Exhibit at the 2021 SEMA Show to shine the spotlight on your company in front of tens of thousands of qualified buyers looking for the best that the specialty automotive market has to offer.
In addition to buyers, the Show also attracts thousands of traditional media and social media influencers, ready to let the rest of the world know about your products and applications, opening up even more sales opportunities well after the Show concludes.
Access SEMA's worldwide network and create more opportunities to sell. Be there to reconnect at the 2021 SEMA Show, Tuesday-Friday, November 2-5, Las Vegas.
Ultra 4, KOTH Promoter Announces New Short-Course Off-Road Series
Veteran short-course race series director Lee Perfect and race promoter Dave Cole of Hammerking Productions have announced a new series—the Great American Short Course (GAS), powered by OPTIMA Batteries. The partnership is designed as a strategic path forward to grow short-track racing after the 2020 racing season. GAS begins in 2021 with four events on existing and well-known short course tracks near major metropolitan centers. The complete schedule will be announced at a later date. GAS plans to hit two West Coast tracks in the spring, with events tentatively planned for April and May, and two venues in the fall, with dates slated for October and November. For more information, visit greatamericanshortcourse.com.
2022 Lucas Dirt Speedweeks Dates Announced
Officials have revealed the dates for the Lucas Oil Late Model Dirt Series 2022 Speedweeks, set for January 27–February 12, in Georgia and Florida. Competitors will visit four tracks over 17 days, with 14 nights of racing action at Golden Isles Speedway, Bubba Raceway Park, All-Tech Raceway, and East Bay Raceway Park. Event purses range from $5,000 up to $15,000, and Wrisco Industries Inc. has announced a $4,000 Speedweeks Points Fund, which will allow teams the chance to earn bonus money at the end of the event. For more information, visit lucasdirt.com.
The GoGoGear.com Racing Team runs a six-car effort in the United
States Touring Car Championship (USTCC) with two BMW M3s, two
Hyundai Genesis Coupes and two Honda Civics.
Motul Lubricants to Enter Partnership With GoGoGear.com Racing Team
Motul Lubricants will be the official lubricant of the GoGoGear.com Racing Team for this year’s racing season. The team runs a six-car effort in the United States Touring Car Championship (USTCC) with two BMW M3s, two Hyundai Genesis Coupes and two Honda Civics. The team has had success in the past winning the driver championship in 2013 with their BMW, 2014 with their Hyundai, and 2016 with their BMW, and 2019 and 2020 in their Hyundai. The driver lineup for the 2021 season has not been finalized for the team. Larry Bani will drive one of the BMWs in the Super Touring class. Gary Sheehan will try to win again in the Hyundai. Reza Arsham will drive one of the Honda Civics. The team’s first race of 2021 will be April 10, at the Las Vegas Motor Speedway. The races can be seen on Final Drive TV which is available on Comcast Cable, AT&T U-Verse, Dish Network, DirecTV and Roku. They can also be seen on www.youtube.com/finaldrivetv.
Hot Shot’s Secret has announced the title sponsorship of the Hole
Shot Diesel Series.
Hot Shot’s Secret Announces Title Sponsorship of Hole Shot Diesel Series on the West Coast
Diesel drag racing is returning to the West Coast after a two-year hiatus with a new series and title sponsor. Hot Shot’s Secret has announced the title sponsorship of the Hole Shot Diesel Series. With the closure of the National Hot Rod Diesel Association (NHRDA), the West Coast was without a diesel race series. This first season of the new series will start with five to seven races, and the organizers plan to add more races over the upcoming seasons.
The growth of diesel drag racing is currently exploding on the East Coast with the Outlaw Diesel Super Series (ODSS), and the organizers of the new Hole Shot Diesel Series plan to complement, rather than compete, with ODSS. As such, they will try to limit any overlap of diesel drag-racing events, incorporate ⅛-mile passes instead of ¼-mile, run the same classes and rules, and in conjunction with ODSS, ultimately develop an East vs. West World Finals event, where top points winners from both series will face-off at the end of the season.
