By SEMA News Editors

Ford, Honda, Mopar/Stellantis, Nissan and Toyota are set to ignite Las Vegas this November 4-7.

Ford Performance Parts & Accessories shared plans to highlight its Ford Custom Garage packages at the 2025 SEMA Show. Pictured here is last year's Ford booth at the SEMA Show.

The aftermarket industry is gearing up for an unforgettable experience at the 2025 SEMA Show, taking place November 4-7 at the Las Vegas Convention Center. With more than 2,000 exhibiting companies, including hundreds of first-time participants, this year's event promises to be the most dynamic and expansive yet. 

Among the thousands of exhibitors are iconic automakers Ford, Honda, Mopar/Stellantis, Nissan, and Toyota, each bringing a unique vision and product lineup to the SEMA Show floor. 

"Having Ford, Honda, Mopar/Stellantis, Nissan, and Toyota at the 2025 SEMA Show is a testament to the strength and diversity of the automotive industry," said SEMA Vice President of Events Tom Gattuso. "These brands are not only leaders in innovation and performance, but they also represent the passion and creativity that drive the aftermarket community. Their presence will elevate the Show and inspire attendees from around the globe." 

The Ford Performance Parts & Accessories team plans to highlight its Ford Custom Garage packages focused on Ford Performance, featuring exclusive previews of upcoming packages designed for enhanced performance and customization. Attendees will be able to explore the brand's performance accessories tailored for the F-150 Raptor R, alongside its lineup of engines. "Our participation at SEMA allows us to connect directly with enthusiasts and showcase how our engineered performance and innovative accessories empower customers to customize their driving experience," said Kim Mathers, global director, accessories and performance parts. "It's where passion meets precision, perfectly aligning with our mission: Engineered to Perform. Designed to Customize." 

Mopar/Stellantis teased new "surprises" for its 2025 SEMA Show booth this year, which will follow its headline-making Plymouth GTX electromod and Ram concepts from last year's event, seen here.

After making headlines last year with its Plymouth GTX electromod and Ram concepts, Mopar/Stellantis will return to the SEMA Show with other surprises. "Without a doubt, SEMA continues to be a must-attend event for our Mopar team," said Darren Bradshaw, senior vice president of Mopar North America. "There is no better place to show off and gain valuable feedback on our latest concept vehicles and hundreds of quality-tested, factory-backed performance parts and accessories from the industry's most influential customers."   

As it did at last year's SEMA Show, Nissan will continue its tradition of unveiling inspiring concept vehicles at the SEMA Show by focusing on both its Nissan and Infiniti brands this year.

Nissan will continue its tradition of unveiling inspiring concept vehicles at the SEMA Show by focusing on both its Nissan and Infiniti brands this year. "Nissan North America and Infiniti Americas are teaming up once again for an exciting display to the 2025 SEMA Show. This year, attendees can expect everything from an SUV that delivers next-level off-road capability to a high-powered Infiniti performance build," said Casey Kilmer, manager of Nissan partnerships, activations and auto shows. "Adding to the excitement, we're bringing more of what attendees want--more accessories, more performance, more merchandise, and an immersive gaming experience to turn up the energy." 

Toyota, which unveiled several concept vehicles at last year's Show, is preparing to showcase other industry firsts this year. "Toyota continues its long-standing tradition of re-imagining what vehicles can become when great ideas and creativity kick into high gear," said Toyota in a statement. "From Toyota Genuine and TRD accessories all the way to one-off show-stopping concept cars, Toyota's 2025 SEMA Show display promises something for every customer regardless of segment or powertrain." 

Toyota, which unveiled several concept vehicles at last year's SEMA Show, is preparing to showcase other industry firsts this year, but you'll have to visit the Toyota booth, November 4-7, to see it for yourself in person.

In addition to connecting with leading OEMs and aftermarket brands, attendees will experience the world's largest display of new automotive aftermarket products at the New Products Showcase, cutting-edge vehicle builds, and immersive activations focused on future technologies. The Show also features world-class education tracks, networking events, and SEMA Fest--a high-energy celebration of music and car culture. 

