Accessing SEMA’s industry-leading education is easier than ever. With dozens of live and on-demand offerings -- and more debuting during the year, SEMA Virtual Education includes comprehensive presentations, insightful discussions, and short videos that teach, inform, inspire and entertain automotive specialty equipment professionals. From builders and engineers, to marketers and sales staff, and much more, participants will become more educated and prepared for success through SEMA’s Virtual Education.

Upcoming Virtual Education

Date/Time: June 16, 2021 @ 11 a.m. PDT

Series: ADAS Webinar Series

Track: Vehicle Technology

Secondary Track: Technical Education

Advanced driver assistance systems (ADAS) are now becoming standard on new vehicles. Aftermarket parts manufacturers and installers must adapt to the change and learn how to work with the new technology.

Join the SEMA Garage in a new 3-Part webinar series dedicated to ADAS technology, resources, and case studies. Developed specifically for SEMA members who manufacture and install products for ADAS-equipped vehicles, the series will take a deep dive into how ADAS systems work and how they are affected by various vehicle modifications or repairs.

During Part 1 "ADAS Technologies: Real-World Systems & Trends.", attendees hear and learn from top industry experts as they provide a high level look at current ADAS systems' function, technology and trends. If you are in the business of manufacturing or installing parts that alter a vehicles body, suspension, or wheels and tires, this is a great opportunity to get your questions answered in live time.

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Date/Time: June 16, 2021 @ 12 p.m. PDT

Series: ETTN Live Chat

Track: Industry Talks

Political and environmental policies continue to influence change in the automotive aftermarket, particularly in emissions compliance. Tune into this live chat presented by the SEMA Emerging Trends and Technology Network to get information that will help manufacturers better understand current emissions testing and policies, where the future is headed, and how aftermarket companies can adapt their products to meet new and existing standards.

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Date/Time: June 22, 2021 @ 11 a.m. PDT

Series: Perfecting Your Job Search Series, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

Secondary Track: Employment & Recruitment

Job seekers: Learn how to stand out as a well-rounded candidate beyond your resume and interview. Featuring Maru Trevizo, VP of Human Resources at SEMA, this webinar will provide job seekers with real-world tips on how to turn a job interview into a job offer, and give participants the opportunity to apply what they've learned through interactive breakouts.

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Date/Time: June 23, 2021 @ 12 p.m. PDT

Series: Wheel and Tire Industry Insights, powered by WTC

Track: Industry Talks, powered by SEMA Councils and Networks

Secondary Track: Technical Education

Join wheel and tire technical experts as they explain simple yet confusing topics surrounding wheels and tires that are often misunderstood and can be difficult to learn about. Participants will engage in a live Q&A and learn everything there is to know about wheel width and its effect handling, contact patch sizes, P-metric vs LT fitment, DOT codes, the slope of road on Dualies and wheel evolution.

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Date/Time: June 25, 2021 @ 10 a.m. PDT

Series: General Membership Meeting/Panel Discussion

Track: Vehicle Technology

Secondary Track: Technical Education

Get updates on news and resources from the SEMA Automotive Restoration Market Organization (ARMO) and join in a discussion on Recruiting and Keeping Talented Employees, a top challenge recently reported by ARMO member companies. Participants will hear protocols that other auto restoration professionals have used or are currently using to find and keep quality employees for their organization.

 

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Date/Time: June 30, 2021 @ 11 a.m. PDT

Series: ADAS Webinar Series

Track: Vehicle Technology

Secondary Track: Technical Education

Most new vehicles are equipped with some sort of ADAS technology. SEMA manufacturers, engineers, and installers must learn how to successfully integrate aftermarket products onto the vehicle while maintaining OEM functionality and compliance.

 

In Part 2 of a 3-part ADAS Webinar Series presented by the SEMA Garage, SEMA members will learn how to test and verify their products perform as designed, without affecting original OEM functionality or ADAS systems. Experts and leading providers of ADAS simulation, testing and calibration will explain the testing process, what it means, how it works and what to expect. As a live event, the webinar will feature providers who understand the ADAS market and can answer questions specific to the SEMA industry. While Part 1 on June 16 provides an overview about ADAS technology and where the market is headed, Part 2 expands on the topic by explaining how the aftermarket industry can adapt to and integrate with the technology.

 

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ADAS Technologies: How To Navigate Product Development

Date/Time: July 14, 2021 @ 11 a.m. PDT

Series: ADAS Webinar Series

Track: Vehicle Technology

Secondary Track: Technical Education

Advanced driver assistance systems (ADAS) are now becoming standard on new vehicles. Aftermarket parts manufacturers and installers must adapt to the change and learn how to work with the new technology.

