Accessing SEMA’s industry-leading education is easier than ever. With dozens of live and on-demand offerings -- and more debuting during the year, SEMA Virtual Education includes comprehensive presentations, insightful discussions, and short videos that teach, inform, inspire and entertain automotive specialty equipment professionals. From builders and engineers, to marketers and sales staff, and much more, participants will become more educated and prepared for success through SEMA’s Virtual Education.

Upcoming Virtual Education

Resume Do's and Don'ts

Date/Time: February 23, 2021 @ 11 a.m.

Series: Perfecting Your Job Search Series, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

Description: With resumes typically submitted online, cutting through the clutter and making your application stand out can be challenging. In some cases, HR managers are screening the applications and it may never get to the hiring manager. Learn the do's and don'ts of creating a stand-out resume by joining the SEMA Businesswomen's Network for the first session of their "Perfecting Your Jon Search" Series, powered by SBN on February 23 at 11:00 a.m. (PST). The one-hour session will feature HR Manager of The Retrofit Source Holly Chun as moderator, and SEMA's Vice President of Human Resources Maru Trevizo as guest speaker as they share insight and answer questions on what a resume should focus on, what items to highlight, and what to leave out during the interview. Attendees will participate in a breakout session and have the opportunity to network and engage with other peers, and learn tips for getting that call back for the interview.

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SEMA Virtual Education - The Customer Journey: From Digital Onlooker to Repeat Buyer

Date/Time: February 24, 2021 @ 11 a.m. PST

Track: Marketing & Sales

Description: Today's customer journey is an ongoing blend of online and offline interactions. Utilizing targeted ads and connecting with customers on a personal level are necessary to seamlessly navigate the sales process from start to finish. Best-selling author Corey Perlman of Social Media Impact Inc. and Brand Experience Expert Katie Mares shared proven strategies tips for turning a digital onlooker into a lifelong customer during a recent education webinar from SEMA360. The full session will be released on February 24 as special simu-live event, where Perlman and Mares will engage and answer questions through a live chat on what brands can do to obtain testimonials and referrals that will bring in more business, maintain positive customer relationships and offer experiences that are authentic, personalized and tailored. Join in and get answers to your questions live during the event.

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SEMA Virtual Education - How to Take Your Digital Marketing to the Next Level

Date/Time: February 25, 2021 @ 10 a.m. PST

Track: Marketing & Sales

Description: This two-hour workshop includes a high-level overview of various theories that serve as the foundation of digital marketing, as well as a deep dive into specific marketing channels and the most important tactics for improving each channel's performance. Geared towards automotive professionals who have experience in digital marketing but are looking to scale up their efforts and advance their strategies, the interactive program includes specific tangible strategies that participants can be apply to their businesses immediately. Led by Jim McKinley of (un)Common Logic, the session will cover the principles of digital marketing, how to make better decisions by tracking analytics and trends from leading digital marketing channels. The cost to attend this workshop is $25.00 per person. Never before has SEMA presented such a detailed session that targets the needs of specialty equipment individuals and businesses, providing the rare opportunity for those who are already familiar with digital marketing to advance their campaigns.

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Classic Cars, Modern Markets

Date/Time: February 26, 2021 @ 9 a.m. PST

Track: Legislative & Regulatory

Description: Released in December, the U.S. Environmental Protection Agency's new Tampering Policy replaces Mobile Source Enforcement Memo 1A (1974) and addresses civil enforcement of the Clean Air Act's prohibitions on tampering and aftermarket defeat devices. SEMA members are invited to join a webinar as industry experts and an EPA representative provide an overview of the new Policy, and cover key issues on testing and policy benefits.

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Date/Time: March 3, 2021 @ 12 p.m. PST

Series: SBN Live Chats

Description: As a 25-plus-year veteran of the automotive aftermarket, SEMA volunteer and vice president of sales and marketing at PDM Automotive Laurel Dasher has had to reinvent herself many times both professionally and personally. You are invited to join the SEMA Businesswomen's Network as we host a Facebook Live Chat featuring Dasher, March 3 at 12:00 p.m. PST. You'll hear about how she gripped her fear, called upon her village to build strength, and embraced the concept of reinventing herself over the years, most recently in the 2020/2021 challenging environment. As a live Q&A, you will have the opportunity to ask questions.

