Bill Howell (far left), ASA Driver Mike Miller and Marilyn Howell.
Automotive pioneer and industry legend Billy “Bill” Haegen Howell, passed away July 22, after a battle with ALS (aka Lou Gehrig’s disease).
Recognized as a leader in the development of Chevrolet performance engines and electronic fuel injection, Howell’s career with Chevrolet spanned from 1961–1987. While at Chevrolet, he became one of the core team members in the development of the new big-block Chevy motor that replaced the 409 while working as a test engineer in high-performance engine development for the Chevrolet Product Performance Group. During his career there, he also served as the company’s representative for many racing sanctions throughout the country, including the ASA series where they promoted first Pontiac, and then Chevy body styles.
Upon retirement from Chevrolet in 1987, Howell focused his attention on developing electronic fuel injection. At the time, only Corvette had port fuel injection and people were beginning to put Corvette engines into other classics. In 1988, Howell and his son Matt Howell formed Howell Engine Developments Inc., and began to build EFI wiring harnesses for Corvette/Camaro TPI engines and TBI V6/V8 fuel injected truck engines. Hot Rod magazine was quick to take notice and helped spread the word among race and performance enthusiasts in an article in May 1988. The business that started in the basement of their home was off and running with the phone ringing off the hook.
Soon thereafter, Chevrolet proposed to ASA that they switch to the new Corvette LS-1 engine in basically stock configuration—sealed engines with only a dry sump scavenge pump, cam change and valve springs. ASA had been looking for an option to leave the V-6 engines, as they were getting more expensive. Matt shares that Howell was able to get the contract to build the wiring harnesses and service the systems at the racetrack. GM ran a test program throughout the 1999 season to develop the package and bulletproof it. They switched the series to the LS-1’s in 2000, and they proved to be easy to tech and bulletproof. We maintained the harnesses and provided tech support for the series until ASA sold it.
The Indy Lights program started in 1993 and the Indy Racing League program started in 1995. “Of the 33 starters in the Indianapolis 500 in 1998, 1999 and 2000, 30 used engine wiring harnesses manufactured by Howell Engine Developments,” says Matt Howell.
Howell Engine Development, aka Howell EFI, today is a leading supplier of wiring harnesses for direct injection swaps for classic musclecars, Corvettes, Jeep and trucks for both automatic and manual transmissions with unlimited applications for Street Rod, Pro-Touring, Off-Road, Sand Rails, Street Machines and more. Howell EFI is now in the company’s 34th year of operations from its headquarters in Marine City, Michigan, with Matt Howell serving as president/co-founder.
Billy spent most of his life in Detroit, and then for many years in Lake St. Clair, near Algonac, Michigan. He retired in October 2003 to Punta Gorda, Florida. He is survived by his son and the co-owner of Howell Engine Developments Inc. Matthew Howell (Gina), and his daughters Deborah Bradford (Jerry) and Molly Reeves (Tracy), a sister, Barbara “Bobbie” (Pete) Petersen, and his grandchildren, great grandchildren and great great grandchildren. He was preceded in death by his mother, father and beloved wife, Barbara Ann Caudle Howell.
SEMA eNews highlights new products from industry companies when available. To have your product considered for upcoming issues, send product press releases to editors@sema.org.
Steele Rubber Products
Nissan Mini Truck Parts
Steele Rubber Products now offers an extended product line for the ’65–’86 Nissan (Datsun) trucks. This line includes weatherstripping and seals for windshields, doors, door glass and back windows.
Designed from factory originals and made specifically for ’65–’86 Nissan (Datsun) trucks.
Seals are fully molded so they look and fit just like the originals.
Made from high-quality EPDM rubber which has higher ozone and UV resistance and better overall performance than original rubber.
Back by 100% satisfaction guarantee.
Steele Rubber Products is a family-owned business and a well-known name in the automotive restoration industry. For more than 60 years Steele Rubber has been manufacturing and offering high-quality weatherstripping for classic cars, trucks and hot rods.
