By SEMA Editors

The 2021 SEMA Show is about 10 weeks away. Here’s a rundown of key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.

Complete Deadlines Checklist - Take advantage of Early-bird rates—order before the deadlines!

The Deadlines Checklist provides a breakdown of all of the deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and much more.

Budget Checklist – Double check your Show prep.

The budget checklist form allows you to keep track of all your costs and ensures that you are adequately prepared for your experience at the SEMA Show. 

Upcoming Exhibitor Deadlines – Take advantage of discounts by acting before the deadlines.

• September 1 – Celebrity Appearance Notification (to be included in printed Show material)
• September 3 – Booth Design Notification (Required for all exhibits 20x20 sq.-ft. or larger)
• September 3 – Multi-level Booth Design Notification (Required for all exhibits 20x20 or larger)
• September 3 – Permit Application to Clark County–Hot Works
• September 3 – Permit Application to Clark County–Spraying & Dipping
• September 3 – Permit Application to Clark County for Outside Exhibits, Tents, Staking Plans
• September 6 – Hanging Sign Design Notification Form to Show Management
• September 10 – Booth Vehicle Display Application (Vehicles displayed in booth)
• September 17 – Sponsorship Artwork/Materials Due to Freeman
• September 23 – Freight–Freeman Warehouse–first day to accept advance freight

• September 23 – Lead Retrieval Rental (Advance Rate)–CompuSystems
• September 30 – Fabric Graphics–Freeman
• October 1 – Target Move-in Date Change Request-Freeman
• October 1 – Internet/Telephone Order (Advance Rate)–Cox Business (LVCC)
• October 1 – Products for Project Vehicle Builders
• October 1 – International Air Freight Arriving at Los Angeles International (LAX) Airport
• October 1 – International Sea Freight Arriving at Long Beach Terminal
• October 8 – EAC – (Exhibitor-Appointed Contractor) Application Form

Click here for a complete listing of 2021 SEMA Show deadlines.

More information on the 2021 SEMA Show is available at www.SEMAShow.com.

By Luis Morales

The Stratasys Mobile Showroom is making a stop at the SEMA Garage in Diamond Bar, California, Friday, August 27, between 10:30 a.m.–2:30 p.m., to meet with our technical experts about the benefits of additive manufacturing.

Attendees will get a first-hand look at the new Origin One and F770 printers as well as the J55, F370 and Makerbot series, along with dozens of interesting sample parts. After visiting the truck, grab some refreshments and catch a tour of the SEMA Garage.

This is a free event and it is open to all SEMA members.

Register now!

For more information, contact Steve Rebensdorf at 714-815-3300 or steve.rebensdorf@stratasys.com.

By SEMA Editors

The deadline to update exhibitor information for the printed 2021 SEMA Show Directory is August 27.

The SEMA Show Directory is one of the strongest tools buyers use to learn about exhibiting companies and their products. In addition, more than two-thirds of Show buyers say the directory is a useful tool for navigating the Show.

Click here for more information about updating your SEMA Show Directory listing, or contact Maurice O’Connell at mauriceo@sema.org or 909-978-6660.

Click here for a complete listing of 2021 SEMA Show deadlines.

By Jason Catullo

The 2021 SEMA Space Allocation process was completed in late June, with more than 1,700 companies selecting their booth locations at the Las Vegas Convention Center (LVCC). The LVCC's halls are nearly full of exhibits, but booth space is still being reserved, and more exhibitors are expected to secure space until the Show opens on November 2.

Attendees planning on joining the industry at the 2021 SEMA Show can see who's exhibiting and where through the updated floorplan. If you have not yet registered for the SEMA Show, taking place Tuesday-Friday, November 2-5, visit www.SEMAShow.com/attendee to register.

For 2021, the Show will include exhibit space in the Las Vegas Convention Center’s newly constructed West Hall, a 1.4-million-sq.-ft. facility completed in January. The new facility includes exhibitors from the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and Truck, SUV & Off-Road sections.