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Trends & Research

Date/Time: March 4, 2021 @ 11 a.m. PST

Series: SEMA Industry Insights

Track: Trends & Research

Secondary Track: Vehicle Technology

Description: From electric cars to autonomous vehicles and alternative fuels, the automotive industry continues to evolve. Join SEMA Director of Market Research Gavin Knapp as he discusses trends and opportunities in the electric and autonomous vehicle space during a webinar on March 4 at 11:00 a.m. PST.

During this 45-minute session, Knapp will share details on where the industry is at and what the data predicts for the future. He will forecast what's in store for electric and alt fuel vehicles by looking at how consumers view these vehicles and the impact they have already had on our industry. You'll also hear how advanced driver assistance systems and connected vehicles are leading the way to self-driving vehicles, the projection for autonomous vehicles, and a look at current state of shared mobility. Participants will be able to engage in a chat with Knapp and get their questions answered live.

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Industry Talks

Date/Time: March 10, 2021 @ 12 p.m. PST

Track: Industry Talks

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Wheel Knowledge 101:Measurements

Date/Time: March 17, 2021 @ 12 p.m. PST

Series: Wheel and Tire Industry Insights, powered by WTC

Track: Industry Segments, powered by SEMA Councils and Networks

Secondary Track: Technical Education

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Date/Time: March 18, 2021 @ 11 a.m. PST

Track: Marketing & Sales

Registration Coming Soon

SEMA Virtual Education - Sharpen Your Soft Skills

Date/Time: March 23, 2021 @ 11 a.m. PST

Series: Sharpen Your Soft Skills, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

Secondary Track: Employment & Recruitment

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Date/Time: March 24, 2021 @ 11 a.m. PST

Track: Business Management

Registration Coming Soon

Date/Time: April 7, 2021 @ 12 p.m. PST

Series: SBN Live Chats

SBN Facebook Page

Date/Time: April 8, 2021 @ 12 p.m. PST

Series: C-Suite Peer Insights Series, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

Secondary Track: Small Business Operations

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Date/Time: April 8, 2021 @ 11 a.m. PST

Series: SEMA Industry Insights

Track: Trends & Research

Registration Coming Soon

Wheel and Tire Industry Insights, powered by WTC

Date/Time: April 21, 2021 @ 12 p.m. PST

Series: Wheel and Tire Industry Insights, powered by WTC

Track: Industry Segments, powered by SEMA Councils and Networks

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Interview Skills

Date/Time: April 27, 2021 @ 11 a.m. PST

Series: Perfecting Your Job Search Series, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

Secondary Track: Employment & Recruitment

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Date/Time: May 6, 2021 @ 11 a.m. PST

Series: SEMA Industry Insights

Track: Trends & Research

Secondary Track: Industry Segments, powered by SEMA Councils and Networks

Registration Coming Soon

SEMA Virtual Education - Reducing Micromanagement and Increasing Employee Self-Sufficiency

Date/Time: May 13, 2021 @ 11 a.m. PST

Series: Team Management Series, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

Secondary Track: Technical Education

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Wheel and Tire Industry Insights, powered by WTC

Date/Time: May 19, 2021 @ 12 p.m. PST

Series: Wheel and Tire Industry Insights, powered by WTC

Track: Industry Segments, powered by SEMA Councils and Networks

Secondary Track: Technical Education

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SEMA Virtual Education - Sharpen Your Soft Skills

Date/Time: May 25, 2021 @ 11 a.m. PST

Series: Sharpen Your Soft Skills, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

Secondary Track: Employment & Recruitment

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Date/Time: June 10, 2021 @ 11 a.m. PST

Series: SEMA Industry Insights

Track: Trends & Research

Registration Coming Soon

Everything but the Kitchen Sink of Job Hunting

Date/Time: June 22, 2021 @ 11 a.m. PST

Series: Perfecting Your Job Search Series, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

Secondary Track: Employment & Recruitment

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SEMA Virtual Education - How to Keep Productivity at a Maximum

Date/Time: July 8, 2021 @ 12 p.m. PST

Series: Team Management Series, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

