MAVTV Motorsports Network adds coverage of seven Must See Racing National Sprint Car series events on a tape-delayed basis as part of the All-American Racing programming block on Monday nights. Coverage of the sprint car series will begin with the American Speed U.S. Nationals taking place over Memorial Day weekend at Michigan's Birch Run Speedway on May 26 and 27 and airing in two parts on the MAVTV network starting June 12.
The two-day event will be aired on the MAVTV network in two separate one-hour programs, part one airing on Monday, June 12, and part two following on Monday, June 19. Coverage includes both the MSR National 410 Series and the MSR Midwest Light Series. Broadcast footage will feature multiple in car cameras, speed shots and aerial drone video. The series features drivers from across the United States, Canada and South Africa.
2023 Must See Racing Broadcast Schedule on MAVTV:
Monday, June 12: American Speed U.S. Nationals, part 1
Monday, June 19: American Speed U.S. Nationals, part 2
Monday, August 7: The Engine Pro Fast Car Dash
Monday, September 4: Bob Frey Classic Jerry Caryer Memorial 40
Monday, September 18: David D. Mateer Tribute Night of Speed
Monday, October 9: Pink Lady Classic Elliot Sportsman Classic, part 1
Monday, October 16: Pink Lady Classic Elliot Sportsman Classic, part 2
Longtime announcer Jacob Seelman will bring his years of experience and enthusiasm to the broadcast booth, joined by Pavement Pounders sprint car historian and information guru David Sink, reporting from the pits with all the behind-the-scenes stories. The duo will be joined during each broadcast by a special guest color commentator.
Motorsports Hall of Fame of America Unveils 2024 Induction Class
The Motorsports Hall of Fame of America (MSHFA) has announced its 2024 induction class. The class of 2024 includes the all-time winningest NHRA Top Fuel Funny Car crew chief Austin Coil (Drag Racing), six-time IndyCar Series champion Scott Dixon (Open Wheel), HANS Device inventors Jim Downing and Dr. Robert Hubbard (Technology), desert racing legend and Hollywood stuntman Bud Ekins (Motorcycles), seven-time NASCAR Cup Series champion Jimmie Johnson (Stock Cars), four-time SCCA national champion and eight-time IndyCar title-winning owner Paul Newman (At Large) and 1966 Can-Am champion and championship-winning constructor John Surtees (Sports Cars).
Two additional Historic Category inductees will be announced this summer. The honorees will be formally celebrated during the 36th Motorsports Hall of Fame of America Induction Celebration presented by Toyota Racing in Daytona Beach, Florida, in March 2024. For more information, including honoree bios, visit the MSHFA announcement here.
Extreme E Names New Appointments
Officials with Extreme E--the off-road racing series featuring electric SUVs and founded by the same team behind Formula E--have announced new appointments within the organization. Peter Gallagher has been named to the newly created role of commercial director. He will be "targeting new race locations and even more industry-leading partnerships." He most recently served as the head of partnership development at Arsenal F.C. soccer club.
Kris Reid has been appointed to head of marketing. He served as marketing lead for the Formula E London E-Prix, where he was responsible for overseeing all marketing initiatives for the event. Reid has several years of experience across a range of industries, including sports, music and fashion.
Nic Makepeace, meanwhile, is now the senior digital manager. He most recently worked for Seven League, where he managed the social output for the National Basketball Association (NBA) in Europe and the Middle East.
Matt Field Wins Opening Round of 2023 Formula DRIFT Pro Championship
Matt Field's win at the opening round of the 2023 Formula DRIFT PRO Championship proved he'd lost none of the determination that drove him to the top last year, only to lose by a handful of points. In the Final, Field maintained great proximity in the chase position against Rome Charpentier, and went deep enough to touch the walls at OZ1 and 3 on his lead run. It was enough to give him a win and return him to the top of the title standings, where he spent most of 2022.
For Charpentier, second place was an achievement, especially since Vitour Tire had only joined the series a few weeks before the opening round, giving the teams very little time for testing. However, the success of Charpentier and Hurst put Vitour at the top of the 2023 Formula DRIFT Tire Cup, above its experienced rivals, while Field catapulted Chevrolet in the top spot of the 2023 FD Auto Cup.
The top Formula DRIFT PRO Rookie at Long Beach was Diego Higa (Brazil) who placed 22nd overall in his Toyota GT86.
NASCAR Commits to Net-Zero Operating Emissions by 2035
NASCAR officials have announced its first long-term carbon-emissions goal as part of NASCAR IMPACT--an umbrella platform spotlighting sustainability, community engagement and other social initiatives. Highlighting NASCAR IMPACT is a plan for the organization to reduce its carbon footprint to zero across its core operations by 2035.
"It's an ambitious goal but one that holds us accountable as we begin to think about sustainability differently," said Eric Nyquist, NASCAR's chief communications and impact officer. "There is much work to be done, but the fundamental objective is clear: we must reduce our emissions over time."
Additional sustainability priorities include 100% renewable electricity at owned race tracks and facilities, the development of a sustainable racing fuel, expanded recycling efforts and on-site EV charging stations. NASCAR will track the progress of its sustainability goals in an annually published NASCAR IMPACT Report, which will also measure the collective impact of other impact-driven functions, including The NASCAR Foundation, diversity, equity and inclusion, STEM education, supplier diversity through sourcing and procurement and more.
With the launch of NASCAR IMPACT and its new sustainability strategy, NASCAR has discontinued its NASCAR Green platform, which was established in 2009 as the sport's first industry-wide sustainability platform.
For more information, visit the NASCAR announcement here.
When it comes to insurance needs, how do builders and shop owners determine which policies are necessary and how much coverage to get? Is the existing coverage putting your business at risk? Does the language of insurance get confusing?
While an insurance review may seem time consuming and tedious, it does not have to be overwhelming. Shop owners in the automotive aftermarket are invited to the webinar "What Builders Need to Know About Insurance Needs, Powered by HRIA" on May 9, at 10:00 a.m. (PDT) to learn tips and advice for reviewing their policy.
