Whether it’s a driver, industry icon, TV personality or famous vehicle, featuring a familiar face or iconic vehicle in your booth provides buyers with an identifiable, visual connection of the company’s target market.

Here’s a rundown of key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.

As industry experts, SEMA Show exhibitors are encouraged to vote for the vehicles that best showcase their products.

SEMA Show participants can save an average of 30% each night on the best available retail rates when booking through the SEMA Show's hotel block.

News and updates from the specialty-equipment industry.

Exhibitors of the 2021 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list.

Each additional products is $75 per product category before the October 8 deadline.

Buyer registration for the 2021 SEMA Show—Tuesday-Friday, November 2-5— is available at www.SEMAShow.com/attendee.

As SEMA continues to grow and increase its member benefits offerings and advocacy efforts, the association is seeking a dynamic visionary to serve in the newly created position of chief marketing officer (CMO). The successful candidate will be responsible for guiding the organization in developing comprehensive outreach, public engagement, thought leadership, industry awareness and content strategies.