Tue, 01/27/2026 - 14:45
Advocacy Wrap Up

 

From SEMA President and CEO Mike Spagnola and SEMA Senior Vice President, Public & Government Affairs Karen Bailey-Chapman: 

What a year 2025 was! SEMA and PRI were victorious in our fight to preserve vehicle choice, protected your ability to access public lands in your vehicles and launched a new effort to keep racetracks open and profitable for the next generation of motorsports enthusiasts.

But there's no time to rest on our laurels: SEMA and PRI are gearing up to again deliver the advocacy that the automotive aftermarket industry and grassroots racing community deserve.

If the past few years were our rebirth as advocates for the automotive aftermarket, 2026 is where we grow and flex.

We are entering a new election cycle, with the November midterms, where control of Congress will be determined. We've established positive relationships with the current administration and congressional leadership, and we have momentum carrying us forward on important issues like the right to modify and land use. In the states, there's a thirst within the car culture to protect collectors' rights and save race tracks; we're taking on that mantle in bigger, bolder ways.

We're going to continue to be a voice for small businesses and a champion of innovation. We'll continue pushing for government policies that aid, not hinder, your ability to bring your great products to market. We'll remain a voice of freedom and evangelize on the ways our nation's car culture is special and worthy of protection.

To help map the road ahead, we're including SEMA and PRI's 2026 Advocacy Agenda. Like last year, this is your baseline for our issues and where our Government Affairs team is focusing.

Our issues are bound to evolve; new ones will emerge. But rest assured, we're engaged in every way. We encourage you to remain connected to our work through SEMA and PRI News and our other communications platforms like SEMA Action (semaHQ.org).

Share this agenda, get involved in the issues that matter most to you, and don't hesitate to reach out when you have a question or concern. Our advocacy is stronger when you're engaged, and we're excited to be on this journey together.

Advocacy Agenda


See the full 2026 SEMA and PRI Advocacy Agenda here.

Tue, 01/27/2026 - 14:45
Advocacy Wrap Up

 

From SEMA President and CEO Mike Spagnola and SEMA Senior Vice President, Public & Government Affairs Karen Bailey-Chapman: 

What a year 2025 was! SEMA and PRI were victorious in our fight to preserve vehicle choice, protected your ability to access public lands in your vehicles and launched a new effort to keep racetracks open and profitable for the next generation of motorsports enthusiasts.

But there's no time to rest on our laurels: SEMA and PRI are gearing up to again deliver the advocacy that the automotive aftermarket industry and grassroots racing community deserve.

If the past few years were our rebirth as advocates for the automotive aftermarket, 2026 is where we grow and flex.

We are entering a new election cycle, with the November midterms, where control of Congress will be determined. We've established positive relationships with the current administration and congressional leadership, and we have momentum carrying us forward on important issues like the right to modify and land use. In the states, there's a thirst within the car culture to protect collectors' rights and save race tracks; we're taking on that mantle in bigger, bolder ways.

We're going to continue to be a voice for small businesses and a champion of innovation. We'll continue pushing for government policies that aid, not hinder, your ability to bring your great products to market. We'll remain a voice of freedom and evangelize on the ways our nation's car culture is special and worthy of protection.

To help map the road ahead, we're including SEMA and PRI's 2026 Advocacy Agenda. Like last year, this is your baseline for our issues and where our Government Affairs team is focusing.

Our issues are bound to evolve; new ones will emerge. But rest assured, we're engaged in every way. We encourage you to remain connected to our work through SEMA and PRI News and our other communications platforms like SEMA Action (semaHQ.org).

Share this agenda, get involved in the issues that matter most to you, and don't hesitate to reach out when you have a question or concern. Our advocacy is stronger when you're engaged, and we're excited to be on this journey together.

Advocacy Agenda


See the full 2026 SEMA and PRI Advocacy Agenda here.

Tue, 01/27/2026 - 14:37

Story and photos by Andreas Conradt, Automedia

On the Edge to Euro 7: Facelift for Porsche Panamera
Porsche Panamera Facelift front Spy Shots


Our man in the cold has successfully captured the first images of what will become the facelifted third-generation Porsche Panamera. Yes, "third-generation"--that is how Porsche has named the current model.