Powerteq took its original Pulsar and overhauled it to make it even better, while extending coverage for the latest ’21 models. With an all-new case, designed to offer increased rigidity and durability in the most extreme conditions, Pulsar for Jeep JL and JT continues to push the envelope for inline performance modules. Along with the sturdier case, the PC board has been updated and offers improved reliability and performance for the 3.6L Pentastar. Current part numbers 42451 and 42452 receive the new case and board updates, while 42751 and 42752 offer all-new ’21 model-year coverage.
Pulsar for Jeep Features and Benefits:
Four on-the-fly adjustable power levels via cruise control buttons
Tire Size: 20 in. to 40 in.
Gear Ratio: 2.00–5.99
Read and clear DTCs
Auto Start/Stop Disable
TPMS On/Off
Tire Pressure Adjust 22–64 psi
Power level displayed on OEM dash
Adds up to 30 hp and 27 lb.-ft. TQ
Improves accelerator pedal response
Improves economy, towing capabilities, and performance
Nitrous Supply has developed a pair of carbon fiber N2O bottle packages for serious racers—one with the upgrade “Super Flow” bottle valve and the other with the company's unique “PowerValve.”
The “Super-Flow” valve from Nitrous Supply has several important enhancements, including a 45-degree valve/outlet flow path for improved sealing and an AN-8 male safety port that facilitates running a hose to route any pressure discharge outside the vehicle—a key safety consideration. Even more flow can be obtained from the “PowerValve,” which has an .500-in. orifice and feeds off a large 5/8-in. siphon tube. The valve is ball-type with a 1/4-turn lever-action (instead of a knob) for quick operation. This design facilitates incorporating an external shut-off mechanism for added safety. It also has a 1/4 NPT port for auxiliary pressure boosting. Both valves feature a 1/8 NPT gauge port to enable users to keep tabs on nitrous pressure.
714-373-1986
JE Pistons
Ultra Series Sport Compact Pistons
Sport-compact and European enthusiasts can now avail themselves of the latest generation of Ultra Series pistons from JE. They are available BMW, Ford, Honda, Mitsubishi, Nissan, Subaru and Toyota applications in a variety of compression ratios and bore sizes and serve to provide custom piston features with shelf-stock convenience. Ultra Series pistons are engineered to handle high boost levels and nitrous oxide.
Forged from race-proven 2618 alloy using JE’s proprietary Aligned Grain Flow technology, they are up to 20% stronger than conventionally forged pistons and therefore can benefit from significant strength improvements without increasing mass.
Important attributes of JE’s Ultra Series pistons includes a ceramic thermal barrier crown coating that can accommodate high combustion pressures and temperatures, lateral gas ports and accumulator grooves that ensure optimum piston ring sealing and a Perfect Skirt coating that reduces friction while eliminating cold-start piston slap.
Additionally, JE Ultra Series pistons come with an upgrade 9310 alloy wrist pin, dual pin oiling and a complete set of premium pistons rings.
The SEMA Businesswomen’s Network (SBN) named Crystal Wiken, digital marketing coordinator at BOLT Lock, as the newest #SheIsSEMA spotlight member.
Wiken has worked for BOLT Lock for two years and has enjoyed learning more about the automotive industry and helping to promote BOLT Lock out in the field. Learn about her career in her interview with SEMA below.
SEMA: What is most challenging part of running your business or job?
CW: The most challenging part of my job is keeping up with all of the new trends in the industry. However, while challenging, this is also the most fun part of my job.
SEMA: What are three qualities that got you to where you are today? How have these qualities benefited you?
CW: Being organized, detail-orientated and personable have been my qualities I've found have benefited me the most in my job. It's been a lifesaver to stay organized while working on multiple projects at once, detail-oriented while creating content for digital marketing campaigns or writing TV scripts, and being personable while connecting colleagues and networking at events.
SEMA: Who are your role models or mentors in the industry? How have they helped you along the way?
CW: I'm still learning and growing in the industry, however, one role model that comes to mind is our very own BOLT sales manager, Jason. He has taught me many things about different parts of the industry and I take his input as beneficial in growing in the automotive world.
