Tue, 10/28/2025 - 22:31

By SEMA News Editors 

2024 SEMA Show horsepower rodeo drifting image for 2025 event promo outdoor activations


The 2025 SEMA Show, the largest automotive trade event in the United States and one of the biggest worldwide, unites more than 2,300 exhibiting brands and 160,000 attendees from 140 countries. Running November 4-7 at the Las Vegas Convention Center, this year's Show features 500 first-time exhibitors, showcasing the industry's commitment to innovation and collaboration.  

As the epicenter of automotive advancement, the SEMA Show highlights groundbreaking products and technologies. Attendees can explore interactive exhibits, participate in hands-on workshops, and attend more than 80 educational seminars to enhance skills and knowledge.   

In addition to the indoor activations at the SEMA Show, countless activations thrill Showgoers across the campus, including the following spotlighted outdoor activations scheduled for this year's event. 

Hoonigan Burnyard  
drifting action at the SEMA Show Hoonigan Burnyard 2025

 

Hoonigan will host its famous Burnyard Shows at 11:00 a.m. and 3:00 p.m. PST each day of the SEMA Show in its outdoor activation area located in the Silver Lot #3. These sessions feature Formula Drift competitors, Australian-style burnout builds, off-road rigs, and much more you'll want to witness in-person, up close, in this Show feature.  

Hoonigan will also debut the next chapter in the Gymkhana legacy with the "Gymkhana 2025" reveal on Tuesday, November 4, at 12:00 p.m. PST, and Hoonigan Co-Founder Brian Scotto will present the teaser film during Tuesday morning's SEMA Show Kickoff Breakfast on Tuesday, November 5, at 7:00 a.m. PST, at the Paradise Event Center in the Westgate Las Vegas Resort & Casino

Additional highlights of the Hoonigan Burnyard include (all times PST): 

  • Celebrity signings – Lia Block, Tuesday, November 4, at 4:00 p.m.; Chip Foose, Friday, November 7, at 12:30 p.m. 
  • Mega Burnyard Show – Friday, November 7 at 1:00 p.m., replacing the two standard sessions 

 

HorsePower Rodeo (NEW FOR 2025) 
HorsePower Rodeo at the SEMA Show


HorsePower Rodeo is stampeding into Las Vegas, bringing a wild mix of motorsports disciplines to the 2025 SEMA Show.  

Located in the Diamond Lot outside West Hall, the daily demos feature superstar automotive content creator Westen Champlin, professional smoke-show driver Kyle Douglas, and a lineup of drag racers, drifters, classic muscle cars and modern burnout machines. The event celebrates the raw power, mechanical creativity and unapologetic passion of car culture, giving attendees a front-row seat to tire-shredding burnouts, high-speed drifts and jaw-dropping stunts. 

 

Nitro Circus Moto Mayhem  

Nitro Circus Moto Mayhem brings top freestyle motocross riders to the stage, performing impressive feats, precise tricks and remarkable maneuvers. These performances demonstrate the skill, creativity and technique of world-class riders, giving audiences a close-up view of their talent and control. 

Performances are set for multiple times daily, giving attendees numerous opportunities to catch the action (all times PST): 

  • Tuesday, November 4, to Thursday, November 6, at 10:00 a.m., 12:00 p.m., 2:00 p.m., and 4:00 p.m. 
  • Friday, November 7, at 10:00 a.m., 12:00 p.m., 2:00 p.m., and 3:00 p.m. 

 

OPTIMA Unleashed  
OPTIMA Unleashed at the SEMA Show outdoor activation returns in 2025

 

OPTIMA Unleashed is back to ignite the Bronze Lot at SEMA 2025, delivering a high-octane finale to a week of automotive excitement with SEMA Fest. Powered by OPTIMA, the event will feature high-horsepower vehicles, precision drift demonstrations and a star-studded roster of drivers ready to thrill the crowd. 

Whether you're drawn by the roar of engines, the scent of burning rubber, or the unmatched energy of automotive legends in motion, OPTIMA Unleashed promises to be one of the can't-miss highlights of SEMA Fest 2025. 

 

SPARQ (NEW FOR 2025) 

Partnering with Westen Champlin's HorsePower Rodeo in the Diamond Lot is SPARQ, welcoming Showgoers with 145,000 combined square feet of drifting course action featuring top professional drivers, including Jeff Jones, Federico Sceriffo, Camren Sorensen, Amanda Sorensen and Richard Advani. Even better, SPARQ device owners can show their QR codes for "fast pass" front-of-line access on-site. SPARQ is an Irvine, California-based startup debuting its device and service, SPARQ Diagnostics, which pairs AI personalization to drivers based on their unique behavior and vehicles.  

Beyond the drift course outside, SPARQ offers a whole week of experiences at North Hall #10969, so be sure to stop by their booth for experiences including an immersive booth experience all week, a Cody Walker autograph signing, an AI-powered vehicle diagnostics presentation by CEO Daniel Nieh, and a press conference unveiling of its new driver-service platform. 

 

ADRENALINE-PUMPING ACTIVATION EXCLUSIVE TO SEMA FEST 

Experience SEMA Fest 2025 on Friday, November 7, where live music meets motorsports mayhem. This one-night-only event features chart-topping bands and adrenaline-pumping automotive activations, including one exclusive to SEMA Fest ticketholders: 

The Urias Family's Original Globe of Death (NEW FOR 2025) 

The Urias Family will bring their legendary "Globe of Death" act to SEMA Fest, performing high-speed motorcycle stunts inside a 16-ft.-diameter steel sphere. Built in 1912 by family patriarch Jose Urias, the original Globe has been passed down through four generations and remains the centerpiece of the family's daredevil performances. 