Featuring new bumpers front and rear, exterior changes will be moderate. There is no word yet on what will change beneath the skin, but it is a safe bet that a modernized interior with an updated digital cockpit layout and refreshed tech features will be part of the update. Time will tell whether Porsche intends to adapt its engines to meet the stricter Euro 7 exhaust regulations. For now, the focus remains on highly efficient V8 biturbo engines combined with electric motors (e-hybrids), capable of system outputs well north of 700 hp. It is also likely that Porsche will further develop its active chassis system (PARS).

Porsche Panamera rear spy shots

 

Turbocharged at Last: The Porsche 911 GT3 RS Facelift Could Get a Mild Turbo
Porsche 911 GT3 RS Facelift spy shots SEMA News


A heavily camouflaged prototype of the revised 992.2 GT3 RS was spotted during cold-weather testing in northern Scandinavia--and the details are revealing. While the front appears virtually unchanged, most of the updates are concentrated at the rear, fueling speculation about what lies beneath.

At the back, the prototype shows clear departures from the current model. The bumper has been redesigned, as has the diffuser, which now features four vertical fins--one more than before. Particularly striking are two additional openings to the left and right of the central pair of tailpipes.

These extra outlets could be functional or decorative, but modified exhaust routing or additional cooling appears more likely. Below the continuous light strip, a previously hidden area suggests another potential air outlet. Taken together, these clues point to significantly increased cooling and exhaust demands--hallmarks of a turbocharged powertrain.

Euro 7 regulations are placing Porsche in a difficult position. GT boss Andreas Preuninger made it clear in October 2024 that without turbocharging or electrification, a future GT3 would not meet the standard in Europe. His timeline: roughly "in two years"--precisely when the 992.2 GT3 RS is expected to reach the market.

In an interview, Preuninger hinted that Porsche has been weighing both hybridization and turbocharging internally--with a clear lean toward the latter. That admission is significant and lends credibility to the current wave of speculation.

For Porsche, this presents a delicate balancing act: preserving GT3 DNA while satisfying increasingly strict regulations. The answer may lie in "gentle" turbocharging--a sharp contrast to the heavy hybridization that has caused market friction for Ferrari.

The rumor mill is now in full swing, with several technically plausible scenarios under discussion. Attention is focused on a version of the new 3.6-liter turbocharged six-cylinder already used in the Carrera GTS t-hybrid.

Realistically, there is strong support for this direction. The added cooling vents, acoustic hints from testing, and Preuninger's own statements form a coherent picture. A lightly electrified, turbocharged six-cylinder could square the circle: Euro 7-compliant, powerful, and lighter than a full hybrid setup.

If the GT3 RS does adopt turbocharging, it would represent more than a technical update--it would mark a conceptual shift. Until now, the dividing line has been clear: GT3 for naturally aspirated purists, GT2 for turbocharged performance.

A turbocharged GT3 RS would blur that distinction and bring the model closer to the future GT2 RS, which is expected to debut with an even more potent plug-in hybrid system based on a 4.0-liter twin-turbo boxer engine producing more than 1,000 hp.

While the powertrain debate continues to stir emotions, the visual updates are less controversial but equally important. The 992.2 GT3 RS will receive further aerodynamic refinement--classic Porsche continuous improvement. Confirmed changes include a redesigned rear bumper with new air ducts, an enlarged diffuser with four vertical fins instead of three, and additional air outlets flanking the tailpipes. Larger tailpipes will add visual muscle, along with new rear lights in the 992.2 design. Reprofiled hood vents and small leading edges at the front complete the update.

Individually, the changes may seem subtle, but they are functionally deliberate. Each serve to improve aerodynamics, cooling, or exhaust management--all signs pointing toward a technically advanced, and potentially turbocharged, future for the GT3 RS.

Porsche 911 GT3 RS Facelift spy shots SEMA News

 

Tue, 01/27/2026 - 13:56

By Ashley Reyes

HRIA General Membership Meeting Panel

 

One of the most important decisions a hot-rod builder can make is choosing the right customer, as this choice directly impacts workflow, budgets, shop morale and long-term reputation.

