From the SEMA Washington, D.C., office

In Washington, D.C., and in statehouses across the nation, SEMA's Government Affairs team is delivering on behalf of the automotive aftermarket industry. From defeating electric vehicle (EV) mandates to protecting access to racing and motorized outdoor recreation, we're ensuring our industry's voice is heard loud and clear in policy debates.

• Every win generates highlights--and ours are no different. Click here or watch the video above to see how SEMA & PRI PAC started a movement on behalf of the aftermarket.

Join Us on the Road to Victory at the 2025 SEMA Show

If you want to join a winning team, your first move should be to join us at the SEMA & PRI PAC Reception at the SEMA Show on Tuesday, November 4, at Piero's Italian Cuisine in Las Vegas. Your $200 personal contribution (a donation is required to attend) puts you in the room with our industry's movers and shakers, and helps fuel the SEMA & PRI PAC to bolster the efforts of our industry's champions. 

Together, through SEMA & PRI PAC and Driving Force Action SuperPAC, we're building the political horsepower to elect allies, stop harmful policies before they gain traction and keep the aftermarket thriving.

Learn more about the SEMA & PRI PAC and the Driving Force Action SuperPAC during your visit to the 2025 SEMA Show, November 4-7, Las Vegas.

2025 SEMA & PRI PAC Reception
Tuesday, November 4
The Monkey Bar at Piero's Italian Cuisine
355 Convention Center Dr, Las Vegas, NV 89109

For more information or to RSVP for the event, contact PAC Development Director Eleanor Rollings at eleanorr@sema.org.

From the SEMA Washington, D.C., office

In Washington, D.C., and in statehouses across the nation, SEMA's Government Affairs team is delivering on behalf of the automotive aftermarket industry. From defeating electric vehicle (EV) mandates to protecting access to racing and motorized outdoor recreation, we're ensuring our industry's voice is heard loud and clear in policy debates.

• Every win generates highlights--and ours are no different. Click here or watch the video above to see how SEMA & PRI PAC started a movement on behalf of the aftermarket.

Join Us on the Road to Victory at the 2025 SEMA Show

If you want to join a winning team, your first move should be to join us at the SEMA & PRI PAC Reception at the SEMA Show on Tuesday, November 4, at Piero's Italian Cuisine in Las Vegas. Your $200 personal contribution (a donation is required to attend) puts you in the room with our industry's movers and shakers, and helps fuel the SEMA & PRI PAC to bolster the efforts of our industry's champions. 

Together, through SEMA & PRI PAC and Driving Force Action SuperPAC, we're building the political horsepower to elect allies, stop harmful policies before they gain traction and keep the aftermarket thriving.

Learn more about the SEMA & PRI PAC and the Driving Force Action SuperPAC during your visit to the 2025 SEMA Show, November 4-7, Las Vegas.

2025 SEMA & PRI PAC Reception
Tuesday, November 4
The Monkey Bar at Piero's Italian Cuisine
355 Convention Center Dr, Las Vegas, NV 89109

For more information or to RSVP for the event, contact PAC Development Director Eleanor Rollings at eleanorr@sema.org.

By SEMA News Editors

Experience SEMA Fest 2025 on Friday, November 7, where live music meets motorsports mayhem. This one-night-only event features chart-topping bands and adrenaline-pumping automotive activations you won’t find during the rest of the week at the SEMA Show.

Queens of the Stone Age will headline SEMA Fest 2025 with a high-energy set that's guaranteed to shake the SEMA Show stage. Known for hits like "No One Knows," "Go With the Flow," "Little Sister" and "The Way You Used to Do," the multi-platinum band will bring their iconic sound to one of the industry's most anticipated nights of the year. The Black Crowes will shift the crowd into party mode when they hit the stage to perform some of their greatest hits live, including "She Talks to Angels," "Hard to Handle," "Remedy" and more. Neon Trees, known for their chart-topping anthems like "Animal" and "Everybody Talks," will start the lineup of bands with their signature mix of infectious pop-rock and vibrant stage presence. 

But SEMA Fest is more than just a concert--it's a full-throttle celebration where music meets motorsports. Between sets, fans can check out wild custom builds, jaw-dropping drifting demos and burnouts, lifestyle vendors, and the kind of festival vibes you can only find among like-minded enthusiasts during SEMA Show week in Las Vegas.