SEMA: What is the best career advice you have received? How has this advice helped you either professionally or personally?
CW: The best career advice I've received is, "If you want to succeed, you need to stand out on your own. People respond to truth and authenticity." It's important to be creative and stand out both in my work and in how I hold myself out in the world.
SEMA: Have you always wanted to work in the automotive industry? What keeps you here?
CW: I did not once see myself in the automotive industry, but I'm sure glad that I found myself here. Things are always changing, and they're always exciting and fun. The atmosphere is one of the things I love the most. While networking I find that everyone is passionate not only about their specific roles, but also the industry as a whole. It's exciting to be a part of something much more – it’s more like a community.
Do you know, or are you, a woman with a career in the automotive industry? Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN’s #SheIsSEMA Woman of the Year award, featured on SBN’s social media, SEMA eNews and recognized on the www.sema.org/she-is-sema website.
Feature vehicles offer an in-person look at real-life applications
of the aftermarket’s latest and most impressive products.
With an additional 600,000 sq. ft. of exhibit space due to the Las Vegas Convention Center’s West Hall expansion, the 2021 SEMA Show, to be held, November 2–5, promises to offer attendees an array of enthusiast events, jaw-dropping builds, competitions and networking opportunities.
Mobile App
A great tool to maximize your time at the Show, the official SEMA Show app contains detailed exhibitor information, interactive floorplans and up-to-date event and education information—all from the convenience of your mobile device. This year, the SEMA Show app will feature a scanning function that will allow attendees to quickly capture product and exhibitor information from feature vehicles on display throughout the Show as well as the ability to scan and save products from the New Products Showcase. The app puts the entire SEMA Show in your pocket. It is available as a free download from your mobile device’s native app store as well as online at www.SEMAShow.com/app.
Feature Vehicle Displays
The SEMA Show is renowned for the innovative parts and accessories displayed on Show Vehicles representing every industry niche, from cars to trucks to powersports. Much more than rolling works of art, the vehicles offer an in-person look at real-life applications of the aftermarket’s latest and most impressive products. Located throughout the Las Vegas Convention Center, the displays connect with Showgoers as an extension to the product creators’ exhibit booths.
The Silver Lot will be transformed into a faithful recreation of
Hoonigan’s iconic Burnyard at Irwindale Speedway.
Hoonigan
Silver Lot
Hoonigan is celebrating its 10-year anniversary with SEMA bringing its wildly popular brand of automotive mayhem to the 2021 SEMA Show. Its daily Burnyard Bash shows will transform Silver Lot into a faithful recreation of Hoonigan’s iconic Burnyard at Irwindale Speedway. The outdoor exhibit will include celebrity influencers from the automotive realm and beyond; gaming simulators in the gaming pit; and the brand’s signature antics, consisting of burnouts, donuts, wall taps, massive hucks and more. SEMA Showgoers can watch all the action on Hoonigan’s Twitch channel (twitch.tv/hoonigan Channel ID: 214338593) and on Hoonigan’s YouTube channel after the SEMA Show during their hour-long special.
This year, the New Products Showcase will be located in one
continuous space of 30,000 sq. ft. in the Upper South Hall, and
will display thousands of new and featured products.
New Products Showcase
Upper South Hall Booth # 31255
The SEMA Show’s most popular exhibit, the New Products Showcase, is a must-visit destination for buyers and media in search of the latest and most exciting products to hit the aftermarket. This year, the Showcase will be located in one continuous space of 30,000 sq. ft. in the Upper South Hall, and will display thousands of new and featured products. All scanning can be done using the SEMA Show app.
OPTIMA Alley
Bronze Lot
OPTIMA Alley will feature more than 80 of OPTIMA Batteries’ Ultimate Street Car Invitational competitors.
SEMA Award Presentation
Silver Drive, Outside Central Hall Entrance
Monday, November 1
5:00 p.m.–7:00 p.m.