Attendees will learn:
The most common mistakes builders make with their insurance coverage.
The different types of insurance coverage shop owners need to know about.
How often shops should reassess their insurance policies.
Definitions to insurance jargon and lingo that will demystify the process.
Questions to ask your insurance provider that will help save you money.
This webinar includes a Q&A with Trent Campbell of American National Insurance and Bob Corwin of RevPro/Alliant. Participants will also hear case studies from other automotive aftermarket shop owners and a brief update on HRIA programs and benefits.
The vehicular market segment that industry-watchers refer to as the "powersports" market is, in a way, easier to label than it is to define. What, after all, is the connective tissue that joins such disparate market segments as ATVs and side-by-sides, motorcycles and dirt bikes, snowmobiles and personal watercraft--especially considering that very few of these vehicles are ever used in a "sporting," i.e., competitive venue?
New players continue to enter the powersports market. Atturo Tire has recently launched two new tires for UTVs, the Trail Blade X/T SXS (pictured) and the Trail Blade Boss SXS. Photo courtesy: Atturo Tire
Whatever it is, one thing is certain: the powersports market is growing. The U.S. market experienced an unprecedented surge in demand in the first year of the COVID-19 pandemic, and combined with low levels of inventory, the market enjoyed record profitability at the dealership level. Likewise, the global powersports market grew by a record-setting 10% in global unit sales in the year 2020, according to a 2022 study from Stratview Research. And while sales have cooled gradually since then, more growth is the outlook going forward.
How much? The global powersports market, currently valued at $37 billion, is forecast to reach a valuation of $69 billion by 2032, with a 6% compound annual growth rate (CAGR) during the period, according to a 2023 survey published by Allied Global Insights. This expected surge is ascribed to several factors, including the increased popularity of larger side-by-side UTVs in the North American market; the lingering impacts of COVID-19 and its stimulative effect on backcountry travel; increased allocations from government entities for military use; increased consumer demand in South America and the Middle East; and increased demand for electrification, particularly in the European market.
In any event, the powersports market presents considerable growth opportunities for companies that currently serve this sector, as well as for others that can innovate new technological advancements for these vehicles and bring them successfully to market.
For this article. we consulted several industry experts for their assessments of the powersports market. What follows has been edited for clarity and length.
According to the latest "SEMA Market Report," owners who accessorize their vehicles are nearly twice as likely to own a second, recreation-oriented vehicle than non-accessorizers.
The State of the Market
Overall, our sources felt the state of the market was solid, though most cautioned against the likelihood of another growth surge as was the case in 2020.
"I would say the market is in recovery," said Jason D’Armond, director of sales and marketing for PRP Seats. "COVID was a big boom for the off-road industry, and last year we saw the pendulum swinging back a bit. We expect it to contract a bit more this year but stabilize."
On the other hand, Josh and Matt Martelli, owners of motorsports marketing group Mad Media, are seeing more optimism from their industry partners. "Most [supply-chain] issues have been resolved, but there seems to still be a greater demand than supply for both sport-model UTVs. Overall, the market appears to be strong, and the companies we are speaking to are excited for 2023 and the events we have planned for consumer-facing activation."
Glenn Hansen, editor of Powersports Business, related his experience at the Parts Unlimited NVP Product Expo, held in Louisville, Kentucky, last January. "I talked to dozens of aftermarket companies and interviewed and listened to Parts Unlimited executives," he said, "and there’s a lot of optimism with a little bit of hesitation behind it--but on the whole, optimism and excitement moving forward."
In any event, there appears to be plenty of room for growth within the segment. As proof, companies that hadn’t previously been a presence are now entering the space with powersports-specific products. Pennzoil, for one, has introduced a new line of lubricants for quads, UTVs and watercraft. "Whether it’s enjoying the backcountry on an ATV or enjoying time boating with the family, we're excited to bring this new line to outdoor enthusiasts to give them peace of mind during their adventures," said Bree Sandlin, Shell vice president of lubricants marketing.
Similarly, Wilwood Engineering has recently launched its first-ever UTV disc-brake conversion kits for the Polaris RZR, Honda Talon and Can-AM X3. "UTVs are bigger than anyone would think," said John Grieco, Wilwood marketing manager.
And Atturo Tires has entered the powersports market with two new tires designed for UTVs, the Trail Blade X/T SXS and Trail Blade Boss SXS. "Atturo may be new to the powersports market, but we will be a familiar name to the UTV consumer," said Michael Mathis, president of Atturo Tires. "Nearly every side-by-side owner already owns a truck and will be familiar with the Atturo brand from our years in the market."
The OE manufacturers themselves are similarly diversifying their product lines to meet a growing demand from consumers seeking more varied uses for their vehicles. Polaris, for one, has reintroduced its Ranger UTV series aimed at farmers and ranchers, and re-engineered the Sportsman ATV line for extreme terrain such as mud and snow.
"We are constantly learning from the unique ways customers use our products," said Steve Menneto, president of Polaris Off Road. "From mudding to property maintenance, these vehicles are purpose-built with enhanced features that enable our customers to make the most of their day, and we’re excited to bring them back for 2023."
"The sport side gets the glamour," Hansen added, "but there’s such a bigger marketplace for the whole utility and professional or 'prosumer' side, such as small-time landscapers who use their vehicles for work during the week and then go hunting on the weekends."
Gauging The Market: What's Hot
Our panel of experts generally agreed that UTVs continue to set the pace, and among these, the Polaris RZR Pro XP/Pro R/Turbo R platform were cited as continued sources of growth, though D'Armond noted lower adoption rates from what was typically the case with new models in the past. "There are still a lot of the previous platform on the trails," he explained, "and Can-Am has been gaining greater market share with the X3 platform."
Hansen points to a growing diversification of the market, as more players enter more market niches. "Polaris continues to do well. A company like BRP continues to innovate and draw attention to their unique products, and they’re talking about electric motorcycles under the old Can-Am name. Triumph is doing amazing things. Their sales have done quite well, and now they’re talking about getting involved in off-road and supercross racing."
