Back in late 2019, the trendlines looked good for the automotive specialty-equipment industry. Then, of course, the 2020 pandemic threw the world into confusion. As lockdowns swept the United States, uncertainty gripped virtually every market sector, including the aftermarket. With the pandemic ebbing, it’s a good time to assess where the industry finds itself and where it may be headed. Enter the latest SEMA 2021 “State of the Industry Report,” now available from SEMA Market Research.
There are more than 281 million passenger vehicles on American roads today, and more than 166 million hail from the light-truck category. If that weren’t reason enough to take note of the truck segment, new SEMA research sees a decided shift in the marketplace, with light-truck offerings set to take an even bigger share of the market. So what does this changing vehicle landscape look like? What’s hot and trending in the truck segment? And most importantly, how can the aftermarket capitalize on those trends? The answers can be found in the latest “SEMA Light-Truck Snapshot” report from SEMA Market Research.
Just about any vehicle can be outfitted with all sorts of aftermarket products. However, with more than 281 million cars and trucks currently on the road in the United States, knowing where the greatest opportunities lay can be challenging. Specialty-equipment businesses will find help in the latest “SEMA Vehicle Landscape Report,” recently released by the SEMA Market Research team. The report examines what’s changing, what categories and vehicle types currently hold the most potential for the aftermarket, and the trends brewing on the horizon.
Nearly halfway into 2021, the disruptions of last year’s COVID-19 pandemic are still having a pronounced influence on the current economic climate. The questions on everyone’s mind are when we might finally return to a sense of normalcy and what that “new normal” will look like. Released early this year, the “2021 Future Trends” report from SEMA Market Research offers a much-needed barometer as the economy recoups its momentum.
They don’t make ‘em like they used to. Classic cars and trucks represent a vital aftermarket segment, but understanding marketing opportunities in that space poses unique challenges. To help specialty-equipment businesses get a handle on the category, SEMA Market Research has released a new report focusing on vintage vehicle customers and their customization goals. Entitled “Classic Cars, Modern Markets,” the report contains the latest data on market sizing, consumer demographics, purchasing habits, vehicle usage, and even the shifting definitions of the cars considered to be classics.
SEMA’s annual market report has always been a valued resource for automotive specialty-equipment businesses as they chart their positioning and growth within the marketplace. Given the current business climate, the recently released “2020 SEMA Market Report” couldn’t be more timely help for understanding market trends as we turn the corner into 2021.
Fueled by 2.5 million new-pickup sales last year, there are now more than 51 million pickups on U.S. roadways. But how much do aftermarket businesses really know about pickup consumers, their shopping habits and, ultimately, the parts they purchase? Assumptions are one thing, but manufacturers and resellers who truly want marketplace facts to drive their efforts will be interested in the newly released “2016 SEMA Pickup Report” from the association’s market research department.
Each year, SEMA’s research department produces a report that explores the automotive specialty-equipment market. The report examines the size of the market while also looking at different product segments, vehicle niches and sales trends. For more than 20 years, the report has been compiled based on data culled from industry manufacturers, providing an outward view of what their businesses are selling. For the first time, the research team has now added an element based on consumer feedback. The goal of the 2015 SEMA Market Report (available free to association members at www.sema.org/automotive-aftermarket-research) is to provide member companies with comprehensive information they can use to help their businesses.
The restyling market traditionally consists of interior and exterior accessories and includes products used to personalize vehicles that are not clearly assigned to other automotive specialty-equipment market niches.
Preview of a New Report on the Side-by-Side Accessory Marketplace
Spurred by the growth in the number of utility task vehicles (UTVs) over the last decade, SEMA recently released a new report examining the size, types of accessories and accessory purchasing processes involved in this burgeoning powersports segment.
UTVs, also known as side-by-sides, evolved as an offshoot of the all-terrain vehicle (ATV) market. The earliest models were spawned by the need for greater cargo capacity for those who used three- and four-wheel cycles for work tasks on farms, job sites, golf courses and other areas where off-road performance was required but a fullsize pickup was unnecessary or too cumbersome.