MPMC Chair-Elect Brian LeBarron reflects on the SEMA & PRI Washington Rally, highlighting the importance of advocacy in sustaining a strong motorsports ecosystem.

The automotive aftermarket is filled with individuals whose leadership, skills and passion influence the success of the motorsports industry. The MPMC Awards were created to recognize the ones who are making a lasting impact. Nominations for the MPMC Awards open in July, and now is the perfect time...

The SEMA Motorsports Products & Media Council (MPMC) named Jason Chandler, marketing director at Auto Metal Direct, as the council’s newest spotlight member. Get to know Chandler in his interview with SEMA News below. SEMA News: What is your current job? What do you do and how long have you been...

Artificial intelligence (AI) helps marketing professionals work faster and more efficiently. But when it comes to marketing to specialized communities like the motorsports industry, knowing which AI tools and workflows are best to use is not always clear. On Thursday, July 9, at 10:00 a.m. PT/1:00 p...

The SEMA Motorsports Products & Media Council (MPMC) is proud to welcome its newest members! We are glad you are here and look forward to collaborating with you as part of the council. Anhui Lixing Aluminum Technology Co., Ltd Dedicated Motorsports Solutions Forgeline Motorsports LLC JEGS...

Motorsports industry leaders, lawmakers and government affairs officials outlined practical guidance on influencing public policy during the latest SEMA Motorsports Product and Media Council (MPMC) member meeting. With legislation impacting racetrack operations, aftermarket innovation and business...

Developing aftermarket products has become more complex as vehicles grow more advanced and regulated. The SEMA Garage exists to help member companies navigate that complexity by providing access to professional-grade engineering tools, testing capabilities and regulatory expertise that help bring...

Members will have more opportunities to share knowledge, discuss challenges and collaborate on industry solutions.

Recognition plays an important role in strengthening and advancing the wheel, tire, suspension and brake industry. Each year, the Wheel, Tire, Suspension & Brake Council (WTSBC) honors companies and individuals whose dedication, innovation, leadership and service help move the aftermarket forward...

By Dan Guyer, APG, and Jason Weidmann, Vision Wheel The latest Wheel, Tire, Suspension & Brake Council (WTSBC) Coffee & Conversation brought together a diverse group of industry professionals for an engaging discussion focused on one of the fastest-growing topics in business today: artificial...