Join the SEMA Garage in a new 3-Part webinar series dedicated to ADAS technology, resources, and case studies. Developed specifically for SEMA members who manufacture and install products for ADAS-equipped vehicles, the series will take a deep dive into how ADAS systems work and how they are affected by various vehicle modifications or repairs.

During Part 3 "ADAS Technologies: How To Navigate Product Development", you will learn from those who have done it. This final session in a 3 part series will feature case studies from leading aftermarket manufacturers that have successfully developed and launched products for ADAS equipped vehicles. They will walk through the steps they took to understand the systems, design compatible parts, and validate the functionality of all OEM features.

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SEMA On-Demand & Virtual Education

SEMA Industry Insight Series

Watch as presenters Gavin Knapp, SEMA Director of Market Research and Kyle Cheng, SEMA Market Research Manager, use detailed market research, data and stats to explore the pandemic and its path moving forward, the overall economy (growth, unemployment), and what the automotive aftermarket industry can realistically anticipate in the new year, including changes in vehicle segment sales and market size. Attendees will receive an outlook on the future to help them make better business decisions and create marketing plans.

Air Dates: January 27th, 2021

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The definition of a classic car varies, ranging from vehicles more than 25 years old, to pre-1979 vehicles with some value to the restorer, or old or limited production vehicles. Regardless of how a classic car is defined, there are a significant number of older vehicles on the road that require parts and accessories and therefore, presents an opportunity for SEMA members. Learn what a classic car is, how many classic cars are estimated to be on the road today, and how much money is being spent on accessorizing the vehicles. You'll hear new data about what the vehicles are being used for, what products are most likely to be installed on the vehicle, and where the vehicle owners tend to purchase products. Gain a better understanding of where the best business opportunities are for this market, and how they can be a part of the $890 million market.

Air Dates: February 16th, 2021

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This report can be downloaded at sema.org/research. From electric cars to autonomous vehicles and alternative fuels, the automotive industry continues to evolve. Watch as Director of Market Research Gavin Knapp discusses trends and opportunities in the electric and autonomous vehicle space during this webinar. Throughout this 45-minute session, Knapp shares details on where the industry is at and what the data predicts for the future. He forecasts what's in store for electric and alt fuel vehicles by looking at how consumers view these vehicles and the impact they have already had on our industry. You'll also hear how advanced driver assistance systems and connected vehicles are leading the way to self-driving vehicles, the projection for autonomous vehicles, and a look at current state of shared mobility.

Air Dates: March 4th, 2021

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With consumer customization at an all-time high, the automotive aftermarket offers endless opportunities to develop parts and accessories that allow drivers to personalize their vehicles. From custom wheels and tires to aftermarket seats, floormats or upgraded engine components, aftermarket products can be applied to just about any car, truck or SUV. However, with over 281 million vehicles on the road, knowing where the greatest opportunities are can be challenging. The constant introduction of new models and trends further complicates the process. Watch as the SEMA Market Research team shares where the current opportunities are, what trends are on the horizon and how the shifting landscape will impact 2021 and beyond.

Air Dates: April 8, 2021

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Sales of light trucks have skyrocketed over the last 15 years, according to new research conducted by the Specialty Equipment Market Association (SEMA). While sales of traditional cars aren't going away, the U.S. vehicle landscape continues to shift from passenger cars to light trucks, making it important for industry members to stay informed on current and future opportunities light trucks present and the implications for the automotive aftermarket.

During this on-demand session, the SEMA Market Research team presented new research on the vehicle landscape and trends facing the market for pickups, SUVs, CUVs, and vans. Viewers will receive important information needed to understand the market that will help them make more informed, strategic business decisions.

Air Dates: May 11th, 2021

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Industry Segments, powered by SEMA Councils and Networks

Perfecting Your Job Search Series, powered by SBN

Hiring manager are typically flooded with resumes. Getting your resume to stand out, particularly when it's submitted online, can be challenging. Learn the do's and don'ts of creating a stand-out resume by watching the first session of the "Perfecting Your Job Search" Webinar Series, powered by the SEMA Businesswomen's Network. Find out what top mistakes HR professionals see in resumes, what the single most important thing is to focus on, what to leave out for the interview, and the secrets to standing out from the crowd. This session will be packed with tips and tricks that will help you land the perfect job in 2021. Featuring HR Manager of The Retrofit Source Holly Chun as moderator and SEMA's Vice President of Human Resources Maru Trevizo as guest speaker.

