By Ashley Reyes

The year 2022 marks the 53rd year that automotive aftermarket pioneers will be inducted into the SEMA Hall of Fame.

Industry members can nominate persons whom they feel deserve the prestigious honor and share how the individual has played a crucial role in the success of the automotive aftermarket by submitting a SEMA Hall of Fame nomination by the March 18 deadline at www.sema.org/hof.  

The award is the most prestigious award given by the association and honors outstanding persons in the industry who have enhanced the stature of or significantly contributed to the industry and/or association’s growth.

Industry members can nominate persons whom they feel deserve the prestigious honor and share how the individual has played a crucial role in the success of the automotive aftermarket by submitting a SEMA Hall of Fame nomination by the March 18 deadline at www.sema.org/hof.  

Here are five quick facts about the SEMA Hall of Fame as the nomination deadline quickly approaches:

1. The first inductee was Paul Schiefer.   

Paul Schiefer returned from serving in the Navy during World War II, resumed his hobby of working on cars and began experimenting on his flathead Ford V8-powered “T.” He eventually produced the first ribbed-type, lightweight, cast-aluminum flywheel that would not wrap or distort under severe load.

2. The award was once called the “Old Timer’s Memorial Award.”

In honor of being named the association’s first inductee in 1969, subsequent inductees received the Paul Schiefer “Old Timer’s Memorial Award.” In 1986, the award came to be known simply as the Hall of Fame. Though the name changed, the original intent did not. To this day, the award continues to honor and pay tribute to the leaders and legends that help make the automotive specialty-equipment market a thriving $47.89 billion industry.

3. The year with most inductees was 1981.

In any given year, it’s not unusual for three or four people to earn SEMA Hall of Fame induction. The record for most inductions into the SEMA Hall of Fame in any given year was 1981, when eight great icons were recognized:

• John Bartlett, Grant Piston Rings
• Sandy Belond, Belond Mufflers
• Harvey J. Crane, Crane Cams
• Jack Harris, Rush Sales
• C.J. Hart, Lion's Drag Strip
• Robert E. Petersen, Petersen Publishing
• Bob Spar, B&M Automotive
• Jim Vaughn, Mr. Phone

4. Donna Imrie Foulger was the first woman to earn Hall of Fame induction.

Donna Imrie Foulger, who began working at SEMA as a young college student and spent countless hours creating a solidly recognized organization alongside then CEO Eric Grant, was the first woman inducted into the SEMA Hall of Fame in 1982. She is now joined on the list by Linda Vaughn, Hurst Performance Products; Joan Weiand, Weiand Industries; Amy Faulk, Hypertech Inc.; Charlie Van Cleve, Hedman/TD Performance; GiGi Carleton, Robert E. Petersen Foundation; Marla Moore, Coker Tire; and Jessi Combs, Jessi Combs Foundation.

5. The total number of inductees is 165.

To date, 165 individuals have earned SEMA Hall of Fame induction, representing the industry’s top contributors, leaders and influencers.

For the members who are inducted each year, the SEMA Hall of Fame is a meaningful accolade to recognize their significant contributions. Nominations are currently being accepted at www.sema.org/hof.

  

  

The following important exhibitor milestones have been set in preparation for the in-person 2022 SEMA Show.

• Exhibit Space Reservation Application Deadline: Monday, April 4
• Early Space Selection: Monday, May 2–Wednesday, May 18
• Show Dates: Tuesday, November 1–Friday, November 4

The SEMA Show is the only place in the world that brings together every segment of the automotive industry to connect the people, products, vehicles and ideas that drive the passion for automobiles. Don’t miss out on this opportunity to meet in person with customers, new buyers, media and colleagues.

More than 100,000 industry exhibitors, buyers and media reconnected to do business for the first time in two years at the 2021 SEMA Show.

Reserve your booth today!

For additional information about exhibiting at the SEMA Show, visit www.semashow.com/exhibitor.

AVD Motorsports Presents “Save Our Racecars Night” At Wenatchee Valley Super Oval

AVD Motorsports has announced that the Wenatchee Valley Super Oval will present a night of racing on April 16, to bring attention to the Performance Racing Industry (PRI) and its “Save Our Racecars” initiative. The Save Our Racecars Night at Wenatchee will feature three classes of racing and highlight PRI’s Save Our Racecars campaign—a crucial initiative to preserve motorsports in North America.

Save Our Racecars Night seeks to grow interest and membership in PRI and to build grassroots support for the vital Recognizing the Protection of Motorsports (RPM) Act 2021 (H.R.3281/S.2736). The RPM Act is a bipartisan bill in the U.S. Congress that protects Americans’ right to convert street vehicles into dedicated racecars by clarifying in federal statute that it is legal to make emissions-related changes to a street vehicle for the purpose of converting it into a dedicated track vehicle used in motorsports competition. The bill also enshrines in law the racing industry’s ability to produce, market and install parts and equipment that enable racers to compete.

“The RPM Act is essential to racing and we are determined to pass it in this Congress,” said Dr. Jamie Meyer, president of PRI. “We are thrilled to sponsor Save Our Racecars Night to highlight this important issue that affects all racers and racing enthusiasts. I ask racers and race fans to head to saveourracecars.com and urge your lawmakers to take action.”

PRI is leading the effort to pass the RPM Act, which is crucial to the future of motorsports. Competition and performance rights are under threat from those who want to attack those freedoms through government overreach and interference. PRI will be on site at Wenatchee promoting its individual memberships, and individuals can sign up or learn more about them at performanceracing.com.

Ford Performance Announces Mustang GT3 Racecar

The new Mustang GT3 racer will be powered by a Ford 5.0L Coyote-based V8 engine developed by Ford Performance and built by long-time racing collaborator and world championship winning team M-Sport of Cumbria, England.

Ford Performance has revealed plans for its all-new Mustang GT3 raceccar that will compete in the International Motor Sports Association (IMSA) 2024 race season, including the 24 Hours of Daytona. The new Mustang GT3 racer will be powered by a Ford 5.0L Coyote-based V8 engine developed by Ford Performance and built by long-time racing collaborator and world championship winning team M-Sport of Cumbria, England.

