Thu, 01/07/2021 - 11:54

By SEMA Washington, D.C., Staff

SEMA stands ready to advocate the interests of the aftermarket industry no matter what the prevailing political winds. The results of the January 5, runoff elections in Georgia shifted the balance of power in the U.S. Senate during the 117th session of Congress, as Democrats now control both houses of Congress along with the White House. Now is the time to pause and take a deeper look at what to expect from Washington, D.C., over the next two years. Despite Democrats taking control of the White House and the Senate, voters sided with Republicans in the House, where they picked up 10 seats. Democrats control the House and Senate by the narrowest of margins (a 50 Republican to 50 Democrat split in the Senate means Democrats will control the chamber starting on January 20, as the Vice President is the tiebreaker). This means that legislation will require bipartisan support in order to have a chance of becoming law, which will temper efforts to advance heavy-handed legislation related to taxes and the environment.

President-elect Biden will face the challenge of uniting a divided electorate as his administration works with Congress to pass legislation to help the economy recover from the damage inflicted by COVID-19. Millions of Americans are unemployed as businesses face an uncertain future, which is inextricably tied to getting the pandemic under control. Despite continued partisan differences over how to safely reopen the economy, Congress came together in the final weeks of 2020 to pass a $900 billion COVID-relief bill to stabilize the economy, which was coupled with legislation to fund the federal government through September. It is important that President-elect Biden and congressional leadership collaborate on passing a recovery plan that helps distressed businesses in a fiscally responsible way.

Finding common ground between Republicans and Democrats is no small task, as the divide between the respective parties is as wide as it’s ever been. However, it’s important to note that the U.S. Senate will retain its role as a moderating force. Additionally, the House will face a greater challenge in passing legislation given the slim Democratic majority and the diversity of thought within its party on most issues.

There are many factors that will impact the issues Congress chooses to prioritize over the next two years. A comprehensive infrastructure bill is expected to be a top priority for both Republican and Democratic leadership. With many roads and bridges in disrepair, an infrastructure bill is ripe for bipartisan consensus and is likely to be taken up this spring. It is also an issue of critical importance to automotive enthusiasts and SEMA members alike.

SEMA will use every tool at our disposal to defeat anti-small business policies, including proposed tax increases on business and consumers and efforts to increase the cost of healthcare. At the close the 116th congress, the RPM Act was left unaddressed, as was most legislation. SEMA will evaluate the best route forward to accomplish the aims of the Act. SEMA will also work to influence Biden Administration trade and tariff policy.

One important way SEMA members can help strengthen the industry’s ability to impact a wide range of legislative and regulatory issues is through the SEMA Political Action Committee (SEMA PAC). By law, SEMA is not allowed to use association funds to impact the electoral process. However, SEMA PAC allows employees of SEMA-member companies to contribute their personal funds to help elect lawmakers who support our industry’s positions and initiatives. Government rules require SEMA PAC to get each member company’s permission before it can ask for support. It’s a painless process known as becoming prior approved and it only takes minutes. To find out if your company is prior approved, or to become prior approved, click here. In fact, when you log on, the form is partially filled out for you. Becoming prior approved does not obligate you to contribute.

For more information on the 117th Congress and how SEMA Government Affairs is protecting the industry on Capitol Hill, please contact Eric Snyder, Director of Congressional Affairs, at erics@sema.org.

Thu, 01/07/2021 - 11:34

Compiled by SEMA Editors

Steve Sommers
Steve Sommers

Hot Shot’s Secret Launches “The Steve Sommers Overnight Drive” on Monday, January 11

“The Steve Sommers Overnight Drive” show launches officially on Monday, January 11, at 12:00 a.m. (EST). The five hour overnight call-in talk show will stream live from the brand new Hot Shot’s Secret Studios and have a similar trucking-focused format as Steve’s prior radio show, “America’s Truckin’ Network,” but will also provide a greater production flexibility with an expanded new audience and freedom to cover topics of interest to his callers. The show is scheduled to air weekly from midnight to 5:00 a.m. (EST) Monday through Friday and is the brainchild of longtime sponsor Hot Shot’s Secret. As before, callers will be able to speak direct with Sommers during the live show by calling a toll free number 844-844-3388.