"With the latest innovations, legendary brands, and a community that thrives on creativity and performance, the 2025 SEMA Show will be an unforgettable experience," said SEMA Trade Show Director Andy Tompkins. "Whether you're launching a new product, scouting trends, or building partnerships, this is the place to be." 

Online registration for qualified professional attendees is $75 per person through Friday, September 26. On September 27, registration online or on-site will increase to $100 per badge. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register. Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

Spaces are still available for companies interested in exhibiting and connecting with tens of thousands of qualified buyers. For more information, visit semashow.com/exhibitor.

Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2025 SEMA Show.  For questions and SEMA Show registration assistance, call 508-743-8571, Monday – Friday 9:00 a.m. – 5:00 p.m. ET, or email AAPEXSEMA@maritz.com.

By SEMA News Editors

The 2025 SEMA Show, November 4–7 in Las Vegas, is the world's largest automotive aftermarket trade event, packed with innovation, education and opportunities at every turn of the Las Vegas Convention Center and outdoor exhibit space. The scale of the Show means no single person can experience it all--which is why bringing employees is key to maximizing your four days at SEMA. A well-prepared team can cover more ground, engage more buyers and ensure that every conversation has the potential to strengthen relationships, spark new opportunities and deliver lasting ROI.

Insights shared during this year's Exhibitor Summit offer key takeaways to help exhibitors sharpen their strategy and maximize ROI at the SEMA Show.

Booth Strategy: Define the "Why"

Every booth at the SEMA Show tells a story, and your team is the driving force for that story. Before arriving in Vegas, make sure every staff member understands the "why" behind your booth: What are you trying to accomplish? Who should talk to which types of attendees? Consider rehearsing your layout with tape lines or chalk to map out where people will stand and how traffic will flow. This preparation makes booth interactions feel seamless instead of improvised.

Conversations That Count

SEMA Show organizers estimate that one person can realistically have about 200 quality conversations during Show week--not 70,000. That means every interaction matters. Teach your team the "connection machine" approach:

• 10-second glance → A chance to turn heads and get someone to glance at your booth display.
• 1-minute pause → Spark curiosity with the "stop and stare" attendees.
• 5-minute chat → Earn trust with the attendees who actually enter the booth to learn more.
• 30-minute sit-down → Reserved for serious, scheduled meetings, here is when exhibitors can close deals.

The goal is to guide each interaction further along--turning a quick glance into curiosity, curiosity into a conversation and, ultimately, into a sit-down meeting that drives real business. The more your employees practice moving attendees along that chain, the more valuable each encounter becomes.

Staffing Smart

Not every employee is suited for every role in the booth. Quick communicators are perfect for the 10-second fly-by interactions, while executives or high-profile leaders are better placed in the back, where serious conversations happen. Matching staff personality and communication style to the correct position in the booth ensures every visitor has a positive experience.

Measuring Success

Help your team understand that success isn't about how many people walk past your booth; it's about how many meaningful connections you make. Track metrics and encourage staff to know their closing ratios. With a strong follow-up plan that prioritizes leads by urgency (same day, next week, next month), your staff will turn casual conversations into measurable results.

Common Booth Mistakes to Avoid

Your employees are the first line of defense against poor booth design. Train them to:

• Remove physical barriers that prevent attendees from entering the booth.
• Use conversation triggers (like a new product or demo) towards the front of the booth to draw interest.
• Position ongoing conversations toward the back to create momentum and curiosity.

Invest in Your People, Reap the Results

When you bring your employees to the SEMA Show, you're equipping them with hands-on experience, face-to-face customer engagement and the chance to tell your brand's story in a way no email or ad campaign ever could. The result? More booth traffic, better-qualified leads and stronger customer relationships.

SEMA Show exhibitor and exhibitor staff registration is available online here and below. For more SEMA Show exhibitor deadlines, visit the Exhibitor Service Manual online here. Exhibitors can also lock in the guaranteed lowest hotel rates by booking in the official SEMA Show Block provided by OnPeak.

For more information, visit semashow.com.

Have questions or need help registering for the 2025 SEMA Show? Call us at 9:00 a.m. to 5:00 p.m. ET, Monday through Friday, at 508-743-8571, or email AAPEXSEMA@maritz.com.