As with late-model trucks and SUVs, consumer preferences in the North American market seem to lean towards "bigger is better." The Martellis see "the increase in the size and power of sport UTVs driving the growth of the market. The new faster, stronger, more powerful UTVs are attracting new customers that might have otherwise opted for custom-built trucks with large motor packages--further expanding their market reach."
The powersports market has always held a strong appeal for accessorizers. According to the latest "SEMA Market Report," owners who accessorize their vehicles are almost twice as likely to own off-road recreation equipment--in particular ATVs, RVs and motorboats--in addition to their primary vehicle(s).
"In the UTV segment, tires and wheels, radios, fresh-air helmets, aftermarket bucket seats, additional light bars and light pods, and race-quality harnesses remain strong market leaders," said Josh Martelli. "OEMs like Polaris, Can-Am and Kawasaki have done a great job improving the accessories that now come standard with most sport-model UTVs, but for the more advanced UTV riders, there is still a need for these additional features and creature comforts."
"The tire market is always good across the board since they are a highly consumable product," Hansen concurs. "Gear is another big item, whether it's fashion-related or performance-related or providing protection for off-riders."
"Storage is always a need for UTV enthusiasts," D'Armond said. "It’s why we R&D and launch complete suites of storage options for every new sport UTV to hit the market. Our Kawasaki KRX suite did particularly well in the last couple of years and we’ve expanded into the crossover UTV market.
"Seats also continue to be strong. People want to be comfortable on their long rides, and stock seats just don’t do it for most."
Another new market driver is the emergence of women in the segment. According to a 2018 survey conducted by the Motorcycle Industry Council, nearly one in five motorcycle owners are women, double the number from 10 years earlier. "Adventure-bike riding gear is expanding on the side for women riders who want something more than just a motorcycle jacket that fits a smaller man," Hansen notes. "That’s a growing market for sure."
Sport UTVs may get the most enthusiast attention, but many UTV owners use their vehicles primarily for work. Polaris recently re-introduced its Ranger line with farmers and ranchers in mind. Photo courtesy: Polaris
Consumer Trends and Marketing Opportunities
Most of our sources continued to be bullish on the subject of overlanding, at least for the near term.
"Overlanding is definitely top of the list when talking about growth in off-road," said D'Armond. "Our concern is the longevity of the trend, so the products we're looking at developing will serve a wider audience."
The Martellis agree. "The overlanding market is on fire. The pandemic gave it a huge boost because folks had less to do locally and time to get out and explore nature and trails and parks in the United States. In every product sector--from portable power stations to solar auto packages to camping trailers, you name it--it's all up." Hansen likewise concurs, adding that overlanding "opens up a door for all kinds of companies that make the right products to get you to places where you can do some off-road camping."
Most of our sources agreed that racing is still a potent marketing tool, though some of our experts suggested that its true value lies in the racers themselves and the credibility they bring to their products via social media.
"The audience for off-road racing is limited," D'Armond said. "It's not always spectator-friendly and there's not a lot of coverage like you see for things like rally racing in the European Union.
"For us, the opportunity centers more around using the athletes as influencers via social media. We look for people who have a dedicated race program and know how to communicate well. The days of slapping a sticker on the side of a car seem to be over. There's a lot more required of racers now to help promote their sponsors."
Still, racing's potential power as a market mover can’t be overlooked completely. "Marketing at race events provides the best opportunity for proof of concept, on-site activation, and social reach," Josh Martelli explained. "Marketing messages today get lost in the noise. But when paired with engaging content, they can track up to 600% more effectively in viewer engagement."
Hansen points to MotoAmerica’s King of the Baggers racing series, which began as a single event in 2020 but which has since expanded into a multi-race circuit nationwide, as an example of how a small niche can drive interest at the dealership level: "It's basically V-twin Harley-Davidson and Indian touring bikes that literally have hard bags on them. They had a whole race season last year, and it got great TV attention and it drew a bunch of interest. The series is expanding with a lot of publicity and promotion behind it, and savvy dealers are taking advantage of it."
Another potential growth market for powersports manufacturers is the defense sector. Polaris was awarded a seven-year, $100 million contract in 2020 to produce the MZR Alpha light-tactical vehicle, and more recently, GM Defense has delivered its larger, nine-passenger, Chevy Colorado-based Infantry Squad Vehicle (ISV) for analysis and testing. Additionally, the Army is looking to increase the number of hybrid-electric and all-electric troop transporters for the future to meet its 2022 Climate Strategy Implementation Plan, which opens another potentially lucrative market for manufacturers in the future.
On the subject, electrification is a growing trend, though not across every segment of the market. Segway's powersports division has released an industry-first hybrid-electric ATV and UTV, and Polaris made a splash with the 2021 debut of its all-electric Ranger XP Kinetic, the first fruits of a 10-year joint venture with Zero Motorcycles to produce a full line of electric ATVs, UTVs and snowmobiles; Polaris is aiming to electrify its entire vehicle line by 2025.
"Electrification is making an impact in powersports," Hansen said. "It's happening in some segments more than others, but it's happening for powersports dealers who are open-minded enough to say, 'Hey, there's a place for this.' On the UTV side, there's lots of opportunity from Polaris to new players on the youth vehicle side, from small ATVs to motorcycles. Look at Greenger partnering with Honda to put the CRF label on electric dirt bikes. There's a lot going on there, and it’s exciting to be a part of it."
But given continued concerns over vehicle range and battery life, some of our experts still maintained that the impact of electrification would be gradual for the near term. "We're keeping our ear to the ground, though," D'Armond adds.
A new entry to the racing scene, the MotoAmerica King of the Baggers series, which features Harley-Davidson and Indian touring bikes, began as a one-off two years ago and has expanded into a nationwide multi-race series. Photo courtesy: Harley-Davidson
The View Ahead
Most of our panelists took a guardedly optimistic attitude toward the coming year, citing higher interest rates and ongoing supply-chain issues as causes for concern. While D'Armond forecasts a slight a drop in sales, the Martellis see long-term growth fueled by a devoted enthusiast base: "Off-roading is a culture--meaning that people just don't stop being off-roaders when times get tough. They just get selective about their spending habits.
