By Ashley Reyes

Ted Schlaack is the latest SEMA Wheel and Tire Council (WTC) member in the council’s volunteer spotlight. Schlaak is a WTC select committee volunteer, and franchise business consultant at RimTyme Custom Wheels—a rent-to-own wheel and tire concept that offers wheels and tires for trucks and Jeeps, as well as the latest custom wheels for passenger vehicles.

SEMA: What led you to obtaining a career in the wheel and tire industry?

Ted Schlaack: I was on board as a franchise consultant for one of our TV and appliance operators when he decided to start renting wheels and tires. By doing extensive research, working in the store and closely with the franchisee, we developed the first operations manual. Now 38 stores later, RimTyme Custom Wheels and Tires is one of the largest rent-to-own wheel companies in the United States.

SEMA: How has being a WTC volunteer or member impacted your professional career?

TS: It has enhanced my knowledge of the products, equipment, people and the industry as a whole. I’m amazed at the depth of the industry and want to see our brand continue to dominate the RTO segment.

SEMA: What advice do you have for someone pursuing a career in the wheel and tire segment?

TS: Hire individuals who have a passion for the segment and love working in the wheel and tire industry. Dive in and get your hands dirty by working on the front line, in the shop and doing the job.

SEMA: Where can we find you on a Saturday?

TS: When I'm not in the woods hunting, I'm on my Harley, mountain bike, or in my Gladiator.

By SEMA Editors

The following important exhibitor deadlines and key dates have been set in preparation for the in-person 2021 SEMA Show. Last week, SEMA Show management announced the launch of the 2021 Exhibitor Space Rental Agreement, which is due May 7. Companies that reserve space by the deadline are eligible for the year's Early Space Selection, where exhibitors select their booth location at the Show.

With dates set, exhibitors can make preparations to invest in the SEMA Show with confidence and reconnect with the industry in November.

Here are essential deadlines for the 2021 SEMA Show:

• Exhibit Space Reservation Application Deadline: Friday, May 7
• Early Space Selection: Monday, June 7–Wednesday, June 23
• Full Refund Cancellation Deadline: Wednesday, September 1
• Show Dates: Tuesday, November 2–Friday, November 5

For additional information about exhibiting at the SEMA Show, visit www.SEMAShow.com/exhibitor.

By SEMA Editors

Platinum status represents SDC manufacturers that have achieved the pinnacle of product data by putting in the extra effort to provide resellers with the most complete data sets available.

AutoMeter
Fuel Bridge

The new Fuel Bridge from AutoMeter allows you to easily install AutoMeter fuel level gauges in nearly any vehicle regardless of the resistance range. This product wires between any AutoMeter fuel level gauge and stock or aftermarket fuel level sending units. With its compact size, LED display, and easy three push button operation, the Fuel Bridge is a breeze to install on any application.

The AutoMeter Fuel Bridge comes complete with a low fuel level warning indicator (via LED or relay) and is pre-programmed for the following resistance ranges: 240/33, 0/90, 0/30, 16/158, 73/10 (linear and non-linear), 10/180, and 40/250. A configurable option anywhere between 0-1000 ohms further expands compatibility.

www.autometer.com
PN: 9109

DU-HA
Vehicle Storage for '02-'21 Ram Quad Cab/Crew Cab

Every DU-HA is custom designed to fit a particular model of truck. The Dodge Ram Quad Cab/Crew Cab model 02-2021 is designed to fit underneath your pre-existing back seats. It's constructed from heavy duty polyethylene and comes with a lifetime warranty. If your truck came equipped with a metal trays or a lid system under the back seat, you will need to remove the trays/lid prior to installing your DU-HA. These trays are interchangeable, so you will be able to re-install them later if needed. This DU-HA holds 2 rifles or shotguns, 1 with scope.

www.du-ha.com
PN: 30016

FST Performance
FlowMax RPM500 Fuel Filter System

As one of the most popular, bestselling fuel filter systems in the marine market, this FloMax filter system is the “best” at fuel filtering efficiency and high flow in the industry. Filtering down to 3 microns, flowing at 300 gph, and separating 99% of free water, this fuel filter system is the complete package.

In the high horsepower, fuel injected engine packages of today along with ethanol-based fuels; low micron filtering (3 times or 70% better than most competitors), high flow and water separation are a must. Featuring multiple (2 Inlet and 2 Outlet), -12 ORB/AN ports makes for easy installation and/or options to add accessories like fuel pressure senders.

Also, with the FloMax spin-on type of filter, it makes for easy & quick changing of the filter; with nothing to clean out which eliminates the chance for fuel system contamination.

www.fstperformance.com
PN: RPM500

HushMat
Complete Vehicle Insulation Kit

HushMat’s '66-'77 Ford Bronco sound-deadening and thermal-insulation material is designed to make every type of vehicle cool, quiet and comfortable. HushMat is an-easy-to install, USA-made material that molds, forms and adheres to your vehicle’s surface. No tools, glues and or special equipment are needed to install HushMat. Simply peel and stick.

HushMat has invested thousands of hours over the past 15 years measuring vehicles to create a year-, make- and model-specific portfolio of 365,000 part numbers. HushMat insulates firewall, floor pan, tunnel, doors, roof and trunk. HushMat even provides installation templates to show where each piece is placed. HushMat takes the guess work out of, “how much material do I need?”  

www.hushmat.com
PN: 62866P

HushMat
Complete Vehicle Insulation Kit

HushMat’s '71-'74 Dodge Charger sound-deadening and thermal-insulation material is designed to make every type of vehicle cool, quiet and comfortable. HushMat is an easy-to-install, USA-made material that molds, forms and adheres to your vehicle’s surface. No tools, glues and or special equipment are needed to install HushMat.  Simply peel and stick. HushMat has invested thousands of hours over the past 15 years measuring vehicles to create a year-, make- and model-specific portfolio of 365,000 part numbers.

HushMat insulates firewall, floor pan, tunnel, doors, roof and trunk. HushMat even provides installation templates to show where each piece is placed. HushMat takes the guess work out of, "how much material do I need?”

www.hushmat.com
PN: 66271P

Rampage
TrailView Soft Top

The TrailView Soft Top from Rampage combines the features of the Rampage Frameless Trail Top, plus an easy-to-use, fold-back sunroof. The flexibility of the TrailView provides two tops in one, as the full top also converts to an open-air safari top, which can easily be opened from inside the Jeep.

The fastback style offers improved aerodynamics and a quieter ride than factory bow-style tops. The new styling also features an overhead storage panel for the rear and side windows, which allow the windows to remain with the Jeep while also keeping them protected. The top is constructed of a durable 28 oz. vinyl with tinted windows, and includes all necessary hardware (door surrounds, header channel, tailgate bar) to convert from a hard top.

www.rampageproducts.com
PN: 139435

Oracle Lighting
Dynamic ColorSHIFT Headlight DRL Halo Kit 18-21 Ford Mustang

Oracle Lighting is proud to announce the launch of its new Dynamic ColorSHIFT Halo Kit with DRL Upgrade for '18-'21 model year Ford Mustangs. Now available with an MSRP of $299.99, the kit includes unique standard features, such as sequential FLOW turn signals, true white DRL mode, and smartphone control, all in one package.