Air Dates: February 23rd, 2021

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During Part Two of the "Perfecting Your Job Search, powered by the SEMA Businesswomen's Network" webinar series, viewers will learn how to stand out in an interview, get real-world tips on how to make a good first impression, find out what the most common interviewing mistakes are, and learn what they can do to project the self confidence that is needed to land the job.

Air Dates: April 27, 2021

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Sharpen Your Soft Skills, powered by SBN

Asking for a raise or promotion is not always easy. While you may feel that your work is deserving, knowing how to effectively communicate your accomplishments, and added value to the company is essential to landing that next promotion. These 7 clips will address how to avoid what can potentially be an uncomfortable conversation, and teach attendees how to be more confident, while focusing on the discussion on their work and not the finances.

Air Dates: January 26th, 2021

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This video provides simple-yet-effective strategies to achieve understanding and respect in difficult situations. Featuring Mike Spagnola, VP of OEM & product development at SEMA; Karen Salvaggio, owner and editor at Thunder Valley Racing; Sara Morosan, owner of LGE-CTS Motorsports; and Sherry Kollien, former technology liaison at Ford; the panel addressed when to avoid situations, how to best handle situations in public, and tips for following up after an uncomfortable encounter.

Air Dates: March 23, 2021

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Team Management Series, powered by SBN

Giving a raise or a promotion is a great way to motivate employees, but what can managers do when budgets are tight and promotions are not an option? The first session titled Empower and Boost Morale with Limited Resources will provide managers and supervisors with simple strategies and ideas that will boost a team's morale, particularly with limited resources.

Air Dates: February 11th, 2021

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During Part Two of the "Team Management" webinar series presented by the SEMA Businesswomen's Network, managers and supervisors learned about the dangers of micromanagement and how to increase employee self-sufficiency. Allison Harding from Vintage Air served as moderator and was joined by one of her personal mentors, Christine Ashmore from Morgan Stanley. With more than 30 years of professional management experience, Ashmore has guided employees to efficiency and productivity within their departments. Described as direct and fair, Ashmore manages teams to long-term growth.

Air Dates: May 13th, 2021

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Is additional training standing between you and a promotion, or will additional training simply suck up your time? Will a certificate program be more impactful than a formal college degree? What training programs will have the greatest impact on your career? Learn from an expert as she shares what employees can do to ensure one's success, relevancy, and advancement in their job or future career during the third session of the "Sharpen Your Soft Skills" webinar series powered by the SEMA Businesswomen's Network. Lana Chrisman of Lions Automobilia Foundation served as moderator and was joined by Liz Wetzel, co-director of transportation design at Lawrence Technological University. Wetzel is a former design director for General Motors Global Design and was inducted into the Automotive Hall of Fame for her groundbreaking designs and ability to recruit and mentor women in the automotive design profession.

Air Dates: May 19th, 2021

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Truck & Off-Road Alliance (TORA)

While Jeeps continue to dominate the off-road market, the growing popularity of overlanding and related outdoor activities represents a huge opportunity for companies to expand their selection and grow their businesses. Find out how you can capitalize on the growing interest in the outdoor and backcountry lifestyle by watching this webinar presented by the SEMA Truck and Off-Road Alliance (TORA).

Viewers will learn about the evolving landscape of the off-road market, the different ways people are going off road, and what related products businesses may want to consider to increase sales. From rooftop tents and camping accessories, you'll learn how expanding beyond hardcore "wheelers" can result in increased sales.

Air Dates: May 20th, 2021

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Wheel and Tire Industry Insights, powered by WTC

Understanding the importance of the tire load index and inflation rules is essential for tire dealers, installers and resellers. Setting the correct air pressure and load carrying capacity is vital to help avoid risks. This webinar will address the industry's latest challenges on newer platforms.

Air Dates: November 18th, 2020

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Are you prepared when a customer asks for recommendations about the wheels to put on their cars or trucks? Does the data configuration or fitment get confusing? Understanding the fundamentals of wheel construction and its relevancy to fitment and application is essential for sales staff in the wheel industry. From the retail counter person, to eTailer's and wholesale customer service staff, having a good understanding of wheel construction and nomenclature will empower front line staff to assist customers and answer questions confidently.

Air Dates: December 16, 2020

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As the third installment of the council's webinar series, "Wheel and Tire Industry Insights, powered by WTC," you will hear from two of the industry's leading tire technical experts as they address the specifics of load index and load ranges, when and where they apply, and how to calculate the correct air pressure for certain applications. What is the process for calculating rim width and why is it a recommendation? What are the five actions to ensure proper fitment?