Earlier in June, the visitors of the World of Concrete convention were the first to use the new hall, and the event marked the first large-scale convention and tradeshow to be held in Las Vegas in 15 months.

In addition to the new hall, the newly constructed Loop—a high-speed, people-mover system that runs 40 ft. under the LVCC—will transport visitors between South, Central and West Halls. The World of Concrete successfully used the system to shuttle visitors through the 200-acre convention center.

For more information on the 2021 SEMA Show, visit www.SEMAShow.com.

By SEMA Editors

SEMA eNews highlights SEMA-member companies’ websites weekly through the Hot Links to Cool Sites section. SEMA members: To be included in Hot Links to Cool Sites, email your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the email.

• American Car Craft
• Covercraft
• Gate King
• JMS
• Legendary Companies
• Lingenfelter Performance
• MasterTop
• PWR Steer
• Turn 14 Distribution
• VP Racing Fuels

By SEMA Editors

Latest Jobs Added to SEMA Career Center

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.

Sales and Marketing Manager
Bed Wood and Parts is hiring a sales and marketing manager responsible for day-to-day sales and supervisory activities; generating unique sales plans; creating engaging advertisements, emails, and promotional literature; developing pricing strategies; working with third-party advertising firms; and meeting marketing and sales human resource objectives. This position drives strategies to increase product awareness by observing the market, competitors and industry trends. Candidates should have a degree in marketing, mathematics, business administration or a related field and more than three years’ experience in sales and marketing in the automotive aftermarket. Leadership experience is required; management experience is preferred.

Wholesale Sales Associate
RallySport Direct is hiring a wholesale sales associate to effectively communicate and handle day-to-day customer service and sales-related tasks. Applicants must enjoy communicating and talking to customers on a daily basis and be strong in client retention and procurement of new accounts. Other responsibilities include order entry and processing, fielding wholesale sales calls, new account and warranty questions and contributing to company growth by generating ideas for expansion to new markets. Candidates must have two years’ of demonstrated experience working in a customer service or wholesale distribution sales environment taking incoming calls over the phone and extensive product knowledge of aftermarket performance parts.

Social Media Manager
MW Co. is hiring a social media manager to help create conversation with the company’s existing audience while simultaneously growing that reach through content creation, curating, strategy and community management. Candidates must have a bachelor’s degree in communications, marketing, design, social media or relevant work experience and three years of experience developing and driving social marketing campaigns/initiatives from inception to execution for brands.

By Ashley Reyes

Register now for the following upcoming live webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of upcoming live and on-demand sessions that members can access anytime, visit www.sema.org/virtual-education.

Tuesday, August 31 – Preventing Ransomware in the Automotive Aftermarket—What SEMA Retailers, Manufacturers and WDs Can Do to Mitigate Threats
Track: Small-Business Strategy

Cybersecurity threats continue to be one of the most important concerns for businesses and organizations. During this live webinar, aftermarket executives and decision makers will learn everything they need to know about how to make educated cybersecurity decisions. The information conveyed will help businesses identify key vulnerabilities within their organization and provide strategies and techniques for mitigating security threats.

Register here.

Newly Added: Wednesday, September 1 – Facebook Live Chat Featuring Kim Pendergast
Track: Industry Talks

Join CEO of Magnuson Superchargers Kim Pendergast for a candid discussion on female leadership during this Facebook live chat presented by the SEMA Businesswomen’s Network (SBN). Pendergast will discuss “What Tools Belong in a Woman’s Toolbox,” which will help members understand what the top qualities of a leader are and what tools women need to enhance their own leadership.

Location: SBN Facebook page

Thursday, September 9 – Thriving From Day 1 to Day 365
Series: Perfecting Your Job Search, Powered by SBN
Track: Industry Segments, Powered by SEMA Councils and Networks

Job seekers and those who recently completed their job search will learn how to prepare for day one of their new job, and how to succeed and thrive all the way up to day 365 in this live, interactive webinar. Automotive aftermarket professionals will learn how to prep for day one after accepting a new job and how to create a short-term plan to exceed goals for the first year. The session will also include a virtual breakout for participants.