"We're still in a post-pandemic space where consumers want to customize their vehicles, explore with them, and turn them into mobile offices equipped with solar power solutions--and now, even remote internet access thanks to products like Starlink. There are no real indicators that any of that excitement and energy will taper off, especially since gas prices have largely returned to normal."
"I don't think we're headed for a deep recession like a lot of people might want to think," Hansen observed, "though we can force our own errors if we're not careful."
Hansen also noted that a term such as "growth" can be difficult to quantify at times. "Some of it is hard to measure. As an example, I think that consumers are still going to buy a lot of used motorcycles in their communities, but those dollars and those sales aren’t counted as 'growth.'
"I think if we’re flat, we’re good," Hansen concluded. "But I think there will be continued activity that allows aftermarket companies and dealers to have success in their markets."
This story was originally published on April 20, 2023. For more industry news, visit SEMANews.com and subscribe to SEMA News at the bottom of the webpage to get the latest updates straight to your inbox, twice a week.
Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.
American Autowire is hiring a business development and technical sales representative responsible for developing new business and working with customers to choose the correct products for their vehicles. Candidates must have prior business development and sales experience and previous experience in the automotive aftermarket. This position can be performed remotely.
Ontario, California-based EGR Inc. is hiring a senior accountant to oversee local accounting functions. Responsibilities include analyzing account balances and maintaining the ledgers through reconciliations and preparing appropriate journal entries. This position will be a part of the local management team and will have input and influence on business decisions. Candidates must have at least five years of general accounting experience and a bachelor's degree in accounting or finance. A CPA license is big plus.
Murrieta, California-based Revo Developments Ltd. is hiring an experienced automotive sales manager to service the company's current dealer network and further grow it with new distributors. This position will be responsible for handling key accounts, providing support and pushing targets. In addition, this position will actively prospect for new businesses that fit the Revo brand while continuing to build and maintain the current successful dealer network. With support from the head office in the United Kingdom, the successful applicant will also be involved in building a team of like-minded individuals to help with the general running of the U.S. operation, offering expansion and growth within the business. Candidates must have three years' experience in sales account management.
Whether you're a new or seasoned automotive aftermarket professional, multiple opportunities are available to help enhance the industry. Volunteering on a SEMA council or network select committee is a rewarding experience that makes a positive impact on the market.
Select committee volunteers work alongside industry professionals from different market segments to provide valuable programs, events, education opportunities and other resources for the council or network membership.
Below are ways volunteering for a SEMA council or network can also benefit your career:
Adds experience to your resume: Volunteering on a select committee provides you with skills and experience related to your market niche. This can be added to a resume or cover letter to enhance your application.
Expands your professional network: Select committees consists of some of the brightest, most innovative individuals in the automotive aftermarket. Volunteering can help you strengthen relationships with colleagues, meet different personalities and gain new perspectives.
Gives you a sense of fulfillment: When you create value for members, you will gain fulfillment knowing that your contributions are making a positive impact on the automotive aftermarket community.
Helps you develop personal friendships: By volunteering, you'll develop social skills, meet new friends and work alongside individuals who have common interests and share a passion for the industry that you love.
Allows you to make your voice heard: As a select committee member, you're able to prioritize the issues that you see as most important and have a voice at the table. You're able to make a difference in the areas that matter most.
Select committee applications are due Friday, April 21. Apply now.
Not ready for a leadership role? At-large volunteers on subcommittees are always needed too. Visit www.sema.org/volunteer to learn about the nine councils and networks and contact a council or network director for more information.
Automotive aftermarket professionals aged 39 and under are invited to expand their network during the SEMA Future Leaders Network (FLN) Networking Mixer at the SEMA Garage in Detroit.
Taking place on Wednesday, May 10, from 5:30 p.m.-6:30 p.m. (EDT), the event will connect members from the area. Attendees will kick off FLN's second Professional Development Program, mix and mingle with industry friends and discover resources to help up-and-coming leaders succeed in the automotive aftermarket.
FLN select committee members will be on-site to answer questions and share how to get involved. Complimentary light refreshments will be provided.
With the SEMA Show priority booth deadline passed, exhibitors are investing in the opportunity to showcase future trends and connect at the 2023 SEMA Show with larger booth spaces, more new products, years of pent-up demand and interactive displays.
Nearly 2,000 exhibitors submitted completed applications before the April 3 deadline and are now preparing to select their booth space during next month's SEMA Show Priority Booth Space Selection Process. This unique process literally builds the SEMA Show that will shape the future of the automotive aftermarket for years to come. Exhibitors confirmed to participate at the event being held October 31-November 3 in Las Vegas include more than 300 new companies that will exhibit at the event for the first time and an uptick of international companies, sparked largely by lifted travel restrictions.
"Building off the momentum from the 2021 and 2022 SEMA Shows, which were among the country's highest-attended trade shows, the 2023 event is evolving and growing, featuring lots of exciting activities and exhibitors that we haven't seen in recent years," said Tom Gattuso, SEMA vice president of events. "Exhibitors have noteworthy stories and new products to share, and they are coming in with plans to educate, entertain and engage buyers from around the world."
Gattuso notes that because companies have mostly been operating remotely during the past few years, exhibitors are leveraging the opportunity to connect in person at the SEMA Show. Attendees can expect to see larger booths with more interactive displays and attractions. In-person education seminars, celebrity appearances and product demonstrations are also expected to be popular at the 2023 SEMA Show.
"Businesses have discovered that while they can get a lot done virtually, the desire to gather is innate to the human experience, and there is no replacement for the interactive, tactile experience the SEMA Show offers and the value of connecting face-to-face," said Gattuso.
