Held in Las Vegas, the annual B2B show is a global destination for auto-parts buyers worldwide.
With industry professionals from more than 130 countries attending the SEMA Show each year, the annual trade show offers valuable resources, activities and amenities specifically for international visitors.
The SEMA International Happy Hour is an event open exclusively to exhibitors to meet with top international buyers and global media.
Twenty-five percent of all SEMA Show buyers reside outside of the United States. Here are five tips for attracting buyers from more than 100 countries to your booth.