By Ashley Reyes
Open exclusively to automotive restylers, the 2026 SEMA PRO Cup Challenge will feature up to six automotive restyling shops vying for top honors in the coveted competition. Applications are open now at www.semapcc.com.
Culminating at the SEMA Show in Las Vegas, November 3-6, the PRO Cup Challenge is not about creating one-time builds; it's about building repeatable accessory packages for new model vehicles within real-world constraints on time and budget. Skills, creativity and business acumen all weigh heavily in the competition, with the goal of conveying to fellow restylers, dealers and accessory manufacturers the benefits of offering scalable packages that appeal to mass audiences.
"Since the competition debuted in 2019, the PRO Cup Challenge has provided dozens of automotive restyling shops with added exposure," said PRO Council Director Denise Waddingham. "We look forward to providing a platform for automotive restyling shops to take their businesses to the next level."
Six competitors will be selected to design and build an accessory package that takes less than 50 hours to install and costs no more than $14,500. Competitors will receive feature vehicle placement in the West Hall PRO booth during the week of the SEMA Show.
At the Show, a panel of industry expert judges will select the PRO Cup Challenge winner based on vehicle marketability, ease of reproduction, creativity and profitability. Showgoers can also vote for their favorite build, recognizing it with the People's Choice Award. The competition will culminate on Wednesday, where the winner of both Awards will be announced at the PRO Booth Happy Hour.
Ready to Show What Sells?
If you're ready to showcase your expertise, grow your brand, and compete alongside the best in the restyling industry, apply for the PRO Cup Challenge by Friday, July 25 at www.semapcc.com.