Air Dates: January 20th, 2021

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With so many wheel and tire brands, sizes, treads and weights, having the right inventory and distribution can be challenging – even more so during a pandemic. As consumer driving habits evolve and ecommerce continues to impact purchasing behavior, wheel and tire businesses must evaluate their inventory strategies and supply chain management in order to succeed and stay profitable. Learn how to maintain the right products in stock and find out what you can do to keep products moving.

Air Dates: February 17th, 2021

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Join industry experts as they outline the different tests and guidelines available for wheels, what the tests mean and why they matter. During the fifth session of the "Wheel and Tire Industry Insights, powered by WTC" webinar series, "Wheel Knowledge 201: Wheel Testing Methodology", Steve Swanson and George Finch of The Carlstar Group, and Ryan Fuller of Standards Testing Labs explained everything wheel and tire manufactures, importers, dealers and service providers need to know about the different tests that are available. From FARO Wheel Scanning and FEA Analysis, to Redial Load Tests and Cornering Fatigue Tests and even Curb Impact Tests, CASS & Salt Spray Tests and details on federal and private regulating organizations, the webinar covered critical topics that are often misunderstood and can be difficult to learn about.

Air Dates: March 31, 2021

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Unbalanced tires are a common problem that can cause vehicle vibration. Re-watch this webinar to learn what the most likely problems are, problems with the balancing process and how to avoid them. Featuring an expert panel of wheel and tire professionals, the webinar will help participants know how to better answer customer questions and explain the situation in a way that will gain customer confidence, understanding and trust. Mike Lusso of Hennessy Industries will participate as moderator, while the panel includes Keith Buckley, Good Year; Kent Hobson, Sams Club; and Kevin Keefe, Hennessy Industries as they discuss the mechanics of tire balance vs. unbalance, vibration-inducting factors which can mimic unbalance, and share best practices to minimize vehicle vibration.

Air Dates: April 22, 2021

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National Tire Safety Week, a consumer tire safety awareness campaign by the U.S. Tire Manufacturers Association (USTMA) taking place June 28 through July 4, provides members of the SEMA Wheel and Tire Council (WTC) and other businesses in the tire industry with an opportunity to educate motorists about proper tire care and maintenance, while increasing brand awareness and generating positive PR. To help companies prepare in advance, WTC hosted a webinar to share details on this year's campaign theme, "Do Your Part, Know Your Roll." Participants of the webinar learned how staff can educate customers about tire care, safety, and challenges related to tires.

Air Dates: May 19, 2021

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Motorsports Parts Manufacturers Council (MPMC)

Social media is a powerful tool to help businesses reach mass, targeted audiences. In addition to maintaining a presence on various online platforms, businesses can leverage Facebook, Instagram, and YouTube by collaborating with social media influencers. During this session that is geared toward automotive businesses, content creators will explain how businesses can best utilize social media on three primary social media platforms: Facebook, Instagram and YouTube. Participants will discover what makes each platform unique and why they matter, and learn new ways for maximizing each channel.

Air Dates: December 9th, 2020

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Social media is a powerful tool to help businesses reach mass, targeted audiences. In addition to maintaining a presence on various online platforms, businesses can leverage Facebook, Instagram, and YouTube by collaborating with social media influencers. During this session that is geared toward automotive businesses, content creators will explain how businesses can best utilize social media on three primary social media platforms: Facebook, Instagram and YouTube. Participants will discover what makes each platform unique and why they matter, and learn new ways for maximizing each channel.

Air Dates: December 9th, 2020

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Business Management

Everyone has great ideas, but few people turn those ideas into action. Mike Brown, founder of The Brainzooming Group, shares the concept of the 30-Minute Strategy, a model that helps turn great ideas into proven results, in this webinar. Viewers will learn how to identify business priorities, consider opportunities and challenges, and use findings to turn great ideas into strategies that produce real results. Whether it's customer retention, serving new audiences, or identifying new opportunities for growth, you will walk away with tangible exercises and tools for creating a plan that you can implement in your business right away.

Air Dates: March 24, 2021

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Legislative & Regulatory

The $900 billion federal stimulus law enacted in late December includes $284 billion for first and second Paycheck Protection Program (PPP) loans and a simpler one-page loan forgiveness application form. Presented by national columnist and CPA Gene Marks, the webinar will focus on the new stimulus law and other big changes that impact your business.