Secondary Track: Employment & Recruitment

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SEMA Virtual Education - Sharpen Your Soft Skills

Date/Time: July 27, 2021 @ 11 a.m. PST

Series: Sharpen Your Soft Skills, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

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Date/Time: August 12, 2021 @ 12 p.m. PST

Series: C-Suite Peer Insights Series, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

Secondary Track: Small Business Operations

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SEMA Virtual Education - Sharpen Your Soft Skills

Date/Time: August 24, 2021 @ 11 a.m. PST

Series: Sharpen Your Soft Skills, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

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Transitioning from Day 1 to 365

Date/Time: September 9, 2021 @ 11 a.m. PST

Series: Perfecting Your Job Search Series, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

Secondary Track: Employment & Recruitment

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SEMA Virtual Education - The Value of a Diverse Team

Date/Time: September 14, 2021 @ 12 p.m. PST

Series: Team Management Series, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

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SEMA Virtual Education - Sharpen Your Soft Skills

Date/Time: September 28, 2021 @ 11 a.m. PST

Series: Sharpen Your Soft Skills, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

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SEMA Virtual Education - Identify the Right Candidate

Date/Time: October 7, 2021 @ 12 p.m. PST

Series: Team Management Series, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

Secondary Track: Employment & Recruitment

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SEMA On-Demand & Virtual Education

SEMA Industry Insight Series

Watch as presenters Gavin Knapp, SEMA Director of Market Research and Kyle Cheng, SEMA Market Research Manager, use detailed market research, data and stats to explore the pandemic and its path moving forward, the overall economy (growth, unemployment), and what the automotive aftermarket industry can realistically anticipate in the new year, including changes in vehicle segment sales and market size. Attendees will receive an outlook on the future to help them make better business decisions and create marketing plans.

Air Dates: January 27th, 2021

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Industry Segments, powered by SEMA Councils and Networks

Wheel and Tire Industry Insights, powered by WTC

Understanding the importance of the tire load index and inflation rules is essential for tire dealers, installers and resellers. Setting the correct air pressure and load carrying capacity is vital to help avoid risks. This webinar will address the industry's latest challenges on newer platforms.

Air Dates: November 18th, 2020

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Are you prepared when a customer asks for recommendations about the wheels to put on their cars or trucks? Does the data configuration or fitment get confusing? Understanding the fundamentals of wheel construction and its relevancy to fitment and application is essential for sales staff in the wheel industry. From the retail counter person, to eTailer's and wholesale customer service staff, having a good understanding of wheel construction and nomenclature will empower front line staff to assist customers and answer questions confidently.

Air Dates: December 16, 2020

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As the third installment of the council's webinar series, "Wheel and Tire Industry Insights, powered by WTC," you will hear from two of the industry's leading tire technical experts as they address the specifics of load index and load ranges, when and where they apply, and how to calculate the correct air pressure for certain applications. What is the process for calculating rim width and why is it a recommendation? What are the five actions to ensure proper fitment?

Air Dates: January 20th, 2021

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Social media is a powerful tool to help businesses reach mass, targeted audiences. In addition to maintaining a presence on various online platforms, businesses can leverage Facebook, Instagram, and YouTube by collaborating with social media influencers. During this session that is geared toward automotive businesses, content creators will explain how businesses can best utilize social media on three primary social media platforms: Facebook, Instagram and YouTube. Participants will discover what makes each platform unique and why they matter, and learn new ways for maximizing each channel.

Air Dates: December 9th, 2020

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Social media is a powerful tool to help businesses reach mass, targeted audiences. In addition to maintaining a presence on various online platforms, businesses can leverage Facebook, Instagram, and YouTube by collaborating with social media influencers. During this session that is geared toward automotive businesses, content creators will explain how businesses can best utilize social media on three primary social media platforms: Facebook, Instagram and YouTube. Participants will discover what makes each platform unique and why they matter, and learn new ways for maximizing each channel.

Air Dates: December 9th, 2020

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Legislative & Regulatory

The $900 billion federal stimulus law enacted in late December includes $284 billion for first and second Paycheck Protection Program (PPP) loans and a simpler one-page loan forgiveness application form. Presented by national columnist and CPA Gene Marks, the webinar will focus on the new stimulus law and other big changes that impact your business.