“Dynamic ColorSHIFT LEDs are individually addressable which unlock some very unique programming opportunities for these lights,” explained Justin Hartenstein, Oracle Lighting director of development.

“The Dynamic features allow the user to run multiple moving color patterns through the LEDs, creating a vivid eye-catching lighting effect. The color-changing motion flow effects are conveniently controlled through a free smartphone app, and the system features more than 200 pre-programmed moving patterns as well as static color control and color wheel.”

The integrated controller features both DRL and turn indicator inputs. The switchback LED indicator features Oracle Lighting’s exclusive Dynamic FLOW turn signal effect. The white DRL trigger automatically switches the LEDs to pure white when the vehicle is started.

The kit includes:

• (6) Dynamic DRL Circuit Boards
• (2) Dynamic Projector Halo Rings
• Bluetooth Multi-function Controller

Having celebrated its 20-year anniversary in 2019, Metairie, LA-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

www.oraclelights.com
PN: 1446-332

ZyBar
32 oz. Midnight Black Finish

ZyBar 32 oz. Midnight Black Finish high-temperature, heat-dissipation coating is designed to reduce radiant heat and reduce under hood temperatures. It offers outstanding corrosion resistance, provides lasting color stability under the most extreme engine conditions and extends the life of your components.

ZyBar is rated to internal temperatures well in excess of 2000 F. ZyBar is a single-component, durable polymer coating that far outperforms ceramic paints, wraps and heat tapes.

ZyBar is spray-applied inside and outside the component. ZyBar treats manifolds, headers, turbo housings, exhaust, brakes and intakes. ZyBar is a thin .001-.0025 film coating that is either oven-cured (2 hours @ 450 F) or air-cured (120 hours).  

www.zycoat.com
PN: 11032

ZyBar
32 oz. Cast Finish

ZyBar 32 oz. Cast Finish high-temperature, heat-dissipation coating is designed to reduce radiant heat and under hood temperatures. It offers outstanding corrosion resistance, provides lasting color stability under the most extreme engine conditions and extends the life of your components.

ZyBar is rated to internal temperatures well in excess of 2000 F. ZyBar is a single component, durable polymer coating that far outperforms ceramic paints, wraps and heat tapes. ZyBar is spray-applied inside and outside the component. ZyBar treats manifolds, headers, turbo housings, exhausts, brakes and intakes. ZyBar is a thin .001-.0025 film coating that is either oven-cured (2 hours @ 450 F) or air-cured (120 hours).  

www.zycoat.com
PN: 13032

SEMA News—February 2021

WHEEL & RELATED NEW PRODUCTS

By Chad Simon

2021 New Wheel Products

The Latest Innovations From SEMA360

Tires and wheels are consistently among the first modifications enthusiasts are likely to make to their vehicles. Often referred to as the “gateway drug” by SEMA Market Research Director Gavin Knapp, consumers often start there because tire and wheel products make an obvious visual difference and oftentimes lead to other modifications as consumers catch the bug.

According to the “2020 SEMA Market Report,” sales of aftermarket wheels remained firm at an estimated $1.32 billion last year—same as the prior year—so this is still a healthy market segment for manufacturers and retailers alike.

The following products are the latest groundbreaking wheel innovations from the recent SEMA360 New Products
Showcase.

All-Fit Automotive
All-Fit Rim Trim—V2

All-Fit Rim Trim adds a unique styling touch and curb protection to most rims. Hide existing curb rash and protect from future scuffs. Seven available colors to make wheels stand out. With a proven high demand in V1 Rim Trim (Amazon best seller), V2 makes substantial manufacturing improvements, including improved process and quality. Made in the U.S.A.

619-500-3669
www.allfitautomotive.com
PN: ALLFITRTV2

---

Bartec USA
Rite-Sensor

The Rite-Sensor is Bartec’s single-part, multi-frequency, programmable replacement TPMS sensor. The Rite-Sensor makes TPMS service more profitable. Rite-Sensor improves inventory because one sensor replaces hundreds. The process of programming is handled by Rite-Sync. Sensors are programmed during the relearn.

586-685-1300
www.bartecusa.com
PN: RS-1000

BBS of America
Motorsport RE1928 and RE1929 Porsche Wheels

Milled forged monoblock center-lock wheels developed by BBS Motorsport for Porsche 991 GT3, Turbo and GTS, the RE1928 and RE1929 are engineered to perform like the race wheels BBS builds for race teams. The spokes’ back milling allows for a lightweight yet stiff wheel suitable for both street and track use. Specs: 20x9 ET:52 and 20x12 ET:47.

770-967-9848
www.bbs-usa.com
PN: RE1928 and RE1929

BBS of America
CH-R II Bronze Anniversary Edition

The anniversary bronze BBS CH-R II is a two-piece flow-formed wheel available in 20-, 21- and 22-in. sizes in multiple applications for passenger cars and SUVs. It is part of the company’s performance line that comes standard with the rim protector. The anniversary bronze features a black rim protector. Curb rash is no problem for the CH-R II.

770-967-9848
www.bbs-usa.com
PN: CH-R II

BBS of America
CI-R Bronze Anniversary Edition

The 50th anniversary edition bronze CI-R is a flow-formed Y-spoke design with back-milled spokes. The anniversary edition features the patented BBS stainless-steel rim protector in black with a custom center cap. Curb rash is not a problem for CI-R wheels.

770-967-9848
www.bbs-usa.com
PN: CI-R

BBS of America
XR Bronze Anniversary Edition

Traditional yet modern and bold, the new XR blends these extremes into one wheel. With its seven distinctive Y-spokes, the XR is a modern revision of the Classic RX from the ’90s. It is the first wheel in the BBS design line that can be optionally equipped with the patented stainless-steel rim protector. Available in 17-, 18-, 19- and 20-in. versions.

770-967-9848
www.bbs-usa.com
PN: XR

Cangzhou Shengshiweiye Automobile Accessory Co. Ltd.
Tire Changer, Tire Removal Tools, Bead Seater, Wheel Weight

FE wheel weights. Universal steel adhesive wheel weight. Sizes: 1/4 oz. x 12; 1/2-oz. x six; 1 oz. x three. Each strip has 12 pieces, six pieces or three pieces. Each piece is 1/4 oz., 0.25 oz., 1/2 oz., 0.5 oz., 1/4 oz., 1.0 oz. Blue tape, 3M tape, Norton tape. Surface: zinc plated, gray coated, black coated. White box or colored logo box.