To help builders navigate the decision-making process, the SEMA Hot Rod Industry Alliance (HRIA) will host a virtual General Membership Meeting & Panel Discussion on Thursday, February 19 at 10:00 a.m. PT focused on how experienced builders evaluate customers, select projects and set expectations for successful builds.

Moderated by Amy Fitzgerald, owner of Cool Hand Customs, the event will feature a panel of respected industry builders: Kellie Oeste, owner of V8 Speed & Resto Shop; Josh Sanders, owner of Sanders Street Rods; and Tim Strange, owner of Strange Motion Rod & Custom. 

Panelists will share real-world insight into customer fit, the build process, budgeting and expectation setting, what defines a successful customer relationship and what ultimately makes a builder say yes to a project.

If you're looking to strengthen your customer selection process, avoid costly missteps and learn how seasoned builders approach project decisions, this is a conversation you won't want to miss.

Register today.

Tue, 01/27/2026 - 13:18

Story and photos by Andreas Conradt, Automedia

One More Time: Second Facelift for the VW ID.3
VW ID.3 second facelift spy shots front

Following the Dieselgate scandal, Volkswagen pivoted to a full-electric product strategy that gave us the MEB series of battery-electric vehicles. The first member of the family was the ID.3, which rolled out in September 2019 and received a minor facelift in March 2023.

Later this year, a second refresh is on the menu. And on this occasion, the changes will be greater in every respect, say sources. Despite being masterfully camouflaged, the Volkswagen Group couldn't hide the Pure Positive design language that the Volkswagen brand will debut in 2026 with the ID. Polo hatchback and the T-Cross-equivalent ID. Cross.

The most obvious ID. Polo-like influence is in the headlight design, and on closer inspection, the signature lighting appears to be influenced by the subcompact model as well. Volkswagen masked the front bumper very well on this white-painted prototype, which makes it difficult to properly see any differences from the outgoing '26 model.

Unfortunately, the sides and rear end pretty much carry over. Knowing the Volkswagen Group, more production-intent parts will come into view later in the testing and validation process. Inside, the C-segment hatchback is certain to follow in the footsteps of the ID. Polo with more physical controls on the dashboard and steering wheel alike.

In the lesser model, the 12.9-in. central infotainment screen is joined by a dedicated HVAC strip of physical buttons, a central rotary controller and proper thumbwheels on the steering wheel. Being a modern electric car, the ID. Polo has a completely digital instrument cluster. It's an appropriately sized unit with a 10.25-in. diagonal.

New battery cells and a more affordable lithium-iron-phosphate option are further expected, helping the Wolfsburg-based automaker lower the starting price of one of the most popular battery-electric vehicles in Europe. Considering the Chinese budget-friendly EV offensive, it's high time for Western automakers to make efforts in this regard.

There is also talk about a potential renaming to ID. Golf, which certainly makes plenty of sense. On the other hand, there are conflicting reports according to which the Golf Mk9 is coming, with all-electric muscle later this decade on the Scalable Systems Platform.

Supposing there is a case to be made for the switch from ID.3 to ID. Golf, it would be only natural for the ID.4 to become the ID. Tiguan with its forthcoming makeover. In any case, both the facelifted ID.3 and ID.4 will disappoint in the areas where all MEB vehicles disappoint, namely the 400-volt electrical architecture and the lower-cost rear drum brakes.

To keep things nice and simple in terms of production complexity, the ID.3 is believed to retain its RWD-only powertrain options. As of January 2026, the ID.3 for the German market is available with APP 310 and APP 550 electric drive units that generate anything from 168 to 322 mechanical horsepower. Driving range, meanwhile, tops 376 miles in WLTP testing.

VW ID.3 second facelift spy shots rear

 

With Modified Faces: Modified Mercedes-AMG and -Maybach SLs
Modified Mercedes-AMG and Maybach SLs front spy shots

While Mercedes-AMG is not yet working on the successor of the GT, the company seems to plan launching facelifts for all iterations of the current GT's stablemate, the SL. Our man near the Arctic Circle caught one prototype each of the AMG-labelled SL 63 and the Maybach derivative called the SL 680.

