If You're Serious About Launching New Products & Brand Visibility, Attend the SEMA Exhibitor Summit

By SEMA News Editors

Registration is open for this year's SEMA Show Exhibitor Summit, July 24-25, Las Vegas, West Hall of the Las Vegas Convention Center. The valuable event is organized by SEMA Show management for exhibitors of the 2024 SEMA Show, November 5-8, Las Vegas. Registration is available for up to two company representatives who want to take advantage of this complimentary program, and SEMA will provide housing and several meals during the event.SEMA Show Exhibitor Summit

While undoubtedly valuable for first-time exhibitors, the Summit is also geared toward returning and long-time exhibitors of the SEMA Show. If you think you "know it all" about the Show, you'd be surprised by how much relevant business-boosting information is distributed during the program. Just take it from the industry staple Caliber Products, which manufactures precision-engineered trailer accessories and exhibits in the Trucks, SUVs & Off-Road category at the SEMA Show.

"Attending the SEMA Exhibitors Summit has been a game-changer for us. The networking opportunities are unmatched, allowing us to forge valuable partnerships and secure media coverage for our new products. The Summit's emphasis on showcasing innovation has helped our brand stand out, even leading to recognition with a prestigious SEMA New Product Award," said Zach Eyman of Caliber. "Plus, the educational sessions have empowered Caliber to navigate the industry landscape with confidence. If you're serious about launching new products and maximizing your brand's visibility, the SEMA Exhibitors Summit is a must-attend event."

Indeed, the road to the SEMA Show begins with the Exhibitor Summit, the education-packed program featuring everything a company needs to deliver the best ROI from its SEMA Show experience. 

This year's Summit, now in the Las Vegas Convention Center's West Hall, will feature new-for-2024 information straight from the people responsible for the industry-topping automotive specialty-equipment trade show.

The SEMA Show Exhibitor Summit is the best way to learn how to:

  • Take advantage of SEMA value-added programs.
  • Use proven strategies to attract buyers to your booth.
  • Save money and resources on Show costs, such as material handling, electrical and related Show expenses.
  • Work one-on-one with Show experts to maximize your ROI.
  • Learn to plan appropriately and budget expenses.
  • Explore promotional opportunities through sponsorships and other methods.

Register for the 2024 SEMA Show Exhibitor Summit here. For more information, visit You are officially registered once you receive a confirmation email from the SEMA Show staff.

2024 SEMA Show Exhibitor Summit
(Complimentary for all 2024 exhibitors; hotel and several meals provided by SEMA.)
July 24-25, 2024
West Hall Las Vegas Convention Center
Las Vegas, Nevada

Register here.

Exhibitors: Submit your ESRA application online today (more exhibitor resources here). And, hotel reservations for the 2024 SEMA Show are open online here. Attendee and media registration opens on Monday, April 29.

Keep an eye on SEMA News and for the latest deadlines, updates and opportunities for the 2024 SEMA Show.