Air Dates: January 19th, 2021

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Released in December, the U.S. Environmental Protection Agency issued a new Tampering Policy that replaces Mobile Source Enforcement Memo 1A (1974) and addresses civil enforcement of the Clean Air Act's prohibitions on tampering and aftermarket defeat devices. The updated Policy reinforces the interpretation that in exercising its discretion the EPA will forego enforcement action when a company has a documented "reasonable basis" that a product will not adversely affect vehicle emissions when installed. Watch as a panel of industry experts and an EPA representative provide an overview of the new Policy

Air Dates: February 26th, 2021

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The National Highway Traffic Safety Administration (NHTSA) has completed a rule that will allow low volume vehicle manufacturers to produce and sell replica cars—vehicles that appear to be at least 25 years old. Replica car manufacturers and suppliers have waited since 2015 for the program to start, when the U.S. Congress passed legislation to establish it. Until then, NHTSA only had a one-size-fits-all regulatory framework intended for companies that mass-produce millions of cars. A panel of industry experts will provide an overview of the new program and practical considerations for selling replica cars, engine packages, or vehicle parts. Full Presentation can accessed and downloaded at http://bit.ly/ReplicaCarPresentation.

Air Dates: February 10th, 2021

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Marketing & Sales

We've all heard stories of companies that are killing it with their digital marketing campaigns. Do they have a secret SEO strategy? What are the details of their email campaigns? Are they utilizing social media influencers? Find out what most winning companies have in common, and discover how your business can apply their winning strategies to help your brand increase awareness, attract new customers and grow your sales. Marketing expert and presenter Jim McKinley, founder of (un)Common Logic, will explain what successful digital marketers are doing, share tips for bringing targeted traffic to your website, and take a deep dive into the purchasing journey and trends among consumers.

Air Dates: January 14th, 2021

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Your online reputation can make or break your business. The challenge is that people are more motivated to post online when they're unhappy than when they're happy. So how should businesses respond when they receive negative feedback? And how can they create a process for acquiring more positive reviews? During "How to Protect Your Brand's Online Reputation," best-selling business author Corey Perlman of Impact Social Media Inc. will present top strategies for online reputation management. The 45-minute session will cover best practices for converting satisfied customers into online endorsers of your brand, the basics of digital brand management, and how you can create a process for enhancing positive feedback.

Air Dates: February 9th, 2021

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Today's customer journey is an ongoing blend of online and offline interactions. Utilizing targeted ads and connecting with customers on a personal level are necessary to seamlessly navigate the sales process from start to finish. Best-selling author Corey Perlman of Social Media Impact Inc. and Brand Experience Expert Katie Mares shared proven strategies tips for turning a digital onlooker into a lifelong customer during a recent education webinar from SEMA360. Check out the full session and hear more about what brands can do to obtain testimonials and referrals that will bring in more business, maintain positive customer relationships and offer experiences that are authentic, personalized and tailored.

Air Dates: February 24th, 2021

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Whether you're a CEO, manufacturer, or in sales and marketing, knowing how to increase your customer base, the total number of purchases per customer, as well as their average order value and making data-driven decisions are vital for growing a business. Watch as Richard Barsamian, vice president of sales and marketing at Advanced Clutch Technology, discusses strategies that will change the way you think about your business and learn effective methods to double your annual sales.

Air Dates: March 18, 2021

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Vehicle Technology

The Forum Panel will address the immediate problems and challenges SEMA members are encountering due to ADAS technologies, as well as provide you with the latest information, resources, guidelines, tools and solutions to help you customize with confidence and ensure ADAS compliance of your products, accessories and vehicle builds. Walkaround Reviews of 2020 Jeep Wrangler, Nissan Titan, and GMC Sierra and 2019 RAM 1500 models will be used to demonstrate successful examples of ADAS compliance with aftermarket products.

Air Dates: June 18th, 2020

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COVID-19 Back to Business Series

All organizations must ensure that their messages reflect the environment. Whether for customers or employees, you don't want to share tone-deaf messages. In this webinar, Brown will on how to adapt and develop relevant messages that are timely and appropriate.

Air Date – April 28th, 2020

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Businesses have scrambled to change business practices and serving customers. They have suddenly innovated in ways unimaginable even weeks earlier. In this webinar, you'll learn techniques to ensure that lessons and innovative new practices are incorporated when things return to greater normalcy.

Air Date - April 30th, 2020

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Products, services, and experiences that have been cut off to customers are creating pent-up demand that everyone will want to fulfill at the same time. In this webinar, we'll talk about accelerating development and supply to address potential bottlenecks when social distancing and lock-downs are eased.