Register here.

Newly Added: Tuesday, September 14 – The Value of a Diverse Team
Series: Team Management, Powered by SBN
Track: Industry Segments, Powered by SEMA Councils and Networks

Having a diverse workforce brings new ideas, innovations and, ultimately, greater success to a team. Aftermarket managers will learn how individuals with disabilities can bring valuable diversity to the workplace, and how to support and respond when a direct report discloses that he or she has a disability. This webinar will provide managers with information that is not typically included in training for management positions.

Register here.

Newly Added: Wednesday, September 15 – Emerging Trends: Electrification, Alternative Power and Advanced Technology
Series: SEMA Industry Insights
Track: Trends & Research

Vehicle electrification, alternative power and emerging technology continue to impact the future of automobiles. During this live webinar, the SEMA Market Research team will present an outlook and sales forecast for electric and other alternative energy vehicles, insight on the challenges and barriers to electric vehicle adoption, a look at the advanced safety technology being put in vehicles today, implications for the aftermarket and more.

Register here.

By SEMA Editors

Dates and locations have been scheduled for several upcoming SEMA-sponsored shows, measuring sessions and activities.

By Ashley Reyes

Cybersecurity threats have always been important concerns for businesses. This is especially true as the pandemic redefined how organizations operated—with employees working remotely and utilizing their own devices.

During a live webinar on August 31, at 11:00 a.m. (PDT), aftermarket executives and decision makers will learn everything they need to make educated cybersecurity decisions. Even if not tech savvy, participants will learn how to reduce the threat of hacking and ransoming, discover how to identify key vulnerabilities within their organization and leave with the knowledge necessary to develop strategies and techniques for mitigating security threats.

Targeted specifically to owners and leaders of automotive aftermarket retailers, manufacturers and WDs, this webinar will feature business and cybersecurity experts sharing key strategies on how to reopen businesses without opening doors to disaster.

Learn more and register here for “Preventing Ransomware in the Automotive Aftermarket: What SEMA Retailers, Manufacturers and WDs Can Do to Mitigate Threats.”

By Della Domingo

SEMA Show organizers are 100% committed to hosting a successful 2021 SEMA Show in Las Vegas. SEMA is working with Nevada authorities to deliver an outstanding event consistent with local health and safety requirements. Organizers look forward to delivering an event where industry members can connect, discover new products, and do business November 2–5.

SEMA is monitoring the evolving COVID-19 landscape and expects to have details in the coming weeks about what requirements will be in place for the SEMA Show. While subject to change, Nevada currently requires masks for indoor events such as trade shows. Nevada does not require proof of vaccination for trade shows.

The co-owners of AAPEX—the Auto Care Association and the Automotive Aftermarket Suppliers Association (AASA)—recently announced that they will require proof of a COVID-19 vaccination or a negative COVID PCR test be administered prior to arrival in order to attend their 2021 event at the Venetian Expo & Caesars Forum. AAPEX co-owners are also evaluating the potential for onsite testing for those unable to be vaccinated or to obtain a negative PCR test prior to the show.  These measures will be administered through a third-party verification platform and on-site screening. Additionally, while subject to change, as of July 30, 2021, Nevada is requiring masks for all indoor events in Las Vegas. AAPEX will announce more details in the near future.

AAPEX’s requirements apply only to the AAPEX event and not for the SEMA Show.

The SEMA Show takes place at the Las Vegas Convention Center, which was recently awarded the GBAC Star Facility Accreditation in recognition of superior health and safety measures implemented at its facility. In addition, SEMA has implemented its own measures, including wider aisles to provide more space to move around the show and reconfigured registration areas. Visit www.semashow.com/health-and-safety to learn more about the measures in place for the SEMA Show.

With more than 1,600 manufacturers & suppliers slated to participate and very strong buyer registration to date, now is the time to reconnect. To register for the SEMA Show, visit www.semashow.com/register.

Semashow.com, SEMA eNews and sema.org are the official and trusted sources for SEMA Show news and information. Visit our websites for the most up-to-date and accurate show information.