The 2023 SEMA Show floor plan will be updated live on www.semashow.com during the Priority Booth Space Selection Process, which begins May 1. During the two-and-a-half-week selection process, SEMA Show organizers will guide exhibitors on different programs available to help reach buyers, media and partners. With a focus on innovation, the SEMA Show offers all exhibitors the ability to enter the New Products Showcase for free, and free participation in an exclusive training event, the Exhibitor Summit, taking place July 25-27 at the Las Vegas Convention Center, which is open to a limited number of exhibitors on a first-come basis.
"We're committed to collaborating with exhibitors to help them reach their trade show goals and get the greatest return on their SEMA Show investment," said Gattuso. "The upcoming Priority Booth Space Selection Process is just the beginning of the journey to the Show, and we are excited to see the future of the aftermarket on display."
During National Volunteer Week, April 16-22, SEMA is extending its gratitude to the dedicated individuals who have given their time, knowledge and expertise to help lead and guide the association. Representing the automotive specialty-equipment industry, volunteers create valuable benefits and resources to help SEMA-member businesses succeed and prosper.
"Our volunteers are a constant source of inspiration and the foundation of our successes as an association," said Zane Clark, SEMA vice president of councils and membership. "It's through their time and talents that we execute the services and programs that provide so much value to our members."
Whether it's spearheading networking events, delivering programs in response to the ongoing needs of members, participating in legislative and regulatory advocacy or educating individuals on best businesses practices, volunteers are always delivering new and innovative ways to grow and enhance the specialty-equipment market.
Some of the programs initiated and/or led by volunteers include the ARMO Hot Products Showcase, ETTN N.E.R.D. Symposium, FLN Professional Development Program, HRIA Education Days, TORA Feature Vehicle Program, SBN Women’s Leadership Forum, MPMC Media Trade Conference, PRO Cup Challenge and the new WTC Coffee & Conversation online networking series. SEMA Cares volunteers help raise much-needed funds for children's charities, while SEMA Education volunteers are critical in identifying future leaders.
SEMA applauds all its volunteers for their dedication to the industry.
The race to determine the title of "Fastest Street Car in America" is back as HOT ROD Drag Week 2023, Presented by Gear Vendors Overdrive, returns to premier tracks in four Southeast cities Sunday, September 17 through Friday, September 22.
The competition to find the ultimate street-legal drag car, HOT ROD Drag Week puts competitors through five days of drag racing, requiring racers to drive their vehicles on a specified route from city to city, upward of 1,000 miles, while securing the quickest possible elapsed time. During the competition, drivers provide photographic evidence to prove they have adhered to the prescribed route. Some of the nation's top racers participate in Drag Week each year, and it's not uncommon for competitors to band together to help each other get through the week.
2023 HOT ROD Drag Week Schedule:
Tech inspection, registration, test 'n' tune - Sunday, September 17
Darlington Dragway (Hartsville, South Carolina) - 8:00 a.m. to 9:00 p.m. local time for registration, tech inspection and test 'n' tune (tech open from 8:00 a.m. to 6:00 p.m., test 'n' tune begins at 2:00 p.m.)
Day 1 racing action-packed Monday, September 18
Darlington Dragway (Hartsville, Sout Carolina) - Gates open 7:30 a.m. local time, racing hours 8:00 a.m. to 2:00 p.m. local time.
Day 2 racing - Tuesday, September 19
Rockingham Dragway (Rockingham, North Carolina) - Gates open 7:30 a.m. local time, racing hours 8:00 a.m. to 2:00 p.m. local time.
Day 3 racing - Wednesday, September 20
Bristol Dragway (Bristol, Tennessee) - Gates open 7:30 a.m. local time, racing hours 8:00 a.m. to 2:00 p.m. local time.
Day 4 racing - Thursday, September 21
Carolina Dragway (Aiken, South Carolina) - Gates open 7:30 a.m. local time, racing hours 8:00 a.m. to 2:00 p.m. local time.
Day 5 racing (finals) - Friday, September 22
Darlington Dragway (Hartsville, South Carolina) - Gates open 7:30 a.m. local time, racing hours from 10:00 a.m. to 6:00 p.m. local time, followed by awards.
Chevrolet has introduced the '24 Silverado HD ZR2--the brand’s flagship heavy-duty off-roader--and '24 Silverado HD ZR2 Bison. Chevrolet will soon offer a trio of flagship, off-road performance pickup trucks for anyone ready to explore the trails in Colorado ZR2, Silverado 1500 ZR2 and the first-ever Silverado HD ZR2.
Both the HD ZR2 and HD ZR2 Bison bring race-proven technologies and enhanced off-road capability to the refreshed '24 Silverado HD lineup, with the specialized ZR2 Bison featuring equipment from off-road aftermarket manufacturer American Expedition Vehicles.
Offered exclusively in the 2500 Crew Cab configuration--with the standard 6.6L gasoline engine or available 6.6L Duramax Turbo-Diesel--the Silverado HD ZR2 and HD ZR2 Bison leverage Chevrolet's off-road racing success with a defined set of upgrades for crawling trails, tackling tough terrain and towing.
As for capability, the max payload for the Silverado HD ZR2 is 3,397 lbs. (gas engine), while the max trailering rating is 18,500 lbs. when equipped with the available Duramax Turbo-Diesel.
The HD ZR2's suspension is raised approximately 1.5 in., front and rear, compared to other Silverado HD 4WD models. HD ZR2 also includes a new Off-Road Mode. When engaged, it adjusts various vehicle calibrations, such as the anti-lock brakes, traction control and stability control, to optimize their performance for off-road driving. In addition, Off-Road Mode alters throttle progression and transmission shifts, and the locking rear axle does not have a speed limitation.
The HD ZR2 and ZR2 Bison also feature the '24 Silverado HD lineup's redesigned interior. Built for work-ready functionality and next-level technology integration, the cabin features a blend of premium materials and off-road prowess, as found in the Silverado 1500 ZR2. The interior's dark trim accents complement the Jet Black and Graystone leather-appointed surfaces.
