Motorsports industry leaders, lawmakers and government affairs officials outlined practical guidance on influencing public policy during the latest SEMA Motorsports Product and Media Council (MPMC) member meeting.
With legislation impacting racetrack operations, aftermarket innovation and business viability, speakers emphasized that advocacy must be intentional, efficient and grounded in real-world impact. According to a 2025 economic impact study by the Performance Racing Industry (PRI), motorsports contributes $69.2 billion annually to the U.S. economy and supports more than 318,000 jobs, reinforcing the industry’s importance and the need for engagement.
Watch the recording of the session below or read on for 10 key takeaways from the discussion.
Key Takeaways
1. Engagement Is Not Optional
“If you aren’t at the table, then you are on the menu.” — Christian Robinson, SEMA Senior Director of State Government Affairs paraphrasing Rep. Mark Johnson.
Takeaway: Businesses that don’t participate in policy discussions risk being defined by them.
2. Relationships Drive Legislative Outcomes
“It’s just building the relationships, getting the trust out there…” — Kansas State Rep. Leo Delperdang (R)
Takeaway: Consistent, long-term engagement with lawmakers builds credibility and influence.
3. The Right Champion Matters
“It’s important to have the right person leading your fight.” — Ohio State Rep. Mark Johnson (R)
Takeaway: Partner with experienced legislators who understand both process and industry relevance.
4. Industry Input Carries Weight
“I think the industry engagement is important no matter what the subject.” — Kansas State Rep. Leo Delperdang (R)
Takeaway: Technical expertise and real-world application strengthen policy arguments.
5. Economic Impact Is a Universal Language
“It provides a lot of jobs… it’s good for your economy.” — Ohio State Rep. Mark Johnson (R)
Takeaway: Job creation and local economic contribution resonate across party lines.
6. Build Strategic Alliances Beyond Motorsports
“You may reach out to hotel associations… tourism associations… people that promote private property rights.” — Ohio State Rep. Mark Johnson (R)
Takeaway: Expand your advocacy by aligning with adjacent industries—tourism, hospitality and property rights groups—that benefit from motorsports-driven economic activity.
7. Federal Policy Still Influences the Industry
“This is a really important tax bill for over 1,300 racetracks all over the country.” — Eric Snyder, SEMA Senior Director of Federal Government Affairs
Takeaway: Even indirect policy decisions can affect infrastructure and long-term investment.
8. Policy Details Have Real Business Consequences
“You’re waiting nearly four decades to recover the investment through the tax code.” — Jack Boyd, Deputy Chief of Staff for U.S. Rep. Claudia Tenney (R-NY)
Takeaway: Legislative structure can influence capital allocation, expansion and facility upgrades.
9. Policymakers Need Industry Context
“Many of these conversations are happening… without a clear understanding of how they impact the motorsports ecosystem.” — Christian Robinson, SEMA Senior Director of State Government Affairs
Takeaway: Manufacturers and media professionals must provide technical clarity.
10. Advocacy Is a Collective Effort
“It takes us all… the advocacy is what protects and unites us in the automotive aftermarket.” — Lauren Wilbor, SEMA Political Director
Takeaway: Coordinated engagement through organizations like SEMA amplifies industry impact.
Bottom Line
The discussion reinforced a clear directive for MPMC members: advocacy is an extension of business strategy. From protecting racetrack access to ensuring a stable environment for performance innovation, the industry’s future depends on informed, consistent participation in the legislative process.
As Christian Robinson, SEMA Senior Director of State Government Affairs, said, “How can you engage in a way that makes a difference without it becoming a full-time job?”
The answer lies in being intentional. Focus on the moments that matter, whether that is a direct conversation with a lawmaker, a coordinated outreach effort or participation in key industry initiatives.
Lauren Wilbor, SEMA Political Director, encourages members to sign up for SEMA Action updates at www.semahq.org and follow SEMA Action on social media to stay informed and ready to act.