To start, the live show will be featured exclusively on Hot Shot’s Secret’s YouTube and Facebook pages, which means for the first time, longtime fans will not only be able to hear but also see Sommers behind the microphone. Plans for expanded distribution of the program are currently in the works and will be announced in the coming weeks. The Steve Sommers Overnight Drive show is currently solely supported by Hot Shot’s Secret. The new Hot Shot’s Secret Studios are located in Cincinnati, Ohio.

CURT
CURT has launched an all-new Media
Center.

CURT Launches Online Media Center

CURT has launched an all-new Media Center, offering videos, photos, literature and logos for instant download. This marketing resource provides CURT customers with full access to its array of media assets, making it easy to enhance customers’ web presence and assist with social media. The CURT Media Center is also designed to make it easy to quickly search, filter and download marketing assets. Images can be downloaded in jpeg format, videos as mp4 files, and logos are available in multiple file formats. Catalogs, trifolds and sales flyers are available as PDFs and can easily be printed out as needed.

Melissa Park
Melissa Parker-Boudreaux

Oracle Lighting Promotes Melissa Parker-Boudreaux to National Sales Manager

Oracle Lighting has announced the promotion of Melissa Parker-Boudreaux to national sales manager. She will be responsible for leading Oracle Lighting’s inside and outside sales teams and managing upper-level distribution accounts. Parker-Boudreaux recently celebrated 10 years with ORACLE Lighting, during which she rose through administrative and supervisory sales roles.

Champion Brands Celebrates 65 Years in the Lubricant Business  

Champion Brands LLC has announced a year-long 65th Anniversary Celebration in 2021. Highlights of the year will be sponsorship of national and regional auto races, product contests, promotions, and special events. Originally Lowe Oil Co. founded by Ralph Lowe in 1956, Champion Brands, LLC produces and blends more than 350 products including fuel, oil and engine additives, brake fluids and motor oils for the automotive, heavy truck, racing, performance, industrial, commercial, agricultural and specialty markets. 

Tommy Strup
Tommy Strup

Wilwood Disc Brakes Hires Tommy Strup as Outside Sales Contractor

Wilwood’s Racing division has hired Tommy Strup as the newest outside sales contractor. Since his early childhood, Strup has spent time at race tracks. He’s owned a race program, and worked directly with various race teams, builders and dealers. In 1969, he turned his passion for racing into a career at Heintz Performance. He also spent time at CV Products, Central High Performance and Pro-Systems. A native and long-time resident of Long Island, New York, Strup now resides in Charlotte, North Carolina. He will report directly to Dave Brzozowski, Wilwood motorsports manager.

Waytek, Inc. and Amphenol Sine Systems Announce New Distribution Partnership

Amphenol Sine Systems and Waytek Inc. have announced a formal agreement to distribute Amphenol Sine’s full selection of industry standard connectors. This distribution partnership became official in September. Waytek will continue to distribute new products developed by Amphenol Sine Systems throughout 2020 and beyond.

Timken Acquires Aurora Bearing Co.

The Timken Company, a provider of engineered bearings and power transmission products, has acquired Aurora Bearing Company’s assets. Aurora manufactures rod ends and plain spherical bearings.

DEI
DEI is entering Phase Two of its expansion project.

DEI to Expand Headquarters in Avon Lake, Ohio

Design Engineering Inc. (DEI) has announced the company is entering Phase Two of a long-term, three-phase expansion project that will increase capacity at its Avon Lake, Ohio headquarters. Phase One occurred in 2013 when DEI completed a 12,000-sq.-ft. addition that more than doubled its prior warehouse space. Phase Two will add approximately 10,000 additional square feet to the current facility, bringing the total square footage to 35,000. The additional space will allow DEI—which celebrated its 25th anniversary in 2020—to continue to build on its lineup of heat and sound control products for the automotive, racing, powersports, 12-volt audio, industrial, marine, and related markets. A new water jet cutter, other new equipment, and process improvements will also enhance manufacturing and R&D.