The effort will be a joint program between Ford Performance and long-time racing collaborator Multimatic Motorsports. It will feature both a two-car factory-backed IMSA GTD Pro works team managed by Multimatic and customer Mustang race cars for the GTD class starting at Daytona in 2024. The two organizations have a rich history in the FIA World Rally Championship and recently collaborated on developing and preparing the Ford Puma Hybrid Rally1. For more information, visit performance.ford.com.

BFGoodrich Tires, Torruco, Blurton, MacCachren Motorsports McNeil, Hagle, Salvatierra All Winners at 2021 SCORE Awards

BFGoodrich Tires, Mexico Secretary of Tourism Miguel Torruco Marques, Phil Blurton, MacCachren Motorsports, Jason McNeil, Ethan Hagle and Juan Carlos Salvatierra were all major winners last Sunday night, January 30, as SCORE International officially concluded the 2021 SCORE World Desert Championship with its second pre-recorded virtual SCORE Awards Night showing airing on the SCORE website and through the SCORE social media platforms. The 2021 SCORE Awards show remains available on the SCORE website at www.SCORE-International.com, the SCORE You Tube channel and the SCORE facebook page.

The 49-page digital event commemorative program previews the show and salutes the 2021 SCORE point champions in text, images and embedded videos. It is available on the SCORE website and at 2021SCOREAwardsdigitalprogram.

SCORE Off-Roadsman of the Year awards were officially presented in 14 categories, along with the 55 winners of the Rod Hall SCORE Milestone Awards, presented by VP Racing Fuels, as well as the overall and class point champions of the pandemic-abbreviate two-race 2021 SCORE World Desert Championship. The streamed event, with Rat Sult as the host once again, was also a celebration of 48 years of SCORE championship desert racing.

Track Enterprises Purchases Champion Racing Association

Macon, Illinois-based Track Enterprises has purchased the Champion Racing Association (CRA).

Macon, Illinois-based Track Enterprises has purchased the Champion Racing Association (CRA), as announced by both organizations. CRA—the Salem, Indiana-based sanctioning body—operates four touring divisions, including the ARCA/CRA Super Series Powered by JEGS, the JEGS/CRA All-Stars Tour presented by Chevrolet Performance, Van Hoy Oil CRA Street Stocks Powered by JEGS and the Vore’s CRA Late Model Sportsman Powered by JEGS.

Several key staffers will remain with CRA, including former co-owner and Series Director Glenn Luckett, Chief Technical Director Eddie Chew and Director of Operations/Chief Scorer Greg Wood. For more information, visit cra-racing.com and trackenterprises.com.

IMSA Acquires Historic Sportscar Racing

The International Motor Sports Association (IMSA) has acquired the Historic Sportscar Racing (HSR) series. HSR is known for its vintage and historic sports-car racing, including its trio of HSR Classics events at Daytona International Speedway and Sebring International Raceway, plus its HSR Mitty event at Michelin Raceway Road Atlanta. The 2022 HSR season opens with the annual Spring Fling at Sebring on April 6–8. HSR becomes the eighth racing series to be sanctioned by IMSA, joining the WeatherTech Championship, IMSA Michelin Pilot Challenge, IMSA Prototype Challenge, and its four single-make series: Ferrari Challenge North America, Idemitsu Mazda MX-5 Cup presented by BFGoodrich Tires, Lamborghini Super Trofeo North America and Porsche Carrera Cup North America. For more information, visit imsa.com and hsrrace.com. 

Sick The Magazine Presents First-Ever Sick Week Drag Event

A week-long drag racing event billed as the “hardest vacation you’ll ever take” is coming to Florida and Georgia for the first-ever Sick Week presented by Gear Vendors Overdrive on February 7–11 (with testing on February 6). The event will see 350 competitors race at four different NHRA-sanctioned venues over five days, driving between each track on public roads for the ultimate test of a street car. Entrants cannot use transporters or support crews; they must race with what they can tow in a small trailer.

The event begins and ends at Bradenton Motorsports Park (Bradenton, Florida), and also makes stops at Orlando Speed World Dragway (Orlando, Florida), South Georgia Motorsports Park (Adel, Georgia) and Gainesville Raceway (Gainesville, Florida), home of the Amalie Motor Oil NHRA Gatornationals. Special stops include Orlando theme parks, the “Big Daddy” Don Garlits Museum of Drag Racing and more.

Both the race entries and the Sick Week have already sold out. The event has attracted entries from all over North America, including influencers Cleetus McFarland, PFI Speed, Derek Bieri from Vice Grip Garage, Alex Taylor, Kevin Smith of KSR Performance & Fabrication, Cooper Bogetti and Steve Morris. For more information, visit sickthemagazine.com/sick-week or nhra.com.

Hagar Hired as New Tulsa Speedway Operations Manager

Nathan Hagar, photo courtesy: The New Tulsa Speedway, Tyler Rinken Photography

The New Tulsa Speedway co-owners Keith Haney and Todd Martin have announced longtime racer Nathan Hagar as track operations manager of the dirt track in Tulsa, Oklahoma. The co-owners have also announced facility enhancements, including new surface clay, configuration changes to turn two and additional bleachers and updates to the concession stand and bathrooms. The New Tulsa Speedway schedule opens with the Classic Chevy Opening Night on March 25.

Martelli Brothers Announce California 300 Off-Road Race Set for October

Matt and Josh Martelli, promoters of the Mint 400 off-road race, have announced a new off-road desert race named The California 300. The California 300—set for October 12–16—will feature 40+ classes and will take place on a newly mapped 75-mile race course for a four-lap race in Barstow, California. The event will include an off-road festival, pre-running and a public poker run, followed by Limited class and UTV World Championship racing before wrapping with Class 1, Unlimited Truck SPECs, Unlimited Trucks and more.

The Martelli-owned Mad Media will provide media coverage of the event. The announcement comes from the Martelli Brothers after more than a decade of promoting and producing two popular off-road desert races, The Mint 400 and The UTV World Championship. Racer registration and more details will be announced in the coming months. For more information, visit off-roadracer.com.

For more racing news, visit Performance Racing Industry’s (PRI) website.