+86-317-2049866
www.wheelbalanceweights.com/product
PN: 1/4OZX12,1/2OZX6.1OZX

Cangzhou Shengshiweiye Automobile Accessory Co. Ltd.
Tire Changer

Vacuum tire removal tools (orange or green handle and steel head). Suitable for tubeless truck tires 17.5–24.5 in. Produced by special metal; forged iron. Wear-resisting and non-deformable. Reasonable design, easier for mounting and demounting. Weight: 13 kg/set. Package size: 130x26x33 cm.

+86-15130819699
www.wheelbalanceweights.com/product/tire-removal-tools
PN: S-T010

Coast to Coast International
Impostor Wheel Skins

The IMP452BLK Imposter Wheel Skins from CCI instantly enhance the OEM wheel appearance of the ’18–’20 Chevrolet Equinox. These wheel skins are constructed of an automotive-grade black ABS material and are backed by a limited lifetime warranty. They install quickly and easily over and into the wheels using snap clips and an OE center cap.

800-521-9999
www.coast2coastinternational.com
PN: IMP452BLK

Design Infini
Drifz D09

Drifz D09 is a flow-formed wheel that is designed to be lightweight. The Drifz D09 wheel will be available in 18x9.5 in. in two finishes: satin black and graphite.

714-990-2233
www.drifz-wheels.com
PN: D09

Design Infini
Worx 817 Carnage

The Worx 817 Carnage wheel is offered in 22x12 -44 and is available in two finishes: black milled and chrome.

714-990-2233
www.worxwheels.com
PN: 817BM-2226844

Design Infini
Fittipaldi Off-Road FTC08

The Fittipaldi Off-Road FTC08 wheel is available in two sizes, 22x12 -44 and 20x12 -44, and is offered in a black milled finish.

714-463-7229
www.fittipaldioffroad.com
PN: FTC08-221263539N44BM

Design Infini
Fittipaldi Off-Road FTC13

The Fittipaldi Off-Road FTC 13 is available in 24x12 -44 in a black milled finish.

714-463-7229
www.fittipaldioffroad.com
PN: FTC13-241263539N44BM

Design Infini
Gear Off Road 762 Pivot

The Gear 762 is available in 17x9, 18x9, 20x9, 20x10, 20x12 and 22x12 in three finishes: gloss black, black milled and chrome.

714-990-2233
www.gearoffroad.com
PN: GEAR762

Design Infini
Motiv 430 Movement

The Motiv 430 wheel is available in 17x8, 18x8 and 20x8.5 in three finishes: gloss black, machined black and chrome.

714-990-2233
www.motivwheels.com
PN: MOTIV430

Design Infini
Motiv 428 Momentum

The Motiv 428 wheel is available in 17x9, 18x9, 20x9, 20x10 and 20x12 and in two finishes: machined black and gloss black.

714-990-2233
www.motivwheels.com
PN: MOTIV428

Dill Air Controls
TPMS Stem

The VS-280-SB is a short TPMS clamp-in stem designed specifically for black aftermarket wheels with minimal valve clearance. Made of corrosion-resistant plating, it is four-season safe. This stem fits 5001 and 5002 Dill sensors along with any OE sensor that accepts VS-20, VS-65, VS-950 or VS-240. Also available in silver.

800-815-3455
www.dillvalves.com
PN: VS-280-SB

Dill Air Controls
TPMS Kit

The 1506-BAND is a banded TPMS kit for dual-rear-wheel Sprinters, delivery trucks, moving trucks and more. The kit includes six banded sensors, six bands, wiring components, antenna and display. Display shows real-time pressure and temperature by position. The receiver alerts the driver of a low-tire-pressure condition as compared to the baseline pressure.

800-815-3455
www.dillvalves.com
PN: 1506-BAND

53778_1.jpg

Ford Motor Company
’21 Bronco/Ranger Black Lug-Nut Vehicle Kit

The ’21 Bronco/Ranger black lug-nut vehicle kit fits ’19–’21 Rangers and the ’21 Bronco. Ford Performance Parts black Bronco/Ranger lug nuts offer a durable black chrome finish that provides the perfect look to enhance the vehicle. The vehicle kit contains 24 lug nuts.

313-269-8853
www.performanceparts.ford.com
PN: M-1012K-BR

“Wheel and tire upgrades are the first investment nearly every automotive enthusiast makes on their ride, whether it is a brand-new or classic vehicle. This is not something that is going to change anytime soon. Most platforms now coming out of the major OEs have extremely complicated ADAS systems, which make some customizations a challenge. All platforms still require standard radial tires for the foreseeable future, meaning that the wheels that hold those tires will maintain the ability to be upgraded for a long time to come. Custom wheels by themselves provide a vehicle with personality and individuality, which consumers crave, meaning the wheel industry is clearly set to continue on its path of growth over the next decade or more.”

—Gregory Parker WEGMANN Automotive USA Inc.

Forgeline Motorsports
VX1-S Forged Monoblock Wheel

The VX1-S is a one-piece forged monoblock wheel that has visual design characteristics similar to the company’s Competition-series VX1R, but it utilizes a thinner spoke width that allows engineered fitments for a wider range of street applications, including the new C8 Corvette.

800-886-0093
www.forgeline.com
PN: VX1-S

Forgeline Motorsports
15-in. Bead Lock Drag Wheel

Users spoke, and Forgeline Motorsports listened. After the incredibly successful line of forged monoblock beadlock wheels launched at the 2019 PRI Trade Show, many serious straight-line racers asked for a 15-in. version. That request has become a reality with the new 15-10 GS1R and CF1R beadlock forged monoblock single beadlock wheel.

800-886-0093
www.forgeline.com
PN: 15-INCH BEADLOCK

Guniwheel
Gunispare 45

A solution for vehicles without spares, the Gunispare 45 is a universal-fit emergency spare wheel and tire assembly. Its patented universal pattern fits any standard four- and five-bolt lug pattern designs on standard size-vehicles and small SUVs without the need for special adapters or O-rings. Speed rating is 50 mph. Independently tested for safety.

888-554-6464
www.guniwheel.com

Forgeline Motorsports
F01 Flow-Formed Wheel

With decades of engineering race wheels, Forgeline used its expertise and dedicated years to develop what it says is the best out-of-the-box, high-quality, flow-formed performance street wheel that is both budget- and time-friendly. It is 100% Forgeline designed and engineered. Currently available for Gen 5 and 6 Camaros, Porsche 991 and C6, C7 and C8 Corvettes.

800-886-0093
www.forgeline.com
PN: F01

Guniwheel
Guniwheel 80

The Guniwheel 80 is a patent-pending, universal-fit shop wheel for large trucks and vans with varying eight-lug patterns. An ideal solution for collision shops to move vehicles around the shop when wheels are out for repair. Custom builders can use them during fabrication to move a chassis or work on projects without using blocks or fullsize wheels.