SEMA Fest attendees will be the only audience in Las Vegas to witness riders defy gravity, crisscrossing within inches of each other, sometimes with a performer standing in the center, inside this century-old icon of motorsports showmanship. 

Learn more about the 2025 SEMA Fest here, and purchase tickets at semafest.com


Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.  

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.  

For more information about the 2025 SEMA Show, visit semashow.com 

Tue, 10/28/2025 - 20:55

By SEMA News Editors

Online Media Center

 

SEMA Show exhibitors have begun sharing their latest announcements, previewing their plans for the 2025 SEMA Show, November 4-7, Las Vegas. Exhibitors can post press releases, free of charge, at semashow.com/press-release to generate excitement and awareness, as well as possible inclusion in association publications and promotion to media attendees.

Below are some of the latest announcements you will find in the Online Media Center:

To find more relevant news quickly and efficiently, visit semashow.com/press and sort by type of announcement and/or market segment.

Tue, 10/28/2025 - 18:23

Sponsored by Hotchkis Sport Suspension

Hotchkis Sport Suspension

 

When John Hotchkis founded Hotchkis Sport Suspension more than 30 years ago, American musclecars were famous for straight-line power--and infamous for their lack of handling. Drawing from his background in road racing and autocross, Hotchkis saw an opportunity to apply race-proven suspension knowledge to transform musclecars into machines that could carve corners with confidence.

That simple mission--to make cars handle with easy-to-install sport suspension--would help change the performance aftermarket forever.

From the Track to the Street

In the early '90s, Hotchkis and his small team began developing precision suspension systems for classics like the Chevelle, Camaro, Mustang and Mopar B- and E-Bodies, translating lessons from the race track into components designed for the street.

Long before track days were common, Hotchkis organized enthusiast driving events at California's Willow Springs and Buttonwillow Raceways, where everyday owners could experience what balanced handling felt like. Chevelles mixed it up with Mustangs and Challengers while Corvettes, BMWs and Audis joined in--and the message spread fast.

"A well-tuned musclecar is more fun to drive than ever imagined."

Those early track days ignited a handling revolution and built a loyal community around the Hotchkis brand.

Hotchkis Camaro

 

Innovation in Motion: Project F-71

Hotchkis' racing pedigree led naturally to bold engineering projects--none more groundbreaking than Project F-71, a '71 Camaro built in collaboration with GM Performance Parts.

In 2000, the team swapped an all-aluminum LS1 into the car, making it the first known classic musclecar LS1 conversion outside of GM. Paired with a Tremec six-speed, full Hotchkis suspension system and 315mm rear tires, the F-71 debuted on the 2000 HOT ROD Power Tour and stunned the industry.

It was far ahead of its time, previewing the Pro-Touring movement that would soon dominate the performance aftermarket. More than two decades later, that same Project F-71 Camaro still runs strong--proof of the engineering and spirit behind every Hotchkis innovation.

The Rise of the Total Vehicle System

As Hotchkis evolved, so did its philosophy. Instead of selling isolated components, the company engineered Total Vehicle Systems (TVS)--complete, balanced suspension packages designed to work as an integrated performance solution.

Each Hotchkis TVS system includes fabricated A-arms, trailing arms, sport springs, tubular sway bars and Hotchkis tuned-by-Fox shocks, optimized together for dramatically improved handling balance, cornering grip and ride quality. Applications for GM A, F and G Bodies, Ford Mustangs and Mopar classics made it easy for enthusiasts to transform their cars in a weekend, with results that felt like an entirely new machine.

Hotchkis Trailing Arms

 

Hotchkis later expanded into sport trucks, JDM platforms and European performance cars, developing sway-bar and suspension packages for Nissan, Infiniti, BMW, Mini, Audi and Volkswagen. Whether domestic or import, every system shared one core outcome:

"Dramatically improved handling with excellent sport ride quality for the ultimate driving experience."

Built in America. Proven Everywhere.

From day one, Hotchkis Sport Suspension has proudly designed, tested and manufactured its products in the United States. CNC-bent tubular sway bars, precision-welded fabricated suspension and CNC-machined components all reflect the company's commitment to engineering excellence and craftsmanship.

Every component is tested on the street and validated on the track--often by the same team that builds it. That approach has earned Hotchkis a reputation for quality, durability and performance recognized across the automotive community.

From Goodguys Autocross events to Holley MoParty, enthusiasts trust Hotchkis products to deliver real results--and an even bigger smile behind the wheel.

The Present: Reborn and Reenergized
Hotchkis Sway Bar Brackets

 

Today, Hotchkis Sport Suspension operates from Race City, USA--Mooresville, North Carolina--the heart of America's motorsports industry. Under renewed leadership, the company has revitalized its manufacturing, reestablished strong supply chains and expanded its product lineup to meet the demands of modern enthusiasts.

Production of lightweight tubular sway bars is in full swing, and the engineering team continues to release new applications for classic musclecars and modern performance vehicles--including Camaro, Mustang, Challenger, Corvette and BMW platforms.

Years ago, Hotchkis teamed with Fox Factory to launch the Hotchkis-by-Fox shock absorber line--performance-tuned dampers that combine Hotchkis' decades of suspension expertise with Fox's race-proven damping technology. The result: adjustable shocks that deliver motorsport-level control with refined street comfort. Now Hotchkis and Fox are working even closer together on new applications for 2026.

The Future: Handling the Next Generation
Hotchkis Suspension

 

Looking ahead, Hotchkis Sport Suspension is embracing both tradition and transformation. New coil-over systems, sport-truck suspensions and modern performance packages are in development--and the team is exploring opportunities in next-generation performance platforms.