Air Dates: January 19th, 2021

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Marketing & Sales

We've all heard stories of companies that are killing it with their digital marketing campaigns. Do they have a secret SEO strategy? What are the details of their email campaigns? Are they utilizing social media influencers? Find out what most winning companies have in common, and discover how your business can apply their winning strategies to help your brand increase awareness, attract new customers and grow your sales. Marketing expert and presenter Jim McKinley, founder of (un)Common Logic, will explain what successful digital marketers are doing, share tips for bringing targeted traffic to your website, and take a deep dive into the purchasing journey and trends among consumers.

Air Dates: January 14th, 2021

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o Your online reputation can make or break your business. The challenge is that people are more motivated to post online when they’re unhappy than when they’re happy. So how should businesses respond when they receive negative feedback? And how can they create a process for acquiring more positive reviews? During “How to Protect Your Brand’s Online Reputation,” best-selling business author Corey Perlman of Impact Social Media Inc. will present top strategies for online reputation management. The 45-minute session will cover best practices for converting satisfied customers into online endorsers of your brand, the basics of digital brand management, and how you can create a process for enhancing positive feedback.

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Sharpen Your Soft Skills, powered by SBN

Asking for a raise or promotion is not always easy. While you may feel that your work is deserving, knowing how to effectively communicate your accomplishments, and added value to the company is essential to landing that next promotion. These 7 clips will address how to avoid what can potentially be an uncomfortable conversation, and teach attendees how to be more confident, while focusing on the discussion on their work and not the finances.

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Team Management Series, powered by SBN

Giving a raise or a promotion is a great way to motivate employees, but what can managers do when budgets are tight and promotions are not an option? The first session titled Empower and Boost Morale with Limited Resources will provide managers and supervisors with simple strategies and ideas that will boost a team's morale, particularly with limited resources.

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Vehicle Technology

The Forum Panel will address the immediate problems and challenges SEMA members are encountering due to ADAS technologies, as well as provide you with the latest information, resources, guidelines, tools and solutions to help you customize with confidence and ensure ADAS compliance of your products, accessories and vehicle builds. Walkaround Reviews of 2020 Jeep Wrangler, Nissan Titan, and GMC Sierra and 2019 RAM 1500 models will be used to demonstrate successful examples of ADAS compliance with aftermarket products.

Air Dates: June 18th, 2020

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COVID-19 Back to Business Series

All organizations must ensure that their messages reflect the environment. Whether for customers or employees, you don't want to share tone-deaf messages. In this webinar, Brown will on how to adapt and develop relevant messages that are timely and appropriate.

Air Date – April 28th, 2020

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Businesses have scrambled to change business practices and serving customers. They have suddenly innovated in ways unimaginable even weeks earlier. In this webinar, you'll learn techniques to ensure that lessons and innovative new practices are incorporated when things return to greater normalcy.

Air Date - April 30th, 2020

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Products, services, and experiences that have been cut off to customers are creating pent-up demand that everyone will want to fulfill at the same time. In this webinar, we'll talk about accelerating development and supply to address potential bottlenecks when social distancing and lock-downs are eased.

Air Date - May 5th, 2020

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Many businesses will begin operating again with revenue levels well below previous trends, making ongoing cost management very important. In this webinar, you'll learn how to find the balance between aggressively managing costs, protecting assets, and maintaining a viable market presence.

Air Date - May 12th, 2020

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Everyone inside and outside your business has faced tremendous changes in relationships and purchasing situations. In this webinar, we'll focus on sustaining the acceptance of positive change and continuing improving your business operations and performance.

Air Date - May 19th, 2020

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When social distancing ends, there will be a need to engage with employees and customers in ways that incorporate both previous and new strategies. In this webinar, you'll learn strategies to help ensure the employee and customer experiences of your business reflect and can continue to adapt to new realities.

Air Date - May 26th, 2020

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Industry Talks: PRO, SBN, ETTN

Hosted by the SEMA Professional Restylers Organization (PRO), this moderated industry panel discussion addresses essential business practices for re-opening and how to build relationships with dealers. The event is the first of SEMA's new series, "Industry Talks: Back to Business", designed to provide value to members through information and idea sharing on topics related to getting back to business.