888-554-6464
www.guniwheel.com
PN: GW10080

Hostile & MKW Wheels
MKW M129

Wheels for various applications ranging from sedans to SUVs and trucks.

909-444-0164
www.mkwwheels.com
PN: M129

Hostile & MKW Wheels
MKW M128

Wheels for various applications ranging from sedans to SUVs and trucks.

909-444-0164
www.mkwwheels.com
PN: M128

Hostile & MKW Wheels
MKW M127

Wheels for various applications ranging from sedans to SUVs and trucks.

909-444-0164
www.mkwwheels.com
PN: M127

Hostile & MKW Wheels
Hostile UTV H316 Jigsaw

The H316 Jigsaw features an aluminum beadlock ring and the standard Hostile Jigsaw face design built for UTV applications.

909-444-0164
www.hostilewheels.com
PN: H316

Hostile & MKW Wheels
Hostile UTV HF11 Boost

Lightweight forged monoblock aluminum construction designed for sand dune use.

909-444-0164
www.hostilewheels.com
PN: HF11

Hostile & MKW Wheels
Hostile UTV H309 Alpha

The H309 Alpha features an aluminum beadlock ring and the standard Hostile Alpha face design built for UTV applications.

909-444-0164
www.hostilewheels.com
PN: H309

“Despite COVID-19, aftermarket wheel sales were extremely robust in 2020, and we expect continued growth in 2021, but we’re also seeing a more discerning customer looking for higher levels of innovation and performance.

These two demands are pushing us to invest heavily to meet increased volume and focus considerable resources into R&D and future technology.”

—Alan Peltier, HRE Performance Wheels

 

 

 

 

Hostile & MKW Wheels
MKW Offroad M208

Designed for the overland adventure, the M208 sports a split five-spoke with an intricate outer ring design.

909-444-0164
www.mkwoffroad.com
PN: M208

Hostile & MKW Wheels
MKW Offroad M206

Designed for the overland adventure, the M206 sports a five-spoke with an intricate outer ring design.

909-444-0164
www.mkwoffroad.com
PN: M206

Hostile & MKW Wheels
MKW Offroad M207

Designed for the overland adventure, the M207 offers a modern twist on a classic design.

909-444-0164
www.mkwoffroad.com
PN: M207

Hostile & MKW Wheels
H122 Reaper

The H122 Reaper upgrades the classic Hostile sprocket design with a modern twist. Available in stock to large-
diameter sizes and Hostile’s standard finishes: blade-cut, asphalt and armor-plated.

909-444-0164
www.hostilewheels.com
PN: H122

Hostile & MKW Wheels
H123 Typhoon

 

The H123 Typhoon features a deep concave face that lends to Hostile’s aggressive styling. Available in stock to large-
diameter sizes and Hostile’s standard finishes: blade-cut, asphalt and armor-plated.

909-444-0164
www.hostilewheels.com
PN: H123

Hostile & MKW Wheels
H124 Lunatic

The H124 Lunatic brings a new look to Hostile for 2021. Available in stock to large-diameter sizes and Hostile’s standard finishes: blade-cut, asphalt and armor-plated.

909-444-0164
www.hostilewheels.com
PN: H124

Koch-Chemie
Magic Wheel Cleaner

Magic Wheel Cleaner is a powerful, viscous, acid-free rim cleaner that provides innovative performance to mildly and thoroughly clean rims and rim wells. Its reactive component dissolves iron particles with characteristic red discoloration. Special dispersing agents gently remove stubborn dirt from surfaces.

678-974-1269 x427
www.thefinisher.koch-chemie.de
PN: 425500US

Konig American
Advanti Racing Vigoroso V1

The Vigoroso V1 is a classic mesh-styled wheel that has been developed by utilizing Advanti Racing’s DST flow-forming technology process. With a wide range of sizing, fitments and two different spoke profiles, the Vigoroso V1 is an ideal wheel option for many passenger vehicles, especially those looking to stagger fit.

800-645-3878
www.advantiwheel.com
PN: V1

Konig American
Mamba Off-Road

The M27 is available in stippled matte black and matte bronze finishes, both with a matte-black lip edge. Developed for five-lug and six-lug fitments, the M27 comes in 17x9, 18x9 and 20x9 sizes.

800-645-3878
www.mambawheels.com
PN: M27

Konig American
Hexaform

The Hexaform is a six-spoke design built with flow-forming technology. It’s available in matte bronze and matte black finishes, and Konig pushed the face out and allowed for brake caliper protrusion as well as overall brake diameter near the drop center. This provides excellent caliper clearance for big-brake car and aftermarket big-brake kits.

800-645-3878
www.konigwheels.com
PN: HF

Konig American
Countergram

The Countergram is a nine-spoke design built with flow-forming technology. Available in matte black with a matte machined lip and a hyper chrome center with a mirror machined lip. Konig has pushed the face out and allowed for brake caliper protrusion. This provides excellent caliper clearance for big-brake car and aftermarket big-brake kits.

800-645-3878
www.konigwheels.com
PN: CT

Litespeed Racing
VR20 Three-Piece

The VR20 three-piece is custom-made in almost any size, offset, bolt pattern or color and is available in forged magnesium or forged aluminum or with real carbon-fiber barrels from Dymag. It is shown here in 22x12 ET-90 with six-lug configuration for a Ford Raptor.

310-995-2127
www.litespeedracing.com

Litespeed Racing
RS5 Track Spec

RS5 Track Spec is the race/track version of the company’s most popular wheel, the RS5. The company’s Track Spec version has improved spoke geometry to help reduce deflection and make the wheel stiffer for improved handling under load in intense track conditions. Research has shown that wheel deflection can reduce tire life and negatively impact lap times.

310-995-2127
www.litespeedracing.com

Litespeed Racing
RS5 EV Edition

The RS5 EV edition is designed with carbon-fiber aero blades that help to improve aerodynamic efficiency, and weight starts at only 15 lbs. for the 18-in. version. Each wheel is custom-made and can have custom sizes, offsets and colors. Switching to lighter and more efficient wheels is one of the few things that EV owners can do to improve range/performance.

310-995-2127
www.litespeedracing.com

MGP Caliper Covers
Licensed West Coast Customs Caliper Covers

Black custom caliper covers engraved with the West Coast Customs logo.

877-995-0003
www.calipercovers.com

MGP Caliper Covers
Licensed Grand Cherokee Brake Caliper Covers

Licensed Grand Cherokee custom brake caliper covers.

877-995-0003
www.calipercovers.com

1-800EveryRim OEM Wheels
951-RimText

Buy or sell OEM wheels using 951-RIM-TEXT (951-746-8398). Simply text wheel pictures along with selling or buying. No need to identify the wheels. Quotes come within minutes. If you are selling multiple wheels, just take a picture of what you have and send it. Based in Los Angeles, most orders placed by 2:30 p.m. PST are shipped same day.