By SEMA Washington, D.C., Staff

The Automotive Aftermarket Suppliers Association (AASA), Auto Care Association, CAR (Consumer Access to Repair) Coalition and SEMA applaud United States Rep. Bobby Rush (D-IL) for introducing the ‘Right to Equitable and Professional Auto Industry Repair (REPAIR) Act’ H.R. 6570. The legislation will ensure the preservation of consumer choice, a fair marketplace and the continued safe operation of the nation’s 288 million registered passenger and commercial motor vehicles, 70% of which are maintained by independent repair facilities.

The REPAIR Act will accomplish this by:

• Preserving consumer access to high-quality and affordable vehicle repair by ensuring that vehicle owners and their repairers of choice have access to necessary repair and maintenance tools and data as vehicles continue to become more advanced.
• Ensuring access to critical repair tools and information. All tools and equipment; wireless transmission of repair and diagnostic data; and access to on-board diagnostic and telematic systems needed to repair a vehicle must be made available to the independent repair industry.
• Ensuring cybersecurity by allowing vehicle manufacturers to secure vehicle-generated data and requiring the National Highway Traffic Safety Administration (NHTSA) to develop standards for how vehicle generated data necessary for repair can be accessed securely.
• Providing transparency for consumers by requiring vehicle owners be informed that they can choose where and how to get their vehicle repaired.
• Creating a stakeholder advisory committee and providing them with the statutory authority to provide recommendations to the FTC on how to address emerging barriers to vehicle repair and maintenance.
• Providing ongoing enforcement by establishing a process for consumers and independent repair facilities to file complaints with the FTC regarding alleged violations of the requirements in the bill and a requirement that the FTC act within five months of a claim.

As vehicle technology continues to advance, new barriers to a competitive auto repair market are emerging. These barriers limit consumer choice in where to repair their motor vehicles and increase the cost to repair and maintain vehicles. The REPAIR Act will reduce these barriers, putting consumers’ interests first.

“Today is one of the most memorable and important days in the history of the aftermarket. The REPAIR Act will help guarantee consumers’ rights and the ability of the industry to ensure their vehicles operate safely,” commented Paul McCarthy, president and CEO of AASA. “From the repair shop to the board room, this effort has been fueled by the people of the aftermarket, and we couldn’t be prouder of that alignment behind this important legislation. This effort supports principles of competition, consumer choice and safety that we believe will benefit the whole automotive industry in the long run. We look forward to working with Representative Rush and our industry colleagues towards passage of this critical legislation.”

“Ensuring consumer choice while retaining a free and competitive market across the vehicle lifecycle is at the heart of this legislation,” said Bill Hanvey, president and CEO, Auto Care Association. “As personal transportation has become more essential than ever, we need to make sure that 288 million American motorists have access to affordable, safe and secure repairs for their vehicles. The tenets of this bill are principles-based, balanced and address concerns shared across the automotive industry. Passage of this bill will keep consumers at the wheel while preserving an industry that contributes 4.4 million U.S. jobs and 2% GDP.”

“The CAR Coalition is proud to support the REPAIR Act,” Executive Director Justin Rzepka said. “According to a recent YouGov poll, 93% of respondents agreed that they should have the right to choose where and by whom their vehicle is repaired. The REPAIR Act will ensure consumers will have more, not fewer choices, when they need a repair shop. They will also have access to the data they need to make sure the repair is done safely. This is important, consumer-first legislation and we look forward to working with lawmakers and industry partners to pass it.”

“Free and fair competition is a core value in the United States,” said Daniel Ingber, vice president of government and legal affairs, SEMA. “Protecting a consumer’s personal choice when purchasing, servicing, repairing or modifying a motor vehicle is what the REPAIR Act will deliver. As technology continues to reshape the automotive landscape for vehicle safety, convenience and comfort, Congress needs to enact this important legislation. The REPAIR Act is essential to protecting access to vehicle systems, tools and information necessary for independent repair and modification services for millions of consumers.”

“Americans should not be forced to bring their cars to more costly and inconvenient dealerships for repairs when independent auto-repair shops are often cheaper and far more accessible,” said Rep. Rush. “But as cars become more advanced, manufacturers are getting sole access to important vehicle data while independent repair shops are increasingly locked out. The status quo for auto repair is not tenable, and it is getting worse. If the monopoly on vehicle repair data continues, it would affect nearly 860,000 blue-collar workers and 274,000 service facilities.”

The bill is introduced on the heels of three pivotal moments for consumer choice in repair. In November 2020, Massachusetts voters overwhelmingly voiced their support for Ballot Question 1 (also known as Right to Repair) with 75% of the vote, which preserves their right as vehicle owners to have access to and control of their vehicle’s mechanical data necessary for service and repair at the shops of their choice. In May 2021, the FTC released their “Nixing the Fix” report, which highlighted barriers that vehicle manufacturers have instituted to squash a consumer’s right to repair. The FTC strongly supports expanding consumer repair options and found “scant evidence” for repair restrictions imposed by original equipment manufacturers. And in July 2021, President Biden issued the “Promoting Competition in the American Economy” executive order, which encouraged the FTC to address anti-competitive repair restrictions.

For more information, contact:

AASA
Megan Gardner
919-406-8852
mgardner@mema.org

Auto Care Association
Stacey Miller
240-333-1017  
stacey.miller@autocare.org

CAR COALITION
Jo Maney
202-738-7922
jmaney@bgrpr.com

SEMA
Eric Snyder
202-792-7793
erics@sema.org

About AASA

AASA (www.aftermarketsuppliers.org) exclusively serves manufacturers of aftermarket components, tools and equipment and related products—an important part of the automotive parts manufacturing industry, which supports 871,000 American jobs. AASA is a recognized industry change agent—promoting a collaborative industry environment, providing a forum to address issues and serving as a valued resource for members. AASA is the light-vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA). “AASA, Connecting Members to What Matters.” To learn more about other ways AASA connects members to what matters, visit www.aftermarketsuppliers.org.

About the Auto Care Association

The Auto Care Association is the voice of the auto care industry, a $380-billion-plus industry comprised of more than 4.4 million American workers. Providing advocacy, educational, networking, technology, market intelligence and data resources to serve the collective interests of members, the Auto Care Association serves the entire supply chain of the automotive aftermarket: businesses that manufacture, distribute and sell motor vehicle parts, accessories, tools, equipment, materials and supplies, and perform vehicle service, maintenance and repair. To learn more, visit www.autocare.org.