The company's guiding principle remains unchanged: to create world-class suspension systems that make every car more enjoyable to drive.

Whether it's a vintage Chevelle, a late-model Challenger or a European or JDM sports car, Hotchkis continues to engineer products that blend precision, performance and passion--just as it has for more than 30 years.

"At Hotchkis, it's never just about going fast. It's about how well you get there."

About Hotchkis Sport Suspension

Hotchkis Sport Suspension designs, tests and manufactures premium suspension systems and components for classic and modern performance vehicles. With headquarters in Mooresville, North Carolina, Hotchkis proudly builds its products in the United States and continues to set the standard for precision handling and excellent ride quality for the ultimate driving experience.

Visit www.hotchkis.net for more information and product applications.

Tue, 10/28/2025 - 16:42

By SEMA News Editors

SEMA Show feature vehicle for Mothers Polish exhibitor wipe down program 2025


As part of its long-term partnership with the SEMA Show, Mothers Polish has announced the return of its vehicle wipe-down program at the 2025 SEMA Show, November 4–7, Las Vegas. Booth vehicles, sponsored vehicles and featured vehicles are all eligible to apply to be cleaned each morning by the Mothers Polish detailing team using some of their finest car care products.

If you (or your organization) have a vehicle that will be displayed at the 2025 SEMA Show and would like to be included in the complimentary Mothers Polish wipe-down service, apply online here or at the button below. Entries will be limited to 200 vehicles on a first-come, first-served basis.

APPLY HERE button for SEMA Show 2025 Mothers Polish wipe down program

All participants in the program will receive a Mothers Polish decal, which must be displayed in a highly visible area on the vehicle for the duration of the Show.

The program complements Mothers' continued support of the 2025 SEMA Battle of the Builders Presented by Mothers Polish (BOTB).

Now in its 12th year, the Battle of the Builders Presented by Mothers Polish remains the industry's premier vehicle-building competition, providing an international platform for SEMA Show builders to showcase their craftsmanship and creativity in four categories--Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns. See all the action, now INDOORS, at the Battle of the Builders Stage in the North Hall, Booth #10168. View on the floorplan here.

For details regarding the 2024 SEMA Battle of the Builders Presented by Mothers Polish competition, visit semabotb.com


Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online hereOnline registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com. 

Tue, 10/28/2025 - 12:08

Sponsored by Turn 14 Distribution

Turn 14 PRI

Turn 14 Distribution staff at the 2024 PRI Show.

 

The PRI Show, held annually in Indianapolis, Indiana, and scheduled to take place this December 11-13, features new race products, services, machinery, simulation and testing technologies, and trailer exhibits for every type of racing. Vendors, manufacturers, shop owners, professional race teams, engine builders, fabricators, dealers, installers, jobbers and distributors come from all over the country for the latest innovations and share in a common passion: performance. 

PRI offers a specialized focus on performance and racing, making it a delightful and more intimate way to end the year.  

As a member and leader in performance aftermarket parts distribution, Turn 14 Distribution continuously supports the industry, their customers and participating vendor partners by attending the annual show in a big way.  

The TL;DR version? Make sure you are a Turn 14 Distribution customer before PRI so you can get invited to all the cool stuff! 

 

But First: Getting Down to Business 
PRI 2024

The Turn 14 Distribution booth at the 2024 PRI Show.

 

First and foremost, Turn 14 Distribution will be available for their attending customers: whether that's helping answer questions, catching up or conducting business. Attendees can swing by booth #3847 in Yellow Hall to chat with the distributor's staff, take a break, meet up with their rep and gush over the brand new Mustang build. Customers are encouraged to reach out to their representative and set meetings at our booth with the reps attending. 

Dealers, shop owners and jobbers who are curious about how Turn 14 can help grow and support their business are encouraged to stop by the booth for a no-pressure, casual chat with one of our many enthusiasts ready to help--or just to chat about your project cars. Seriously. They want to hear about it. Founded by entrepreneurs for entrepreneurs, and still staunchly 100% wholesale, the distributor's mission is to seamlessly supply, connect and support entrepreneurs and owners. The Turn 14 team will be all-hands on deck to discuss the latest, nerd out about the show's cool builds and share track stories.  

 

Will This Sleek Profile Grace Your Garage? 
Turn 14 Mustang

The Turn 14 Distribution '25 Mustang build, set for the Turn 14 booth at the PRI Show, is seen here stock.

 

The beautiful S650 Mustang GT featured in the distributor's booth, unveiled at the SEMA Show, is built as a multifunction "street/strip/track" vehicle that is both highly capable and a great daily. It will be given away to one lucky Turn 14 Distribution customer next year when its companion sales promotion is announced early next year.  

This build started its tour at SEMA and will continue next year for all to see, to be spotted first at TX2K and then Mustang Week, both in Texas, to kick off the year.  

Turn 14 Distribution PRI

The Turn 14 Distribution '25 Mustang build will be unveiled at SEMA, here seen stock.

 

Night Time Equals Fun Times 

Beyond the booth presence and beautiful build, Turn 14 Distribution is also bringing some fun crowd favorites for their customers: elevated exclusive events for both their customers and participating vendor partners. 

Once everyone's done with business, Turn 14 Distribution will be ready to give their customers a chance to connect, grab some food and drink, and rest their sore feet. With their ever-popular Turn 14 Industry Night at PRI, this exclusive event offers a casual dinner reception in downtown Indianapolis. With quality dishes and fresh ingredients, a happy, eager staff, and plenty of seats to chill and rest from the busy show floor walking, attendees will regale themselves. Turn 14 Distribution customers are encouraged to ask their sales representative if there are any tickets left to this invitation-only evening. 