So far, modifications seem to be limited to the front fascia, but we expect the rear to receive a makeover, too--and of course a fresh look for the interior. Quite eye-catching is that huge iteration of the DRLs in a three-pointed-star design. Together with the tweaked design will come tech updates for driver assistance systems, as well as connectivity and entertainment.

SL 680 Modified Mercedes-AMG Maybach SL 63 side spy shots

What's unclear so far is whether AMG will squeeze a few more horses out of the 4.0L V8. With 585 hp up to 616 hp it isn't exactly weak today, but with so much electric competition producing up to 1,000 hp--a few more ponies would definitely be appreciated by customers.

Modified Mercedes-AMG SL 63 side spy shots

 

Crewe's Idea of a City Car: the '27 Bentley Urban SUV
Bentley Urban SUV spy shots front

Bentley will enter the electric era in 2026 with the unveiling of its first fully electric SUV, a compact luxury model aimed primarily at wealthy urban buyers. The British manufacturer is promoting the newcomer as "The World's First Luxury Urban SUV," and plans to begin series production in 2027 at its Crewe plant. A prototype with a lot less camouflage than before has been snapped by our spy photographer in the northern part of Sweden.

The new model represents a clear shift for Bentley, a brand long associated with large saloons and grand tourers. At less than 16 ft. and 4 in. in length, the new SUV is noticeably smaller than the company's traditional offerings. According to Bentley, the size is intentional: the vehicle is designed for navigating dense city streets while still offering enough battery capacity for comfortable trips into the countryside.

Bentley CEO Frank-Steffen Walliser says the car will feature a battery of "impressive size" and offer charging speeds "as good as anything on the market." However, he downplays the idea of long-distance EV travel for Bentley customers. "Bentley owners don't drive 1,000 km (621 miles) in a day," he says. "That's something for truck drivers. Bentley owners take the plane."

The SUV will use the Porsche/Audi EV platform already employed in the Porsche Macan and Audi A6 and Q6 e-tron. In its current form, the platform supports up to 630 hp and an 800V, 95 kWh battery capable of charging from 10% to 80% in 21 minutes, with a range of around 382 miles. Walliser suggests Bentley's version may surpass these figures, noting plans to "push the boundaries of charging speed, energy density, overall design and motor efficiency."

While the model will broaden Bentley's lineup, the company is not expecting a surge in volume. "Bentley is not a mass-market business," Walliser says, adding that the goal remains "a high margin per car."

A final name has yet to be chosen. Bentley recently registered the trademarks Mayon and Barnato, either of which could be used.

Industry observers expect the SUV to launch first in China, where demand for premium electric vehicles is growing rapidly and SUVs remain highly popular, even in major cities. If so, Bentley's chosen slogan--"The World's First Luxury Urban SUV"--may resonate strongly with the brand's target buyers.

Bentley Urban SUV spy shots rear

 

Tue, 01/27/2026 - 12:26

By SEMA News Editors

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide. Below are some of the latest postings.
 

Goolsby Customs

Fabricator in Hueytown, Alabama

This shop dedicated to custom high-performance musclecars and hot rods is seeking experienced fabricators to join its team to work on various projects, including firewalls, floor pans, rear tubs, valances, brackets and more. Experience with MIG/TIG welding, sheetmetal fabrication, metal finishing, blueprint reading and familiarity with a lathe, mill, shrinker, stretcher, power hammer, brake, planishing hammer, pullmax, bead roller and others is preferred.
 

Kanter Auto

Sales Representative in Boonton, New Jersey or Remote/Hybrid

This selected candidate will assist customers with parts identification and orders, helping enthusiasts and professionals find the correct parts for classics and musclecars. The position requires the individual to navigate web-based order management, CRM and product databases.