R&R Marketing Consultants Welcomes Sparta to Client Roster

Sparta Evolution has signed on as a new client of R&R Marketing Consultants Inc. (RRMCI). RRMCI will work with the Seattle-based company to market and sell its line of products, including Big Brake Kits and direct replacement brake kits that include all the necessary components for installation.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

Thu, 01/07/2021 - 11:17

By Ashley Reyes

Dr. Jamie Meyer
Dr. Jamie Meyer, President of Performance Racing Industry.

The SEMA Young Executives Network (YEN) will host Dr. Jamie Meyer, president of Performance Racing Industry (PRI), during the network’s upcoming Facebook Live Chat on January 13, 2021 at 12:00 p.m. (PST).

Meyer has a unique background. He earned a PhD in anatomy and cell biology while studying to become a medical doctor before changing careers into the industry that he is deeply passionate about. With a love for all things motorsports, Meyer joined General Motors in 2005, where he served in various roles of its performance division. Since joining PRI as president in 2020, Meyer has had to reinvent and reimagine PRI’s programs.

With a commitment to helping race tracks and businesses reopen during the pandemic, and generating awareness for motorsports manufacturers and their new products, Meyer launched the PRI Ambassador Program and the first-ever PRI Road Tour. He has inspired and led his team to unprecedented social media growth and a newly redesigned magazine.

Tune in to YEN’s Facebook Page to hear how Meyer is able to stay focused amidst the industry’s challenges, what he does to keep his team motivated, and why he remains committed to supporting the racing and performance industry.

Thu, 01/07/2021 - 11:11

By SEMA Washington, D.C., Staff

The U.S. Small Business Administration (SBA) will be accepting applications for the Economic Injury Disaster Loan (EIDL) program for businesses adversely impacted by COVID-19. The U.S. Congress approved, and President Trump signed into law a stimulus package that provides another $20 billion for the EIDL program and extends the program through December 31, 2021 (subject to availability of funds).

The SBA issued 3.6 million EIDL loans totaling $197 billion to provide working capital and to cover normal operating expenses in 2020. The loans are available to small businesses, non-profits, sole proprietors and independent contractors. The loans have a 3.75% interest rate for small businesses and 2.75% interest rate for nonprofit organizations, a 30-year maturity, and an automatic deferment of one year before monthly payments begin. Please note, the EIDL Advance program is no longer available—a forgivable grant program that provided $1,000/employee, up to $10,000.

For more information, visit the SBA website.

Thu, 01/07/2021 - 11:08

By SEMA Washington, D.C., Staff

On December 30, 2020, California began accepting applications from small businesses and nonprofits seeking funds from the state’s $500 million Small Business COVID-19 Relief Grant Program. The program is being administered by the Governor’s Office of Business and Economic Development. Applications are due January 13, 2021.

Grant recipients will be awarded between $5,000 and $25,000 based on annual revenue from the most recent tax return. Eligible recipients with annual revenue of $1,000 to $100,000 may be awarded $5,000. Those with revenue over $100,000, up to $1 million, may receive $15,000. If a recipient’s revenue is greater than $1 million, up to $2.5 million, it may receive $25,000. Funds may be used to cover eligible expenses incurred during the COVID-19 pandemic, such as payroll expenses, working capital, costs associated with reopening, and COVID-19 mitigation expenses.

Applicants will be scored based on priority criteria, including geographic distribution based on California’s Blueprint for a Safe Economy and county status in the Regional Stay at Home Order; impact of COVID-19 on the applicant’s industry sector; and underserved small business groups served by the State supported network of small business centers.

A second round of grants will be announced at a later date and based on available funds. Governor Gavin Newsom has proposed adding $575 million to the program.

For more information on the program or to learn how to apply, please visit https://careliefgrant.com/.

For more information, contact Christian Robinson at christianr@sema.org.