800-383-7974
www.1800everyrim.com/rimtext

Oro-Tek/iM TPMS
iM TPMS Sensors

iM TPMS are preloaded with all of the information needed. They have the same fit and function as OE sensors and can work with TPMS tools that tire shops already own. To use the same relearn procedures as OE sensors, iM TPMS has developed a full line of single-protocol sensors and become the most reliable choice in the TPMS market.

+886-4-2531-6071
www.oro-tek.com; www.imtpms.com

1-800EveryRim OEM Wheels
EveryRim.com

Featuring a live inventory-ordering system and a large selection of OEM new take-off, used and reconditioned wheels, EveryRim.com is an effective tool aiding in the easy identification and ordering of stock steel and alloy wheels. Based in Los Angeles, most orders placed by 2:30 p.m. PST are shipped the same day.

800-579-3472
wwww.everyrim.com/sema360

Quadratec Inc.
Rubicon Xtreme Wheel Black for Jeep Wrangler JK, JL and Gladiator JT

A 17x9, 4.75-in. backspace, classic five-spoke pattern with rugged off-road styling. Thick spokes with ribbed edges, deep lug-nut pockets provide a simple design. Easy to keep clean. Accepts genuine MOPAR center caps. Load rating of 2,100 lbs. Limited lifetime structural warranty; limited one-year finish warranty.

800-797-5857
www.quadratec.com
PN: 92615.3322

Quadratec Inc.
Hardrock Wheel in Machined Black for ’07–’20 Jeep Wrangler JK, JL and Gladiator JT

A 17x8.5 wheel with 5.2-in. backspace (+10 offset). Hub-centric alloy wheels are 1 in. wider than an OE Rubicon wheels. Offset allows most larger tires to fit under the stock fender flares. Meets SAE standards and DOT requirements. Available in gunmetal gray, black or smoke bronze with machined accents.

800-979-5857
www.quadratec.com/wholesale
PN: 92615.345

Quadratec Inc.
CJ Retro Alloy Wheel in Gloss White for ’07–’20 Wrangler JK, JL and Gladiator JT

These updated 17x8.5-in. wide aluminum wagon wheels feature the proper 5.2-in. backspacing for JK and JL Wranglers. The raised machined pinstripe and separate injection-molded center cap nicely echo the original while providing a modern finishing touch.

800-797-5857
www.quadratec.com/wholesale
PN: 92615.371

Quadratec Inc.
Moab Wheel in Silver for ’07–’20 Jeep Wrangler JK, JL and Gladiator JT

Designed for larger tires, they are 17x8.5 with 5.2-in. backspace (+11mm offset). Hub-centric design and meets SAE J2530 standards and DOT requirements. Features the company’s limited lifetime structural warranty. Available in gunmetal gray, silver or machined finish.

800-797-5857
www.quadratec.com/wholesale
PN: 92615.3101

Quadratec Inc.
’41 Wheel in satin black for ’07–’20 Jeep Wrangler JK, JL and Gladiator JT

Engineered to be wider than the factory edition. Measures 17x8.5 with 5.2-in. backspace (+10 offset). Hub-centric design. Meets SAE J2530 standards and DOT requirements; features limited lifetime structural warranty. Available in a choice of gunmetal gray, satin black or smoke bronze.

800-797-5857
www.quadratec.com/wholesale
PN: 92615.35

Quadratec Inc.
Recon Wheel in Black for ’07–’20 Jeep Wrangler JK, JL and Gladiator JT

Recon wheels for the Jeep JK, JL and JT are wider than the factory edition. Measures 17x8.5 with 5.2-in. backspace (+10 offset). Hub-centric and made from strong pressure-cast aluminum alloy. Meets SAE J2530 standards and DOT requirements. Available in gunmetal gray, satin black or silver.

800-797-5857
www.quadratec.com/wholesale
PN: 92615.362

Rimfinity
Wheel Rim Protector

Rimfinity’s continuous-band wheel-protection technology sets a new industry standard for performance and safety. Unlike traditional universal tyre-trap protectors, Rimfinity instead utilizes a rim-specific “continuous band” with no unsightly join. This guarantees both a perfect fit, and total integrity of the protector, with no chance of joint failure and the resultant detachment damage.

+44(0)77598-24055
www.rimfinity.co.uk

RimPro-Tec/Profilm
RimChrome by RimPro-Tec

RimChrome inserts by RimPro-Tec wheel bands bring a chrome foil finish installation option for both chrome and black finished wheels. Tape-on product with fast swappable chrome foil finish inserts that deliver the chrome finish attribute customers have
been looking for to protect and repair their chrome wheels and accent their blackout rims.

877-564-9494
www.wheelbands.com
PN: WBSLCHR

Schrader TPMS Solutions
EZ-Sensor Go

Schrader says that its EZ-Sensor Go is the market’s fastest programmable TPMS sensor with instant sensor programming for a majority of popular vehicle applications covered by EZ-Sensor. EZ-Sensor Go includes all of the industry-leading benefits of EZ-sensor.

800-288-1804
www.schradertpms.com
PN: 33560

Sonax GmbH
Beast Wheel Cleaner

Quicker color-changing formula. Simply spray it on cool, dry wheels and allow it to dwell for 2–4 min. Spray off with a pressure washer or a strong jet of water. Safe for all steel and light-alloy wheel rims, including painted, chrome-plated, polished and matte rims. Does not attack the rim surfaces or wheel bolts.

855-766-2987
www.sonaxusa.com/beast-wheel-cleaner.html
PN: 4333000

Trac-Tire Rotation Assistance Cart/Tire Jack
Trac Tire Jack

The Trac Tire Jack assists with the removal and installation of a wheel/tire assembly from a vehicle. Using leverage, the technician simply lifts and lowers the wheel on and off the vehicle, saving his or her back and arms. The Trac Tire Jack is a must for safety in the workplace.

720-231-1839
www.liftwithtrac.com
PN: TRACTIREJACK1

Tire Stickers
Cerebrum Boost Smart Tire Sensor Solution

Said to be the first aftermarket tire sensor capable of measuring advanced tire analytics, including pressure, temperature and tread depth. Released in 2019 and now features load measurement. Ideal for trucks, RVs and fleets. Sensors can connect to most wireless receivers, and analytics are available in the mobile app and cloud for telematics.

424-272-0321
www.tirestickers.com
PN: CEREBRUMBOOST

Warn Industries Inc.
Epic Wheels

The leader in winches is now offering class-leading wheels for Jeep Wrangler JL, JK and Gladiator JT. Packed full of the durability, performance and style buyers expect from Warn Industries, these all-new wheels are designed for life off-road. The center cap is a nod to Warn’s 4WD hubs. Available in 17x8.5 with a 5x5 (5x127) bolt pattern, 0 offset.

503-722-1200
www.warn.com
PN: 106689

The Wheel Group/Wheel-1
KR195 Milano

Available sizes: 18x8, 20x8.5. New finish: satin black.