 

Image courtesy of Shutterstock/ads861

Tue, 01/27/2026 - 10:11

By SEMA News Editors
 

U.S. News Unveils the 2026 Best Cars for the Money Awards
US News Cars for the Money

 

U.S. News & World Report, the global authority in rankings and consumer advice, today announced the 2026 Best Cars for the Money awards. The 2026 awards expanded to recognize cars, SUVs, trucks and minivans across 20 categories that deliver the strongest combination of quality, performance and value for today's buyers, according to the publication.

"Average new vehicle prices topped $50,000 in 2025 and consumers are clamoring for affordability," said Alex Kwanten, U.S. News Autos' managing editor. "The 2026 Best Cars for the Money awards reflect how value-conscious and choosy shoppers have become and highlight the vehicles that are going to give them the most bang for the buck, winning both on quality and value."

This year's new and expanded categories highlight the growing demand for electrified and fuel-efficient vehicles and the increasing availability of such models. Since 2020, the market has ballooned from a handful of affordable hybrid and plug-in hybrid SUVs, to dozens of options across varying size and price segments

U.S. News 2026 Best Cars for the Money Award Winners

  • Kia K4 - Compact Car
  • Hyundai Tucson - Compact SUV
  • Hyundai Elantra Hybrid - Compact Hybrid Car
  • Kia Sportage Hybrid - Compact Hybrid SUV
  • Kia Sportage Plug-In Hybrid - Compact Plug-In Hybrid SUV
  • Chevrolet Equinox EV - Compact EV SUV
  • Nissan Kicks - Subcompact SUV
  • Kia Niro - Subcompact Hybrid SUV
  • Toyota GR86 - Sports Car
  • Honda Accord - Midsize Car
  • Nissan Murano - Midsize 2-Row SUV
  • Kia Sorento - Midsize 3-Row SUV
  • Kia EV9 - Midsize EV SUV
  • Toyota Camry - Midsize Hybrid Car
  • Kia Sorento Hybrid - Midsize Hybrid SUV
  • Mazda CX-90 PHEV - Midsize Plug-In Hybrid SUV
  • 2026 Ford Expedition - Large SUV
  • Honda Odyssey - Minivan
  • Toyota Tacoma - Midsize Pickup Truck
  • Ford F-150 - Full-Size Pickup Truck

For more information, visit cars.usnews.com.

Images courtesy of Ford, Mazda, Honda and Toyota

 

AllPro Distributing Separates From H&H Enterprises
 

After previously operating under the umbrella of H&H EnterprisesAllPro Distributing is now operating as its own independent corporation, AllPro Distributing, Inc.

The transition allows the company to sharpen its focus, invest more deeply in its core strengths and continue delivering exceptional value to customers and partners.

"This company was built through hard work, dedication and the strong relationships we've forged with our partners over decades," said Thomas Harrell, CEO. "This new structure allows us to continue driving the same relentless growth, innovation, and commitment to excellence that has fueled our success--while ensuring our partnerships and day-to-day operations remain unchanged."

AllPro Distributing continues under the leadership of Danny Harrell and Thomas Harrell, and customers, vendors and partners can expect uninterrupted service during the transition.

AllPro Distributing will continue its role as a wholesale distributor of truck and automotive accessories, serving dealers across the Southeast and beyond.

To support a seamless transition, H&H Truck and Outdoor retail locations will continue sourcing products through AllPro Distributing, ensuring consistent volume, reliability and service with no disruption.

For more information, visit allprob2b.com.

 

Holley Appoints New VP of Safety and Racing Division
 

Holley Performance Brands, the Bowling Green, Kentucky-based performance parts and products company, has appointed Del Bohlman as vice president of its safety and racing division, effective January 1. Bohlman succeeds Brian Appelgate, who is retiring after a four-decade career in the performance and racing industry.

Bohlman brings more than 20 years of global leadership experience in the powersports and performance sectors, most recently as CEO of Dealer Rocket and previously in senior roles at Bombardier Recreational Products (BRP). At BRP, Bohlman led global services, parts, accessories and garments distribution, as well as dealer development, driving profitable growth in parts and accessories while scaling customer experience initiatives across multiple continents, the company said. At Holley, he will lead the safety and racing division's global operations, brand strategy and innovation agenda across its portfolio of brands, including Simpson, Stilo, HANS and RaceQuip.