About the CAR Coalition

The CAR Coalition is committed to preserving and protecting consumer choice and affordable vehicle repair by ensuring competition in the automotive collision parts industry. Members include: Allstate, American Property Casualty Insurance Association (APCIA), Automotive Body Parts Association (ABPA), Automotive Manufacturers Equipment Compliance Agency Inc. (AMECA), AutoZone, Certified Automotive Parts Association (CAPA), Diamond Standard, Geotab, KSI Auto Parts and LKQ Corporation. Learn more at carcoalition.com.

About SEMA

SEMA represents the $48 billion a year specialty-equipment automotive aftermarket industry. The trade association includes more than 7,500 businesses nationwide that manufacture, distribute, market and retail specialty parts and accessories for vehicles. The industry employs over one million Americans and produces appearance accessories, racing and performance parts, restoration equipment and high-technology products for passenger and recreational vehicles. Learn more at sema.org.

Drive-in movies, Friday night football and an open bed in the back for hauling around memories. Team Racing And Development (T.R.A.D) off-road crew chief Trad Ronfeldt envisioned an authentic time capsule without sacrificing performance when he designed the WD-40 ’51 Chevrolet 3100 for SEMA Cares.

The WD-40 ’51 Chevrolet 3100 is now ready to work and perform as a modern-day vehicle and will be up for auction by Bring a Trailer in late February.

A true American classic that was recently showcased at the 2021 SEMA Show, the truck includes a V8 Chevrolet 383 Stroker engine that produces 520 hp—a significant upgrade in displacement from the inline six-cylinder 92 hp ’51 engine. 

The ’51 classic is now ready to work and perform as a modern-day vehicle and will be up for auction by Bring a Trailer in late February. All proceeds will directly benefit Childhelp—a SEMA Cares partnering charity for the prevention and treatment of child abuse.

“Taking the time, attention and energy to complete a custom build from the ground up requires equal parts of passion and purpose,” said Zeb Brown of WD-40. “This build was successful due to the efforts of our partner manufacturers who came together for a great cause.”

SEMA members who contributed parts to the build include:

• Currie   
• Dakota Digital  
• Ultra Wheel Company  
• Holley
• Frostbite
• Holley Sniper EFI
• Mock Stock
• Toyo Tire USA Corp.
• Dynamic Motorsports
• Mitek Corp.
• Reeldriveline.com
• MagnaFlow
• DeBon’s Performance

“The vehicle has a bark to rival the iconic attitude of the original Chevy 3100 and the power to back it up,” said Brown. “With the success of this build, there’s no doubt the winner of the SEMA Cares/Childhelp auction will be more than satisfied.”

Auction dates and details on how to place a bid will be announced soon.

To learn about the SEMA Cares mission to make a positive impact beyond the automotive community, visit www.sema.org/sema-cares.

SEMA eNews highlights new products from industry companies when available. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

Hellwig Suspension Products
Rear Sway Bars for ’21 F-150

Hellwig Suspension Products has released two new sway bars for the ’21 Ford F-150.

Hellwig Products sway bars offer improved safety, handling, comfort and overall driver control over factory sway bars made of softer material. These new Ford F-150 rear sway bars use 1-in. diameter, heat-treated 4140 chromoly steel and feature three-hole ends for adjustability. The sway bars have Hellwig Products' signature hammertone finish for maximum durability.

Ford F-150 rear sway bar (PN: 7788) is intended for factory-height Ford F-150s, while the rear sway bar (PN: 7812) is for use on Ford F-150s with 2–4 in. of rear lift. Outside of their differing lengths, the features of these rear sway bars are the same. Each kit comes complete with all mounting hardware necessary for installation, including polyurethane bushings and HD adjustable end links.

www.hellwigproducts.com

Improved Racing
Performance Aluminum Windage Tray for Up to 4-in. Stroke LS Engines

Improved Racing has released a new line of aluminum windage trays for the LS engine that clears up to a 4-in. stroke.

These new windage trays are 100% bolt-on compatible with factory LS family oil pans. No need to grind, modify or add spacers to your windage tray. No more oil starvation issues due to misaligned pickup tubes. Just bolt this on and everything will line up like factory.

Features

• Clears both factory and ARP studs.
• Clears all aftermarket rods and crankshafts up to a 4-in. stroke with no modifications needed.
• Optimized to improve oil scavenging and windage control.
• Hardware for factory studs included.
• Made from aluminum, it weighs less than half as much as the factory windage tray.
• Made in the United States. Lifetime warranty.

www.improvedracing.com
PN EGM-241

Improved Racing
Bolt-on Thermostatic Transmission Fluid Cooler Adapter for GM 6L, 8L and 10L Automatic Transmissions

Improved Racing has launched the first ever bolt-on thermostatic transmission fluid cooler adapter for GM’s 6L, 8L and 10L automatic transmissions.

The adapter’s built-in thermostat automatically bypasses the transmission cooler until the fluid reaches operating temperature. This eliminates rough shifts caused by overcooling the transmission, reduces wear, and improves horsepower and longevity. Transmissions come up to temp quickly and still have all of the cooling capacity needed for high-load activities such as towing or racing.

Features

• Available in two temperature ratings: 140ºF and 160ºF.
• -6AN female O-ring boss ports for connection flexibility; choose any line size and type you want.
• Rebuildable thermostat.
• Made in the United States.
• Lifetime warranty.

www.improvedracing.com
PN TGM-100

Corsa Performance
1.875-in. by 3.0-in. C8 Corvette Headers

The CORSA 1.875-in. by 3.0-in. C8 Corvette headers maximize performance and sound gains without the need for tuning, so once installed, you are ready to hit the street or track.  The 1 7/8-in. primaries are made of quality 304 stainless steel to maximize flow and emphasize the sound. They bolt directly in front of the stock catalytic converter and are emissions legal.  

Each set of CORSA 1.875-in. by 3.0-in. C8 Corvette headers come complete with basalt-based spark plug boot covers for protection against excessive temperatures and extended spark plug life.  