626-363-1660
www.krazewheels.com
PN: KR195

The Wheel Group/Wheel-1
KR194 Cosmos

Available sizes: 18x8, 20x8.5. New finish: gloss black.

626-363-1660
www.krazewheels.com
PN: KR194

The Wheel Group/Wheel-1
KR190 Lusso

Available sizes: 18x8, 20x8.5, 22x8.5, 22x9.5. New finish: gloss black

626-363-1660
www.krazewheels.com
PN: KR190

The Wheel Group/Wheel-1
9302 Roadkill

Available size: 17x9. New finish: candy red with black ring.

626-363-1660
www.dirtylifewheels.com
PN: 9302

NP_53433_20_SEMA360_Logo_wDate.jpg

The Wheel Group/Wheel-1
9303 DT-1

 

Available size: 17x9. New finish: crimson candy red.

626-363-1660
www.dirtylifewheels.com
PN: 9303

The Wheel Group/Wheel-1
9110 Summit

Available sizes: 20x9, 20x10, 20x12, 22x12, 24x14. New finishes: gloss black with red milled spokes, gloss black with blue
milled spokes.

626-363-1660
www.calioffroadwheels.com
PN: 9110

The Wheel Group/Wheel-1
KR183 Spectra

Available sizes: 18x8, 20x8.5, 22x8.5. Available finishes: gloss black with machined face, gloss black.

626-363-1660
www.krazewheels.com
PN: KR183

The Wheel Group/Wheel-1
376 Laguna

Available sizes: 18x8, 20x8.5, 22x8.5, 22x9.5. Available finishes: gloss black with milled spokes, matte black.

626-363-1660
www.mayhemwheels.com
PN: 376

The Wheel Group/Wheel-1
3293 TR93

Available sizes: 17x8, 18x8, 20x9. Available finishes: satin black with black rivet, gloss graphite with black rivet.

626-363-1660
www.tourenwheels.com
PN: 3292

The Wheel Group/Wheel-1
3292 TR92

Available sizes: 17x8, 18x8, 20x9, 20x10.5, 22x9, 22x10.5. Available finishes: gloss black, dark bronze.

626-363-1660
www.thewheelgroup.com
PN: 3292

The Wheel Group/Wheel-1
Style 609

Available sizes: 20x9, 22x9.5. Available finishes: chrome, gray with milled spokes,

626-363-1660
www.thewheelgroup.com
PN: 608

The Wheel Group/Wheel-1
Style 146

Available sizes: 17x9, 20x9, 20x10. Available finishes: gloss black, matte black with machined dark tint.

626-363-1660
www.thewheelgroup.com
PN: 146

The Wheel Group/Wheel-1
Style 608

Available sizes: 18x8, 18x9, 20x8.5, 20x10, 22x9, 22x10.5. Available finishes: chrome, gray with milled spokes.

626-363-1660
www.thewheelgroup.com
PN: 608

The Wheel Group/Wheel-1
8115 Apollo

Available sizes: 20x9, 20x10. Available finishes: gloss black with milled spokes, gloss black with prism red milled spokes.

626-363-1660
www.thewheelgroup.com
PN: 8115

The Wheel Group/Wheel-1
8114 Utopia

Available sizes: 20x9, 20x10, 22x12. Available finishes: gloss black with milled spokes.

626-363-1660
www.thewheelgroup.com
PN: 8114

The Wheel Group/Wheel-1
8113 Cortex

Available sizes: 17x9, 18x9, 20x9, 20x10. Available finishes: matte black, matte black with machined dark tint.

626-363-1660
www.thewheelgroup.com
PN: 8113

The Wheel Group/Wheel-1
8304 Delta

Available sizes: 17x9, 20x9. Availablevfinishes: matte black, matte gunmetal with black lip.

626-363-1660
www.thewheelgroup.com
PN: 8304

The Wheel Group/Wheel-1
9115 Invader

Available sizes: 22x12, 24x14, 26x14, 28x12, 28x14. Available finishes: gloss black with milled spokes and chrome.

626-363-1660
www.thewheelgroup.com
PN: 9115

The Wheel Group/Wheel-1
9114 Purge

Available sizes: 20x10, 20x12, 22x12, 24x14. Available finishes: gloss black with milled spokes, polished, brushed and clear coated.

626-363-1660
www.thewheelgroup.com
PN: 9114

The Wheel Group/Wheel-1
AT1914 Euphoria

Available sizes: 20x9, 20x10, 22x12. Available finishes: black with milled spokes, chrome.

626-363-1660
www.americantruxx.com
PN: AT1914

The Wheel Group/Wheel-1
AT1913 Destiny

Available sizes: 20x9, 20x10, 20x12, 22x12, 24x14. Available finishes: black with machined face, black with milled spokes, chrome.

626-363-1660
www.americantruxx.com
PN: AT1913

The Wheel Group/Wheel-1
9312 Mesa Race

Available size: 17x9. Available finishes: machined, matte black.

626-363-1660
www.dirtylifewheels.com
PN: 9312

The Wheel Group/Wheel-1
9309 Canyon Pro

Available size: 17x9. Available finishes: matte black with black lip, satin gold with black lip, satin graphite with black lip.

626-363-1660
www.dirtylifewheels.com
PN: 9309

The Wheel Group/Wheel-1
9311 Enigma

Available size: 17x9. Available finishes: matte black with black lip, satin gold with black lip, and satin graphite with black lip.

626-363-1660
www.dirtylifewheels.com
PN: 9311

The Wheel Group/Wheel-1
9310 Canyon

Available size: 17x9. Available finishes: matte black, satin gold, and satin graphite.

626-363-1660
www.dirtylifewheels.com
PN: 9310

Wheel Vintiques
OE GM Pickup Rallye Wheel

The 42-series OE GM Pickup Rallye wheel from Wheel Vintiques is an all-steel, American-made wheel for classic Chevrolet and GMC trucks. It is available in 15x8- and 15x10-in. sizing. The Pickup Rallye is available in a 16-slot design for 5x5 bolt patterns and a 10-slot design for 6x5.5 bolt patterns. The wheel features a silver-powdercoated finish.

800-959-2100
www.wheelvintiques.com
PN: 42-580504

Wheel Vintiques
Off-Road Series

The new rugged off-road wheels are all steel and made in the U.S.A. These wheels feature a classic design that is built from heavy-duty seven-gauge steel. Available sizes are 17x8 and 17x9 in., and Wheel Vintiques builds the wheels in 5x5-, 5x5.5-, 6x5.5-in. and 6x135mm bolt patterns. The standard finish is metallic gray powdercoat.

800-959-2100
www.wheelvintiques.com
PN: OFR-178555

Zhejiang Hongxin Technology Co. Ltd.
Off-road Forged Aluminum Wheel

Wheel size: from 15–30 in. For monoblock multiple-piece. Off-road, UTV and so on. Surface: full painting, multicolor, machined, milled, polished, brushed and so on. Facility: four forging line, 260 CNC machine. Capacity: one to 100,000 pieces. Quality control: TS16949 and VIA certificated lab.