Turn 14 PRI

Turn 14 Distribution staff at the 2024 PRI Show.

 

The second event, also invitation-only and very exclusive, is the distributor's famous cachet Turn 14 Nightcap at PRI cocktail reception for industry leaders and enthusiasts. As space is very limited, there will be no admittance without a confirmed RSVP. Turn 14 Distribution customers are encouraged to reach out to their rep for a more intimate close to the show, with cocktails and conversations you'll talk about for months. 

 

Don't Be Left Out 

If you're already partnering with Turn 14 Distribution, be sure to contact your sales representative to get on the list of our fun evening events (space is limited), or to hear more about the current sales promotions (the Mustang promotion is coming soon!). 

Not currently buying from the wholesale distributor? Not to worry, dealers and shop owners still have plenty of time to sign up or simply find out how they could qualify to win this Mustang--and so much more. 

 

About Turn 14 Distribution 

Turn 14 Distribution is a leading, award-winning wholesale distributor of automotive and powersports aftermarket parts in the United States. With strategically located distribution centers, the company provides ground shipping to 100% of continental U.S. dealers within two days or less. Leveraging proprietary technology, Turn 14 Distribution drives automation, real-time data, and innovative logistics to deliver best-in-class service. Privately owned and operated, the company is run by enthusiasts, for enthusiasts. Learn more at www.turn14.com.  

Tue, 10/28/2025 - 09:23

From the SEMA Washington, D.C., office

Moab Trails

 

In a busy week of advocacy on behalf of the off-road community, SEMA has lent support to several federal efforts to expand motorized access to public lands.

 

SEMA Urges U.S. Bureau Of Land Management to Reopen OHV Trails in Moab, Utah 

SEMA late last week voiced strong support for a Bureau of Land Management (BLM) proposal to reopen nearly 150 miles of off-highway vehicle (OHV) trails throughout Labyrinth Rims/Gemini Bridges Travel Management Area near Moab, Utah. In comments submitted to the BLM, SEMA highlighted motorized recreation as an integral part of Moab's economy and the cultural benefits of restoring motorized access to one of the nation's most popular off-road destinations. 

  • SEMA opposed the BLM's 2022 draft Labyrinth Rims/Gemini Bridges Travel Management Plan (TMP), which ultimately closed nearly 300 miles of trails to motorized vehicles. With the Trump   Administration's proposal to reopen nearly 150 miles of these trails, SEMA and its members voiced strong support for the BLM's plans to reopen trails that are enjoyed by OHV enthusiasts from around the country who support the $720 billion motorized outdoor recreation industry.  

"All too frequently in the past, the U.S. Bureau of Land Management (BLM) aggressively pursued closures of trails enjoyed by the off-road and motorized recreation community, including some of the most sacred areas accessed for decades by off-highway vehicle (OHV) enthusiasts," said SEMA Senior Vice President for Public and Government Affairs Karen Bailey-Chapman in the organization's comments. "SEMA thanks the BLM for addressing past errors and restarting efforts to reopen routes in the Labyrinth Rims/Gemini Bridges Travel Management Area. This proposal is critical to restoring necessary access for thousands of OHV enthusiasts who recreate on these trails. It is also of critical importance to all the businesses that depend on members of the off-road community, many of whom travel to the Moab area each year with their friends and families." 

  • Read SEMA'S full comments here. 
     
SEMA Backs Senate Bills to Expand Offroad Access for Americans with Disabilities

U.S. Senator Mike Lee (R-UT), Chairman of the Senate Energy and Natural Resources Committee, has introduced a trio of SEMA-supported bills focused on expanding motorized recreational access to government-owned lands. This legislative package includes the "Outdoor Americans with Disabilities Act," a bill that would expand motorized trail access to ensure individuals with disabilities can access federal and state-owned public lands, which earned SEMA's support by providing important assurances of motorized access to public lands that will benefit the community as a whole.

Currently, large portions of federally managed lands restrict motorized access, which creates a barrier that prevents individuals with disabilities from accessing public lands. The bill ties disability access to the availability of open roads by requiring that one square mile of public land must have at least 2.5 miles of authorized roads accessible to motorized vehicles.

SEMA is proud to support efforts to make our public lands more accessible to individuals with disabilities.

"SEMA thanks Senator Lee for reintroducing the Outdoor Americans with Disabilities Act," said Bailey-Chapman. "This bill would ensure that federal lands, including our nation's natural treasures, can be enjoyed by and are accessible to all Americans. For far too long, federal land management policies have reduced motorized recreational access to public lands at the expense of the disabled and large segments of the U.S. population who are not physically able to enjoy them. Sen. Lee's legislation is a welcome policy shift in the name of access for the American people." 

Legislation Details

S. 2968 – the "Outdoor Americans with Disabilities Act"

  • Greatly expands access to government lands, including those managed by the U.S. Department of the Interior and the U.S. Forrest Service, for individuals with disabilities.
  • Defines "disability-accessible land" as public land on which at least 2.5 miles of authorized roads accessible to motorized or off-road vehicles exist for each square mile.
  • Directs the Interior Department and the Forest Service to update travel management plans to ensure that each square mile of public land has a minimum of 2.5 miles of roads accessible to motorized vehicles.
  • Requires land managers to coordinate with state, county, local, and tribal governments to identify which roads provide the best opportunities for recreation and to give local stakeholders a voice before any road is closed.
  • Prevents roads from being closed if doing so would cause an area to fall short of accessibility requirements, except in cases of emergency or significant safety threats.
  • Requires road closures to be paired with the designation of alternative routes.

