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TORA Member Spotlight: How Eric Ammerman's First Car Set His Career in Motion

June 25, 2026 | Vol. 29, No. 26
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Advocacy

SEMA Taps Megan Kowalis to Lead Content Creator Relations

June 25, 2026 | Vol. 29, No. 26
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SEMA Show

Beyond the Show Floor: New Ways to Connect During SEMA Week

June 25, 2026 | Vol. 29, No. 26
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The 2026 SEMA Show

The SEMA Show is the premier trade show geared to help small businesses thrive and succeed. The trade-only event enables automotive specialty equipment manufacturers to display and debut new, innovative products, and connect with industry buyers from all over the world. Learn more and get involved November 3 – 6, 2026.

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Reach Your Goals Through the Ultimate Leadership Training

Understanding your business objectives allows you to better align SEMA resources that can help you achieve your goals.

No matter what niche you’re in - rods, restoration, racing, restyling, reps, trucks or wheel and tires - there’s a SEMA council or professional network that’s right for your company. SEMA councils and networks offer members a variety of niche-specific programs and activities designed to provide educational and networking opportunities while promoting their particular market segment.