SEMA Fest officially opens on Friday at 9:00 a.m. PST with heart-pounding motorsports activations like Hoonigan (Silver Lot 3), Nitro Circus Moto Mayhem (Silver Lot 1), HorsePower Rodeo (Diamond Lot), OPTIMA Unleashed (Bronze Lot) and an exclusive spectacle: The Urias Family’s Original Globe of Death.

Where else can you see this incredible music lineup combined with heart-pounding motorsports--all with a single ticket? For just $95 (including fees!), attendees can experience three top-tier bands, high-octane automotive activations and the energy of Las Vegas in one unforgettable day.

Arrive early to take full advantage of everything happening on campus. Please note that parking will be unavailable at the Las Vegas Convention Center, and SEMA Cruise street closures may be in effect. Therefore, early arrival is highly recommended to enjoy the full SEMA Fest experience.

Ticketholders: Want to Upgrade?

While your SEMA Fest ticket gets you into live performances from chart-topping bands and hair-raising automotive demonstrations, it doesn't get you access to the SEMA Show. But it's not too late to change that.

If you purchased a SEMA Fest ticket and now have the itch to check out the aftermarket's premier industry event, you can upgrade your admission to include a ticket to "SEMA Show Friday – Open to the Public," on Friday, November 7, through your Tixr account.

Here's how to upgrade your SEMA Fest ticket to include access to the 2025 SEMA Show:

1. Sign in to your Tixr account
2. Find and click on your initials, located in the top-right corner of the homepage
3. Select "My Events"
4. If upgrades are available for your event, you will see the text "Upgrades Available"
5. Click "Upgrades Available"
6. Choose your new tickets and proceed to checkout

2025 SEMA Fest Fan Details

Attendees are encouraged to book accommodations through the official SEMA Show housing partner, onPeak, to access exclusive rates and benefits at top Las Vegas hotels at compass.onpeak.com/e/63SEM2025HIR/0.

Please note that parking will be unavailable at the Las Vegas Convention Center, and SEMA Cruise street closures may be in effect. Therefore, we highly recommend arriving early to enjoy the whole SEMA Fest experience.

Guests may use nearby off-campus lots (subject to daily fees and availability):

• Piero's Italian Cuisine – 355 Convention Center Dr, Las Vegas, NV 89109
• Westgate – 3009 Joe W Brown Dr, Las Vegas, NV 89109
• Residence Inn – 3225 Paradise Rd, Las Vegas, NV 89109
• Courtyard Las Vegas – 3275 Paradise Rd, Las Vegas, NV 89109
• SpringHill Suites – 2989 Paradise Rd, Las Vegas, NV 89109
• Fontainebleau – 2777 S Las Vegas Blvd, Las Vegas, NV 89109
• Embassy Suites – 3600 Paradise Rd, Las Vegas, NV 89169

Oversized vehicle parking inquiries should be directed to each property. Additional nearby parking options may also be found through apps such as Parkopedia and SpotHero. 

🔗 Visit semafest.com for tickets, updates and full event details.
📩 Have questions? Email info@semafest.com.
🤝 For sponsorship or partnership inquiries, contact partnership@semafest.com.

This story was originally published on October 21, 2025. Prices subject to change.

By Cristian Gonzalez

The Las Vegas Monorail is an excellent way to get to the LVCC as it conveniently tracks above Vegas traffic and drops you off just outside of Central Hall.

Just like the vehicles we build our businesses around, planning your SEMA Show trip has a lot of moving parts. Whether you're attending or exhibiting, you're going to have to plan your travel, lodging, daily commute and meals. Here, we'll offer savings, logistic strategies and meal tips to help you plan your SEMA Week so you not only survive but thrive.

Lodging

If you haven't already booked your accommodation, the first place we suggest looking for the best deals is semashow.com under the hotel tab. SEMA has partnered with onPeak as its official hotel provider and offers attendees and exhibitors significant savings on their hotel reservations.

Apart from costs, be mindful of how far the hotel where you plan to stay is from the Las Vegas Convention Center (LVCC). If you have early starts to the day, you don't want your commute to be too far from campus in case Vegas traffic throws something unexpected at you.

Lastly, be sure to call and confirm your reservations before you are Vegas-bound. This will ensure you have no hiccups or delays checking in to your room and you can begin your SEMA Week smoothly.

If you plan on flying into Vegas, SEMA has partnered with Alaska, United and Delta Airlines so you can enjoy the best airfare prices set for SEMA Week. Use these codes to save on your and your team's flights.