• Connects directly to stock or CORSA hi-flow cats.
• Utilizes stock bolt pattern.
• Mandrel bent 1 7/8-in. primaries.
• Installation gaskets and hardware included.
• Quality 304 stainless-steel construction.
• 3-in. collector with scavenging spike.
• 100% dyno tuned.

www.corsaperformance.com
PN L4000600201

Total Seal
Ndurance Expanded Performance Oil Rings

Total Seal Ndurance Expanded Performance Oil Rings were specifically designed with turbo and high-boost engines in mind. More boost means thicker oil and requires higher oil ring tension to prevent detonation from poor oil control.

To increase the tension on Ndurance Oil Rings, Total Seal incorporates a special gas nitriding steel heat treatment of the expander. This changes the metallurgy, grain structure and color of the steel. The nitride hardening process integrates onto the surface of the expander to form the nitride layer. This allows the portion of metal below the surface layer to maintain a level of malleability that prevents cracking under extreme conditions.

Features

• Increased performance and endurance.
• Zero to minimal distortion.
• Precise dimensional control.
• Improved wear and corrosion resistance.
• Increased fatigue strength.
• Extended life.
• Added abrasive wear resistance.
• Enhanced surface lubricity.

www.totalseal.com

  

 

SEMA News—February 2022

INDUSTRY NEWS

 Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.

’23 Range Rover PHEV

’23 Ford Maverick Rattler

’23 Chevrolet Colorado

We can tell that the four-door, shortbed configuration is on full display. There’s also what appears to be a set of prominent rear fenders along with a set of steelie wheels.

The next-gen Colorado is expected to launch some time in 2022 or 2023, and will use an evolution of the GMT31XX architecture used by the current trucks called 31XX-2.

SEMA News—February 2022

Global Tire Expo New Products

By Douglas McColloch

The Newest Tires for 2022

The Latest Treads and Tire Accessories From the 2021 SEMA Show

One reason why tire sales remain robust could be the fact that the sheer number of tread patterns and available sizes have never been more varied. From knobby off-road treads to ultra-grippy track tires, there’s a tire for just about any road surface, vehicle application, wheel diameter or driving style. What follows here is the roster of tires and related products that were displayed in the New Product Showcase at the 2021 SEMA Show.

Among automotive enthusiasts, few components stir as much discussion and inspire as much brand loyalty as tires. Tires are such a huge and influential segment of the automotive aftermarket—comprising an estimated $4.60 billion in sales last year, according to the latest SEMA Market Report—that they warrant their very own floor (along with their companion wheels) at the Las Vegas Convention Center for the annual SEMA Show.

A210861

Anyline Inc.
Tire DOT Scanning

Anyline tire identification number scanning quickly identifies, collects and digitizes DOT numbers with a mobile device. Simply point the mobile device at the wheel and—with Anyline’s solution integrated in its platform—find out the age, manufacture location and tire specifications.

857-353-6750
www.anyline.com

A210716

ATEQ TPMS Tools LC
VT67: Tablet-Based Complete TPMS and Tire Management Diagnostic Tool

With interactive menus, complete TPMS diagnostic capability and even built-in support, the VT67 completely reimagines the way technicians diagnose and validate TPMS systems. The tool boasts more than 30 features and functions that include a built-in camera to document any vehicle issue.

734-838-6119
www.ateq-tpms.com/en-us
PN: VT67-0000

A210717

ATEQ TPMS Tools LC
VT57: All-in-One TPMS and Tire Management Tool

The all-new VT57 supports an intuitive touchscreen interface, 100% OEM sensor diagnostic coverage, 90% OBD coverage, tire tread-depth capturing, Sync-ID OBD technology, and much more. Constant live sensor updates and the ability to connect to Wi-Fi ensure that the VT57 has the latest coverage available.

734-838-6119
www.ateq-tpms.com/en-us

B210020

Bartec USA LLC
TechRitePro

High-powered functionality at an entry-level price. The TechRitePro also serves as a Rite-Sensor programmer and includes the Bartec exclusive Rite-Sync technology. Included are more OBD-II relearns, Vindicate and Rite-Sync. The TechRitePro is fast, accurate, easy and affordable.

586-685-1300
www.bartecusa.com
PN: WRTTRP100

A210621

Atturo Tire
AZ850 Drag Radial

Atturo’s first drag radial tire, the DOT-compliant AZ850DR is engineered to complement the current Atturo AZ850 as a rear tire on staggered fitments for popular vehicles such as Dodge Challenger, Charger, Ford Mustang and Chevy Camaro. New sizes: 315/40R18, 305/30R19, 285/35R19, 285/30R20, 305/30R20, 315/30R20, 335/30R20, 305/35R20, 315/35R20 and 275/40R20.

224-772-8508
PN:AZ850DR-315-35-R20

B210275

Cerebrum Smart Tire Technologies
Eco Tire Management Solution

Said to be the first commercially available IoT tire management solution for fleets, including reusable tire-mounted sensors, an LTE-enabled telematics gateway, and cloud-based software for analytics. Cerebrum solutions report never-before-seen real-time analytics, including pressure, temperature, tread depth and radial load for any vehicle.

424-272-5262
www.cerebrumsensor.com
PN: CEREBRUMECO

C210015

Cooper Tire
Discoverer Snow Claw

The Discoverer Snow Claw is a studdable truck and SUV tire designed to handle extreme winter conditions. The Snow Claw features Snow-Groove technology, trapping snow and using that trapped snow for greater traction, handling and stopping power. The Snow Claw utilizes a Winter-Grip compound to stay supple and flexible in cold temperatures.

800-854-6288
www.coopertire.com
PN: 9000037668

C210016

Cooper Tire
Discoverer Rugged Trek

The Discoverer Rugged Trek is an all-season on-/off-road truck tire. Its unique rough-terrain pattern, featuring Stone Blockades, keeps rocks and stones out of the tire. The Rugged Trek is built to provide enhanced grip on wet roads and features Whisper Grooves to block the rush of air through the tire, helping eliminate noise on the highway.

800-854-6288
www.coopertire.com
PN: 90000036420

C210302

Greenball
GBC Mongrel SQ

The GBC Mongrel SQ is a bold redesign of the widely popular Mongrel and features square lugs that extend across the tire tread and down to the sidewall, giving it serious speed and braking power even on today’s faster machines. With its closely grouped tread design and bulky lugs, the Mongrel SQ can handle hard terrains and wooded areas with ease.