The brands in the division collectively serve professional and grassroots motorsports participants across automotive, motorcycle and powersports categories, with products certified by sanctioning bodies worldwide.

Appelgate, who previously served as Holley's interim chief operations officer and as head of mergers and acquisitions, joined Holley in 2018 following his tenure as CEO of Driven Performance Brands and earlier served as chairman of SEMA. He was inducted into the SEMA Hall of Fame in recognition of his leadership and contributions to the industry.

For more information, visit holley.com.

Tue, 01/27/2026 - 09:27

By SEMA News Editors

SEMA Garage Autel ADAS Training


The SEMA Garage continues to host engaging, hands-on events in partnership with AUTEL. These two-day training sessions focus on advanced driver assistance systems (ADAS) and help participants gain valuable knowledge on fundamentals, calibration techniques and necessary reporting practices. As the number of ADAS-equipped vehicles continues to grow, mastering the proper calibration of these systems is becoming increasingly vital. 

  • SEMA Garage Detroit will host its next AUTEL ADAS training session on Tuesday, February 3, and Wednesday, February 4, at the facility located at 14655 Jib St., Plymouth, MI, 48170.

👉 Reserve your spot now at the Autel Academy website: autel.us/autel-academy (select ADAS TRAINING, then click the "Detroit" tab). Can't make it in February? Stay tuned for more training opportunities later in 2026.

The most recent SEMA Garage AUTEL sessions sold out quickly, so organizers recommend signing up NOW!

Want more details? Read a recap article here, or reach out to Autel via email to academy@autel.com or visit autel.us/autel-academy for details.

SEMA Garage Autel ADAS
Tue, 01/27/2026 - 09:16

By Ashley Reyes

WTSBC Coffee and Conversation

 

The SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) is hosting a virtual Coffee and Conversation on attracting and retaining skilled talent in the automotive aftermarket, one of the biggest challenges facing the industry today.

Register Coffee and Conversation


Happening on Thursday, February 5 at 9:00 a.m. PST/12:00 p.m. EST, the conversation will focus on today's labor market, giving members a chance to share insights, best practices and gain ideas for improving recruitment and retention efforts.     

Coffee and Conversations offer a collaborative environment where participants can exchange ideas, ask questions, and learn actionable strategies they can apply to their organizations. This session will explore current labor statistics, workforce trends, generational dynamics and strategies for retention and recruitment, with best practices applicable to manufacturing, office and remote environments. Attendees will also hear from experts Michael Cioffi, founder of Tire Talent, and Caitlyn Rzasa, human resources manager at HP Tuners, who will share tips for improving workforce strategies.

Whether your company is focused on retaining its current talent, is actively hiring or you simply want to share your own experiences, this event is your opportunity to exchange ideas and learn from SEMA members of various professions.

RSVP now.

Tue, 01/27/2026 - 09:16

By Ashley Reyes

WTSBC Coffee and Conversation

 

The SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) is hosting a virtual Coffee and Conversation on attracting and retaining skilled talent in the automotive aftermarket, one of the biggest challenges facing the industry today.

Register Coffee and Conversation


Happening on Thursday, February 5 at 9:00 a.m. PST/12:00 p.m. EST, the conversation will focus on today's labor market, giving members a chance to share insights, best practices and gain ideas for improving recruitment and retention efforts.     

Coffee and Conversations offer a collaborative environment where participants can exchange ideas, ask questions, and learn actionable strategies they can apply to their organizations. This session will explore current labor statistics, workforce trends, generational dynamics and strategies for retention and recruitment, with best practices applicable to manufacturing, office and remote environments. Attendees will also hear from experts Michael Cioffi, founder of Tire Talent, and Caitlyn Rzasa, human resources manager at HP Tuners, who will share tips for improving workforce strategies.

Whether your company is focused on retaining its current talent, is actively hiring or you simply want to share your own experiences, this event is your opportunity to exchange ideas and learn from SEMA members of various professions.

RSVP now.