 

S. 2969 – State Motor Vehicle Laws in National Park System Units

  • Amends federal law governing the National Park Service to clarify that the state laws in which a "System unit" is located shall apply to the use of motor vehicles (including off-highway vehicles) on roads within that unit.
  • Create consistency and predictability.

 

S. 2970 – A bill to authorize the use of off-highway vehicles in certain areas of the Capitol Reef National Park, Utah

  • Authorizes OHV use on the following roads within Capitol Reef National Park, Utah: Burr Trail Road, Cathedral Road, Hartnet Road, Highway 24, Notom Bullfrog Road, Polk Creek Road, Oil Well Bench Road, Baker Ranch Road, South Desert Overlook Road, Temple of the Sun and Moon Road, Gypsum Sinkhole Road, and Sulphur Creek Road.
  • Clarifies that Utah's motor vehicle laws, including those for OHVs, apply to these designated roads.
Tue, 10/28/2025 - 09:23

From the SEMA Washington, D.C., office

Moab Trails

 

In a busy week of advocacy on behalf of the off-road community, SEMA has lent support to several federal efforts to expand motorized access to public lands.

 

SEMA Urges U.S. Bureau Of Land Management to Reopen OHV Trails in Moab, Utah 

SEMA late last week voiced strong support for a Bureau of Land Management (BLM) proposal to reopen nearly 150 miles of off-highway vehicle (OHV) trails throughout Labyrinth Rims/Gemini Bridges Travel Management Area near Moab, Utah. In comments submitted to the BLM, SEMA highlighted motorized recreation as an integral part of Moab's economy and the cultural benefits of restoring motorized access to one of the nation's most popular off-road destinations. 

  • SEMA opposed the BLM's 2022 draft Labyrinth Rims/Gemini Bridges Travel Management Plan (TMP), which ultimately closed nearly 300 miles of trails to motorized vehicles. With the Trump   Administration's proposal to reopen nearly 150 miles of these trails, SEMA and its members voiced strong support for the BLM's plans to reopen trails that are enjoyed by OHV enthusiasts from around the country who support the $720 billion motorized outdoor recreation industry.  

"All too frequently in the past, the U.S. Bureau of Land Management (BLM) aggressively pursued closures of trails enjoyed by the off-road and motorized recreation community, including some of the most sacred areas accessed for decades by off-highway vehicle (OHV) enthusiasts," said SEMA Senior Vice President for Public and Government Affairs Karen Bailey-Chapman in the organization's comments. "SEMA thanks the BLM for addressing past errors and restarting efforts to reopen routes in the Labyrinth Rims/Gemini Bridges Travel Management Area. This proposal is critical to restoring necessary access for thousands of OHV enthusiasts who recreate on these trails. It is also of critical importance to all the businesses that depend on members of the off-road community, many of whom travel to the Moab area each year with their friends and families." 

  • Read SEMA'S full comments here. 
     
SEMA Backs Senate Bills to Expand Offroad Access for Americans with Disabilities

U.S. Senator Mike Lee (R-UT), Chairman of the Senate Energy and Natural Resources Committee, has introduced a trio of SEMA-supported bills focused on expanding motorized recreational access to government-owned lands. This legislative package includes the "Outdoor Americans with Disabilities Act," a bill that would expand motorized trail access to ensure individuals with disabilities can access federal and state-owned public lands, which earned SEMA's support by providing important assurances of motorized access to public lands that will benefit the community as a whole.

Currently, large portions of federally managed lands restrict motorized access, which creates a barrier that prevents individuals with disabilities from accessing public lands. The bill ties disability access to the availability of open roads by requiring that one square mile of public land must have at least 2.5 miles of authorized roads accessible to motorized vehicles.

SEMA is proud to support efforts to make our public lands more accessible to individuals with disabilities.

"SEMA thanks Senator Lee for reintroducing the Outdoor Americans with Disabilities Act," said Bailey-Chapman. "This bill would ensure that federal lands, including our nation's natural treasures, can be enjoyed by and are accessible to all Americans. For far too long, federal land management policies have reduced motorized recreational access to public lands at the expense of the disabled and large segments of the U.S. population who are not physically able to enjoy them. Sen. Lee's legislation is a welcome policy shift in the name of access for the American people." 

Legislation Details

S. 2968 – the "Outdoor Americans with Disabilities Act"

  • Greatly expands access to government lands, including those managed by the U.S. Department of the Interior and the U.S. Forrest Service, for individuals with disabilities.
  • Defines "disability-accessible land" as public land on which at least 2.5 miles of authorized roads accessible to motorized or off-road vehicles exist for each square mile.
  • Directs the Interior Department and the Forest Service to update travel management plans to ensure that each square mile of public land has a minimum of 2.5 miles of roads accessible to motorized vehicles.
  • Requires land managers to coordinate with state, county, local, and tribal governments to identify which roads provide the best opportunities for recreation and to give local stakeholders a voice before any road is closed.
  • Prevents roads from being closed if doing so would cause an area to fall short of accessibility requirements, except in cases of emergency or significant safety threats.
  • Requires road closures to be paired with the designation of alternative routes.

 

S. 2969 – State Motor Vehicle Laws in National Park System Units

  • Amends federal law governing the National Park Service to clarify that the state laws in which a "System unit" is located shall apply to the use of motor vehicles (including off-highway vehicles) on roads within that unit.
  • Create consistency and predictability.