• Alaska Airlines Online Discount Code: ECMO139 for a 7% off published fares for travel dates, October 31—November 8, 2025.

• United Airlines Online Discount Code: ZPKE658685 for up to 2% to 10% off travel dates October 30—November 9, 2025.

• Delta Airlines: Go to semashow.com, click on the Hotel and Travel and click the link under Delta Airlines for access to special discounts.

Shuttles

Once you're in Vegas, you're going to have to rely mostly on public transportation, rideshares and shuttles to get to the LVCC. Convention parking is unavailable and limited to nearby locations (see the mobile app for updated parking information), so driving your personal vehicle to the Show every day would not be practical. But that doesn't mean getting around isn't easy. There are lots of options for getting to and from campus.

SEMA has arranged a fleet of shuttles with routes to nearly every big hotel on the strip and beyond. These shuttles begin their route on Tuesday at 7:00 a.m. and run until 10:30 a.m. at 20-minute intervals. They then pick up again at 3:30 p.m. and run until 6:30 p.m. On Friday, the shuttles end at 5:00 p.m.

View the 2025 SEMA Show shuttle bus schedule at the bottom of this article or linked here.

Las Vegas Monorail

The Las Vegas Monorail is another excellent way to get to the campus if your hotel is near a station. It conveniently tracks above Vegas traffic, making your commute time from any station no more than 10 min., and drops you off just outside of Central Hall.

Monorail stations and their corresponding hotels include: MGM Grand, Horseshoe/Paris, Flamingo/Caesars Palace, Harrah's/The LINQ, Boingo (LVCC), Westgate and, lastly, Sahara.

Attendees enjoy exclusive Monorail discounts. Purchase tickets at tix.lvmonorail.com/SEMA25 for the best rates available. Paper tickets are also available (at full price) from ticket kiosks and customer service desks. Hours of operation begin every day at 7:00 a.m. and end at midnight on Monday, 2:00 a.m. Tuesday through Thursday, and 3:00 a.m. Friday through Sunday.

The Loop

The Las Vegas Loop is an underground transportation network that takes riders through various stations across the LVCC campus. This unique means of transportation saves you time and energy getting from one point to another, and it's free for the LVCC grounds.

Walking from one end of the LVCC to the other could take up to 30 min. and lots of energy. Take a look at the Loop map, and leverage the free rides whenever possible to get to your location so you spend more time where you want to be. It's a week-long marathon, so don't sprint.

The Loop also features stations at Westgate and Encore Las Vegas and recently added Resorts World Las Vegas to the growing list, making the Loop another transportation option to get to and from the LVCC. However, these routes are fee-based, so visit lvloop.com/tickets for going rates.

Ride Share

If you and your team will be using ridesharing apps like Uber or Lyft, or even a taxi or limousine service, there are three designated transportation hubs for drop-off.

• LVCC BLUE LOT: east end of Grand Lobby, adjacent to Central Hall

• LVCC PLATINUM LOT: across Sierra Vista Dr. from South Hall East Lobby

• MAJESTIC LOT: across from West Hall at Convention Center Dr. and Debbie Reynolds Dr.

Good Eats

Las Vegas is home to some world-class dining options, but you don't need to spend big money every night. You're going to want to carefully weigh cost, location and convenience when planning Show Week meals for yourself and your team. Research low-cost dining options near the convention center or your hotel to save on transportation.

If you plan to experience some fine dining with your team or clients, be sure to make reservations well in advance, as Vegas sees an influx of people during this time and places book quickly.

Pro-tip from SEMA Vice President of Events Tom Gattuso: Even if you do not have any scheduled after-Show meetings or dinners, add a few extra seats to your reservation weeks in advance. This way, you are prepared to take a potential client or business partner out on a moment's notice.

As for lunch time during the Show, the LVCC campus hosts many food stands and food courts throughout the halls, many at modest pricing. Avoid the Vegas traffic going off campus and find your ideal cuisine near your next exhibitor visit.

By Ashley Reyes

Automotive content creators are on a mission to show the world that the car community is for everyone. Through "Road to SEMA," 11 passionate car builders will document their multi-state and cross-country journeys to showcase their vehicles at the 2025 SEMA Show, offering a new perspective on the accessibility and passion of the automotive aftermarket. Social media audiences can follow along as they share their unique stories, relatable challenges and inspiring triumphs along the way.