The annual SEMA Awards, given to the top-trending vehicle models in five categories, will be presented Monday, November 1, the day before the 2021 SEMA Show officially opens. Presented to automakers for the SEMA Car of the Year, SEMA Full-Sized Truck of the Year, SEMA Mid-Sized Truck of the Year, SEMA 4x4-SUV of the Year, and SEMA Sport Compact of the Year, the SEMA Award winners are determined and voted on by SEMA Show exhibiting manufacturers to recognize vehicles that manufacturers are investing in and developing products for. The program heightens awareness for aftermarket products and exemplifies the industry’s partnership between automakers and aftermarket manufacturers who develop products to improve a vehicle’s performance, safety and convenience, as well as its appearance and comfort.
This year, SEMA Central expands to offer Showgoers a more
immersive industry experience than ever before. Visit this Show
hub to see top-tier vehicle builds and center-stage interviews
with iconic personalities.
SEMA Central
Grand Lobby
Monday, November 1 - Thursday, November 4
8:00 a.m.–5:00 p.m.
Friday, November 5
8:00 a.m.–4:00 p.m.
This year, SEMA Central expands to offer Show goers a more immersive industry experience than ever before. Visit this Show hub to see top-tier vehicle builds and center-stage interviews with iconic personalities. There’s even a boutique shop to outfit you with the latest SEMA Gear. SEMA Central is also the place to discover how a membership in the trade association can advance your business and professional development. Join SEMA at the Show, and your company gets access to the two SEMA Members Lounges, located in North and South Halls. Plus, meet our SEMA Garage and SEMA DATA teams who can explain how their state-of-the-art services can drive your business to new levels. There’s always something happening at SEMA Central.
SEMA Cruise
Silver Drive
Vehicles from the 2021 SEMA Show begin parading out of the Convention Center at Show close—4:00 p.m.—on Friday, thrilling thousands of fans within grandstands along the route. Watch more than 1,000 vehicles as they parade toward the West Hall Parking Lot and SEMA Ignited—the official after-party of the SEMA Show. As the festivities include giveaways and entertainment, the Cruise has become one of the most anticipated Show events and is open for all to attend.
SEMA Electrified
North Hall
As a trade association, SEMA looks down the road for emerging trends in performance and hot rodding, and views vehicle electrification as a modern-day expression of these enthusiast pursuits. Now SEMA Electrified offers the industry an opportunity to see where this growing segment might take us in the next five to 10 years and beyond. Experience for yourself the surprising technologies that are advancing and redefining the performance aftermarket. At SEMA Electrified, you’ll encounter some incredible custom electric-vehicle conversions and noteworthy parts and products that are currently driving the market.
SEMA Gear
East Lobby,
SEMA Central,
Grand Lobby,
Grand Plaza,
Central Hall,
Skybridge,
West Hall
Nine SEMA Gear stores are located throughout the Show for your shopping convenience. Don’t forget to stop by and pick up gifts and Show memorabilia for friends and business associates back home. At each store, you’ll find T-shirts, hats, bags and more. A portion of the proceeds from every sale are donated to SEMA Cares charities.
SEMA Ignited
West Hall Parking Lot
SEMA Show culminates at SEMA Ignited, the official after-party, which launches immediately after the Show ends. The event takes place in the Convention Center Platinum Lot—just a short walk away—and is free to all credentialed Show attendees. Introduced in 2014, the annual event is also open to the general public, giving consumers the chance to glimpse some of the vehicles and excitement from the world-famous trade-only SEMA Show. The party is a great way for Show goers to unwind from the week while enjoying a night of food, entertainment, drifting demonstrations and more. Gates open at 3:00 p.m., and your SEMA Show badge serves as your free ticket. For more information, visit www.semaignited.com.
SEMA Launch Pad
Central Hall
Five executive-level innovators will compete in a “shark tank”-like business competition for young automotive entrepreneurs. Following the competition on Monday, each company will have their new products on display throughout Show week in the Launch Pad Corral and Featured Products Showcase. Don’t forget to check out the newest addition to the Corral, the Honda Talon UTV Student Build. Visit the Corral to learn about their products and businesses.