The instrument panel houses a 13.4-in.-diagonal infotainment screen and 12.3-in.-diagonal configurable driver information center that become the focal points of the driver's command center. Smart, off-road technology includes an available 15-in. head-up display with an off-road inclinometer and HD Surround Vision7 for the Silverado HD ZR2 and HD ZR2 Bison.
Production of the '24 Chevrolet Silverado HD ZR2 and ZR2 Bison begins later this summer, at General Motors' Flint Assembly plant in Michigan. Pricing will be announced closer to the start of production.
Ford Mustang Continues as World's Best-Selling Sports Car Over the Last 10 Years Combined
Over the last 10 years combined, Ford Mustang--which is celebrating its 59th birthday--is the world's best-selling sports car, according to Ford analysis of registration data from S&P Global Mobility.
According to Ford internal data, the United States remains home to the strongest demand for Mustang representing 78% of global sales. Other markets that saw growth in Mustang sales in 2022 include Germany, up 17%; Britain, up 14.4%; Switzerland, up 14.9%; and the Middle East, up 7.4%.
First Retail Production '24 Corvette E-Ray Raises $1.1 Million for DonorsChoose at Barrett-Jackson
The first ever, electrified '24 Chevrolet Corvette E-Ray raised $1.1 million for education nonprofit DonorsChoose at the Barrett-Jackson Palm Beach Auction on April 15. Corvette Executive Chief Engineer Tadge Juechter was on hand to generate excitement and encourage bids as the E-Ray crossed the block last Saturday afternoon.
Founded in 2000 with the goal of making it easy for anyone to provide resources to teachers, DonorsChoose has now fulfilled more than two and a half million classroom projects by connecting donors directly with requests from educators. Rick Hendrick, chairman and CEO of Hendrick Automotive Group and owner of 14-time NASCAR Cup Series champions Hendrick Motorsports, cast the winning bid of $1.1 million. One-hundred percent of this sale price will assist DonorsChoose in continuing to meet the needs of public schools in low-income communities.
Powered by a 6.2L small-block V8 in the rear and an electric motor on the front axle, the first all-wheel drive Corvette E-Ray produces a combined 655 hp. According to Chevrolet, this is the quickest Corvette in history, completing 0-60 mph runs in 2.5 seconds.
Prior to the sale of the '24 Corvette E-Ray, Chevrolet also auctioned off first retail production models of the '20 Corvette Stingray and the '23 Corvette Z06. Together, these vehicles bring the total amount of money raised for charity by eighth generation Corvettes at Barrett-Jackson auctions to $9.1 million.
Turn 14 Distribution Ultimate Easter Jeep Safari Experience Marks Entry Into Jeep-Focused Activations
In its inaugural year, the Turn 14 Distribution Ultimate Easter Jeep Safari Experience presented by ARP saw 40 invitees with 19 vehicles conquer a one-of-a-kind adventure in Moab, Utah. Invited guests spent the day navigating the tracks, altitude and obstacles on the Metal Masher trail. The experience included an Oasis Pop-Up Lunch presented by Mishimoto featuring heated shelter in inflatable tents, various seating options, hot chef-prepared food and beverages. Supporting partners included MBRP Exhaust, PowerStop Brakes and Torrix Off-Road. This experience marks Turn 14 Distribution's first activation at
Easter Jeep Safari week in Moab, but there are plans for more activations in subsequent years.
RNR Tire Express to Gift a Record $100,000 in Seventh Annual Mother's Day Giveaway
RNR Tire Express has officially opened the window for nominations in what promises to be their largest Mother's Day Giveaway in franchise history. Those wishing to apply need only be a mother over the age of 18, and have until midnight on Saturday, May 13, to submit for a chance at a prize pool valued at more than $100,000. All applicants will also be entered to win the grand prize, a new Jeep Renegade.
This year, 114 franchise locations across the country will participate, offering free sets of tires and accessories to residents of Arizona, Arkansas, Colorado, Florida, Georgia, Indiana, Illinois, Iowa, Louisiana, Michigan, Missouri, New Mexico, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee and Texas.
Rental Concepts, a franchise partner of the RNR brand, will give away a new Buick Encore to a select winner in their region, intended to further honor and reward the tireless sacrifices made by mothers every day.
Winner(s) will be announced and contacted on or before Saturday, May 20. For more information on the RNR Tire Express Mother's Day Giveaway, visit www.rnrtires.com/mom.
Honda Celebrates Grand Opening of New Facility at Alabama Auto Plant for Accessory Packages
American Honda Motor Co. Inc. (AHM) celebrated the opening of its new $16 million, 66,000-sq.-ft. post-production option (PPO) facility located on the campus of Honda's Alabama Auto Plant (AAP). The new facility serves as a hub for the installation of a series of accessory option packages for vehicles produced at AAP and, according to Honda, will allow the company to better serve its customers with more product options. Honda marked the grand opening with a ribbon-cutting ceremony joined by local officials, business partners, key executives, plant leaders and associates.
The PPO program began in late 2020 with the installation of accessory packages for the redesigned '21 Honda Ridgeline, including the Honda Performance Development (HPD) package, as well as the Utility, Function, and Function + packages. As a proof of concept, the program was initially housed in the Alabama Industrial Training (AIDT) Center, the workforce training center utilized by AAP nearby the Lincoln plant.
With the new PPO facility, Honda can increase customization operations, expand offerings to include accessory packages for the all-new '23 Honda Pilot and Pilot TrailSport, and eventually offer installation of single-item accessories to dealers.
Honda originally located its first PPO facility at the Alabama Auto Plant to meet increased demand for customization of light-truck models, especially pickups. The Lincoln factory is the sole manufacturer of the Honda Ridgeline truck, Passport SUV, Pilot SUV and Odyssey minivan.
Northwood Introduces New Aftermarket Professional Designation
Northwood University and the University of the Aftermarket are introducing a new professional designation for executives in the automotive industry.
"The SPAAP designation is a piece of the University of Aftermarket Executive Development series and stands for Specialty AAP, our highest-level distinction," explained Dr. Thomas Litzinger, executive director of the University of the Aftermarket and Northwood University professor. "It is designed for industry executives who want to take the next step in their educational journey by participating in rigorous master's-level coursework."