800-946-9412
www.greenballtires.com
PN: AM143295MGSQ

C210304

Greenball
GBC Parallax

GBCs newest tire, the Parallax features an advanced tread design with deep sipes at the center tread capable of serious flex and grip when exploring off-road. Equipped with broad shoulder lugs for easy cleanout of debris and buildup, keeping the tire in constant contact with road.

800-946-9412
www.greenballtires.com
PN: AE153310PX

C210303

Greenball
GBC Terra Master SQ

The GBC Terra Master SQ is a bold new redesign of the industry-leading Terra Master. Featuring an advanced square-
shoulder design and two distinct tread patterns, users can alternate sides for better traction in either hard or soft to intermediate terrains. The carcass construction has been updated to a lightweight 10-ply-rated nylon construction.

800-946-9412
www.greenballtires.com
PN: AE173510TMSQ

C210213

GRP Equipment
2460 TRF-Deluxe Tire Changer

GRP Equipment’s newest professional tire changer has a powerful 1.6hp motor and is designed with the technician in mind for changing low-profile tires. Its heavyweight chassis and easy-to-use wheel lift make lifting the heaviest tires effortless. The cheetah-style bead blaster makes even the most difficult tire easy to seat.

804-365-7959
www.grpequip.com
PN: 2460 TRF-Deluxe

C210305

Greenball
Kanati Commandant ATX

 

The Kanati Commandant is Greenball’s newest light-truck tire, perfect for a daily driver whether using a light truck or an SUV to commute. Its aggressive tread pattern and bold shoulder lugs were designed to give the truck a boost in appeal while providing traction and increased handling in a variety of terrains and conditions.

800-946-9412
www.greenballtires.com
PN: LCO2035125F

A210798

Kenda Tires
Klever M/T2

The Klever M/T2, Kenda’s second-generation mud-terrain tire, is designed for consumers and enthusiasts desiring maximum traction in the toughest off-road environments. The aggressive design is backed by extreme durability with an optimized tread compound formulated for chip/cut resistance and enhanced grip. Designed for people who cut their own path.

866-536-3287
www.kendatire.com

A211044

JMK Computerized TDIS Inc.
Service/Smart

Smartphone marketing to tether customers to their vehicle service dealers using a QR-coded vehicle window sticker, artificial intelligence, and the customer’s own smartphone.

217-384-889
www.service-smart.net

C210052

Mickey Thompson Tires & Wheels
Pro Bracket Radial

Two new sizes (29.5/10.5R17 and 29.0/11.5R20) fit late-model musclecars with larger-diameter wheels. Tubeless radial construction provides low rolling resistance and consistent performance for bracket racing or high-horsepower applications that require maximum traction. The rollouts are always the same; no need for tire matching.

800-222-9092
www.mickeythompsontires.com
PN: 90000059993

C210053

Mickey Thompson Tires & Wheels
Baja Pro X UTV

This tire features a sticky competition compound for ultimate grip and Pro-Tech construction for extreme flexibility on irregular surfaces. Mud scoops provide cleaning power. Massive Sidebiters with angled shoulder scallops give this tire traction and grip. Available in sizes to fit side-by-side machines. Off-road use only.

800-222-9092
www.mickeythompsontires.com
PN: 90000037611

C210051

Mickey Thompson Tires & Wheels
ET Street Front

 

Unlock the potential for quicker elapsed times with this DOT-approved front skinny. A great complement to the popular ET Street R and ET Street S/S drag radials, this lightweight tire features radial construction and lower rolling resistance. Made for early- and late-model musclecars, hot rods and street rods with 15-, 17- and 18-in. wheels.

800-222-9092
www.mickeythompsontires.com
PN: 90000040481

C210054

Mickey Thompson Tires & Wheels
Baja Boss A/T

Asymmetrical tread design optimized for less noise. Aggressive Sidebiters for bold looks, extreme off-road traction and protection. Silica-reinforced compound for lasting tread life, cut/chip resistance and impressive wet performance. Most sizes are severe-snow-service rated with a 3PMS certification. SUV sizes feature a 60,000-mi. warranty.

800-222-9092
www.mickeythompsontires.com
PN: 90000036845

C210055

Mickey Thompson Tires & Wheels
Baja Legend MTZ

Legendary Mickey Thompson styling with optimized tread geometry to conquer terrain both on- and off-road. Sidebiters for a bold look and off-road traction plus PowerPly three-ply sidewalls for puncture resistance and quick steering response. Silica-reinforced compound for lasting tread life, cut/chip resistance, wet handling and braking performance.

800-222-9092
www.mickeythompsontires.com
PN: 90000057367

C210056

Mickey Thompson Tires & Wheels
Baja Legend EXP

Available in 41 sizes to fit truck, off-road, 4x4 or overland vehicles, featuring a silica tread compound for cut and chip resistance, wet handling and braking performance. Optimized tread design for maximum on- and off-road grip and a smooth, quiet ride. Sidebiters for a bold look and sidewall protection. 50,000-mi. treadwear warranty.

800-222-9092
www.mickeythompsontires.com
PN: 90000067183

B210470

MWM Srl
Riplastic

Riplastic is MWM’s electric stapler, available in 110V or 230V. It is used to heat damaged plastic parts and bond them together with precut 0.7mm staples. It is delivered with 25 square staples, 25 inside corner staples, 25 precut winding staples, and three plastic parts smoothers. More staple shapes can be bought separately.

310-751-6873
www.mwmautomotive.com
PN: 31080

A211047

Rema Tip Top
ID CV—The Smart Solution for Tire Identification

Rema ID CV. Identification for fitted and inflated tires. Rema ID CV (Cold Vulc) offers fleet managers, leasing providers and tire inspectors with an innovative solution that can be retrofitted to fitted and inflated tires. The RFID transponder, which is incorporated into a patch, self-vulcanizes onto the tire.

800-225-7362
www.rematiptop.com
PN: REMA ID CV

A211046

Rema Tip Top
ID SF—The Smart Solution for Tire Identification

Rema ID is the new premium identification solution for the tire management process. Rema ID SF is applied into the unmounted tire. The transponder can easily withstand high temperatures as well as compression, stretching and friction forces. This means that the premium product remains in service from the first to the last day of the tire’s use.

