This summer will mark the 66th year since a group of Georgetown residents looking to promote interest in their small Northern California town hosted the first Jeep Jamboree over the rocky Rubicon Trail. Since then, the owners of countless Jeeps—and Scouts, Broncos, Land Cruisers, Land Rovers and...

This year’s SEMA Hall of Fame inductees are all very different people, with unique paths to success, but all three have certain qualities in common. They have inspired innovation, fostered collaboration and, most importantly, created opportunities for others. Though their careers have taken markedly...

One of SEMA’s key services is to protect the industry and enthusiasts from unreasonable state and federal regulation. SEMA maintains a team of government affairs experts in Washington, D.C. While SEMA’s D.C. team is our industry’s first line of defense, it’s actually you, the SEMA members, who are...

In addition to producing the premier automotive specialty-equipment trade show in the world, SEMA supports the aftermarket by giving members and the industry a voice before policymakers. Because laws and regulations can impact the way aftermarket products are made, distributed and marketed, SEMA has...