Thu, 01/07/2021 - 10:55

By SEMA Washington, D.C., Staff

The $900 billion federal stimulus law enacted in late December includes $284 billion for first and second Paycheck Protection Program (PPP) loans and a simpler one-page loan forgiveness application form. SEMA members are invited to learn more about the new law during a webinar on Tuesday, January 19, at 11:00 a.m. (PST). Details:

New Stimulus Law: More PPP Loans, an Easier Loan Forgiveness Application, and Other Big Changes That Impact Your Business

  • There is another round of PPP, but are you eligible?
  • If you have an existing PPP loan, can you request an increase?
  • The definition of “forgivable” expenses has been expanded.
  • Forgiveness of PPP loans was made a lot easier.
  • Why Certain SBA Loans just became much more attractive.
  • The Employee Retention Tax Credit has been expanded.
  • And much more!

Register now!

Thu, 01/07/2021 - 10:24

Compiled by SEMA Editors

Jill Gregory
Jill Gregory

Jill Gregory Named Executive Vice President and General Manager at Sonoma Raceway

NASCAR executive and sports marketer Jill Gregory has been named the new executive vice president and general manager at Sonoma Raceway, as announced by Speedway Motorsports President and Chief Executive Officer Marcus Smith. Named by Adweek as one of “The Most Powerful Women in Sports” for the past two years, Gregory assumes leadership of the historic 1,600-acre property. She will follow Steve Page, who announced his retirement last August after nearly three decades at the track’s helm. Gregory is currently the executive vice president and chief marketing and content officer at NASCAR and the managing executive of the company’s Charlotte-based operations.

Superstar Racing Experience Announces 2021 SRX Schedule

Superstar Racing Experience (SRX) and CBS Sports have announced the full 2021 schedule for the new six-race, short-track series set to debut on June 12 at Stafford Motor Speedway in Stafford Springs, Connecticut. After the inaugural race at Stafford, SRX will head to Knoxville Raceway in Iowa on June 19, before visiting Tony Stewart’s Eldora Speedway in Ohio the following week. In Indiana, Lucas Oil Raceway will kick off the holiday weekend in early July, before a race at Slinger Speedway in Wisconsin. The inaugural season’s final and championship race will take place at the Nashville Fairgrounds Speedway on July 17. Races will air on six consecutive Saturday nights at 8:00 p.m. (EDT) on CBS Television Network and CBS All-Access throughout the summer of 2021. For more information and the complete schedule, visit www.srxracing.com.

ARCA Menards Series East, West Reveal 2021 Schedules

Officials have released the 2021 schedules for the West and East ARCA Menards Series. The 2021 season will mark the two series' second year on the ARCA Menards platform. The ARCA Menards Series West will mark the series’ 67th running season with a nine-race schedule featuring third-mile bullrings, one-mile ovals, and road courses. The West schedule will begin in March at Phoenix Raceway in Avondale, Arizona, with a combination race with the ARCA Menards Series. The West championship will be crowned back at Phoenix as part of the NASCAR Championship Weekend. For the complete ARCA Menards Series West 2021 schedule, visit the ARCA website.

The 2021 ARCA Menards Series East schedule will feature eight races over eight premier short tracks. The season will begin with a pair of Florida events in February and crown the East champion at Bristol Motor Speedway. The trip to “Thunder Valley” will be the third consecutive race run as a combination event ARCA Menards Series to close the East Series season. For the complete ARCA Menards Series East 2021 schedule, visit the ARCA website.

Jost Capito
Jost Capito

Jost Capito Joins Williams F1 as CEO

Williams Racing has announced the appointment of Jost Capito as its new chief executive officer. He will officially join the Formula 1 team on February 1. Capito has enjoyed a wide and varied career spanning over four decades in the automotive and motorsports industries. Reporting to Williams Chairman Matthew Savage, Capito will be responsible for the day-to-day running of the company. After beginning his motorsports career as a driver in the mid-’70s, Capito held positions with BMW M GmbH, Porsche to manage its racing programs, and Sauber Petronas Engineering’s executive committee. He subsequently joined Ford in 2001, where he was Ford Europe’s Motorsport Director. In this role, Capito helped to win the WRC manufacturers’ titles in both 2006 and 2007. In 2012, he joined Volkswagen as motorsport director, and, after a brief stint at McLaren, was chosen to lead Volkswagen R GmbH, the department in charge of the company’s performance cars. As part of the announcement, Williams Racing has also confirmed that Simon Roberts will officially take on Team Principal’s role, reporting to Capito.