Currently, the University of the Aftermarket, through Northwood University, delivers online courses for industry professionals to earn continuing education units (CEUs) to obtain special industry designations, including AAP, ACP and MAAP.
Litzinger noted the SPAAP designation will set the new standard for excellence in education for the industry and will be highly sought after by leading executives.
"This designation is important to our industry because it fosters an environment of continuous learning, which will contribute to our competitive advantage," he added. "Most elements of our organizational culture can be enhanced through education."
Litzinger said the development of the SPAAP designation indicates the University of the Aftermarket's dedication to not just the automotive aftermarket, but also to continuous education and the empowerment of the human condition.
Industry professionals can email Litzinger at litzinge@northwood.edu, or James O’Dell, assistant director of aftermarket education, at odellj@northwood.edu, to register for this newest designation.
Meyer Distributing Announces Goldsboro, North Carolina, location
Meyer Distributing Inc. has announced the addition of its Goldsboro, North Carolina, cross-dock. The cross-dock will have a direct feed from Meyer's Northeast distribution hub, which houses a large inventory of automotive accessories, crash parts and RV parts. Meyer Distributing has numerous strategically positioned warehousing facilities and serves thousands of customers nationwide via Meyer Logistics direct ship.
Bring a Trailer Partners Partners With Michelin and BFGoodrich Tires
Bring a Trailer (BaT) has announced the beginning of a new partnership between BaT, Michelin and BFGoodrich to create product education materials, brand engagement and charitable promotions, the companies announced. According to BaT, the full extent of the collaboration is still developing; however, Michelin has granted BaT special access to its historical archive, going all the way back to the early days of the automobile.
GM Celebrates Top Global Suppliers at 31st Annual Supplier of the Year Event
General Motors celebrated its top global suppliers during its annual Supplier of the Year event held in San Antonio, Texas. In total, 121 suppliers were recognized at the event, with 105 suppliers receiving a Supplier of the Year award, 14 suppliers receiving an Overdrive award and two suppliers receiving both Supplier of the Year and Overdrive awards. Collectively, the awarded suppliers represented 17 countries.
Each year, the Supplier of the Year and Overdrive award recipients are selected by a global, cross-functional GM team for their performance in business and cultural criteria, including quality, launch, supply chain, total enterprise cost, innovation and engineering, communication and transparency and safety.
The Supplier of the Year award recognizes distinguished global suppliers that exceed GM's requirements, in turn providing GM customers with innovative technologies and among the highest quality in the automotive industry.
The Overdrive award was first presented in 2012 and is a distinction reserved for suppliers who display outstanding achievement across the global purchasing and supply-chain organization's key priorities. These include sustainability, innovation, relationships, total enterprise cost, launch excellence and safety.
The honorees for 2022 include six certified diverse suppliers recognized as a Supplier of the Year. Click here for a complete list of honorees.
Harbor Freight Tools for Schools Prize for Teaching Excellence Awards $1.5 Million in Cash
Outstanding U.S. public high school skilled trades teachers can now apply for a total of $1.5 million in cash prizes. Since 2017 more than $6 million has been awarded to more than 100 skilled trades teachers and their programs through the Harbor Freight Tools for Schools Prize for Teaching Excellence. The deadline to apply for the 2023 prize is Friday, May 5.
This year the total amount of cash prizes will jump from $1.25 million to $1.5 million. The number of winners will increase from 20 to 25. Winners will be announced in October. The mission of Harbor Freight Tools for Schools is to increase understanding, support and investment in skilled trades education in U.S. public high schools. The prize is its flagship program.
The Harbor Freight Tools for Schools Prize for Teaching Excellence was started in 2017 by Harbor Freight Tools owner and founder Eric Smidt. The prize recognizes outstanding instruction in the skilled trades in U.S. public high schools and the valuable work of teachers who inspire students to learn a trade that prepares them for life after graduation.
The five grand prize winners will receive $100,000 each, with $30,000 going to the teacher and $70,000 going to their program. Twenty additional prize winners will each win $50,000, with $15,000 going to the teacher and $35,000 going to their program. Teachers whose school, district and/or state policy prohibits receipt of the individual portion of prize earnings are eligible to apply on behalf of their school’s skilled trades program.
Alps Alpine Welcomes Mike Kenhard as CTO and Vice President of Engineering
Mike Kenhard
Alps Alpine North America Inc. has hired Mike Kenhard as the chief technical officer and vice president of engineering at the headquarters location in Auburn Hills, Michigan. Kenhard brings an extensive background in the automotive industry and a proven history of leading various teams through key company projects and initiatives. Throughout his career, Kenhard has championed growth and success both on a divisional and company-wide basis, using his skills as an effective communicator, manager and strategic planner to promote positive change and desired company results. Kenhard will oversee all engineering at Alps Alpine North America.
Trevor Worthington, Ford Blue Product Chief, to Retire After 38 Years
Trevor Worthington
Trevor Worthington, who for the past year has led vehicle programs for Ford Blue's gas-powered and hybrid vehicles, is retiring from the company effective April 28. Worthington, a corporate officer, joined Ford in 1985 as part of the regional product-planning team in Australia. He's led major development and strategy work in Asia Pacific, including in China and Australia, and North America. Most recently, Worthington oversaw development of the all-new Super Duty and Ranger Raptor trucks and Bronco Raptor SUV.
A racing fan who grew up watching Ford Falcons on tracks in Australia, Worthington also led product development for Ford Performance. He played an important role in orchestrating a strategy and cycle plan for Ford Performance Racing, which includes a return to Formula 1 with Red Bull Racing, and a return to Le Mans with the Mustang GT3.
From 2008 to 2019, Worthington helped deliver the first wave of Ford's global products to Asia Pacific. He also led strategic development and introduction of key nameplates in China and elsewhere, including the popular Territory midsize SUV. Worthington plans to retire back home in Melbourne, not far from where he started his career. His successor will be the subject of a future announcement.