Located in West Hall, the SEMA Overland Experience will
include dozens of customized vehicles with fully popped-out
tents, sunshades outfitted for survival, and portable kitchen
systems displayed among exhibitors supporting the growing
overlanding market.
SEMA Overland Experience
Booth #62234
Buyers at the 2021 SEMA Show will be able to see products and vehicles specifically for overlanding in the all-new SEMA Overland Experience area. Located in West Hall, this special feature will include dozens of customized vehicles with fully popped-out tents, sunshades outfitted for survival, and portable kitchen systems displayed among exhibitors supporting the growing overlanding market. With many similarities and connections to off-roading, overlanding has strong roots in Australia, South Africa and certain parts of South America, and has taken off in the United States during the past decade. The SEMA Overland Experience will also feature industry experts sharing and discussing trends, business opportunities and challenges in this rapidly growing aftermarket segment.
Silver Lot
Front of the Las Vegas Convention Center
The Silver Lot is known for its outdoor displays of amazing feature vehicles. It also puts a number of action-packed attractions literally front and center at the Las Vegas Convention Center. Make sure to catch this year’s adrenalin-boosting array of features and exhibits, including the Ford Out Front Performance Experience, Hoonigan’s “SEMA of Shred” and much more.
Chip Foose Experience
North Hall
For the first time ever, SEMA Show attendees will have a chance to see Chip’s one-of-a-kind automotive designs and renderings on display. Sixty of Foose’s most famous designs and sketches and featuring 20 of his most famous builds, including RIDLER Winners and “Overhaulin’” builds! Watch as Foose does a live drawing/design demonstration on the stage—and projected onto big screens—creating a new set of custom wheels! Watch as the team from Wheel Pros uses a CNC machine to cut out Foose’s custom wheel design live in front of the SEMA attendee audience in the Wheel Pros Garage.
Score Baja 1000
North Hall
BAJA 1000 Experience is as much an interactive experience as it is a trade show display and B2B attraction. SCORE is returning to the SEMA Show with a host of interactive experiences including: Custom SCORE Baja 1000 Chase Truck Build and Giveaway – participating sponsors will build a custom “Chase Truck” on-site during the show, and on Friday / the last day of The SEMA Show, one lucky attendee will go home with this amazing vehicle. Autograph Sessions with some of SCORE International’s biggest champions—both past and present.
Battle of the Builders
North Hall
Featuring Young Guns Corral
Tuesday, November 2, 12:00 p.m.–12:20 p.m./Top 40 Finalists
Wednesday, November 3, 1:00 p.m.–1:20 p.m./Top 12 Finalists
Friday, November 5, 10:00 a.m.–2:30 p.m./SEMA: Battle of the Builders Top 12 Finalists Judging
Friday, November 5, 3:30 p.m.–4:30 p.m./SEMA: Battle of the Builders Top 4 Finalists Announced
The Chevrolet Silverado won 2019 SEMA Truck of the Year.
SEMA has announced a new category has been added to the 2021 SEMA Award Program. To recognize a fast-growing segment of the light-truck market, SEMA is adding “Mid-Size Truck of The Year” to the category list, which already includes:
Car of The Year
Truck of The Year (Now named “Full-Size Truck of the Year”)
4x4/SUV of The Year
Sport Compact of The Year
Through the SEMA Awards, SEMA exhibitors that make the products and accessories for today’s popular models identify the vehicle platforms they believe are best for accessorizing.
The program creates awareness for aftermarket products, and is an example of the ongoing collaboration SEMA has with automakers and aftermarket manufacturers to bring quality products to market. SEMA also helps aftermarket manufacturers with product development through the SEMA Garage, measuring sessions and technology transfer.
Voting begins during the first week of September. SEMA Show Exhibitors will soon receive an email link to cast their votes.
“At a time when COVID is back in the headlines, SEMA wants you to know that the association is 100% committed to holding the 2021 SEMA Show, November 2–5, and showcasing two years of product innovations, vehicle trends, and industry-leading education. The SEMA Show is the only place in the world that brings together the people, products, vehicles, and ideas that drive the aftermarket industry,” said Tom Gattuso, SEMA vice president of events.