Air Date - June 26th, 2020

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Discover how three industry leaders are adapting their business models to succeed in the current landscape and listen in as the panel answers questions from the audience on challenges and opportunities related to getting back to business. Topics will include working from home, staff changes, re-hiring, furloughing, salary reductions, and how companies can expand their markets and products with less people and deal with staff childcare situations.

Air Date - July 17th, 2020

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SEMA Members can discover how others are pivoting during the pandemic and utilizing technology to move the industry forward following the economic downturn in this latest video. Hosted by the SEMA Emerging Trends and Technology Network (ETTN), the moderated industry panel addresses how companies are utilizing technology to overcome recent challenges, identify new trends in sales and marketing, and discover changes businesses feel will outlive the pandemic.

Air Date - September 4th, 2020

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Shifting Gears Series: Cash Flow, Building Confidence, Digital Do's & Don'ts

Chances are that you're back to business and navigating the waters of operating in the midst of a pandemic. You've got to balance safety at the same time operate a profitable business. One of the key factors to making this happen is building confidence with your customers and team how to do it. In this video we'll share best practices and resources that can help you, no matter where you are in this journey, to gain even more confidence and shift your business into HIGH-GEAR.

Air Date - August 5th, 2020 VIEW VIDEO

In this unprecedented economic downturn never has intelligent cash flow management been more important. In this video, CPA and journalist Gene Marks discusses some of the latest trends, technologies, best practices and strategies that smart business owners and leaders are implementing to manage their cash flow and build reserves to see them through to future growth.

Air Date - August 12th, 2020

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As state regulations and restrictions begin to lift and SEMA members are resuming business operations, they are finding themselves in a new climate. SEMA has put together a 4-part webinar series that concentrates on tactics and concepts for coming out of the COVID-19 crisis stronger and more intentional than ever. The way we navigate the next 60-90 days will directly determine the speed at which we are able to come back from the COVID-19 crisis. This 60-minute workshop delivers a list of specific action steps to build trust, credibility and thought-leadership with your local community. You'll also be given a list of things to avoid that can damage your relationships and overall reputation.

Air Date: Air Date - August 19th, 2020

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The Stage Series, powered by WTC

2019

The Stage brings you leaders, legends and influencers from the epicenter of the automotive industry. Presented by SEMA Education & WTC, watch exclusive interviews hosted by Myles Kovacs from the SEMA Show trade-show floor. They say you never meet your heroes. Chip Foose is that exception. Experience Chip in the rawest and most genuine Stage interview yet.

Air Dates: November 5th – 8th , 2019

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Tune in as Brittany & Kevin Williams sit down with Myles to discuss trends in the tire industry and much more.

Air Dates: November 5th – 8th, 2019

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Michael talks about the crucial roles the industry must play in supporting smaller companies.

Air Dates: November 5th – 8th, 2019

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Ever wondered what goes in to making your favorite TV shows like Overhaulin', Rides, SEMA: Battle of the Builders and others? Bud pulls back the curtain and tells us about his favorite shows and most rewarding projects.

Air Dates: November 5th – 8th, 2019

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Stewart shares his insights on the importance of accuracy in the tire industry and how smaller shops can deliver the same results as the bigger operations.

Air Dates: November 5th – 8th, 2019

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Gary has a new take on safety and what it means to the automotive aftermarket industry.

Air Dates: November 5th – 8th

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Passion, hard work and a great attitude is his recipe to a successful career. Wade discusses this, plus how lucky he is to work in this amazing industry.

Air Dates: November 5th – 8th, 2019

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The Indianapolis Motor Speedway has been a proof of concept for safety innovation. How will these designs continue to evolve and enhance the safety features in our daily drivers?

Air Dates: November 5th – 8th, 2019

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What is the best method of educating in the changing world of technology? Tyson and Todd give us their thoughts on how best to best deliver crucial information to the masses.

Air Dates: November 5th – 8th, 2019

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What is the best content to produce for your audience? Get Ken's thoughts on media and how you can best serve your customers.