The Hot Shot’s Secret Hole Shot Diesel Series season opener kicks off Saturday, April 24, with the Golden State Diesel Fest presented by Diesel World at the Sacramento Raceway Park. Live streaming of the inaugural event will be provided by Diesel World Magazine.
"Carr Parts" is dedicated to builders. It's about quick tips and tricks and the newest must-have products. It's about visiting with a fellow builder, walking around their project and getting an up-close look at their handy work. It's also about our industry sharing their passion for turning a wrench and taking time to give advice to fellow gearheads. Episode three features award-winning Young Gun Kyle Kuhnhausen, showcasing his top five tools.
SEMA's video team is currently in production on future episodes of "Carr Parts" and we'd love to hear from you. Do you have a tip, trick or advice you can share with our audience? Drop us a note at marketing@semaignited.com and we'll connect with you.
We can't wait to find the next guest for "Carr Parts." And finally...keep building.
An ’18 Nissan Patrol has been imported by SEMA into the United
States through a temporary waiver, and is available for measuring at
the SEMA Garage in Diamond Bar, California.
SEMA members are invited to measure an ’18 Nissan Patrol Y61, which is not sold in the United States, but is popular to customize in both the Middle East and Australia. The truck, desired for its off-road (typically sandy terrain) prowess and on-road comfort, has been imported by SEMA into the United States through a temporary waiver (as it is not U.S.-spec’d).
Available for measuring is the five-speed manual transmission and a 4.8L petrol six-cylinder engine. There is no charge for members to measure the vehicles.
This rugged vehicle, manufactured in Japan, is extremely popular in the United Arab Emirates and throughout the Middle East. The Nissan Patrol Y61, little changed from the model that has been on sale since 1997, is popular not only in the Middle East but also in Australia and New Zealand. New-vehicle sales in these markets stopped in 2016, but with 900 per month sold in the region during its heyday in Australia, there are numerous Y61s still on the road down under. The Nissan Patrol is available in the United States for six more months (SEMA imported the truck under the U.S. government waiver program to measure vehicles that do not meet U.S. NHTSA and EPA standards).
For the past 10 years since its inception, the SEMA International Vehicle Measuring Program’s (IVMP) goal has been to make it easier for members to access popular international vehicles not sold in the United States. The Patrol is the seventh vehicle made available through this program, which SEMA launched in partnership with the U.S. Department of Commerce.
To measure the truck, contact Stephanie Martinez at stephaniem@sema.org. For more information about SEMA’s international programs or to suggest a new overseas venue or international vehicle to include in the lending program, contact Linda Spencer at lindas@sema.org, SEMA’s senior director, international and government affairs.
A 2020 law in California requires private employers with over 100 employees to report certain pay and workforce data to the Department of Fair Employment and Housing (DFEH) by March 31, 2021, and annually thereafter. The Pay Reporting Portal will open for submissions beginning February 16. DFEH has also published a Portal User Guide and reporting template to assist employers with their filings.
Under the new law, employers must report to DFEH pay and hours-worked data by establishment, job category, gender, race and ethnicity. The new measure is designed to motivate employers to consider pay inequities along gender, racial and ethnic lines within their own workforce and promote compliance with existing anti-discrimination laws.
On February 4, Grand County Administrator Chris Baird and Mike Kelso, president of Red Rock 4 Wheelers (RR4W), had a conversation, wherein the county administrator assured the president of RR4W that the county ordinance that was hindering the Easter Jeep Safari (EJS) event would be amended on February 16, which will allow the event to proceed.
The Grand County Commission administrator has requested that EJS attendees, RR4W members and the four-wheeling community send letters to the county commission in support of the amendment to the ordinance here: commission@grandcountyutah.net.
Volunteers are making plans and getting registration on the website set to open.
Registration Dates:
Leader/Helper Pre-registration: Tuesday, February 16, 10:00 a.m. (MST)
Member Registration: Friday, February 19, 10:00 a.m. (MST)
General Registration: Tuesday, February 23, 10:00 a.m. (MST)
Arun Coumar is the SEMA Young Executives Network’s (YEN) newest Spotlight member. Coumar is the founder of Driven Performance Advisors, a company that helps shops and manufacturers in the performance and restyling industries grow their businesses by providing best practices for systems, processes and financial management.
