Thu, 01/20/2022 - 18:29

SEMA welcomes the installation of a new water well and weather and hydrologic equipment used for measuring salt growth conditions as part of its broader Restore Bonneville program. Federal and state funds were released last year to install the monitoring equipment and help increase the volume of salt pumped onto the Bonneville Salt Flats this year to a total of up to 500,000 tons.

Bonneville

Land-speed racers at the starting line. A new water well and weather and hydrologic equipment have been installed as part of the Restore Bonneville program to help increase the volume of salt pumped onto the Bonneville Salt Flats.

As part of the Restore Bonneville program, SEMA and the racing community joined forces with the U.S. Bureau of Land Management (BLM), Utah Department of Natural Resources (DNR), Utah Geological Survey (UGS), and Intrepid Potash Inc. in the collaborative restoration effort. Originally in the ’60s, the racing venue was more than 13 miles in length, but the course is now eight miles or less. According to a study by the BLM, the Salt Flats have also shrunk in size from 96,000 acres to about 30,000 acres.

Located in northwestern Utah, the Bonneville Salt Flats are composed of densely packed salt remnants of an ancient lakebed formed over thousands of years. They serve as a unique stage set for movies, commercials, marathons and rocket club launches, and possess rare physical qualities that make it the perfect venue for land-speed racing, such as providing a cool surface that doesn’t overheat tires. Since 1914, hundreds of land-speed records have been set and broken in a variety of automotive and motorcycle classes. Speed Week, the marquee event at Bonneville, began in 1949, with scores of racers and thousands of spectators descending on Bonneville in the quest for records.

Bonneville serves another important role as a crucial natural resource for potash used primarily in fertilizers. To obtain potash, salt brine is collected in large solar evaporation ponds, from which potash is separated out and processed. The remaining salt is stored and may then be returned to the Salt Flats as salt brine.

Beginning in the ’60s, the BLM issued leases to the north of Interstate 80, where motorsports racing and other recreational activities take place, allowing salt brine to be collected in open ditches for commercial potash processing. The mine operator began pumping the processed salt back onto Bonneville in 1997 as a result of a pilot project SEMA advocated to create. The Restore Bonneville program will help address salt losses that occurred before 1997, when the potash project was operated by previous companies.

The BLM and DNR signed a Memorandum of Understanding in April 2020 to jointly pursue restoration efforts. The program, which SEMA calls Restore Bonneville, will be managed by DNR, in conjunction with the BLM, and operated by Intrepid Potash. The endeavor is strongly supported by SEMA and the Save the Salt Coalition, a collection of companies, organizations, individuals and land-speed racing teams.

In working with Intrepid Potash, the volume of salt laid down on Bonneville will be increased by updating and improving the efficiency of the current pumping infrastructure and water conservation efforts, which includes rebuilding water wells, covering ditches and installing new pipes and pumps. Great efforts to use water more efficiently will help achieve the goal to increase the volume of salt returned to the salt flats. It will likely take several years to upgrade the infrastructure and gradually increase pumping volumes.

The summer 2021 installation of the new water well and equipment to measure water evaporation rates and collect scientific data represented a tangible start to the ambitious restoration effort. The program will seek to identify the best ways to take advantage of the salt laydown and study the effects on the salt crust and underlying brine aquifer. For example, the program will consider ways to contain the salt within the large pumping area. If current research proves beneficial, efforts may be extended into the future upon funding availability.

Stakeholders are now identifying projects to be pursued in 2022 and beyond to continue increasing the volume of salt being pumped. While the bulk of the program funding will come from federal and state appropriations, both industry and the land speed racing community will voluntarily help pay the costs. Financial contributions from the racing community are gratefully accepted at www.savethesalt.org, a 501(c)(3) organization.

View Utah Geological Survey’s press release here.

Thu, 01/20/2022 - 18:00

The new “SEMA Battle of the Builders” television special premieres this Sunday, January 23, on the A+E Networks’ History Channel at 9:00 a.m. (EST).

In addition to tuning in, please invite your friends and family to tune in as well. Watch the 30-second trailer below and visit the SEMA Show YouTube channel to view the playlist of 20 three-minute videos showcasing contestants and their builds leading up to the competition at the 2021 SEMA Show.

The TV special has been airing annually since 2014, and gives consumers a glimpse into the trade-only SEMA Show. One very cool new feature this year is the inclusion of a vehicle lift for viewing each vehicle’s spectacular undercarriage. Don’t miss one second of this exciting premiere!

Visit www.semashow.com/botb for more information.

Thu, 01/20/2022 - 11:56
Ford Ranger Raptor

This is the next-gen Ford Ranger Raptor undergoing testing in light camo, showing a few new elements about the off-road truck.

These new shots provide a best look yet at the front end, including the unique grille and revised front fascia, complete with a set of fog lights and a noticeable front skid plate.

At the side, there’s a set of high-clearance running boards along with black wheels with beefy BFG tires, while the rear end features a set of dual exhausts with a black finish.