Air Date - May 5th, 2020

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Many businesses will begin operating again with revenue levels well below previous trends, making ongoing cost management very important. In this webinar, you'll learn how to find the balance between aggressively managing costs, protecting assets, and maintaining a viable market presence.

Air Date - May 12th, 2020

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Everyone inside and outside your business has faced tremendous changes in relationships and purchasing situations. In this webinar, we'll focus on sustaining the acceptance of positive change and continuing improving your business operations and performance.

Air Date - May 19th, 2020

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When social distancing ends, there will be a need to engage with employees and customers in ways that incorporate both previous and new strategies. In this webinar, you'll learn strategies to help ensure the employee and customer experiences of your business reflect and can continue to adapt to new realities.

Air Date - May 26th, 2020

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Industry Talks: PRO, SBN, ETTN

Hosted by the SEMA Professional Restylers Organization (PRO), this moderated industry panel discussion addresses essential business practices for re-opening and how to build relationships with dealers. The event is the first of SEMA's new series, "Industry Talks: Back to Business", designed to provide value to members through information and idea sharing on topics related to getting back to business.

Air Date - June 26th, 2020

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Discover how three industry leaders are adapting their business models to succeed in the current landscape and listen in as the panel answers questions from the audience on challenges and opportunities related to getting back to business. Topics will include working from home, staff changes, re-hiring, furloughing, salary reductions, and how companies can expand their markets and products with less people and deal with staff childcare situations.

Air Date - July 17th, 2020

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SEMA Members can discover how others are pivoting during the pandemic and utilizing technology to move the industry forward following the economic downturn in this latest video. Hosted by the SEMA Emerging Trends and Technology Network (ETTN), the moderated industry panel addresses how companies are utilizing technology to overcome recent challenges, identify new trends in sales and marketing, and discover changes businesses feel will outlive the pandemic.

Air Date - September 4th, 2020

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Shifting Gears Series: Cash Flow, Building Confidence, Digital Do's & Don'ts

Chances are that you're back to business and navigating the waters of operating in the midst of a pandemic. You've got to balance safety at the same time operate a profitable business. One of the key factors to making this happen is building confidence with your customers and team how to do it. In this video we'll share best practices and resources that can help you, no matter where you are in this journey, to gain even more confidence and shift your business into HIGH-GEAR.

Air Date - August 5th, 2020 VIEW VIDEO

In this unprecedented economic downturn never has intelligent cash flow management been more important. In this video, CPA and journalist Gene Marks discusses some of the latest trends, technologies, best practices and strategies that smart business owners and leaders are implementing to manage their cash flow and build reserves to see them through to future growth.

Air Date - August 12th, 2020

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As state regulations and restrictions begin to lift and SEMA members are resuming business operations, they are finding themselves in a new climate. SEMA has put together a 4-part webinar series that concentrates on tactics and concepts for coming out of the COVID-19 crisis stronger and more intentional than ever. The way we navigate the next 60-90 days will directly determine the speed at which we are able to come back from the COVID-19 crisis. This 60-minute workshop delivers a list of specific action steps to build trust, credibility and thought-leadership with your local community. You'll also be given a list of things to avoid that can damage your relationships and overall reputation.

Air Date: Air Date - August 19th, 2020

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The Stage Series, powered by WTC

2019

The Stage brings you leaders, legends and influencers from the epicenter of the automotive industry. Presented by SEMA Education & WTC, watch exclusive interviews hosted by Myles Kovacs from the SEMA Show trade-show floor. They say you never meet your heroes. Chip Foose is that exception. Experience Chip in the rawest and most genuine Stage interview yet.

Air Dates: November 5th – 8th , 2019

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Tune in as Brittany & Kevin Williams sit down with Myles to discuss trends in the tire industry and much more.

Air Dates: November 5th – 8th, 2019

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Michael talks about the crucial roles the industry must play in supporting smaller companies.

Air Dates: November 5th – 8th, 2019

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Ever wondered what goes in to making your favorite TV shows like Overhaulin', Rides, SEMA: Battle of the Builders and others? Bud pulls back the curtain and tells us about his favorite shows and most rewarding projects.

Air Dates: November 5th – 8th, 2019

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Stewart shares his insights on the importance of accuracy in the tire industry and how smaller shops can deliver the same results as the bigger operations.

Air Dates: November 5th – 8th, 2019

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Gary has a new take on safety and what it means to the automotive aftermarket industry.

Air Dates: November 5th – 8th

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Passion, hard work and a great attitude is his recipe to a successful career. Wade discusses this, plus how lucky he is to work in this amazing industry.

