By Matt Kennedy
As the industry recovers from the unusual events of 2020, many businesses are looking for information and insight to help them navigate the return to normal and plan for the future.
SEMA has been busy these past few months providing exactly that. Between SEMA’s monthly “Industry Insights” webinar series, VIO program, and published reports, SEMA puts a wealth of knowledge at its members’ fingertips to help inform their strategic decision-making.
Here are just a few of the resources SEMA has recently made available to the specialty-automotive industry:
- The “2021 SEMA Market Report”—SEMA’s flagship research report, the “SEMA Market Report” provides a comprehensive overview of the product sales, customer base and relevant trends that affect specialty-equipment businesses.
- The “SEMA State of the Industry—Spring 2021” Report—Combining insights from businesses across the specialty-equipment landscape, the latest “State of the Industry” report offers businesses an inside look into how companies like theirs are navigating the return to normal and what may lie ahead.
- The “SEMA Industry Indicators” Reports—Released monthly, these bite-sized reports provide businesses with a quick but careful look at the economic and automotive trends affecting the specialty-equipment industry.
- The SEMA Member VIO Program—SEMA’s partnerships with leading data providers allow eligible member companies to access hard data on vehicle sales and registrations that can help them identify opportunities or optimize their strategy. Whether you’re looking to develop a business case, decide where to expand or determine whether it’s worth the R&D to take a new product to market, the VIO Program can tell you if there are enough potential customers out there to justify your next move.
For more information, or to contact SEMA’s Market Research team directly, head over to www.sema.org/research today.