By Kyle Fischer Every year, the SEMA Show reminds us that American ingenuity is alive and well — and it’s thriving in the hands of our manufacturers. The real stars of this industry aren’t the flashing lights or over-the-top displays; they’re the companies that design, test and build the parts that...

Nominations are now open for the SEMA Motorsports Products & Media Council (MPMC) Robert E. Petersen Media Award honoring storytellers whose work continues to shape and support the future of motorsports. Nominate here. As the founder of Hot Rod magazine in 1948, Petersen helped spark the nation's...

By Matt Ryce Shopify’s upcoming integration with OpenAI’s ChatGPT could redefine how consumers buy automotive parts online. In this article, Marcosm LLC founder, Matt Ryce, breaks down what this new era of conversational commerce means for the performance aftermarket, and how brands can prepare. The...

SEMA is calling on passionate members like you to get involved and make an impact! Volunteer now for Members-at-Large positions across SEMA's nine Councils and Networks. Serving as a volunteer leader is your opportunity to: Expand your network – Connect with fellow industry professionals and leaders...

The following is a message to SEMA Members from SEMA President and CEO Mike Spagnola about the 2026 Board of Directors nominations, which are now open to SEMA members online here: Dear SEMA Member: A strong SEMA Board means wise leadership and an association that serves its members well. As a member...