800-225-7362
www.rematiptop.com
PN: REMA ID SF

A210984

Schrader TPMS Solutions
ST-1 TPMS Programming Tool

The ST-1 features exclusive EZ-sensor programming and has an OBDII quick-connect cable. It can measure tire tread depth (additional equipment required). It comes with unique and user-friendly software.

800-288-1804
www.schradertpms.com/en

A211017

Speedsocket/Tirestacks.com
Speedsocket Tool and Anti-Cross-Thread Wheel Nuts

Speedsocket is an impact wheel nut tool for all types of motorsports. Specially designed for fast and reliable wheel changes without ever having to touch the wheel nut. A 19mm Speedsocket uses a 1/2-in. drive with a slim outer diameter measuring only 27.2 mm. That makes it suitable for the majority of alloy racing, off-road alloy and steel rims.

904-495-0314
www.speedsocket.us
PN: SPEEDSOCKET-TRACK-M12-1.25EXT

C210293

Technovector Inc.
7 HD Mobile

 

Said to be the first in the industry machine vision mobile alignment solution for heavy-duty vehicles and the most effective and convenient system on the market. One-of-a-kind wheel aligner for heavy-duty vehicle alignment purposes. Up to four simultaneous axle live readings. Decades of proven technology combined with affordable pricing.

972-922-5755
www.technovector.us
PN: Y7204HTMC

C210292

Technovector Inc.
SmartLight 8

Said to be the most advanced and up-to-date technology based on new wheel alignment measurement principles. The system measures the desired parameters of wheel alignment angles using computer (machine) vision. Four measuring towers for contactless alignment/lift configuration. Full alignment check and complete adjustment process.

972-922-5755
www.technovector.us
PN: SmartLight 8

C210290

Technovector Inc.
Velox 2

Said to be the most advanced and up-to-date technology based on new wheel alignment measurement principles. The system measures the parameters of wheel alignment angles using computer (machine) vision. Contactless technology for an express alignment inspection. Automatic and accurate readings in seconds. Two-column system for tire-wearing angle inspection.

972-922-5755
www.technovector.us
PN: Velox 2

B210273

Tire Stickers
DigiWall Tire Lettering

DigiWall technology enables photo-quality limitless tire sidewall customization with long-term durability. Customers can now achieve more creative tire lettering designs, including multiple colors and intricate patterns. DigiWall technology is available exclusively from Tire Stickers on any pre-lettered tire and DIY kit orders.

424-272-0321
www.tirestickers.com
PN: DIGIWALL

B210119

Tire Service International LLC (TSI)
Viper VP 18 AL Gen 3.0

New and improved third-generation Viper VP 18 AL bead seater. Two adjustable handles, covered air gauge, fill valve, pop-off valve. Pushbutton discharge, making release of air effortless. A 2-in. Jet Barrel for faster release of air. Unmatched in ferocity, unrivaled in efficiency—the VP 18 AL Gen 3 Viper is slithering its way into a nearby tire shop.

602-437-5020
www.buytsi.com
PN: VP 18 AL GEN 3

B210051

TRAC—Tire Rotation Assistance Cart/Tire Jack
Tire Jack

The TRAC tire jack is a leverage tool designed to lift the wheel/tire to and from a vehicle. Simply put the tip of the tool under the tire tread and use leverage lift to slide the wheel onto the hub of the vehicle. The tool is designed to save the technician’s back, reducing workplace injuries. Use the TRAC tire jack and not the technician’s back.

720-231-1839
www.liftwithtrac.com
PN: tracktirejack1

B210229

TruStack Tire Dolly
Smart Tire Stacker

 

The smartest way to stack tires. Protects floors, customers and property. Patented safety-strap system secures the tires, reducing liability exposure from potential injury and property damage. Elevated design protects flooring from tire stains, facilitates easier cleaning. Premium commercial-duty products for tire professionals.

800-448-1876
www.chariotconcepts.com
PN: STS30

B210638

Venom Power & Predator Tires
New Mutant X-AT

The Predator New Mutant X-AT is an all-terrain tire that has a lot of bite without the loud bark. It’s an aggressive all-
terrain tire that features a unique X-block pattern in the middle of the tread that is designed to be quiet and comfortable on paved roads, making it perfect to use on daily commuter trucks or SUVs.

www.predatortires.com

B210639

Venom Power & Predator Tires
New Mutant X-MT

 

Conquer the toughest terrain with the Predator New Mutant X-MT. The X-block pattern along the middle of the tread is designed to tackle rugged terrain with ease and deliver smooth, uncompromised performance on the highway.

www.predatortires.com

 

SEMA News—February 2022

INDUSTRY NEWS

T Sportline, the Los Angeles-based manufacturer of parts and accessories for Tesla vehicles owned by Kian Capital, announced Brian Reese as its new CEO. Prior to this appointment, Reese served as the president and CEO of the Driven Lighting Group/The Retrofit Source (2020–2021) and as the president and CEO of Race Winning Brands (2017–2019). He also worked as the vice president of product for Craftsman and DieHard. Reese currently serves on the SEMA Board of Directors, IMI Board of Directors and LAND Board of Advisors.

Wilwood Engineering announced that Mark Cornwell was appointed vice president of new business development and specialty markets. Cornwell comes to Wilwood after 14 years at StopTech High-Performance Brake Systems where he worked as vice president of sales and marketing. Prior to StopTech, as the president of Sparco, Cornwell was responsible for growing the company’s motorsports racing apparel and accessory product categories. Before his tenure at Sparco, Cornwell was the first USA factory salesperson for Brembo North America.

Power Automedia announced that Scott Parker was promoted to chief operating officer. In his new role, he will be responsible for ongoing operations of Power Automedia, including working with the leaders of the publishing and Alloy Studios divisions. Parker will work hand-in-hand with Power Automedia CEO James Lawrence to continue driving Power Automedia forward. Parker has a strong leadership background in content production that includes both print publications and digital
media formats. Parker has also earned a Telly Award for his role as an executive producer on the latest season of “$10K Drag Shootout” for “Horsepower Wars.”