Air Dates: November 5th – 8th, 2019

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Tune in as Bob Day sits down with Myles to discuss trends in the tire industry and much more.

Air Dates: November 5th – 8th, 2019

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Tune in as Sean gives us his perspective on the exploding overland market and how everyone can join in on the fun.

Air Dates: November 5th – 8th, 2019

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Are you adapting to an ever-changing online market? Get the facts and position your business for success.

Air Dates: November 5th – 8th, 2019

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SEMA Hall of Famer Marla Moore shares her passion and journey through the automotive industry.

Air Dates: November 5th – 8th, 2019

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Is there a market opportunity to capitalize on something we have yet to discover? Kevin gives us his thoughts on this hot issue.

Air Dates: November 5th – 8th, 2019

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2020

The STAGE series brings you interviews from leaders, legends and influencers discussing a wide range of topics. Learn what makes these successful people tick and what fuels their passion. Hosted by Myles Kovacs.

Air Dates: November 2nd – 6th

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The STAGE series brings you interviews from leaders, legends and influencers discussing a wide range of topics. Learn what makes these successful people tick and what fuels their passion.

Air Dates: November 2nd – 6th

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The STAGE series brings you interviews from leaders, legends and influencers discussing a wide range of topics. Learn what makes these successful people tick and what fuels their passion.

Air Dates: November 2nd – 6th

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The STAGE series brings you interviews from leaders, legends and influencers discussing a wide range of topics. Learn what makes these successful people tick and what fuels their passion.

Air Dates: November 2nd – 6th

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The STAGE series brings you interviews from leaders, legends and influencers discussing a wide range of topics. Learn what makes these successful people tick and what fuels their passion.

Air Dates: November 2nd – 6th

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SEMA360 Education

Actors Sung Kang and Daniel Wu sit down with industry expert Kenji Sumino, President of Greddy Performance to talk about their passion for the tuner/import car industry. Enjoy discussions on the growth of the hobby, their passion for it, along with the future of this vastly growing market.

Air Dates: November 2nd – 6th

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Grab a cup of joe, or your favorite beverage, and join SEMA for an entertaining conversation between industry leaders, innovators and personalities.

Air Dates: November 2nd – 6th

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Take the right steps in setting up your catalog data, the first time! This session will help Resellers understand what to look for when retrieving catalog data and how to get the most out of your SEMA Data Co-op membership. Product data is critical in today's online world so come get exciting details about our new APP plug-ins and hear from the experts on creative ways to manage your data to give customers the information they need so you can increase sales.

Air Dates: November 2nd – 6th

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Grab a cup of joe, or your favorite beverage, and join SEMA for an entertaining conversation between industry leaders, innovators and personalities.

Air Dates: November 2nd – 6th

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They don't make 'em like the used to. Classic cars and trucks represent a vital piece of the specialty auto aftermarket but understanding opportunities in this space poses some unique challenges. Join SEMA Market Research to learn more about the market for vintage vehicles and accessorization.

Air Dates: November 2nd – 6th

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Understanding how to comply with EPA and CARB requirements can be complicated, but SEMA has the tools to help you through the process. Presenters from SEMA's Compliance Center will offer information on how to ensure that your performance products meet all the necessary requirements for EPA and CARB. SEMA offers assistance with the CARB EO application process, has an automotive emissions test laboratory and can handle communication with CARB on your behalf. Learn about all that SEMA offers and get answers to your questions in this seminar.

Air Dates: November 2nd – 6th

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You want to be a car builder, but there are so many questions. How do I develop my style? How do I learn from others without being a copycat? Who controls the vision; me or the customer? Listen to some of the industry's top builders discuss how they answered these questions and more on their way to building a successful hot rod business.

Air Dates: November 2nd – 6th

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Reproduction parts, including frames and complete unibody structures for some models, make it possible to restore a classic vehicle from a bare minimum of original metal. In some cases a complete car can be produced from reproduction catalogs. When is a restoration actually a recreation? What is a restomod? Join a virtual discussion among some of today's successful builders as they discuss how their restoration business is evolving. Listen as they describe the challenges of providing customers with the classic looks of a restored vehicle while incorporating modern technology for performance, comfort and connectivity.

