The Specialty Equipment Market Association (SEMA) was founded to represent a community of companies that serve the needs and passions of automotive enthusiasts around the world. There are a few different categories of SEMA membership—manufacturers, distributors/retailers, and a variety of service providers—but with few exceptions, only companies have ever been allowed to join SEMA.
As the industry gets ready to reconnect in person at the 2021 SEMA Show, the excitement and pace of both domestic and international buyer registrations are building. This article focuses on the international buyer—those residing outside the United States seeking products to meet local demand, whether it be in Sweden, the United Arab Emirates or South America. What follows are some top tips for attracting international buyers to your booth. After all, SEMA members’ products have great overseas appeal.
While the SEMA Market Research department is widely recognized for its annual “SEMA Market Report,” other lesser-known services it offers include consulting to help members understand what data is available to them—even beyond what is provided directly in its reports—and their potential business opportunities based on that data.
The annual SEMA Installation Gala is a long-established tradition where individuals who have made extraordinary contributions to the automotive specialty-equipment industry are recognized and celebrated. But this year’s Installation Gala, held July 30 in the new West Hall of the Las Vegas Convention Center (LVCC), was especially poignant.
SEMA’s Truck & Off-Road Alliance (TORA) is planning for a dynamic week at the SEMA Show, beginning with a new location and culminating in the TORA Awards Reception.
Providing resources to improve members’ businesses is top of mind for the Wheel & Tire Council (WTC). In recent years, WTC has prioritized education, offering seminars on industry-centric topics. In 2019, WTC powered The Stage at the SEMA Show, featuring interviews with thought leaders.
Industry news from SEMA-member companies, including XLerate Group, Eastwood Company, Legendary Companies and more.
The Young Executives Network (YEN) aims to energize and inspire members through networking and learning experiences during the SEMA Show, to be held November 2–5 at the Las Vegas Convention Center (LVCC).
The SEMA Businesswomen’s Network (SBN) is poised to host its first in-person programs after a two-year pandemic-induced hiatus. Designed to empower industry women, SBN’s activities present opportunities for attendees to connect with like-minded colleagues and further their careers.
To assist members in adapting to a rapidly changing automotive landscape, the Emerging Trends & Technology Network (ETTN) provides knowledge on evolving vehicle trends and new technologies. A key component of ETTN’s efforts is centered on distance learning, and a recent Live Chats series concentrated on related technology topics. Current sessions address aspects such as performance electrification, 3-D product development and emissions. Moving forward, ETTN is launching a new initiative.