Tire Knowledge Segment 101, Powered by WTC.

Steen is the current WTC Select Committee chair-elect, and the director of business development at Jackson Marketing Group.

Fenton Liffick is one of the founding members of the Wheel Industry Council (WIC), the precursor to today’s WTC.

Knapp encourages members to take advantage of and access the latest SEMA Market Research Reports, sales trends among key business types and an overview of the top vehicles for accessorization and emerging segments within the $46.2 billion industry.

Steve Swanson brings more than 35 years of experience in the automotive aftermarket and nearly a decade of active involvement with the association.

The Indy Autonomous Challenge is showcasing the transformational impact that automation can have by bringing together academic institutions and challenging students to imagine and invent the next generation of automated vehicle software.

Ken Johnson of MuscleKingz shares best practices for enhancing social media and brand presence during the most recently released video from the 2019 SEMA Show STAGE.

The SEMA Wheel and Tire Council (WTC) volunteer spotlight program recognizes industry leaders who are dedicated to educating and preserving the future of the automotive aftermarket.

Gary Ruede has worked for Discount Tire for more than 32 years.

Select committee volunteers work to provide valuable programs, events, education opportunities and other resources for the council or network membership.