Air Dates: November 2nd – 6th

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Motorsports and racing have always been the Gemba and frontline for problem solving and technology demonstration on the world stage. Vehicle electrification and hybrid technologies are driving new performance trends and racing series that are critical to the continued relevance, importance and innovation within the SEMA community for traditional members as well as next-generation builders and performance businesses. The switch from internal combustion powered engines to hybrid gas-electrics is not only more environmentally friendly, but it will also boost performance and speed while on the track. How can motorsports appeal to traditional enthusiasts and fans while attracting new ones? Members attending this forum will hear directly from a full grid of frontline leaders, experts and drivers on the latest technologies and innovations being used in racing and adapted to production, as well as the direction, relevance and importance of motorsports technology to the future of the performance industry.

Air Dates: November 2nd – 6th

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Advanced vehicle technologies are changing how cars are designed, developed, manufactured, customized, sold, serviced and owned. We are witnessing one of the most fundamental shifts in the history of the automotive and aftermarket industries. New vehicle technologies from automated driving and autonomy, as well as generative design, additive and 3D printing manufacturing processes, combined with demographic, regulatory, social and environmental pressures are driving the shift to increasingly complex cars and trucks that are smarter and cooler with connected vehicle systems, high-efficiency engines, vehicle electrification, increased personalization and safety performance. This Forum will bring together leading technology and industry experts to discuss how SEMA Members can compete and win in today's rapidly evolving market segments as well as leverage new aftermarket growth opportunities and the latest product development and manufacturing technologies. Welcome to the future of performance. Welcome to what's now, what's new, and what's next.

Air Dates: November 2nd – 6th

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During this session, attendees will learn about the impact women have on purchasing decisions and the physiological differences between men and women. You can use this information to change the way you deliver the Consumer Brand Experience in your business to positively affect your customer satisfaction metrics, increase your retention rates, referrals, and ultimately improve your top line.

Air Dates: November 2nd – 6th

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Manufacturers and off-road builders join forces to share trends, identify market opportunities and discuss the realities of custom and performance truck and off-road builds.

Air Dates: November 2nd – 6th

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With vehicle sales being transformed to focus even more heavily on internet sales, it is more important than ever to partner with your dealer customers to empower them to keep accessories in front of the consumer. This critically important seminar will bring together dealers and restylers for a candid conversation on how to create an accessory program that can cater to online vehicle sales.

Air Dates: November 2nd – 6th

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This session will provide you with an overview of the vehicle wrapping market and future trends as you consider bringing this offering to your clients. The course will include valuable information on the type of equipment, tools and space requirements needed as well as resources for application training and certification. Strategies on marketing and selling vehicle wraps will be discussed.

Air Dates: November 2nd – 6th

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Vehicles like the Ram 1500 TRX pickup, new Ford Bronco and F-150, GMC Electric Hummer and Jeep Wrangler 4xe plug-in hybrid represent the latest OEM advanced vehicle technologies for performance and integration with the latest consumer lifestyle trends. Learn about the newest off-road technologies and trends impacting your product development and business opportunities. Hear directly from industry leaders and experts on the frontlines of off-road performance and lifestyle trends.

Air Dates: November 2nd – 6th

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Grab a cup of joe, or your favorite beverage, and join SEMA for an entertaining conversation between industry leaders, innovators and personalities.

Air Dates: November 2nd – 6th

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Grab a cup of joe, or your favorite beverage, and join SEMA for an entertaining conversation between industry leaders, innovators and personalities.

Air Dates: November 2nd – 6th

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All new for 2020, learn modern-style, upscale hot-rod and restomod interior fabrication techniques from the leaders in the category. Half the battle is designing something you can build and upholster, along with the serviceability of what's behind those panels. With modern electronics playing a larger role in restomod and hot-rod builds, the older styles of padding everything with foam and using screws to attach panels are obsolete. Attendees will hear about new and exciting interior fabrication techniques and tips to enhance any fabricators palate of skills. This diversity can bring in clientele and make your shop the go to place for interiors that have style and still accommodate electronics and the serviceability aspect.

Air Dates: November 2nd – 6th

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