Recognition plays an important role in strengthening and advancing the wheel, tire, suspension and brake industry. Each year, the Wheel, Tire, Suspension & Brake Council (WTSBC) honors companies and individuals whose dedication, innovation, leadership and service help move the aftermarket forward. While nominations for the WTSBC awards officially open in July, now is the perfect time for members to begin considering deserving candidates within their organizations and across the industry.
The WTSBC awards program offers a unique opportunity to recognize both companies and individuals making a meaningful impact. Whether it is a business demonstrating exceptional ethics and service, an individual volunteering their time and expertise to support the council or an industry veteran whose contributions have shaped the aftermarket nationally, these awards shine a spotlight on the people and organizations helping elevate the industry.
This year’s honors include the WTSBC Business of the Year Award, which recognizes a member company that has gone above and beyond in serving the aftermarket sector. Eligible companies must demonstrate integrity, sustained excellence and a positive impact on the industry while operating primarily within the wheel, tire, suspension or brake segments.
The WTSBC Person of the Year Award celebrates an individual who has made substantial contributions within the past year, particularly through active involvement in WTSBC initiatives, events, committees and advocacy efforts that help strengthen the council and its resources.
The prestigious WTSBC Hall of Fame Award continues its longstanding tradition of recognizing industry leaders whose contributions have advanced technology, professionalism and the overall stature of the industry on a national level.
Why You Should Nominate
Participation and support of WTSBC not only help strengthen the industry but also provide meaningful advantages for member companies. Active involvement allows companies to build valuable relationships, contribute to industry conversations, support education and advocacy initiatives and demonstrate leadership within the aftermarket community. Recognition through these awards further highlights a company’s or individual’s commitment to excellence and continued investment in the future of the industry.
As nomination season approaches, WTSBC encourages members to begin thinking about the individuals, mentors, volunteers and companies that deserve recognition for their dedication and impact.