AmericanMuscle to Host Charity Auto Show
AmericanMuscle (AM) has announced May 20 as the date of its charity auto show to be held at Maple Grove Raceway in Mohnton, Pennsylvania. Having raised more than $400,000 to date, AM continues to support critically ill children via Make-A-Wish Philadelphia, Delaware and Susquehanna Valley. Gates will open at 9:00 a.m. with show hours from 10:00 a.m. to 4:30 p.m. In the event of rain, the show will be held the following day, May 21.
AM invites the community to get involved by registering their modded muscle car and signing up for one of the show's premium experiences. These include the Make-A-Wish opening ceremony parade, Mickey Thompson burnout competition and Pypes revving competition. Showgoers can also take advantage of AM's VIP Parking with 100% of the proceeds donated to Make-A-Wish. Regular registration is being offered at a discounted rate up until May 19.
Clubs are welcome to participate as a group. Spectator parking will be available on the day of the event for $10 per vehicle. For more information, visit www.americanmuscle.com/autoshow2023.html.
onX Offroad Kicks-Off "onX Offroad Build Challenge" Series
onX Offroad has published the first episode in its new "onX Offroad Build Challenge" content series. Over the next few months, three teams will battle head-to-head to buy and build 4x4s using only $15,000 and their skills, ingenuity and resourcefulness to transform stock vehicles into rigs that will be put to the test on the most challenging off-road trails in America. Viewers can vote on their favorite team and vehicle from the series; the winner will get to represent onX Offroad on MotorTrends' 2023 Ultimate Adventure.
In the first episode of the series, three teams comprised of some of the best 4x4 content
creators converge in Moab, Utah, for their first challenge: navigating the Moab Rim Trail. The teams tackle the trail in a variety of stock vehicles, including a Toyota Land Cruiser, Dodge Ramcharger and a Chevy S10, all in a bid to impress off-road expert Fred Williams and prove their team is off to the best start.
The series is available exclusively on the onX Offroad YouTube channel, with new episodes airing every week.
Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA News. Send your items for consideration to editors@sema.org.
Matt Field Wins Opening Round of 2023 Formula DRIFT Pro Championship
During National Volunteer Week, April 16-22, SEMA is extending its gratitude to the dedicated individuals who have given their time, knowledge and expertise to help lead and guide the association. Representing the automotive specialty-equipment industry, volunteers create valuable benefits and resources to help SEMA-member businesses succeed and prosper.
The race to determine the title of "Fastest Street Car in America" is back as HOT ROD Drag Week 2023, Presented by Gear Vendors Overdrive, returns to premier tracks in four Southeast cities Sunday, September 17 through Friday, September 22.
Chevrolet has introduced the '24 Silverado HD ZR2--the brand’s flagship heavy-duty off-roader--and '24 Silverado HD ZR2 Bison. Chevrolet will soon offer a trio of flagship, off-road performance pickup trucks for anyone ready to explore the trails in Colorado ZR2, Silverado 1500 ZR2 and the first-ever Silverado HD ZR2.
The first ever, electrified '24 Chevrolet Corvette E-Ray raised $1.1 million for education nonprofit DonorsChoose at the Barrett-Jackson Palm Beach Auction on April 15. Corvette Executive Chief Engineer Tadge Juechter was on hand to generate excitement and encourage bids as the E-Ray crossed the block last Saturday afternoon. 
In its inaugural year, the Turn 14 Distribution Ultimate Easter Jeep Safari Experience presented by ARP saw 40 invitees with 19 vehicles conquer a one-of-a-kind adventure in Moab, Utah. Invited guests spent the day navigating the tracks, altitude and obstacles on the Metal Masher trail. The experience included an Oasis Pop-Up Lunch presented by Mishimoto featuring heated shelter in inflatable tents, various seating options, hot chef-prepared food and beverages. Supporting partners included MBRP Exhaust, PowerStop Brakes and Torrix Off-Road. This experience marks Turn 14 Distribution's first activation at
American Honda Motor Co. Inc. (AHM) celebrated the opening of its new $16 million, 66,000-sq.-ft. post-production option (PPO) facility located on the campus of Honda's Alabama Auto Plant (AAP). The new facility serves as a hub for the installation of a series of accessory option packages for vehicles produced at AAP and, according to Honda, will allow the company to better serve its customers with more product options. Honda marked the grand opening with a ribbon-cutting ceremony joined by local officials, business partners, key executives, plant leaders and associates.
Northwood University and the University of the Aftermarket are introducing a new professional designation for executives in the automotive industry.
Bring a Trailer (BaT) has announced the beginning of a new partnership between BaT, Michelin and BFGoodrich to create product education materials, brand engagement and charitable promotions, the companies announced. According to BaT, the full extent of the collaboration is still developing; however, Michelin has granted BaT special access to its historical archive, going all the way back to the early days of the automobile.
Outstanding U.S. public high school skilled trades teachers can now apply for a total of $1.5 million in cash prizes. Since 2017 more than $6 million has been awarded to more than 100 skilled trades teachers and their programs through the Harbor Freight Tools for Schools Prize for Teaching Excellence. The deadline to 
AmericanMuscle (AM) has announced May 20 as the date of its charity auto show to be held at Maple Grove Raceway in Mohnton, Pennsylvania. Having raised more than $400,000 to date, AM continues to support critically ill children via Make-A-Wish Philadelphia, Delaware and Susquehanna Valley. Gates will open at 9:00 a.m. with show hours from 10:00 a.m. to 4:30 p.m. In the event of rain, the show will be held the following day, May 21.
onX Offroad has published the first episode in its new "onX Offroad Build Challenge" content series. Over the next few months, three teams will battle head-to-head to buy and build 4x4s using only $15,000 and their skills, ingenuity and resourcefulness to transform stock vehicles into rigs that will be put to the test on the most challenging off-road trails in America. Viewers can vote on their favorite team and vehicle from the series; the winner will get to represent onX Offroad on MotorTrends' 2023 Ultimate Adventure.