Evan Bader
Evan Bader

Evan Bader Promoted to Track Manager at Summit Motorsports Park

Summit Motorsports Park in Norwalk, Ohio, has announced that Evan Bader has been named track manager. Bader began working part-time at the famed family-owned facility when he was 10 years old and transitioned to full-time upon graduating in 2016 with a degree in sport management and public relations from Ohio Northern. He has held several roles throughout the years, including race operations, marketing, and announcing. As track manager, Bader will organize and oversee all on-track operations, including preparing the track surface, which underwent a $1.6 million reconstruction in 2018. He will ensure that supplies are available and equipment is accessible and work alongside a team to present a prepared track surface for all types of vehicles and all horsepower levels. Bader will also create new events, develop racer programs, expand the track rental side of live events, and marketing. 

NMRA
Ace Racing has joined the Holley NMRA Ford Nationals as the
sponsor of the Spring Break Shootout category.

Ace Racing Sponsors Spring Break Shootout Class

The Holley NMRA Ford Nationals has announced Ace Racing has joined the national event series as the sponsor of the Spring Break Shootout category, to be held March 4–7, 2021 at Bradenton Motorsports Park in Bradenton, Florida. The Ace Racing Spring Break Shootout category features some of the quickest street-style Mustangs in the country, competing for the honor of Spring Break Shootout champion. The category typically attracts more than 140 QA1 True Street cars vying for a spot in the Quick 16 shootout. To be eligible for the Ace Racing Spring Break Shootout class, competitors must meet all QA1 True Street rules, compete in the True Street class on Saturday, and make all three True Street passes. The 16 competitors who have the quickest 3-pass averages on the final results will be placed on a sportsman ladder for Sunday’s heads-up eliminator.  Visit www.NMRAdigital.com/FL for more information about the Spring Break Shootout’s online ticket sales, racing rules, payouts and spectator information.

Retired Sprint Car Driver Takes Ownership of Port City Raceway

In a partnership with car owner Kevin Rudeen, Shane Stewart is now the new owner of Port City Raceway. The micro sprint race track in Tulsa was first opened in 1974. Stewart, a veteran sprint car driver, will retire from competition to focus on the new role. The previous owners, the Ross and Eubanks families, will still be heavily involved with the day-to-day and race day operations to ensure a successful transition.

Thu, 01/07/2021 - 09:55

By SEMA Editors

Platinum status represents SDC manufacturers that have achieved the pinnacle of product data by putting in the extra effort to provide resellers with the most complete data sets available.

Aeromotive Phantom Series: 2005-2017 GM Truck Direct Drop-In Pump Options
Aeromotive

The 2005-2017 models used a larger factory fuel sending unit than the earlier 1999-2004 models. The larger size allows for more pump configurations than the earlier models. These tanks will accommodate; single 340, dual 340, and single 450, dual 450, and triple 450 pump configurations. The Silverado and Sierra tanks have a tank depth of approximately 12.625”, while the other models are more shallow and have depths around 8.25”. The new system will accommodate both of these tank depths. The 2500 truck models can have a deeper tank up to 17.00”; the system will also accommodate these depths as well. This product is not legal for sale or use on emission-controlled vehicles except when used as a direct replacement part matching OEM specifications.

American Car Craft Jeep Wrangler Accessories
American Car Craft

American Car Craft designs and manufactures exceptional & unique high-quality aftermarket accessories for Jeep Wrangler. These precision-crafted Jeep Wrangler Accessories are an easy peel-and-stick install over the A/C vents. Fits all 2007-2018 Jeep Wrangler JK & 2018+ JL models. Our Jeep accessories are made from premium stainless steel that will not tarnish, fade, or rust. The kits include 4 A/C vent plates with 3M permanent adhesive backing. Laser-cut from brushed stainless steel with a polished bezel trim ring and then laser-etched with design.