By Ashley Reyes

On Tuesday, September 16, at 1:00 p.m. PDT/4:00 p.m. EDT, the SEMA Emerging Trends & Technology Network (ETTN) will host a webinar covering automotive aftermarket opportunities in the electric vehicle (EV) space.

The EV aftermarket is still in its early stages, presenting major opportunities for early adopters. However, it also raises new questions about how to customize EVs while maintaining safety, performance and regulatory compliance. During this session, a panel of EV experts will offer strategic guidance as consumer demand for EVs rises and the aftermarket industry begins to evolve.

Key insights include:

• High-growth areas such as performance upgrades, tuning, fleet optimization and vehicle customization.
• Shifts in consumer preferences and how EV buyers differ from internal combustion engine (ICE) customers.
• Collaboration strategies with OEMs and navigation of emerging regulations.
• Future technologies like software-driven upgrades, connected vehicles and autonomous systems.
• Actionable advice from EV industry experts to help businesses pivot successfully.

Speakers for this webinar include Maverik Knoles, president and co-founder of Legacy EV; Hugo Normand, research and development director at Technologies Ingenext; and Brian Reese, president and CEO of T Sportline.

Designed for manufacturers, retailers, fleet managers and enthusiasts, this session will offer attendees with the insights and tools needed to innovate and succeed in the rapidly evolving EV aftermarket. Register here.

By SEMA News Editors

The 2025 SEMA Show, taking place from November 4–7 in Las Vegas, offers an attendee experience like no other automotive trade show on the planet. It's the epicenter of all things automotive, spanning every corner of the market from high-horsepower racing applications to cutting-edge ADAS innovations, and offers a one-of-a-kind opportunity to see, touch and hold all the latest and greatest products the aftermarket has to offer. Attending is a no-brainer for automotive professionals, enthusiasts, media members, influencers and related industry members.

You can register now to secure your 2025 SEMA Show badge to make sure you can see all of the newest innovations from aftermarket manufacturers, all in one place. Register here for just $75 per person before registration prices increase on September 27 to $100 per person, both online and on-site.

Below are seven reasons why you need to secure their registration (available online here and at the bottom of this article) for this year's SEMA Show:

• Exhibitors: Discover the latest product and vehicle trends across dozens of product categories: Trucks, SUVs & Off-Road; Restyling & Car Care Accessories; Powersports & Utility Vehicles; Business Services; Mobile Electronics & Technology; Racing & Performance; Hot Rod Alley; Restoration Marketplace; Collision Repair & Refinish; Tools & Equipment; Global Tire Expo--Powered by TIA (tires) and Wheels & Accessories; and First-Time and Featured Exhibitors.
• New Products Showcase: Visit the New Products Showcase to discover thousands of the latest exhibitor products displayed in one location of the Las Vegas Convention Center. Use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your app long after the SEMA Show has ended.
• Education: SEMA Show Education is the single most crucial week of the year to power a professional development plan for your business and career. Through sessions and unique, immersive programs that explore the industry's most significant challenges and offer immediate takeaways, there is something for every automotive professional.
• Networking: The SEMA Show is where connections are built—network with exhibitors, industry leaders and VIPs/celebrities from more than 140 countries and regions. Use the Show's mobile app to view lists of all events, seminars, conferences, celebrity appearances, and speakers, including date, time, and location. In addition, this year's program includes SEMA Council & Networks receptions, happy hours and meetings--all designed to help you advance your business and grow your network. You'll also have the opportunity to meet face-to-face with others in the industry and build meaningful relationships that'll lead to real results and high-quality connections.
• Show Features: The SEMA Show is teeming with the latest innovations and trends, showcased in several dedicated areas like the SEMA Battle of the Builders; the SEMA FutureTech Studio; the outdoors Optima Village; feature vehicle displays; SEMA Garage: ADAS, Emissions and Product Development; the Collision Repair & Refinish Stage; the Overland Experience; the SEMA Show Art Walk, the International Pavilion and more to be announced.
• Show Events: Unique events and activations, such as the SEMA Show Kickoff Breakfast, the SEMA Industry Honors now at the iconic Fontainebleau, and vehicle demonstrations, will provide ample opportunities for the industry to unite.
• And much more: Of course, attending the SEMA Show in Las Vegas is the best way to boost an automotive professional's business and career path, but be sure to make the most of your time in Vegas with ancillary events like after-hours networking and SEMA Fest, a celebration of motorsports, music and car culture. Note: Your SEMA Show badge does not provide access to SEMA Fest. Visit SEMAFest.com to stay up-to-date and discover when tickets will be available.

