By Ashley Reyes
While Jeeps continue to dominate the off-road market, the growing popularity of overlanding and related outdoor activities represents a huge opportunity for companies to expand their selection and grow their businesses.
SEMA members are invited to a webinar on May 20, at 1:00 p.m. (PDT) to learn about the evolving landscape of the off-road market, different ways people are going off-road, and what related products businesses may want to consider to increase sales. Participants will hear:
- How to capitalize on the growing interest in the outdoor and backcountry lifestyle.
- What related products businesses may want to consider to increase sales, from rooftop tents to camping accessories.
- The benefits of expanding beyond hardcore "wheelers.”
- Expert insight to gain a better understanding of the off-road market.
Register here for “More Than Just Jeeping: Other Ways People Go Off-Road.”