 

S. 2970 – A bill to authorize the use of off-highway vehicles in certain areas of the Capitol Reef National Park, Utah

  • Authorizes OHV use on the following roads within Capitol Reef National Park, Utah: Burr Trail Road, Cathedral Road, Hartnet Road, Highway 24, Notom Bullfrog Road, Polk Creek Road, Oil Well Bench Road, Baker Ranch Road, South Desert Overlook Road, Temple of the Sun and Moon Road, Gypsum Sinkhole Road, and Sulphur Creek Road.
  • Clarifies that Utah's motor vehicle laws, including those for OHVs, apply to these designated roads.
Tue, 10/28/2025 - 08:33

By SEMA News Editors

Industry Honors

 

One night. One stage. The biggest names in the automotive aftermarket, only at Las Vegas' 2025 SEMA Industry Honors. The reimagined event--the SEMA Show's first-annual awards-show-style ceremony--is now officially sold out.

On Thursday, November 6, the 2025 SEMA Industry Honors takes over the BleauLive Theater at the Fontainebleau Las Vegas for an unforgettable night celebrating the people and brands driving the industry forward. From Content Creator of the Year to Person of the Year and even more on-stage honors, this event is where SEMA's spotlight shines brightest.

For ticketholders, here is an overview of what to expect at this year's SEMA Industry Honors event.

Getting Your Tickets

Wristbands are required for entry, and can be picked up at the Industry Honors Ticket Counter at the Las Vegas Convention Center (LVCC), located outside of N251, starting Sunday, November 2, through Thursday, November 6, at 12:00 p.m. PST. Wristbands will also be available for pick-up outside of the event. Each wristband color corresponds to a seating chart section, so organizers recommend arriving early.

Schedule of Events (all times PST)
  • 6:00 p.m.: Reception – Sponsored by Fifth Third Bank: Mix and mingle with industry peers with hors d'oeuvres and access to the open bar. (No dinner will be served).
  • 7:00 p.m.: Awards Ceremony: Celebrate the brightest stars of the automotive world.
  • 8:30 p.m.: Afterparty: Enjoy live music, late-night bites and cocktails.
  • 10:00 p.m.: Evening concludes.
Getting to the Event

There are several ways to access the Fontainebleau Las Vegas, which is within walking distance from the West Hall, the Westgate Las Vegas Resort & Casino and Resorts World Las Vegas. In addition, rideshares like Uber and Lyft can take you straight to the hotel. The SEMA Industry Honors event will take place in the BleauLive Theater, which is accessible by walking through the casino and taking the escalators, adjacent to the food court, to the second floor. For more information, visit Fontainebleau's website at fontainebleaulasvegas.com/information/parking-travel/.

Dress Code

The dress code for the 2025 SEMA Industry Honors event is cocktail attire.

Questions? Visit the Industry Honors Ticket Counter at the LVCC, located outside of N251.


Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is now available online hereOnline registration for qualified professional attendees is $100 per person, with badge pick-up on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.

Hotel reservations, including several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

Tue, 10/28/2025 - 06:31

By SEMA News Editors

SEMA Show App

 

The 2025 SEMA Show, November 4-7, Las Vegas, is quickly approaching. One of many valuable tools offered for 2025 SEMA Show exhibitors and attendees alike is the SEMA Show App, a must-have for anyone attempting to maximize their time at the aftermarket's premier industry event in just under three weeks. (Don't want to use the app? Additional SEMA Show tools are detailed below.)

Now available for download from the Apple App Store and Google Play Store, the SEMA Show app puts all the information you need for a successful week at the 2025 SEMA Show directly at your fingertips, including schedules, maps, exhibitor lists and more. But there's more to the app than meets the eye.

Download
 
Here are nine things you can do with the help of the SEMA Show App to maximize your 2025 event:

SEMA Show app 20251. Interact With Vehicles and Exhibitors on the Show Floor

There will be hundreds of featured vehicles spread throughout the Las Vegas Convention Center (LVCC) during Show week, and the SEMA Show app will let you find out everything you need to know about each one. Simply scan a vehicle's QR code and it will all appear right there with info on the year, make and model, plus details on the sponsoring exhibitor and products used in the build.

2. Navigate the LVCC With Turn-By-Turn Directions

No cell service and have a can't-miss meeting in another hall? Can't find the booth with the must-see build? No need to worry because the SEMA Show app can find you the quickest, easiest route from one spot on the Show floor to another--all without the need of a GPS or a signal. Just enter an exhibitor name or room nearest your location, then type in where you want to go and the app will give you a step-by-step route keeping you on schedule and on your way. Never lose track of where you're at with easy access to floorplans of all SEMA Show halls, plus how/where they connect to make passage from hall to hall as easy as possible.

Even better, using this feature is designed to work with you, requiring little battery. Just download once, and you're good to go all SEMA Week! 

3. Keep a Detailed Schedule of Must-Attend SEMA Show Events

The SEMA Show app offers the ability to create a personalized schedule of all the SEMA Show events you want to attend, whether it's a SEMA Education session, networking event, vehicle reveal, live demonstration or any of the other exciting events happening all week long.

4. Discover Top New Products Debuting at the SEMA Show...

Preview all of the products entered into the New Products Showcase before you see them in-person at the display and on the Show floor. Complete with detailed information and photos, the app will also show you exactly where in the Showcase the product is located, plus direction to the exhibitors booth on the LVCC floor.

5. ...And Track the Products You Want to Learn More About

The app transforms your phone into a scanner when you visit the New Products Showcase, creating a list of all the products you want to know more about, as well as a map of where the manufacturers are located on the Show floor so you can gather more information, see the product again and discuss the item directly with the experts.

