Meet The 2020–2021 SEMA Board Of Directors admin Tue, 12/01/2020 - 19:48

The Specialty Equipment Market Association is governed by a Board of Directors who volunteer their time to provide leadership and guidance to the organization. Board members are nominated and elected by the association’s membership at large. Directors serve a three-year term, while the chairman serves for two years immediately after completing a two-year term as chairman-elect. The current Board was inaugurated at the SEMA Board Meeting held August 25, 2020.

Dealing With Supply-Chain Disruptions admin Tue, 12/01/2020 - 11:32

RetailThere’s no denying that recent supply-chain disruptions are putting a two-fold crunch on many aftermarket sellers. On one hand, consumer demand for aftermarket products is surging as enthusiasts turn to do-it-yourself automotive projects to while away the hours of COVID-19-induced shutdowns. On the other, scarcity of raw materials, temporary closures or slowdowns of industrial facilities and even hoarding of key items have hindered the ability of brands to speed enough product to warehouse distributors (WDs) and retailers to meet market needs.

Best Practices: Marketing in the COVID-19 Environment admin Sun, 11/01/2020 - 13:10

Hot Shot's SecretFounded and owned by Chris Gabrelcik, Lubrication Specialties (also known as Hot Shot’s Secret) manufactures industrial-grade lubricants and additives designed to improve engine performance in both professional and everyday consumer applications. Located in Mt. Gilead, Ohio, just north of Columbus, the company has outgrown three buildings in the past eight years and now is headquartered in a 30,000-sq.-ft. production warehouse set to double in size in the coming year.

Inside SEMA360 admin Sun, 11/01/2020 - 10:15

To deliver a viable marketplace solution amid a challenging year, SEMA is launching SEMA360, a major e-marketplace event taking place this November 2–6. Helping to address a void created by the absence of a 2020 SEMA Show, the SEMA360 experience will focus on manufacturer/reseller relationships, new-product introductions, project-vehicle debuts and industry-leading education. The SEMA360 platform will also leverage the association’s exclusive buyer database and media partnerships to provide manufacturers with an extensive reach and return on investment as they build momentum toward 2021.

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