Online registration for qualified professional attendees is only $75 per registrant. Register soon, because on Saturday, September 27, registration both online and on-site will be $100. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By Ashley Reyes

Exhibiting companies and industry professionals attending the 2025 SEMA Show, November 4-7 in Las Vegas, are invited to connect with students pursuing careers in the automotive aftermarket industry with a table at the Student Program Industry Networking Breakfast. This exclusive event will be held on Thursday, November 6, from 8:00 a.m.-9:30 a.m. PST in West Hall in the Las Vegas Convention Center.  

The networking breakfast is a staple of the SEMA Show Student Program, connecting automotive aftermarket leaders with the industry's future workforce. By hosting a table, industry members will be able to share their company's mission and help guide and inspire the next generation of automotive professionals. It also serves as a great recruitment tool and is a chance to create quality connections with students eager to jumpstart their automotive careers.  

Participation is free, and the event simply requires one-and-a-half hours from a company representative. No set-up time or marketing materials are required. Register your company here. 

Questions can be directed to Joe Escobar, SEMA manager of recognition programs, at josee@sema.org.  

SEMA Show exhibitor and exhibitor staff registration is available online here. For more SEMA Show exhibitor deadlines, visit the Exhibitor Service Manual online here. For more information, visit semashow.com.

By Ashley Reyes

The SEMA Businesswomen's Network (SBN) has named Selina Rentz Weddle, catalog coordinator at Mann Hummel, as the network's newest #SheIsSEMA spotlight member. 

Get to know Weddle in her interview with SEMA News below. 

SEMA News: How many years have you been with your current company and what do you enjoy most about working there? 

Selina Rentz Weddle: I've been with Mann Hummel for four years now, and I truly appreciate being part of a global company that genuinely prioritizes environmental sustainability.

SN: What is the most challenging part of running your business or job? 

SRW: The most challenging aspect of my role is tackling decades of outdated data while bridging the gap between legacy software and modern digital solutions.

SN: How many years have you been in the industry and what was your first industry job? 

SRW: I've been in the industry for nearly five years, starting my journey in customer service as a temp. Mann Hummel was my first company in this field.

SN: What are three qualities that got you to where you are today? 

SRW: Tenacity: My relentless drive to achieve more makes me an excellent problem solver who thinks outside the box. I don't give up easily and am always learning new tricks and skills.  
Empathy: My ability to "read the room" and connect with others has been both a blessing and a curse. While I tend to wear my heart on my sleeve, this quality makes me genuine and unique—I never meet a stranger.
Self-Confidence: This is something I've developed since entering the industry. The people in my circle have definitely helped me see myself differently.

SN: Being a woman in the industry, what have been your biggest challenges and accomplishments? 

SRW: I entered this industry in my late 30s, so it was entirely new to me. I had to prove myself to many people who questioned my knowledge and abilities. Most of them were men with decades of experience, which I respect. However, one thing about me is that I thrive when someone tells me I can't or don't know how to do something. I then strive to become an expert at whatever the challenge is.

SN: Who are your role models or mentors in the industry? 

SRW: Jennifer Gibson is my mentor and my champion, and I credit her with my heavy involvement in the industry. She is one of our women leaders and a powerhouse within our organization. I admire her and my relationship with her has been educational and healing.

Justin Wickham—my boss! Justin saw something in me on day one and has encouraged and pushed me to the next level in my career. I have never had such a supportive leader ever; he is my biggest fan! I wouldn't be where I am today at Mann Hummel or as involved with AA without those two fantastic people.

SN: What is the best career advice you have received? 

SRW: Nurture yourself, not just your career—this statement resonated deeply with me and shook me to my core. As someone who has always been a people pleaser, it has become my daily mantra. While professional growth is important, we often forget to take care of ourselves too. Especially as women, there's always something or someone else that needs our attention. We often have to put out fires before we can enjoy a 20-minute meditation or a Sunday evening bubble bath. So, keep striving for the next best thing for you, and then for your career.