BorgWarner appointed Sara Greenstein to its board of directors. Greenstein was the president, CEO and a board member of Lydall, a global manufacturer of value-added engineered materials and specialty filtration solutions. Greenstein previously served as senior vice president of United States Steel Corp., where she managed the company’s $4 billion consumer solutions business unit.

Lucas Oil Products announced the addition of Heather Cameron as its new general counsel. In her role with the company, Cameron will advise executive management and the business teams on a variety of different matters. She will provide advice on current and future products, business processes, and legal and regulatory compliance. She will also develop and maintain corporate policies and procedures.

ETS Racing Fuels announced Kyle Moose as its North American race fuel manager. Moose has 15 years of experience in the motorsports industry, with seven years dedicated to racing fuels. He served stints with off-road racing’s Varner Motorsports, followed by off-road motorcycle manufacturer Hinson Clutch Components. After that, he joined VP Racing Fuels as the West Coast race fuel manager before joining Amber Resources’ petroleum distribution company.

ZF Aftermarket named Ben Smart its new vice president of the aftermarket for region North America (United States, Canada, Mexico, Central America and Caribbean). Smart has more than 15 years of experience in sales and marketing managerial roles across the financial, business and commerce sectors. He has been with ZF Group since 2015, and TRW Automotive prior to ZF acquisition. Most recently, Smart was the head of business unit independent aftermarket, where he was responsible for driving the overall growth and strategy for the business segment in North America.

Race Winning Brands was acquired by MiddleGround Capital, an operationally focused private equity firm. Race Winning Brands consists of a 12-brand portfolio of high-performance aftermarket product categories, including JE Pistons, Wiseco Performance Products, K1 Technologies, Diamond Pistons, Trend Performance, Rekluse Motor Sports, MGP Connecting Rods, ProX Racing Parts, Dart Machinery, CV4, Manley Performance and Victory 1 Performance. MiddleGround Capital founding partners John Stewart and Scot Duncan have experience with enthusiast-based products in the automotive aftermarket, having both worked with Holley Performance Products in 2012.

Lubrication Specialties Inc. (LSI) announced the addition of James Palasota as the company’s chief operating officer. Palasota has a record of developing startups into global brands, conceptualizing strategic direction and developing the internal processes to ensure integration at all levels of operations, nationally and internationally. As vice president of sales and marketing for Sottera Inc., he secured strategic partnerships in retail channels with multiple Fortune 500 companies, growing sales to $4 million, and was responsible for rolling out a global sales strategy.

DuraGo announced the appointment of Sam Rusenovich to the position of vice president of sales. Rusenovich will oversee DuraGo sales efforts for the North American aftermarket and will have regular involvement with distributors, automotive groups and manufacturer representatives across the country. Rusenovich brings more than 15 years of experience, most recently overseeing the national sales team for the traditional and commercial vehicle market segments of Brake Parts Inc./Raybestos.

Old World Industries (OWI) announced two new additions to its leadership team. Andy Rusie will serve as CFO alongside recently hired Warren Marrow, who joined OWI as COO. As CFO at OWI, Rusie brings a wealth of financial experience, having previously served as CFO for Whole Earth Brands since 2019, where he helped take the company public via a special purpose acquisition company and completed two strategic acquisitions. Prior to joining Whole Earth Brands, Rusie served as vice president of corporate finance and strategy at Mauser Packaging Solutions.

E.C.D. Automotive Design retained the services of race car engineer and consultant Cody Ragone to refine the drivability and overall performance of the company’s restored classic Defenders and Range Rovers. A specialist in grand tourer sports cars and touring car racing, Ragone has a storied pedigree with luxury racecar brands such as Audi Sport, Porsche, Lamborghini and more. He has experience in both the factory and customer racing fields and collaborated with more than 40 different teams with 17 different cars in eight different series.

SEMA News—February 2022

INDUSTRY NEWS

Report: Specialty-Equipment Industry Remains Strong Despite Disruptions

The latest “SEMA State of the Industry Report 2021” describes an automotive aftermarket that remains resilient despite considerable headwinds.

Despite ongoing disruptions in the economy, 70% of automotive specialty-equipment manufacturers report sales growth over the past year, according to the new “SEMA State of the Industry Report 2021.”

Supply-chain disruptions are affecting the automotive sector, and new-vehicle production is expected to be 7.7 million units lower in 2021 than in 2020. However, most businesses are maintaining a positive outlook, with more than 80% expecting their sales to be stable or growing over the coming year.

Key findings include:

• Delays in shipping and the ongoing microchip shortage have left automakers unable to keep up with consumer demand, pushing the average price of a new vehicle to an unprecedented $45,000 in September 2021.
• Sales in the pickup, sports car, SUV and classic vehicle segments continue to be strong, with many businesses once again seeing double-digit sales growth this year.
• Supply-chain disruptions are starting to create uncertainty. In the spring of 2021, 70% of specialty-equipment manufacturers and 75% of distributors expected their sales to grow over the coming year, but those percentages have fallen to 58% and 52%, respectively.

For more on the state of the U.S. automotive specialty-equipment market, download the “SEMA State of the Industry Report 2021” for free today at www.sema.org/research.

Legendary Racer Bob Bondurant Passes Away

Bob Bondurant, who passed away last November at age 88, founded a driving school that has taught the principles of performance driving to more than half a million students.

Legendary American race-car driver and racing instructor Bob Bondurant passed away on November 12, 2021, at his home in Paradise Valley, Arizona, at 88.

Bondurant was introduced to racing by his father, John Roper Bondurant, at the age of 8. He began his racing career piloting flat-track vehicles as a teenager. At 23, he began racing in Morgan Plus Fours before moving on to Corvettes and later the legendary Shelby Daytona Coupe, in which he won the World Sportscar Championship’s 24 Hours of Le Mans with Dan Gurney in 1964. Bondurant also raced in Formula 1 for Ferrari before moving to Can-Am with Peter Revson in the Lola T70 Mark II.

Following a 1967 crash, Bondurant retired from racing and the following year opened the Bob Bondurant School of High Performance Driving. Originally located in Orange County, California, the school later relocated to Arizona. The school has taught the copyrighted “Bondurant Method” to more than 500,000 students, including actor Paul Newman, who began his own racing career at the Bondurant school. Sold to a group of investors in 2018, it continues teaching aspiring racers as the Radford Driving School.