6. Search for Manufacturers With a Comprehensive List of SEMA Show Exhibitors

Looking for a specific exhibitor? Search by company name using the comprehensive list of all SEMA Show exhibitors found in the app. You can also search by Show section or product category.

7. Meet Your Automotive Heroes or Learn From Industry Experts

All the events, seminars, conferences, celebrity appearances and speakers are conveniently listed in the SEMA Show app, guaranteeing you'll know when, where and how to meet your favorite driver, builder or influencer, or see can't-miss presentations from industry experts during the Show's many educational opportunities.

8. Monitor the SEMA Show Social Media Accounts

Keep up with the official SEMA Show social media accounts, including Instagram, Facebook, X and YouTube, so you don't miss any of the action from the SEMA Show Floor.

9. Transportation: Find the Best Way to Arrive to the SEMA Show

There are plenty of ways to get to and from the SEMA Show. Use the app to get all the information on the many transportation options, including the Las Vegas Monorail, rideshare, Vegas Loop, hotel shuttles, taxis and more.

Download

 

Additional 2025 SEMA Show Tools and Resources

Beyond the SEMA Show app, attendees have access to a robust suite of online tools and resources designed to help plan their time at the event. Nearly everything found within the SEMA Show mobile app, including exhibitor listings, floorplans, education schedules, event updates and more, is also available at SEMAShow.com. The website serves as the central hub for all Show information, offering comprehensive details on the Registration Resource Center, travel, registration, celebrity appearances, and how to purchase tickets to special events. Whether users are finalizing logistics before arriving in Las Vegas or navigating the Show floor on-site, SEMAShow.com provides a reliable, easy-to-access companion throughout the week.

Bessie SEMA Show 2025 AI ChatbotBessie, SEMA's AI-Powered Chatbot

And say hello to Bessie, SEMA's AI-powered chatbot that helps attendees make the most of their Show experience. Available 24/7, Bessie complements SEMAShow.com, the SEMA Show mobile app, and all on-site signage to provide quick, accurate answers to frequently asked questions. Chatting with Bessie is easy—simply text 833-338-3101, download the SEMA Show mobile app, visit SEMAShow.com, or scan any of the QR codes located throughout the Las Vegas Convention Center campus to access Show information anytime, anywhere.

Registration Resource Center

New for 2025, the Registration Resource Center is a one-stop-shop location gives Showgoers options to update your registration record, access services like housing to book your hotels, and even add education and special events (like SEMA Fest!) to your itinerary.  

Just log in using your Badge ID (shown in your SEMA Show attendee confirmation email) and the email address you used to register, and you’ll have immediate access to: 

  • Update your contact information.  
  • Print a receipt of your registration purchase.  
  • Add a registration for your spouse.  
  • Book a hotel at the guaranteed lowest rates.  
  • Add education sessions to your registration record.  
  • Add events, like the SEMA Show Kickoff Breakfast, SEMA Industry Awards Honors and SEMA Fest tickets to your record. 
  • Print a custom SEMA Show itinerary. 

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is now available online hereOnline registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com. 

Thu, 10/23/2025 - 15:01

By SEMA News Editors

SEMA Central SEMA Gear indoor activations 2025


The 2025 SEMA Show, the largest automotive trade event in the United States and one of the biggest worldwide, unites more than 2,300 exhibiting brands and 160,000 attendees from 140 countries. Running November 4-7 at the Las Vegas Convention Center, this year's Show features 500 first-time exhibitors, showcasing the industry's commitment to innovation and collaboration. 

As the epicenter of automotive advancement, the SEMA Show highlights groundbreaking products and technologies. Attendees can explore interactive exhibits, participate in hands-on workshops and engage in more than 80 educational seminars to enhance skills and knowledge.  

In addition, countless activations thrill Showgoers all over the SEMA Show campus, including the following spotlighted indoor activations set for this year's event, starting with new-for-2025 features.

New-for-2025 Indoor SEMA Show Features

International Pavilion at the Westgate Las Vegas Resort & Casino (NEW FOR 2025)

The SEMA Show, for the first time since 2019, is expanding back into the Westgate Las Vegas Resort & Casino. The venue is a reimagined as a dynamic hub for international discovery and business opportunity--one that supports SEMA's growing global presence and provides a launchpad for innovative brands. 

Located in a high-traffic area of the popular Westgate hotel near the SEMA Show campus, the International Pavilion invites attendees to meet face-to-face with manufacturers, distributors and sourcing contacts from around the world. It's also a rare chance to explore products not yet widely available in the U.S. market--ranging from performance parts and accessories to specialized tools and emerging technologies and beyond.

More than just exhibit space, the Pavilion will host some of SEMA Week's most anticipated gatherings, including the SEMA Kickoff Breakfast, the NHRA Breakfast and select VIP networking events. Exhibitors in this space benefit from premium visibility and the chance to engage with decision-makers during these high-profile moments.

New Show Artist Larry Chen (NEW FOR 2025)

Photographer Larry Chen has spent two decades capturing the heartbeat of car culture. Now, he brings that passion to the SEMA Show as the new Featured SEMA Show Artist. His work will be woven throughout the Show's visual identity, appearing in signage, marketing materials and exclusive installations that reflect the energy, diversity and craftsmanship of the automotive community. He will also have a booth in Central Hall where his new book will be showcased, along with one of his latest builds (a Bayside Blue R34 Skyline GT-R), Central Hall, Booth #23867. View on the floorplan here.