As content creators take on a growing role in the automotive world, Road to SEMA celebrates their influence and connection to the industry. Traveling hundreds of miles from small-town garages, desert highways and even across the Atlantic Ocean, their content will serve as a bridge where viewers can connect with car culture--and the SEMA Show--in fresh, authentic ways.

"The SEMA Show showcases thousands of vehicles each year, but it's the stories behind those vehicles that truly inspire," said SEMA Vice President of Marketing RJ de Vera. "By supporting initiatives like Road to SEMA, we're celebrating the courage of creators who aren't driven by trends but defining what's next and showing the world what's possible."

Each creator's journey will culminate with their arrival at the SEMA Show, taking place November 4-7 in Las Vegas, Nevada. Each build will be featured in the Road to SEMA Showcase, located in Central Hall, booth #21651. Here, SEMA Show attendees will not only be inspired but also reminded that anyone can make their mark on the automotive world.  

"Road to SEMA offers an authentic view on the everyday people who have a passion for this industry," said Road to SEMA participant Steven Nadaskai. "Our goal is to show that everyone has a place in the automotive community--no matter your background or level of experience."

Road to SEMA Participants

Driver: Don Abenante, @donabenante

Vehicle: '70 Chevelle  

Origin Point: Rhode Island, USA

Miles Driven to SEMA Show: 2,700 miles 

Journey: Abenante has owned the Chevelle since he was 15, originally planning it as a father-son build with his late dad. Though they never finished it together, the Chevelle became Abenante's source of strength, learning and purpose through every chapter of his life. Over 21 years, it's evolved alongside him, now reborn as a modern street machine that wears its patina proudly. Beneath its classic shell hides a 1,400hp twin-turbo Coyote engine.

Drivers: Ashley Cooley, @_rustic_beauty; Christina Lardie, @christinalardie; Audrey LeMay, @audreysquadries; Riley Schlick, @rileysrebuilds; Annie Van Orman, @annies_vw

Vehicle: '66 Ford Fairlane

Origin point: Denver, Colorado   

Miles Driven to SEMA Show: 506 miles 

Journey: The Creator Race Team, in partnership with the Jessi Combs Foundation, honored Jessi Combs by building and racing a '66 Ford Fairlane in The Great Race. Now, they continue her mission with a road trip through the Rockies, Moab, Zion and Nevada desert, arriving at the SEMA Show to carry her torch and inspire the next generation of builders. 

Driver: Brad Eldershaw, @backfire.brad

Vehicle: '99 Mercedes E240 Limousine 

Origin Point: Stoke-on-Trent, England  

Miles Driven to SEMA Show: 3,500 miles driven to the SEMA Show, 5,125 miles from the United Kingdom

Journey: The Road2SEMA Drift Limo is a 1,100hp LS twin-turbo V8. Featuring six bucket seats, a full drift differential and suspension setup, and a completely strengthened, rebuilt chassis, it's engineered for high-octane sideways performance with uncompromising power and precision. 

Driver: Corey England, @corezlark

Vehicle: '15 Lamborghini Huracan Twin Turbo V10 

Origin Point: Exeter, England

Miles Driven to SEMA Show: 3,500 miles driven to SEMA, 5,000-plus miles from the United Kingdom

Journey: The Twin-Turbo Lamborghini Huracán is a 1,100hp, 5.2L V10 supercar built for extreme performance. Limited to 220 mph, this engineering marvel features world-class power, endurance and precision on the Road2SEMA charity rally.

Driver: Louis Hadfield, @haddzy

Vehicle: '94 Subaru GF8 22B WRX STi Wagon 

Origin Point: Preston, England 

Miles Driven to SEMA Show: 11,000-plus miles--includes travel from Preston, England, to Malta for the engine swap and back to the United Kingdom for shipping to New Jersey.

Journey: Hadfield's 1-of-200 first-series WRX STI GF8 Wagon has been masterfully restyled into a 22B-inspired creation, making it a true one-of-one worldwide. Powered by a naturally aspirated Ferrari 360 V8 and equipped with an EBC Brakes big brake kit, it perfectly balances power, precision and exclusivity. 