Coumar grew up in and around shops as a customer and enthusiast his whole life. Having begun working with automotive aftermarket companies in 2018, he then founded Driven Performance Advisors in 2020.
SEMA: What is the best advice you have ever received?
Arun Coumar: Wake up early.
SEMA: What keeps you in the industry?
AC: Sharing a drive in unique, fast, beautiful cars of self-expression is my favorite activity in the world.
SEMA: Where can you be found on a Saturday?
AC: Preparing for the track underneath my e46, or at the track inside my e46.
SEMA: How do you prepare for an important meeting?
AC: Prepared with a clear idea of who I am talking to and what I believe we can both get out of the meeting.
SEMA: If you could go to lunch with one industry leader, living or dead, who it would be?
AC: I would want to go to lunch with social media influencer Garrett Mitchell, aka Cleetus McFarland. Buying a racetrack at 25 years old is pretty incredible.
Here’s a first look at the ’21 Ford Bronco two-door with the fastback soft top. The model here is a Badlands trim without the sasquatch package, meaning that it’s riding on the stock 33-in. wheels and tires.
Outside of the strange exhaust tip and bright-yellow tow/recovery hooks (that appear to be spray painted), the model seen here is production ready, and the fastback soft top does not look out of place on the two-door model. In fact, it looks pretty good and combines with the Bronco’s upright lines.
Here’s a first look at the ’21 Ford Bronco two-door with the fastback soft top. The model here is a Badlands trim without the sasquatch package, meaning that it’s riding on the stock 33-in. wheels and tires.
Outside of the strange exhaust tip and bright-yellow tow/recovery hooks (that appear to be spray painted), the model seen here is production ready, and the fastback soft top does not look out of place on the two-door model. In fact, it looks pretty good and combines with the Bronco’s upright lines.
Submissions are being accepted for SEMA-member companies to participate in the 2021 Ford Project Vehicle Program.
Open to SEMA member company manufacturers, designers and/or retailers dedicated to supporting new product development, companies must be willing to actively promote the vehicle with their products through an established marketing plan and be financially capable of spending promotional dollars.
The Ford booth at the 2021 SEMA Show will highlight the following vehicles in addition to its existing lineup. The provided links below will allow you to research these products as well as find high-resolution images for your proposal rendering.
Feature the vehicle in a booth at the 2021 Las Vegas SEMA Show.
Use Ford accessory products as specified and provided by Ford Motor Company.
Register and keep the vehicle in your company name during the entire contract period.
Purchase and maintain $3 million in general liability Insurance, $3 million in automotive liability insurance, $1 million employer liability and demonstrate workers compensation coverage; an umbrella policy may be used to achieve coverage limits.
Commit to feature the vehicle with the Ford logo intact and visible.
Order a California-certified vehicle if you intend to register or use the vehicle primarily in California or any other state that has adopted California emissions standards. Failure to do so may subject you to a state fine.
Make vehicles available to Ford or its Dealers for display, at the owner’s discretion.
Submit written quarterly status reports for a period of 18 months, as specified in the contract, stating:
Product development.
Modifications to the vehicle.
Events (including dates, location and type of event).
Media exposure (originals or color copies).
Company advertising featuring the vehicle.
Social Media exposure with statistics.
A copy of your current vehicle registration.
Please submit Project Vehicle proposals to:
Ford Motor Company
21175 Oakwood Blvd., PDCDC MD579
Dearborn, MI 48124
Attn: Nick Terzes and Kyle Ebner semainfo@ford.com
Exhibit at the 2021 SEMA Show to shine the spotlight on your company in front of tens of thousands of qualified buyers looking for the best that the specialty automotive market has to offer.
Arun Coumar is the SEMA 
Submissions are being accepted for SEMA-member companies to participate in the 2021 Ford Project Vehicle Program.