Air Dates: November 5th – 8th, 2019

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The Indianapolis Motor Speedway has been a proof of concept for safety innovation. How will these designs continue to evolve and enhance the safety features in our daily drivers?

Air Dates: November 5th – 8th, 2019

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What is the best method of educating in the changing world of technology? Tyson and Todd give us their thoughts on how best to best deliver crucial information to the masses.

Air Dates: November 5th – 8th, 2019

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What is the best content to produce for your audience? Get Ken's thoughts on media and how you can best serve your customers.

Air Dates: November 5th – 8th, 2019

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Tune in as Bob Day sits down with Myles to discuss trends in the tire industry and much more.

Air Dates: November 5th – 8th, 2019

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Tune in as Sean gives us his perspective on the exploding overland market and how everyone can join in on the fun.

Air Dates: November 5th – 8th, 2019

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Are you adapting to an ever-changing online market? Get the facts and position your business for success.

Air Dates: November 5th – 8th, 2019

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SEMA Hall of Famer Marla Moore shares her passion and journey through the automotive industry.

Air Dates: November 5th – 8th, 2019

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Is there a market opportunity to capitalize on something we have yet to discover? Kevin gives us his thoughts on this hot issue.

Air Dates: November 5th – 8th, 2019

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2020

The STAGE series brings you interviews from leaders, legends and influencers discussing a wide range of topics. Learn what makes these successful people tick and what fuels their passion. Hosted by Myles Kovacs.

Air Dates: November 2nd – 6th

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The STAGE series brings you interviews from leaders, legends and influencers discussing a wide range of topics. Learn what makes these successful people tick and what fuels their passion.

Air Dates: November 2nd – 6th

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The STAGE series brings you interviews from leaders, legends and influencers discussing a wide range of topics. Learn what makes these successful people tick and what fuels their passion.

Air Dates: November 2nd – 6th

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The STAGE series brings you interviews from leaders, legends and influencers discussing a wide range of topics. Learn what makes these successful people tick and what fuels their passion.

Air Dates: November 2nd – 6th

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The STAGE series brings you interviews from leaders, legends and influencers discussing a wide range of topics. Learn what makes these successful people tick and what fuels their passion.

Air Dates: November 2nd – 6th

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SEMA360 Education

Actors Sung Kang and Daniel Wu sit down with industry expert Kenji Sumino, President of Greddy Performance to talk about their passion for the tuner/import car industry. Enjoy discussions on the growth of the hobby, their passion for it, along with the future of this vastly growing market.

Air Dates: November 2nd – 6th

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Grab a cup of joe, or your favorite beverage, and join SEMA for an entertaining conversation between industry leaders, innovators and personalities.

Air Dates: November 2nd – 6th

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Take the right steps in setting up your catalog data, the first time! This session will help Resellers understand what to look for when retrieving catalog data and how to get the most out of your SEMA Data Co-op membership. Product data is critical in today's online world so come get exciting details about our new APP plug-ins and hear from the experts on creative ways to manage your data to give customers the information they need so you can increase sales.

Air Dates: November 2nd – 6th

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Grab a cup of joe, or your favorite beverage, and join SEMA for an entertaining conversation between industry leaders, innovators and personalities.

Air Dates: November 2nd – 6th

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They don't make 'em like the used to. Classic cars and trucks represent a vital piece of the specialty auto aftermarket but understanding opportunities in this space poses some unique challenges. Join SEMA Market Research to learn more about the market for vintage vehicles and accessorization.

Air Dates: November 2nd – 6th

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Understanding how to comply with EPA and CARB requirements can be complicated, but SEMA has the tools to help you through the process. Presenters from SEMA's Compliance Center will offer information on how to ensure that your performance products meet all the necessary requirements for EPA and CARB. SEMA offers assistance with the CARB EO application process, has an automotive emissions test laboratory and can handle communication with CARB on your behalf. Learn about all that SEMA offers and get answers to your questions in this seminar.

Air Dates: November 2nd – 6th

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You want to be a car builder, but there are so many questions. How do I develop my style? How do I learn from others without being a copycat? Who controls the vision; me or the customer? Listen to some of the industry's top builders discuss how they answered these questions and more on their way to building a successful hot rod business.

Air Dates: November 2nd – 6th

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Reproduction parts, including frames and complete unibody structures for some models, make it possible to restore a classic vehicle from a bare minimum of original metal. In some cases a complete car can be produced from reproduction catalogs. When is a restoration actually a recreation? What is a restomod? Join a virtual discussion among some of today's successful builders as they discuss how their restoration business is evolving. Listen as they describe the challenges of providing customers with the classic looks of a restored vehicle while incorporating modern technology for performance, comfort and connectivity.