+576-84161818
www.hxwheel.com
PN: HYOO9

Zhejiang Hongxin Technology Co. Ltd.
Forged Alloy Aluminum Dually Wheel

Wheel size: from 15–30 in. For monoblock multiple-piece. Off-road, UTV and so on. Surface: full painting, multicolor, machined, milled, polished, brushed and so on. Facility: four forging line, 260 CNC machine. Capacity: 1 to 100,000 pieces. Quality
control: TS16949 and VIA certificated lab.

+576-84161818
www.hxwheel.com
PN: HY010

Zhejiang Hongxin Technology Co. Ltd.
OEM Two-Piece Multiple-Piece Monoblock Off-Road Deep Concave CNC-Barrels Wheel

Two-piece Hongxin T6061 forged wheel. From 15–30 in. Off-road and UTV. Full painting, multicolor, machined, milled, polished, brushed. Facility: four forging line, 260 CNC machine. Capacity: 1 to 100,000 pieces. TS16949 and VIA-certificated lab.

+86-576-84161839
www.hxwheel.com
PN: HY005

Zhejiang Hongxin Technology Co. Ltd.
Forged-Aluminum UTV Wheel Monoblock Wheel

Wheel size: from 15–30 in. For monoblock multiple-piece. Off-road, UTV and so on. Surface: full painting, multicolor, machined, milled, polished, brushed and so on. Facility: four forging line, 260 CNC machine. Capacity: one to 100,000 pieces. Quality control: TS16949 and VIA certificated lab.

+576-84161818
www.hxwheel.com
PN: HY008

Zhejiang Hongxin Technology Co. Ltd.
4x4 Off-Road Forged Alloy Pick-Up Aluminum Wheel Polished, 20, 22, 24, 26 and 30 in.

T6061 monoblock forged wheel. From 15–30 in. Off-road and UTV. Full painting, multicolor, machined, milled, polished and brushed. Four forging line; 260 CNC machine. One to 100,000 pieces. TS16949 and VIA-certificated lab.

+86-576-84161839
www.hxwheel.com
PN: HY05

Zhejiang Hongxin Technology Co. Ltd.
16–24-in. Forged 6061 T6 Ultra-Lightweight Concave Alloy Wheels

T6061 one-piece forged wheel. From 15–30 in. Monoblock, multiple-piece. Off-road, and UTV. Full painting, multicolor, machined, milled, polished and brushed. Four forging line, 260 CNC machine. One to 100,000 pieces. TS16949 and VIA-certificated lab.

+86-576-84161839
www.hxwheel.com
PN: HY003

Zhejiang Hongxin Technology Co. Ltd.
Forged Aluminum Wheel

Wheel size: from 15–30 in. For monoblock multiple-piece. Off-road, UTV and so on. Surface: full painting, multicolor, machined, milled, polished, brushed and so on. Facility: four forging line, 260 CNC machine. Capacity: one to 100,000 pieces. Quality control: TS16949 and VIA-certificated lab.

+576-84161818
www.hxwheel.com
PN: HY006

52802_1.JPG

Zhejiang Hongxin Technology Co. Ltd.
Custom Forged Aluminum Alloy Car Wheel Rims; 18, 19, 20, 21, 22, 23, 24 in. for Cars

T6061 ultra-light wheel. From 15–30 in. For monoblock multiple-piece. Off-road, and UTV. Full painting, multicolor, machined, milled, polished and brushed. Four forging line, 260 CNC machine. One to 100,000 pieces. TS16949 and VIA-certificated lab.

+576-84161818
www.hxwheel.com
PN: HY02

52801_1.jpg

Zhejiang Hongxin Technology Co. Ltd.
Forged Alloy Wheel

Hongxin focus on forged wheel. Custom-designed wheel. Wheel size: 16–24 in. For monoblock multiple-piece. Off-road, UTV and so on. Surface: full painting, multicolor, machined, milled, polished, brushed and so on. Facility: four forging line, 260 CNC machine. Capacity: one to one million pieces. Quality control: VIA-certificated lab.

+86-576-84161839
www.hxwheel.com
PN: HY001

50378_1.jpg

Zhejiang LingPing Intelligent Technology Co. Ltd.
Tools

Made by CR-V and widely used in mines, metallurgy, shipbuilding, electric power, steam repair and other industries. They are well equipped and convenient to carry.

+86-574-87261208
www.nblingping.com

 

By Ashley Reyes

Mark your calendars and join the SEMA Young Executives Network (YEN) for a virtual happy hour, February 1, at 5:00 p.m. (PST).

This is an ideal opportunity for young industry professionals to network and make new connections at a time when travel and physical interactions may be limited. Attendees will hear about the network’s upcoming programs for 2021 and participate in a career development breakout session.

Meeting Agenda:
Ice Breaker – 10 minutes
Virtual Breakouts – 30 minutes

*Attendees can participate in one breakout session of their choice and will be encouraged to turn on their audio and webcam for the best experience.

Breakout Topics:

• Product Development/Engineering
• Marketing and Social Media Engagement
• Managing Sales Territories and Customer Visits in COVID Era.

General Forum and Updates on YEN events – 10 minutes

Register here.

Questions regarding the event can be directed to YEN Director Denise Waddingham at deniselw@sema.org.

By SEMA Washington, D.C., Staff

The U.S. Department of Labor (DOL) has issued a proposed rule to clarify whether a worker is deemed an independent contractor under the Fair Labor Standards Act’s (FLSA) definition of employee. The rule would seek to streamline and clarify the federal government’s test for identifying independent contractors, but it would not override laws enacted by California or any other states or local jurisdictions.

The DOL rule would:

• Adopt an “economic reality” test to consider whether workers are in business for themselves (independent contractors) or are economically dependent on a presumed employer for work (employee).
• Identify two “core factors” for making decisions: 1) the nature and degree of the worker’s control over the work, and 2) the worker’s opportunity for profit or loss.
• Identify three other factors that may serve as further guidance: 1) the amount of skill required for the work; 2) the degree of permanence of the working relationship between the worker and the potential employer; and 3) whether the work is part of an integrated unit of production.
• Warn a company that the actual day-to-day relationship between the worker and employer is more relevant than what has been stated in a contract or in theory.

The definition of independent contractor has received enormous attention in recent years with an expanding gig economy—a labor market based on the hiring of freelance, temporary or contract workers rather than permanent workers. In 2019, California enacted a law that creates a three-prong test for determining how to classify a worker. The test assumes the worker is an employee unless the company can prove:

• The worker is free to perform services without the company’s direction or control.
• The services performed are outside the usual course of the company’s business activities.
• The worker is customarily engaged in an independently established trade, occupation, or business of the same nature as that involved in the work performed.