Jeep – SKU 141001
Sahara – SKU 141004
Rubicon – SKU 141005
Trail Rated – SKU 141006

FAST Supercharger and Cam Power Packages for GM LS Engines
FAST

An Edelbrock Supercharger Kit and COMP Cams Cam Kit is the perfect pairing for performance enthusiasts looking for 850+ HP potential from their GM LS engines. FAST Supercharger & Cam Power Packages include a pump gas compatible supercharger pulley for break-in, initial tuning and general driving with other smaller pulleys also included for use with race fuel or E85. Additional pulleys and equipment are available for further fine tuning boost levels.

The Edelbrock Supercharger Kits include a 2300 TVS supercharger with an integrated intercooler. The intercooler is a high capacity, dual bar and plate design that enables big power gains through lower inlet air charge temps.

Also included is a COMP Cams application specific CK-Kit that contains a proprietary Low Shock Technology Camshaft designed specifically for GM LS supercharger applications, along with complementing pushrods, dual valve springs, tool steel retainers, locks, seats, seals and installation hardware.

LEED Ford Mustang Power Booster Kit
LEED

Upgrade your disc brake, factory manual transmission 64-66 Mustang to power brakes and dual bowl master cylinder! With a factory look this kit is designed to work with no modifications to your factory strut tower and export brace. In this power brake booster kit, you receive a 7" booster, mounting brackets, installation hardware, dual bowl master cylinder, brake pushrod, adjustable proportioning valve, which allows you to fine tune the amount of pressure your rear brakes receive in order to prevent rear wheel lockup. You’ll also receive the brake lines necessary to route from the new master cylinder to your factory 3 port distribution block and step-by-step installation instructions.

Note: Kit will only fit vehicles with factory manual transmission "Z Bar" linkage.

RHS 6 Bolt Heads
RHS

RHS Pro Elite CNC-Port 6-Bolt Cylinder Heads for GM LS3 Engines utilize the popular LS 6-bolt head design, making them compatible with the RHS® LS Race Block, GM LSX Block and OEM 4-bolt blocks.

These heads include an 11 (degree) valve angle and fully CNC-machined ports for improved airflow. The CNC-machined runners and chambers increase overall flow capability, while the revised water jacket design enhances thermal conductivity. Premium bronze valve guides hold precision tolerances on valve seat concentricity and the .700” thick deck and reinforced rocker rails make these cylinder heads ideal for high horsepower and boosted LS3 applications.

All RHS cylinder heads feature patented Clean Cast Technology which eliminates casting flaws and promotes a smoother internal surface finish for greater air and coolant flow. These benefits provide more power and cooling, right out of the box.

 

 


 

Thu, 01/07/2021 - 09:28

By John Santos

Image
MPMC

Schedules are being prepared for more than 150 media members who have signed up to attend the 2021 SEMA MPMC Media Trade Conference, taking place entirely online January 26–28. Completed schedules will be emailed next week to participating manufacturers and all media who signed up before the priority deadline.

Each schedule is personalized to the media group and allows media and manufacturers to meet one-on-one for private, virtual interviews. Media will be able to connect with more than 80 of the top motorsports parts manufacturers in the industry. Top product specialists and company representatives will be on hand to share news about the latest products and give journalists a year’s worth of editorial content.

Journalists who have not yet signed up may still be able to secure a schedule filled with high-quality interviews throughout the three-day event.

Register now, or contact John Santos at johns@sema.org.

Thu, 01/07/2021 - 09:11

By SEMA Editors

David BlockLongtime SEMA employee David Block passed away November 25, 2020, due to ongoing health issues. He worked for SEMA from 2003 until his retirement in 2019.

Block was known for his helpful nature and positive attitude among SEMA members and coworkers. He started his career at SEMA in the membership department, answering questions and helping companies take advantage of SEMA benefits.

In 2010, Block transitioned to SEMA News ad/sales coordinator, where he was a key contact with companies advertising in the magazine and at the SEMA Show.

His final resting place is next to his mother’s grave in his home state of Michigan.