Why WTSBC? The Wheel, Tire, Suspension, & Brake Council (WTSBC) is dedicated to industry growth, advocacy, and connecting individuals and companies within the aftermarket segment of the wheel, tire, suspension, and brake industry. From manufacturers, importers, distributors, dealers, to service providers; member companies are encouraged to become actively involved. WTSBC provides representatives of its member companies with a forum in which to address wheel and tire aftermarket-related issues; offering networking and educational opportunities and creating resources designed to aid member companies in servicing the industry. Comprised of volunteer experts from the industry, the WTSBC also works with SEMA's legislative and technical staff to address those matters which may affect the wheel, tire, suspension, and brake aftermarket.

Michael Lusso - WTC Chair
WTSBC Chair
Michael Lusso
Nicole Bradle
Council Director
Nicole Bradle

WTSBC Virtual Education: Industry Insights

WTSBC’s Virtual Education webinars deliver live information to help educate members with the latest details, best practices and knowledge of tools and equipment that every wheel, tire, suspension, and brake professional needs to know.

Targeted specifically to wheel, tire, suspension, and brake manufacturers, retailers, dealers, and service providers, these webinars feature leading wheel and tire technical experts sharing insight on a variety of topics.

To register for upcoming education events and to view past WTSBC education sessions now available on-demand, navigate to SEMA's virtual education page using the button below.

WTSBC Coffee & Conversation

Connect with professionals from throughout the industry and grow your network as the SEMA Wheel, Tire, Suspension, & Brake Council (WTSBC) kicks off a monthly “Coffee & Conversation” series!

During the first of five sessions, you’ll introduce yourself and engage with other aftermarket professionals as you talk about the hottest issues and business opportunities in the wheel and tire market. Meet other WTSBC members, learn about their expertise and backgrounds, industry wins and challenges, and create valuable relationships with professionals who can potentially become new business partners or customers.

A discussion topic will be introduced to start the conversation; however, you are encouraged to bring a topic of your own that impacts your business personally and encourages open conversation for the benefit of the group.

Manufacturers, service providers, distributors, dealer, installers, and media are all encouraged to attend.

 

Council Leaders

Year-Round Volunteer Opportunities Available for Council or Networks

 

LEARN MORE

 

SEMA members are invited and encouraged to increase their involvement and participation in the industry by volunteering for a leadership role. Volunteers are vital to shaping the industry and addressing issues or concerns. When you raise your hand to volunteer, you'll receive leadership development training and work with SEMA staff to build community within your market segment or group. Our volunteers create awareness with legislative leaders, identify challenges and develop solutions to strengthen the industry. Most of all, you will be contributing to and be a part of something bigger. Learn more today!

Don't miss your chance to connect with peers in your industry.

Mission Statement

The Wheel, Tire, Suspension & Brake Council (WTSBC) is dedicated to industry growth, advocacy, and connecting aftermarket under chassis individuals and companies.

 

About WTSBC


Who Makes Up WTSBC?

Membership in the Wheel, Tire, Suspension & Brake Council (WTSBC) is open to all companies whose business focuses on the aftermarket industry. From manufacturers, importers, distributors and dealers, to service providers, companies that meet this criteria are encouraged to become actively involved. Once in the Wheel, Tire, Suspension & Brake Council (WTSBC), members work through task forces to address the council's educational, technical and communications needs.

What Are WTSBC's Goals?

WTSBC provides representatives of its member companies with a forum in which to address undercarriage aftermarket-related issues; offering networking and educational opportunities and creating resources designed to aid member companies in servicing the industry. Comprised of volunteer experts from the industry, the WTSBC also works with SEMA's legislative and technical staff to address those matters which may affect the undercarriage aftermarket. Within this context, WTSBC directs its efforts toward providing its members with a forum in which to address industry-related issues; offer networking and educational opportunities; and create a database of technical information designed to aid member companies in creating new product designs and preparing application guides. WTSBC also works with SEMA's legislative and technical staff to address those matters which may affect the aftermarket undercarriage industry. WTSBC likewise keeps members informed of industry and council activities through dedicated communications.

Why Get Involved?

WTSBC’s strength and success depend on industrywide support. Through cooperative action, WTSBC-member companies can ensure the growth, prosperity and longevity of the aftermarket industry.

How Do You Get Involved?

WTSBC invites all manufacturers serving the aftermarket undercarriage industry to join in meeting these critical goals. To become active in WTSBC, your company must first be a SEMA member. Join SEMA now. WTSBC participation also includes an annual dues supplement, the proceeds of which are used to fund council-specific programs and activities ($150). For more information, contact Nicole Bradle.

 

Council & Network Member Spotlight Library

Open to all council and network members, the spotlight program provides the opportunity for individuals in the industry to share their career successes and stories or nominate a colleague / company to share how they are contributing to the specialty-equipment market. If you are, or know a person who deserves to be recognized, you are invited and encouraged to submit an application by selecting the link within each group's section.

 

Council & Network Member Spotlight Library

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WTC Wheel Care Guide - topic row

WTSBC Wheel Care Guide

The WTSBC Wheel Care Guide is a resource for WTSBC members to use as an internal staff training piece or as a counter topper resource to provide to customers. The guide provides proper wheel care tips and FAQ’s as well as explains the common wheel surface finishes and the appropriate type of cleaning solution for each. Download the WTSBC Wheel Care Guide and begin using it as a resource for your staff, distributors, retailers and customers.

COMMON FINISHES:
  • Chrome
  • Painted
  • Plastic and Clad
  • Multi-finish
  • Anodized
  • Polished or Uncoated
CLEANING OPTIONS - WHICH IS BEST?:
  • Low PH
  • Neutral PH
  • High PH

WTSBC Select Committee


Michael Lusso, Chair
COATS, LLC

Brett Kinsfather, Chair-Elect
Shopmonkey

Todd Steen, IPC
Jackson Marketing Group 

Dan Guyer
Keystone Automotive Operations

Matthew Harris
Custom Wheel House

Annie Last
Hawk Performance

Alexander Martinez
MetaMartini

Brian McCroskey
Thyssenkrupp BILSTEIN of America, Inc.

Mike Messina
Brembo North America

John Rastetter
Tire Rack

Dan Ricehouse
Wheel Pros

Gary Ruede
Discount Tire

Ted Schlaack
RimTyme, Inc.

Steve Swanson
The Carlstar Group - Cragar, Black Rock & Unique

Heather Tausch
Mickey Thompson Tires

Jill Trotta
 

Jason Weidmann
The Wheel Group
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Wheel. Tire, Suspension, & Brake Council (WTSBC)

WTSBC Member Logo Download

Guidelines for Proper Usage of the SEMA Logo(s)

  • SEMA encourages WTSBC members to post the WTSBC Member logo on their company website and use it on company-related materials such as letterhead, catalogs, business cards and advertisements.
  • A WTSBC member may not use the WTSBC Logo to market a particular product, or affix the logo to a product or to product packaging.
  • The WTSBC Member logo may never be used by a WTSBC member as a "stand-alone"; the logo must clearly say "Member" exactly as it is placed shown to the left.
  • The WTSBC Member logo may not, under any circumstances, be distorted in its display; the logo must be vertically positioned as originally intended (not tweaked, turned upside down, etc.).
  • The WTSBC Member logo may not be printed in any other color(s) than the original red, black and white scheme. If red is unattainable, then all black is permissible.

If you require a hi-res version of the logo, please email member@sema.org.