SN: Have you always wanted to work in the automotive industry? What keeps you here? 

SRW: No—I was a restaurant owner until COVID-19 happened; however, I have always been the little girl under the car with my grandad, so it has always been in my blood and a passion. I helped my grandad rebuild a '79 Volkswagen van and my uncle rebuild a '78 Harley FXS. So, I guess you can say I was pre-destined to have my hands in the automotive world at some point.

SN: Who was the most influential person on your career/goals? 

SRW: My grandmother is the most influential person in my life, both personally and professionally. She raised me and shaped me into the woman I am today. Her resilience and dedication have been incredibly inspirational. Watching her go back to college in her 30s and earn her bachelor's and master's degrees in her 40s was truly motivating. She would take me to her classes when I was just 10 years old, which sparked my constant thirst for knowledge. She is my loudest cheerleader and often says she is living her second career vicariously through me.

Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website.

By Ashley Reyes

The SEMA Future Leaders Network (FLN) has named Crue Blakeley, director of engineering at American Expedition Vehicles, as the network's newest spotlight member. 

Get to know Blakeley in his interview with SEMA News below. 

SEMA News: What is the best advice you have ever received? 

Crue Blakeley: "Fail Faster." During the early stages of my career, I was fortunate to have some incredible mentors. Their approach was straightforward: test your product early, gain insights from those tests and make iterative improvements leading up to the launch. Often, this meant experiencing quick failures, but each setback provided valuable lessons that helped refine the product into something better.

SN: What keeps you in the industry? 

CB: I'm a gearhead, plain and simple.  

SN:  Where can you be found on a Saturday? 

CB: Typically golfing. If not, I'm lucky enough to get to travel and camp at some incredible places thanks to AEV.

SN: How do you prepare for an important meeting? 

CB: I try to learn as much about the subject as possible. I'm definitely an over-preparer, so having more information than not is my goal.

SN: If you could go to lunch with one industry leader, living or dead, who would it be? 

CB: Chip Foose. I grew up watching and learning and to me he was the face of this industry for a long time.

Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates. 

From the SEMA Washington, D.C., office

California Assemblymember Michelle Rodriguez, who represents the state's 53rd Assembly District, recently toured the EGR USA manufacturing facility in Ontario to gain firsthand insight into the specialty automotive aftermarket and the role SEMA plays in supporting local innovation and economic development.

EGR, a longtime SEMA member, is a key employer in Rodriguez's district, specializing in truck and SUV accessories. The company utilizes the SEMA Garage in Diamond Bar to support product development through services like 3D scanning, emissions testing and ADAS calibration.

Assemblymember Rodriguez, whose district includes Ontario and surrounding communities in the Inland Empire, was joined by her field representative, Sophia Cohen, and welcomed by EGR Vice President of Operations Bryan Speer, SEMA Senior Manager of State Government Affairs Victor Muñoz, and other EGR team members and SEMA staff. The visit included a walkthrough of EGR's production floor, showcasing advanced manufacturing processes such as acrylic fabrication, robotic trimming, fender flare molding and Rivian part assembly.

"Education is the first step to understanding this industry, and visits like this help play a crucial role in building that understanding," said Damien Rickards, chief operating officer for EGR USA. "It's hard to sometimes get our name out there, so having an elected official tour our Ontario facility was really important. The more influence we can have, the better--it's great for EGR, it's great for the local economy and local jobs."  

Assemblymember Rodriguez expressed appreciation for the opportunity to see how EGR integrates resources from across the industry to produce high-quality products not only for automotive applications but also for home décor and other sectors. "It's inspiring to see EGR leading with innovation and creating quality jobs right here in our community," said Assemblymember Rodriguez. "Their success is a testament to the Inland Empire's talent, creativity, and growing economic strength."

SEMA has 58 member companies in California's 53rd Assembly District, supporting nearly $1 billion in economic output and more than 3,000 jobs. Rodriguez's visit reflects her commitment to supporting manufacturing, infrastructure, and regulatory reform. She is also a coauthor of Leno's Law (SB 712), a SEMA-supported bill that expands smog check exemptions for collector vehicles.

