Artificial intelligence (AI) helps marketing professionals work faster and more efficiently. But when it comes to marketing to specialized communities like the motorsports industry, knowing which AI tools and workflows are best to use is not always clear.
On Thursday, July 9, at 10:00 a.m. PT/1:00 p.m. ET, the SEMA Motorsports Products & Media Council (MPMC) will host a general membership meeting and panel discussion focused on AI best practices for motorsports marketing.
The session will kick off with a brief update on MPMC member benefits before transitioning into a keynote presentation led by Department Chair, Marketing at University of the Aftermarket – Northwood University Dr. Alisha Beckrow, and Director of Corporate Education at University of the Aftermarket – Northwood University James O’Dell.
Following the keynote will be a panel discussion moderated by John Lambert, engineering manager - current products at Edelbrock Group, and featuring panelists Justin Cesler, founder of Driveline Studio, and Krista Lamb, director of business intelligence at DeatschWerks.
You’ll learn:
- How AI can support motorsports brands’ marketing efforts
- Successful examples of AI being used in motorsports marketing
- Which AI tools and workflows are worth the time (and which aren’t)
- Simple ways to get started with AI in motorsports marketing
- Best practices for implementing AI into content
As AI shifts the way businesses operate, now is the time to secure your spot and get ahead.
🎁 Bonus incentive: The first 25 members to register will receive a $20 Uber Eats voucher to use the day of the event.