With the debut of the international Ford Ranger out of the way, Ford will next reveal the Ranger for the U.S. market, followed by the debut of the Ranger Raptor for global markets.

Ford Ranger Raptor

Photo credit: Brian Williams, SpiedBilde

Thu, 01/20/2022 - 11:56
Ford Ranger Raptor

This is the next-gen Ford Ranger Raptor undergoing testing in light camo, showing a few new elements about the off-road truck.

These new shots provide a best look yet at the front end, including the unique grille and revised front fascia, complete with a set of fog lights and a noticeable front skid plate.

At the side, there’s a set of high-clearance running boards along with black wheels with beefy BFG tires, while the rear end features a set of dual exhausts with a black finish.

With the debut of the international Ford Ranger out of the way, Ford will next reveal the Ranger for the U.S. market, followed by the debut of the Ranger Raptor for global markets.

Ford Ranger Raptor

Photo credit: Brian Williams, SpiedBilde

Thu, 01/20/2022 - 11:28

By SEMA Editors

 

Latest Jobs Added to SEMA Career Center

 

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.

Paint, Body, Fabricator
Goolsby Customs is looking to add professionals in the paint, body, fabrication and final assembly departments. Applicants must be experienced in the custom hot-rod industry.

Product Specialist
Texas Speed & Performance is hiring a product specialist responsible for its catalog of products and gathering customer insights, needs and desires by talking to customers, conducting surveys, talking to sales reps and gathering insights from social sites and forums to offer compelling new products and optimizing the shopping experience for existing products. In addition, the product specialist will offer support in-person, via telephone, chat and email for the company’s customer operations teams.

Wholesale Account Representative
ECS Tuning is hiring a wholesale account representative responsible for driving rapid sales growth specifically focusing on the B2B channels, while providing world-class service to customers. This growth will be achieved by growing existing customer accounts, seeking new B2B accounts and driving revenue growth. This individual will establish ECS Tuning as a company that provides product, expertise and solutions to auto enthusiasts and installers. Candidates must have at least two years of B2B/wholesale and account management experience.

Thu, 01/20/2022 - 11:27

The following important exhibitor milestones have been set in preparation for the in-person 2022 SEMA Show.

  • Exhibit Space Reservation Application Deadline: Monday, April 4
  • Early Space Selection: Monday, May 2–Wednesday, May 18
  • Show Dates: Tuesday, November 1–Friday, November 4

The SEMA Show is the only place in the world that brings together every segment of the automotive industry to connect the people, products, vehicles and ideas that drive the passion for automobiles. Don’t miss out on this opportunity to meet in person with customers, new buyers, media and colleagues.

SEMA Show

More than 100,000 industry exhibitors, buyers and media reconnected to do business for the first time in two years at the 2021 SEMA Show.

Reserve your booth today!

For additional information about exhibiting at the SEMA Show, visit www.semashow.com/exhibitor.

Thu, 01/20/2022 - 11:26

SEMA eNews highlights SEMA-member companies’ websites weekly through the Hot Links to Cool Sites section. SEMA members: To be included in Hot Links to Cool Sites, email your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the email.

Thu, 01/20/2022 - 11:22
Thu, 01/20/2022 - 11:00

By Fredy Ramirez, Jay Carpio, and Carr Winn

Recently Toyota brought the new ’22 Toyota GR86 by the SEMA Garage for a measuring session. According to the company the new platform represents, ”...a track-ready, driver’s car made for pure fun.” SEMA members immediately poured over the car for several days looking for opportunities to develop new products. In addition, Top 12 Battle of the Builders Finalist, Chelsie Lesnoski from Throttle Thrashers Garage got a tour around the vehicle from Toyota Spokesperson Dan Gardner. Here’s a few highlights from the walk around.

According to Toyota, the GR86 offers more horsepower and torque, a redesigned interior and exterior and a starting manufacturer’s suggested retail price (MSRP) of just $27,700. Customers will have the option of two grades, GR86 and GR86 Premium and a choice of manual or paddle shifted automatic transmission.

To learn more about the Toyota GR86, visit www.toyota.com/gr86. If you have questions about the recent measuring session, or want to join fellow SEMA members for the next event visit www.semagarage.com.

Wed, 01/19/2022 - 16:07

By Ashley Reyes

Council MixerMembers of the SEMA Emerging Trends & Technology Network (ETTN), SEMA Businesswomen’s Network (SBN) and Wheel and Tire Council (WTC) are invited to a cross-council/network mixer at the Grand National Roadster Show in Pomona, California, on Friday, January 28.

“It’s exciting when SEMA councils and networks collaborate and get together. The synergy that is created benefits all participants and results in what is truly a productive and exciting event,” said ETTN Director Nicole Bradle. “We invite all current or prospective ETTN, SBN or WTC members to join us for this unique event."

Attendees will make new contacts, openly network with other industry professionals, and connect with select committee leaders from each group. Registration, although not required, is encouraged so that organizers can plan accordingly.

Learn more and RSVP here.