Road to SEMA Showcase (NEW FOR 2025)

Road to SEMA is an exclusive showcase where top automotive creators drive their custom builds across epic distances to the 2025 SEMA Show, sharing the journey with fans. From high-powered drift limos and twin-turbo supercars to one-of-a-kind classics, these road warriors celebrate craftsmanship, endurance and passion--culminating in their builds being displayed at the world's premier automotive event, only in Central Hall, Booth #21651. View on the floorplan here

VRX Speed Fest SIM Racing (NEW FOR 2025)

The SEMA Show is partnering with VRX Simulators to debut VRX Speed Fest. This innovative simulator racing competition merges the excitement of virtual racing with the energy of a live, in-person experience. For the first time, attendees will experience the thrill of professional-level sim racing firsthand and compete alongside their colleagues in this dedicated space. Fans will also enjoy interactive zones and the energy of esports racing on the world's largest automotive stage. North Hall, Booth #12671. View on the floorplan here.

Returning Indoor SEMA Show Activations

SEMA ADAS Feature

The ADAS Feature returns to the SEMA Show to provide direct insights into OEM-approved ADAS procedures, calibration demos, and modification best practices that give aftermarket businesses a competitive edge. The ADAS Feature will be located in South Hall Upper, Booth #31255. View on the floorplan here.

SEMA Show Art Walk

Immerse yourself in the automotive lifestyle and culture at the SEMA Show Art Walk, where some of the automotive industry's premier artists across different media will exhibit their latest creations. Make sure you stop by for an exclusive book signed by Joe "Gentleman Joe" Schubeck, who will be personally autographing his new "Hot Rods Trains & Planes" book, consisting of short stories about the colorful people he competed against in Top Fuel drag racing, as well as top producers of the racing equipment used (available Tuesday through Thursday between 9:00 a.m. and 4:00 p.m. PST). All this can be found only in the SEMA Show Art Walk, located on the Skywalk Bridge connecting the West and the North Hall.

 

SEMA Battle of the Builders judges under truck from 2024 for 2025 promo

Judges go the extra mile to crown the SEMA Battle of the Builders presented by Mothers Polish champion. This fan-favorite program at the SEMA Show moves indoors in 2025 with a brand-new stage in North Hall.

SEMA Battle of the Builders presented by Mothers Polish (NEW LOCATION)

The industry's leading vehicle competition provides a platform for builders to showcase their skills. The program recognizes class champions in four categories--Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns--and an overall champion. See all the action, now INDOORS, at the Battle of the Builders Stage in the North Hall, Booth #10168. View on the floorplan here.

Celebrity Appearances

This year, the SEMA Show will again draw many famous motorsports and entertainment personalities, including Chip Foose, Clay Millican, Tavarish, and Dave Kindig & Kevin "Kevdogg" Schiele, just to name a few.

Download the SEMA Show app or visit semashow.com/celebrity-appearances for the latest schedule of celebrity and industry VIP appearances. 

SEMA Gear

Visit any of the SEMA Gear locations throughout the Show floor to purchase the official branded apparel and merchandise for the SEMA Show. Hurry, as these limited edition and collector items can sell out quickly. Search "SEMA Gear" at SEMAShow.com/floorplan and on the SEMA Show app to see all locations available to you:

SEMA Education

The world-class SEMA Education offers a dynamic experience that complements the high-energy learning environment experienced on the Show floor. Attendees can develop new skills, connect with industry leaders, and foster business strategies through eight education tracks that categorize sessions by subject matter. Training sessions, both free and fee-based, from the Inter-Industry Conference on Auto Collision Repair (I-CAR), the Tire Industry Association (TIA), and the Society of Collision Repair Specialists (SCRS) also broaden the range of specialized courses offered at the Show. Learn more about the 2025 SEMA Show Education program here, and add your favorite sessions to your SEMA Show itinerary using the Attendee Resource Center. SEMA Education sessions are located in North Hall, Tuesday through Thursday, during the 2025 SEMA Show.

SEMA FutureTech Studio

Explore more than 45 exhibits highlighting the next wave of innovation, including alternative power, advanced manufacturing, AI, 3D printing, and more, only in Central Hall, Booth #24401. Spotlight exhibitors in this space include Custunning, Eletromods, Pivotal, and Torque Trends, as well as Dynam Labs, eDub Conversions USA, GreentecAuto, Hoffman EV, Legacy EV, TOP GUN Performance Tuning, Turntide Technologies and much more. View on the floorplan here.

SEMA Live taping of Dave Kindig and Kevdogg Schiele

Seen here is a SEMA Live taping of Dave Kindig & Kevin "Kevdogg" Schiele straight from the SEMA Show floor last year.

SEMA Live Studio (NEW LOCATION)

The SEMA Show opens its doors to a worldwide audience, for the second year in a row, via a livestream available on YouTube and Facebook. Overall, SEMA Live is set to feature 31 hours of up-close SEMA Show coverage across four days. Even better? Attendees an see how it all comes together at the SEMA Live Studio in its new Central Hall location, Booth #20341. View on the floorplan here

SEMA New Products Showcase (NEW LOCATION and NEW HOURS)

The New Products Showcase, which introduces the hottest new products from across all categories of the aftermarket in one dedicated display, has moved to South Hall and can now be accessed before the Show opens. Of course, countless new products will debut across the Show campus, but the best of the best will be in the New Products Showcase, featuring more than 2,000 of the latest innovations across 15 product categories in the Lower South Hall, Booth #41271. View on the floorplan here.

Show-Stopping Builds

From the Toyo Tires Treadpass to hundreds of booth and feature vehicles across the campus, the creativity and craftsmanship on display will inspire and impress any car lover. 


Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online hereOnline registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.