Driver: Jack Thorton, @jackbuildsit

Vehicle: Mk4 Supra 

Origin Point: Winter Garden, Florida

Miles Driven to SEMA Show: 3,500 miles

Journey: Once a wrecked hopeless Supra with dented panels, cracked bumpers and faded paint the vehicle sat forgotten in Thorton's shop. Piece by piece, he rebuilt it. Now, under the bright lights of the SEMA Show, its deep green paint gleams like armor. The nightmare became a masterpiece with fresh metal, a restored heart and a new soul. 

Driver: Steven Nadaski, @typicalstevenn

Vehicle: '13 Porsche Cayenne and '11 Volkswagen GTI 

Origin point: Mission Viejo, California

Miles Driven: 280 miles 

Journey to the Show: The Volkswagen has been at SEMA since 2019, competing as Nadaski's SEMA Battle of the Builders Young Guns build. This year, he is bringing it back again, but trailered by his newest build: an off-road/overland-built Porsche Cayenne.

By SEMA News Editors

The SEMA Truck & Off-Road Alliance (TORA) named Derek Heinemann, fabrication engineer at Crew Cab Customs, as the council's newest spotlight member. Get to know Heinemann in his interview with SEMA News below. 

SEMA News: What inspired you to pursue a career in the truck and off-road industry?   

Derek Heinemann: A lifelong love for Jeeps and diesel trucks.  

SN: Why did you join the TORA council?  

DH: I wanted to show my crew cab Comanche build at an upcoming SEMA event.  

SN: What’s the best piece of advice you’ve ever been given? 

DH: "Never go against what the original engineers intended." I have spent my whole life doing the opposite. 

SN: What is your dream truck or off-road vehicle? What is your daily driver?  

DH: My dream truck is the one I am currently building--an '04 24v Cummins NV5600 chassis and drivetrain, with a custom crew cab Comanche body swapped on top the Cummins chassis. My daily driver is an '06 Dodge Ram 3500 24v G56. 

Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates. 

By SEMA News Editors

New Independent Ownership for Dynamat

Dynamat, the sound-deadening brand based in Hamilton, Ohio, has been acquired by new CEO and Owner, Scott Monnin.

The acquisition brings the company back under independent ownership, which Monnin, the company's CFO for the past five years, says will allow Dynamat to be reshaped to more closely align with the vision and values of the company's founder.

"It's an honor to be the steward of such a strong brand. My family and I feel fortunate to be able to carry on the American manufacturing tradition that has helped to make Dynamat the world's number one aftermarket sound deadening brand," said Monnin. "Dynamat created the aftermarket sound deadening space in 1989. Through innovation and rigorous testing, our products have helped millions of cars feel and sound better. We continue to innovate today with a wide range of products for not just cars and car stereos, but for boats, RVs and the home. If you have noise in your life, we have a solution."

For more information, visit dynamat.com.

GM Announces Eyes-Off Driving, Conversational AI and Unified Software Platform

General Motors (GM) and CEO Mary Barra have unveiled new advancements across AI, robotics, energy and autonomy for the company, including a plan to bring eyes-off driving to market in 2028.

The automaker is currently planning to introduce the technology in 2028 with the Cadillac ESCALADE IQ electric SUV. GM has already mapped 600,000 miles of hands-free roads in North America, the company said, and customers have driven 700 million miles with Super Cruise without a single reported crash attributed to the system.

Additionally, beginning next year, GM vehicles will feature conversational AI with Google Gemini, making it possible to talk to your car. In the future, GM will introduce its own AI, custom-built for your vehicle. With your permission, it will be fine-tuned with your vehicle's intelligence and your personal preferences, all connected by OnStar, with features expected to include explaining one-pedal driving in your new vehicle, spotting a maintenance issue early, or finding the perfect place for dinner en route to your destination.

In 2028, GM is also planning to debut a new centralized computing platform, also starting with the Cadillac ESCALADE IQ. The single, high-speed computing core will result in 10 times more over-the-air software update capacity, plus increases in bandwidth and AI performance.

For more information, visit gm.com.

By SEMA News Editors

Black River

Booth #58191

The Matrix GT from Black River brings a new approach to truck-bed functionality, the manufacturer says, combining the security and capacity of a topper with the full-bed accessibility of a tonneau.

Equipped with a powered lift system that opens with a button, the clamshell design provides complete access to the bed from all sides, plus full height clearance. Double-walled aluminum construction combines strength, lighter weight and modern styling to perform on- and off-road.

See Black River on the SEMA Show Floor.

