, Australia and Japan. Since the beginning of the initial grant nearly 300 U.S. companies have traveled to China, Russia and/or the Middle East with SEMA, and/or have measured vehicles popular in key overseas markets but not sold in the United States in order to create export-ready product. Export sales, by participants in our one-on-one programs in the Middle East and China has resulted in nearly $50 million in export sales.

Upcoming International Events

2015 SEMA China Business Development Program
September 16-20, 2015

2016 SEMA Middle East Business Development Program
March 29-April 2, 2016

2016 SEMA Russia Business Development Program
May 2016


  • Posted on:
    Jun 01 2015

    The SEMA Middle East Business Program group visited this impressive, fully equipped shop, which focuses on Mustang upgrades.Learning About the Market While Building Business

    Forty-one SEMA-member companies participated in the first-ever overseas-based SEMA Garage, which featured an all-day measuring session for vehicles popularly customized overseas but not sold in the United States. The event, held at the Custom Show Emirates based in Abu Dhabi, United Arab Emirates (UAE), was part of the four-day 2015 SEMA Middle East Program.

  • Posted on:
    May 01 2015

    Media Giant FB Life Provides Insight

    The specialty-equipment market in China is booming, with perhaps no sector growing more rapidly than the off-road market. SEMA News recently talked about the off-road scene with Baokun LV, co-founder of and executive general manager of FB Life, a Chinese media giant and a platform for off-road enthusiasts and service suppliers.

  • Posted on:
    Apr 01 2015

    This chart, courtesy of Ford Motor Co., identifies the countries that will receive the new Mustang. Good News for Worldwide Enthusiasts and U.S. Specialty-Equipment Manufacturers

    SEMA manufacturers know that the Ford Mustang is one of the most customized vehicles in the marketplace. This year marks the pony car’s 50th anniversary, and now it comes with a larger-than-ever attraction to those who wish to develop and market products for the highly accessorized musclecar,“ noted SEMA Vice President of OEM and Product Development Programs Mike Spagnola.


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International Staff

Linda Spencer
Senior Director of International and Government Relations

Betty Guo
International Market Specialist