Air Dates: November 2nd – 6th

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Motorsports and racing have always been the Gemba and frontline for problem solving and technology demonstration on the world stage. Vehicle electrification and hybrid technologies are driving new performance trends and racing series that are critical to the continued relevance, importance and innovation within the SEMA community for traditional members as well as next-generation builders and performance businesses. The switch from internal combustion powered engines to hybrid gas-electrics is not only more environmentally friendly, but it will also boost performance and speed while on the track. How can motorsports appeal to traditional enthusiasts and fans while attracting new ones? Members attending this forum will hear directly from a full grid of frontline leaders, experts and drivers on the latest technologies and innovations being used in racing and adapted to production, as well as the direction, relevance and importance of motorsports technology to the future of the performance industry.

Air Dates: November 2nd – 6th

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Advanced vehicle technologies are changing how cars are designed, developed, manufactured, customized, sold, serviced and owned. We are witnessing one of the most fundamental shifts in the history of the automotive and aftermarket industries. New vehicle technologies from automated driving and autonomy, as well as generative design, additive and 3D printing manufacturing processes, combined with demographic, regulatory, social and environmental pressures are driving the shift to increasingly complex cars and trucks that are smarter and cooler with connected vehicle systems, high-efficiency engines, vehicle electrification, increased personalization and safety performance. This Forum will bring together leading technology and industry experts to discuss how SEMA Members can compete and win in today's rapidly evolving market segments as well as leverage new aftermarket growth opportunities and the latest product development and manufacturing technologies. Welcome to the future of performance. Welcome to what's now, what's new, and what's next.

Air Dates: November 2nd – 6th

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During this session, attendees will learn about the impact women have on purchasing decisions and the physiological differences between men and women. You can use this information to change the way you deliver the Consumer Brand Experience in your business to positively affect your customer satisfaction metrics, increase your retention rates, referrals, and ultimately improve your top line.

Air Dates: November 2nd – 6th

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Manufacturers and off-road builders join forces to share trends, identify market opportunities and discuss the realities of custom and performance truck and off-road builds.

Air Dates: November 2nd – 6th

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With vehicle sales being transformed to focus even more heavily on internet sales, it is more important than ever to partner with your dealer customers to empower them to keep accessories in front of the consumer. This critically important seminar will bring together dealers and restylers for a candid conversation on how to create an accessory program that can cater to online vehicle sales.

Air Dates: November 2nd – 6th

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This session will provide you with an overview of the vehicle wrapping market and future trends as you consider bringing this offering to your clients. The course will include valuable information on the type of equipment, tools and space requirements needed as well as resources for application training and certification. Strategies on marketing and selling vehicle wraps will be discussed.

Air Dates: November 2nd – 6th

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Vehicles like the Ram 1500 TRX pickup, new Ford Bronco and F-150, GMC Electric Hummer and Jeep Wrangler 4xe plug-in hybrid represent the latest OEM advanced vehicle technologies for performance and integration with the latest consumer lifestyle trends. Learn about the newest off-road technologies and trends impacting your product development and business opportunities. Hear directly from industry leaders and experts on the frontlines of off-road performance and lifestyle trends.

Air Dates: November 2nd – 6th

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Grab a cup of joe, or your favorite beverage, and join SEMA for an entertaining conversation between industry leaders, innovators and personalities.

Air Dates: November 2nd – 6th

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Grab a cup of joe, or your favorite beverage, and join SEMA for an entertaining conversation between industry leaders, innovators and personalities.

Air Dates: November 2nd – 6th

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All new for 2020, learn modern-style, upscale hot-rod and restomod interior fabrication techniques from the leaders in the category. Half the battle is designing something you can build and upholster, along with the serviceability of what's behind those panels. With modern electronics playing a larger role in restomod and hot-rod builds, the older styles of padding everything with foam and using screws to attach panels are obsolete. Attendees will hear about new and exciting interior fabrication techniques and tips to enhance any fabricators palate of skills. This diversity can bring in clientele and make your shop the go to place for interiors that have style and still accommodate electronics and the serviceability aspect.

Air Dates: November 2nd – 6th

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SEMA Education Staff

 
Gary Vigil
Gary Vigil
garyv@sema.org

Senior Manager, Professional Development

Byron Bergmann
Gary Leverton
garyl@sema.org

Education Coordinator

Katie Hurst
Katie Hurst
katieh@sema.org

Youth Engagement Programs Manager