Concerning safety measures, the COVID landscape and state and local requirements are changing week to week. With this rapid pace of change, SEMA expects to know more in the coming weeks about the specific measures that will be required in November.
“Meanwhile, the basics are in place. The Las Vegas Convention Center has been awarded the GBAC STAR certification, which demonstrates the highest standards for daily cleaning, air filtration, and sanitization. It is the gold standard for safe facilities,” said Gattuso.
Select aisles have been widened for enhanced attendee flow. An updated floorplan will also make the Show easier to navigate and allows for optimal locations for new and returning event features.
“SEMA is committed to delivering an event that exhibitors and attendees can rely on to network and conduct business,” said Gattuso. “We are working with Nevada authorities amidst an evolving landscape to deliver an outstanding event consistent with local health and safety requirements in November.”
To register and learn more about the 2021 SEMA Show, visit www.SEMAShow.com.
Performance Racing Industry and Madison International Speedway
will host the SaveOurRaceCars.com Championship Night on August
20 to advocate for the worldwide motorsports industry.
Madison International Speedway in Oregon, Wisconsin, is advocating for racers and fans to join the effort to protect the future of motorsports by hosting SaveOurRaceCars.com Championship Night on Friday, August 20.
As the title sponsor of the event, the Save Our Racecars initiative and efforts to stop government overreach will be promoted directly to race fans and consumers at the Friday night event. All those in attendance will learn about the threats facing the racing industry, including challenges racetracks have had holding in-person events during the pandemic, current legislative issues and the future evolution of automobiles.
“The racing industry has endured more challenges in the past year than it has in its entire history, and it’s not going away,” said Gregg McKarns, Madison International Speedway track owner. “We’re grateful that PRI is fighting for our rights to race.”
SaveOurRaceCars.com Championship Night represents an established relationship and partnership between Madison International Speedway and Performance Racing Industry (PRI), the organization promoting Save Our Racecars and advocating for the worldwide motorsports industry. When Dane County prohibited outdoor events from taking place last summer, Madison International Speedway leaned on PRI’s lobbying efforts to secure approval for hosting a limited number of events. SaveOurRaceCars.com Championship Night is the latest initiative between PRI and Madison International Speedway.
The August 20 event features three division races that include vehicles that began as street cars before being converted into dedicated race vehicles. As such, the MISfitz, Bandits and 6shooters series are at risk from the EPA’s National Compliance Initiative, which specifically targets and enforces against aftermarket companies that produce, market and install parts for dedicated race cars. To protect the motorsports industry against EPA overreach, the Save Our Racecars campaign is pushing for passage of the Recognizing the Protection of Motorsports (RPM) Act. The bipartisan bill will clarify that it is legal to convert street vehicles into dedicated race cars, and that businesses can legally produce, market and install racing products.
“Passing the RPM Act into law is the only way to guarantee the future safety of the racing industry,” said Dr. Jamie Meyer, PRI president. “We need everyone at Madison Speedway to join in the effort. It’s critical we unite to protect our racing rights.”
PRI representatives will be onsite at Madison International Speedway on August 20 to help fans in attendance pledge their support of the RPM Act. In addition, race fans will learn how they can join in a new effort to unify the worldwide racing community. Through PRI Membership, race fans are able to join racers and motorsports businesses in demonstrating their passion, commitment and support for racing. The inaugural program is a groundbreaking movement that will amplify the industry’s ability to advocate and protect motorsports.
“It is by working together that our industry will survive and thrive,” said Meyer. “There is a lot of uncertainty in the world, but the only way to ensure the future of racing is through a unified voice. We must band together and take action.”
To learn more about the Save Our Racecars initiative, visit SaveOurRaceCars.com. To attend the August 20 SaveOurRaceCars.com Championship Night event, visit Madison International Speedway's website MISRacing.com.
The SEMA Data Excellence designation recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets. Here are products from current SEMA Data members that have achieved data excellence.