Cardinal Tool

Booth #39007

Cardinal Tool has announced the introduction of it 100 Series SpeedVise, a precision-engineered bench vise for automotive professionals and serious home workshop enthusiasts. At the core of the SpeedVise is its innovative quick-release mechanism, which enables rapid jaw adjustment without compromising grip strength or safety.

Built from heavy-duty ductile iron, the SpeedVise delivers outstanding strength, durability and vibration resistance, according to the manufacturer, ensuring a secure hold even under demanding workloads. Each unit is manufactured in the United States.

See Cardinal Tool on the SEMA Show floor.

Pop & Lock

Booth #58019

Debuting at the SEMA Show, the Toyota Tacoma Rear Seat Safe lockable storage solution is designed to fit seamlessly underneath the back seat of the Toyota Tacoma ('24 and up). This system provides lockable storage of valuables without sacrificing space or accessibility.

Made with powdercoated steel, the Rear Seat Safe features a drill-resistant locking system, a sleek, low-profile design and is available for '24-and-newer Toyota Tacomas. Installation requires no drilling or vehicle modifications.

See Pop & Lock on the SEMA Show Floor.

Exhibitors can post press releases--free of charge--at semashow.com/press-release to generate excitement and awareness, as well as possible inclusion in association publications and promotion to media attendees. To find more relevant news quickly and efficiently, visit semashow.com/press and sort by type of announcement and/or market segment.

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is now available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By Ashley Reyes

The countdown is on! Builders have less than a week to secure their spot in the running for the 2025 SEMA Best Engineered Vehicle of the Year Award. If you’re showcasing a feature vehicle at this year’s SEMA Show, November 4-7, Las Vegas, now’s your chance to gain industry-wide recognition for engineering excellence before the October 29 deadline. 

Now in its third year, the award honors a featured vehicle at the 2025 SEMA Show that demonstrates exceptional engineering throughout the entire vehicle or an aspect of the vehicle that goes beyond just physical appearance. It also aims to inspire more engineers to enter the automotive aftermarket by highlighting their impact on the automotive specialty-equipment industry and placing a spotlight on the symbiotic relationship between a vehicle's design and engineering.   

To be considered for the award, builders must upload a photo, video and description of the engineering content included in the build, as well as the location of the displayed vehicle at the SEMA Show. Entries are being accepted until Wednesday, October 29 at this link. 

The award winner will be announced at the 2025 SEMA Show on Thursday, November 6, in SEMA Central. 

By SEMA News Editors

SEMA Business Members get access to an exclusive perk at the SEMA Show: a designated space to connect, refuel and recharge while on the SEMA Show floor, all week long. 

Located in North Hall, Room N251, and West Hall, booth #50027, the exclusive SEMA Member Lounges provide business members with a quiet space to connect with industry leaders, gain access to internet and printer services and charge devices, all while enjoying a complimentary cup of coffee. Members can also skip the lunch lines and head over to any of the Member Lounges to grab food for purchase.

The SEMA Members Lounge also offers a convenient location to conduct meetings in a private space. Available exclusively to SEMA Business Members, TIA and SCRS members, the complimentary meeting spaces in North Hall, Room N251, and West Hall, booth #50027, offer a convenient atmosphere for members to have productive and focused conversations with small groups. Limited meeting rooms and times are available, so those interested in booking a room are encouraged to submit their reservation as soon as possible.  

Rooms can accommodate up to 10 people for a maximum of one hour at a time. Rooms can only be reserved for two non-consecutive one-hour time slots per day, per company. Meetings will start and end on the hour.

Click below to reserve a meeting room.

For Businesses: Join SEMA Business Membership

Not already a part of SEMA? SEMA Business Membership connects your company to the resources and relationships that help you build smarter and grow stronger:

• Members Lounge access (North & West Halls) at the SEMA Show to recharge, network, and meet clients.
• Business solutions that save you thousands on shipping, insurance, and software.
• SEMA Garage & SEMA Data tools to accelerate product development and data management.
• Councils & Networks to connect with peers, share expertise, and shape the aftermarket's future.
• Market Research & Advocacy, ensuring your voice is heard in Washington on both state and federal levels.

Visit "Member Central" located outside Members Lounge N251 to get started or explore more at sema.org/membership-business. 

Questions about SEMA Membership, or exclusive Member-only benefits during SEMA Show? Contact 240-ASK-SEMA or customercare@sema.org.

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak. 

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.