"We're grateful to Assemblymember Rodriguez for taking the time to engage with our members and see the impact of our industry up close," said Muñoz. "Her leadership and support are vital to ensuring that California's policies foster innovation and economic opportunity."

For more information or to host your own lawmakers on a facility tour, contact Victor Muñoz at victorm@sema.org. 

From the SEMA Washington, D.C., office

California Assemblymember Michelle Rodriguez, who represents the state's 53rd Assembly District, recently toured the EGR USA manufacturing facility in Ontario to gain firsthand insight into the specialty automotive aftermarket and the role SEMA plays in supporting local innovation and economic development.

EGR, a longtime SEMA member, is a key employer in Rodriguez's district, specializing in truck and SUV accessories. The company utilizes the SEMA Garage in Diamond Bar to support product development through services like 3D scanning, emissions testing and ADAS calibration.

Assemblymember Rodriguez, whose district includes Ontario and surrounding communities in the Inland Empire, was joined by her field representative, Sophia Cohen, and welcomed by EGR Vice President of Operations Bryan Speer, SEMA Senior Manager of State Government Affairs Victor Muñoz, and other EGR team members and SEMA staff. The visit included a walkthrough of EGR's production floor, showcasing advanced manufacturing processes such as acrylic fabrication, robotic trimming, fender flare molding and Rivian part assembly.

"Education is the first step to understanding this industry, and visits like this help play a crucial role in building that understanding," said Damien Rickards, chief operating officer for EGR USA. "It's hard to sometimes get our name out there, so having an elected official tour our Ontario facility was really important. The more influence we can have, the better--it's great for EGR, it's great for the local economy and local jobs."  

Assemblymember Rodriguez expressed appreciation for the opportunity to see how EGR integrates resources from across the industry to produce high-quality products not only for automotive applications but also for home décor and other sectors. "It's inspiring to see EGR leading with innovation and creating quality jobs right here in our community," said Assemblymember Rodriguez. "Their success is a testament to the Inland Empire's talent, creativity, and growing economic strength."

SEMA has 58 member companies in California's 53rd Assembly District, supporting nearly $1 billion in economic output and more than 3,000 jobs. Rodriguez's visit reflects her commitment to supporting manufacturing, infrastructure, and regulatory reform. She is also a coauthor of Leno's Law (SB 712), a SEMA-supported bill that expands smog check exemptions for collector vehicles.

"We're grateful to Assemblymember Rodriguez for taking the time to engage with our members and see the impact of our industry up close," said Muñoz. "Her leadership and support are vital to ensuring that California's policies foster innovation and economic opportunity."

For more information or to host your own lawmakers on a facility tour, contact Victor Muñoz at victorm@sema.org. 

By Ashley Reyes

Exhibiting at the SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference is a great way for motorsports parts manufacturers to develop quality connections with the industry's top media professionals.

Below are frequently asked questions about exhibiting at the next conference, taking place January 27-29, 2026, in Anaheim, California.

What is the Media Trade Conference?

Unlike a traditional trade show where exhibitors meet with buyers and resellers, the Media Trade Conference focuses on private 30-minute meetings between manufacturers and media. Manufacturers participate in more than 40 meetings over the course of three days, gaining valuable, curated connections with media who can promote their news and products to mass audiences.  

How many media attend?

Nearly 100 unique media outlets attend the conference on average each year. Representatives in attendance include established automotive-aftermarket journalists, editors, podcasters and content creators.

What does the setup look like?

Exhibiting manufacturers receive a designated suite within the Embassy Suites Hotel that will serve as their meeting space during the three days. The room offers ample space for manufacturers to lay out their products and display marketing materials that will be of value to the media that they meet with.

What happens outside of the meetings?

Daily lunches, networking breaks and an industry reception are scheduled throughout the week. These events are great for furthering connections, scheduling time on your own to meet additional media, or just catching up with industry peers and friends in a relaxed setting.

Who is eligible to exhibit?

The Media Trade Conference is open to SEMA MPMC, SEMA Truck and Off-Road Alliance (TORA) and PRI business members.

What is the price to attend?

Early-bird pricing for exhibitors is $850 until September 8 and will increase to $950 beginning September 9.

When does media registration open?

Media registration begins in October.

Still have questions?

Contact MPMC Director Marcy Yanus at marcy@sema.org.