Oracle Lighting
New Camaro ColorSHIFT Headlight DRL Upgrade Kit
The market leader in high-quality and innovative LED solutions for the automotive/12Volt, power sports, marine, and motorcycle markets, is proud to announce the new ColorSHIFT RGB+W Headlight DRL Upgrade for the ’19–’21 Chevrolet Camaro LS/LT.
Our new Chevrolet Camaro Oracle ColorSHIFT RGBA kit allows you to upgrade your lights to any color imaginable and includes turn signal functionality so the DRL maintains an amber flasher feature for the turn signal. We spent quite a bit of time making sure that we delivered a product that looks great and is a breeze to install. Simply install this in place of the existing DRL boards and you’re able to change those boring white DRL to any color you choose.
Use one of Oracle Lighting’s ColorSHIFT controllers with the Chevrolet Camaro kit to choose from a variety of colors, patterns and themes. Then, simply switch the lights back to white for legal on-road use. Create a custom headlight for Camaro's by simply replacing the factory DRL circuit board with this ColorSHIFT circuit board.
Introducing the Stage Series C1 LED Pod from Diode Dynamics! Featuring custom-engineered TIR optics combined with a single high-power LED chip, these pods have been designed for maximum performance and light output, in an ultra-compact, versatile package. The SSC1 can be mounted virtually anywhere on your car, truck, motorcycle, or UTV, including spots where larger LED pods won’t fit. The Stage Series C1 LED Pod includes a distinctive backlight feature, in your choice of white, amber, red and blue. It is available in multiple beam patterns, including an SAE-compliant Fog optic. They are assembled in St. Louis, Missouri, and come with an industry-leading eight-year warranty.
FuelMAX EZ monitors the signal that controls your fuel pump to automatically increase the voltage supplied to your fuel pump as needed in real-time upt to 22V. Fits all Ford ’05–’21 Mustangs and F-150s. A durable OEM quality device that is completely plug n’ play, EZ to install with no adjustments needed. Improve your factory fuel pump’s delivery capabilities by up to 85% instead of replacing your factory fuel system with the FuelMAX EZ. All of this translates to max gains in power and torque, giving you a competitive edge on the Street, Track and Trail. Backed by a lifetime warranty and made in the USA.
According to Louise Ann Noeth’s new book, Bonneville’s Women of
Land Speed Racing, at least 150 women had entered the record
books over the past seven decades.
It’s amazing how many women have raced at the famous speed laboratory known as the Bonneville Salt Flats since 1949. When “Landspeed” Louise Ann Noeth began researching the topic for her new book, Bonneville’s Women of Land Speed Racing, she was confident that at least 150 women had entered the record books over the past seven decades. The book went to press with 307 names, and the number now exceeds 320 as the research continues.
Dozens have set land speed records—35 in excess of 200 mph, six above 300 mph, and one racer who roared past 500 mph. Equally impressive are the women who helped propel the gals down the raceway—fabricators, mechanics, crew chiefs and all-round land-speed racing experts.
The 96-page book includes more than 150 images and is part of Arcadia Publishing’s Images of Modern America series.
Two book signings at Bonneville: Author “LandSpeed” Louise Ann Noeth has invited all the women included in the book to join her for a book signing get-together at the registration area. At least 20 gals have confirmed for each event!
Tuesday, August 31, at 5:00 pm: Bonneville Motorcycle Speed Trials
Saturday, September 11, at 5:00 pm: USFRA World of Speed
Nominations are now open for the 2021 SEMA Council and Network
awards to recognize the individuals and companies that have
significantly enhanced or influenced the stature and growth of their
respective industry segments.
SEMA Council and Network members are comprised of leading companies and individuals who have made exceptional contributions to their niche aftermarket segments. Whether it’s truck and off-road, wheel and tire, businesswomen and more, each segment continues to thrive because of the contributions and dedication of council and network membership.
Nominations are now open for the 2021 SEMA Council and Network awards to recognize the individuals and companies that have significantly enhanced or influenced the stature and growth of their respective industry segments.
Lean more about the different awards for the following councils and networks and submit your nominations by September 3.
