By Ashley Reyes
Motorsports industry professionals still have time to register for the SEMA Motorsports Products & Media Council (MPMC) general membership meeting and panel discussion focused on best practices in motorsports marketing, taking place Thursday, July 9, at 10:00 a.m. PDT/1:00 p.m. EDT.
The session will kick off with a brief update on MPMC member benefits before transitioning into a keynote presentation led by Department Chair, Marketing at University of the Aftermarket Dr. Alisha Beckrow, and Director of Corporate Education at University of the Aftermarket––Northwood University James O'Dell.
Following the keynote will be an expert-led panel discussion moderated by Brian LeBarron, B2B marketing and dealer development at Fluidampr and featuring panelists Justin Cesler, founder of Driveline Studio, and Krista Lamb, director of business intelligence at DeatschWerks.
You'll learn:
- How AI can support motorsports brands' marketing efforts
- Successful examples of AI being used in motorsports marketing
- Which AI tools and workflows are worth the time (and which aren't)
- Simple ways to get started with AI in motorsports marketing
- Best practices for implementing AI into content
As AI shifts how businesses operate, now is the time to secure your spot and get ahead.
🎁 Bonus incentive: The first 25 members to register will receive a $20 Uber Eats voucher to use the day of the event.