Connecticut, Massachusetts, and New Jersey have similar laws as California, and other states may consider adopting the same approach. On November 3, 2020, California voters passed a ballot initiative to modify its state law to provide an exemption for app-based drivers (Uber, Lyft, etc.).

The DOL rule takes effect on March 8, 2021. For more information, contact Stuart Gosswein at stuartg@sema.org. 

By SEMA Washington, D.C., Staff

The $900 billion federal stimulus law enacted in late December includes $284 billion for first and second Paycheck Protection Program (PPP) loans and a simpler one-page loan forgiveness application form. SEMA members are invited to learn more about the new law during a webinar on Tuesday, January 19, at 10:00 a.m. (PST).

Presented by national columnist and CPA Gene Marks, the webinar will focus on the new stimulus law and other big changes that impact your business.

Details:

New Stimulus Law: More PPP Loans, an Easier Loan Forgiveness Application, and Other Big Changes That Impact Your Business

• There is another round of PPP, but are you eligible?
• If you have an existing PPP loan, can you request an increase?
• The definition of "forgivable" expenses has been expanded.
• Forgiveness of PPP loans was made a lot easier.
• Why Certain SBA Loans just became much more attractive.
• The Employee Retention Tax Credit has been expanded.

Register now.

SEMA News—February 2021

PEOPLE

Myles Kovacs

SEMA Person of the Year

By Mike Imlay

Among the many honors announced each year at the SEMA Industry Awards Ceremony, the Person of the Year award is perhaps the most prestigious. Beyond any personal or professional achievements, the award recognizes an individual who embodies service and dedication to the specialty-equipment industry for the benefit of the entire aftermarket. For 2020, the association named DUB Magazine Co-founder Myles Kovacs recipient of this honor.

The Person of the Year Award typically is presented during the SEMA Week industry banquet in Las Vegas. However, 2020 being an unconventional year, the ceremonies moved online as part of the SEMA360 trade event, premiering on the SEMA YouTube Channel on Thursday evening, November 5. During the video production, Kovacs accepted the award from the DUB headquarters in Santa Fe Springs, California, surrounded by family, friends and team members.

“SEMA is proud to recognize Myles Kovacs as our 2020 Person of the Year,” said SEMA President and CEO Chris Kersting. “The goal of our association is to help SEMA businesses succeed and prosper, and Myles’ ongoing volunteerism on behalf of SEMA and our members has done much to accomplish that goal. His career within the industry, on the SEMA Board of Directors and in a variety of other roles has been one of passion and leadership. Just as importantly, he has been generous in giving back to others and sharing what he has learned while pursuing his dreams.”

Accepting the award, Kovacs was visibly moved.

“I’m proud of my team, proud of myself,” he said. “We’ve worked really hard and went through a lot to get here. It’s just a really humbling experience. I’m so honored and blessed.”

Since first arriving on the automotive scene nearly 30 years ago, Kovacs has forged an impressive list of accomplishments. In 2000, he and his business partners founded DUB Magazine, an automotive lifestyle publication named for the 20-plus-in. wheels then popular in the hip-hop scene. The magazine made an instant splash with its fusion of urban custom-car culture and celebrity rides. The publishing effort created a brand that spawned the nationwide DUB Magazine Custom Auto Show and Concert, touring 16 U.S. cities, along with Jada Toys’ DUB City die-cast and radio-controlled vehicles, a DUB Edition line of car accessories, the Rockstar Games’ Midnight Club 3: DUB Edition video game, and the DUB Online Network.

In 2010, Kovacs was elected to the SEMA Board of Directors, serving a three-year volunteer term. In addition to his Board service, Kovacs has worked on several industry task forces, including the SEMA Show Committee; the Gen-III Innovator of the Year Task Force, which he chaired; and the association’s Scholarships Committee, where he served as a judge. In addition, he has been recognized for his involvement with the SEMA Wheel & Tire Council and has been a frequent presenter for SEMA Education, in recent years hosting “The Stage” at the annual SEMA Show and SEMA360, where he interviews industry experts on a variety of business topics.

Ironically, Kovacs began his career feeling somewhat of an outsider. Growing up in a tough East Los Angeles neighborhood, he lacked a firm goal in life. In his senior year, he found himself kicked out of high school but fortunate enough to land a job delivering car rims. Soon he was learning everything he could about wheels. That ultimately led to him to start DUB Magazine when he was 24 with a $20,000 investment secured from his friend Clay York, who has since passed away.

“My first SEMA Show was when I was 17 years old,” he recalled. “I remember going through a hotel casino to a Show event, and I couldn’t even walk the floor. They had to make me stand in the aisle because I was too young. Just seeing that whole thing, I was like, this is larger than life, something I can never dream of.”

During DUB’s early years, Kovacs and his team set up rival events across from the SEMA Show and “suitcased” the Las Vegas Convention Center.

“We were public enemy number one for SEMA,” he said. “We were aggressive. It was really bad. It’s funny that now, I’m personally here.”

So what transformed him from an outsider to a dedicated SEMA volunteer? Kovacs credited coming into contact with association members who encouraged and mentored him, starting with former SEMA Chairman of the Board Wade Kawasaki, whom he met by chance during an automotive photo shoot. On the lengthy drive back from the shoot, he and Kawasaki got to talking.

“That was my first Business 101,” Kovacs said. “I remember Wade telling me you have to be less like a bull and more like a tiger. You’re still strong, but you have to kind of blend in with the bushes. You can’t just be doing everything because that’s what you want to do.”

That conversation helped nudge Kovacs toward deeper involvement with SEMA. The more he engaged with industry peers, the more he discovered camaraderie and support for his own growth as a young entrepreneur. He came to understand the business world and how he fit into that picture. His personal development in turn helped him deal with several challenges over the ensuing years, including two temporary incidents of blindness that ultimately required two separate cornea transplants to save his sight. Those experiences are behind his volunteerism on behalf of the industry and others today.

“If you actually get the proper tools, you’re going to excel greatly, so I’ve focused on dedicating my life to basically sharing tools,” he explained. “That’s how I look at it. I’m giving my time and basically saying my toolbox is pretty good because of all the experiences that I’ve gone through. I’m going to give people the right tools, teach people how to use them, and then it’s up to them to do it.”

Asked if he had anyone special to thank for his award, Kovacs expressed appreciation for a number of people, beginning with his wife, Cynthia, and their children, Andy and Michaela. Additionally, he thanked Kawasaki and his wife Rose; SEMA Chairman of the Board Tim Martin and his wife Kristen; and Kersting and his wife Lisa. (“They’ve been actually mentoring me and Cynthia for the last 20 years—you can’t do it alone,” he said.) Also high on his list were business partners Haythem Haddad, Haytham Elzayn and John Ramos as well as the entire DUB team, who, he added, “make me look really good and really make it all happen.”

“The SEMA Industry Awards Ceremony is always a high point of SEMA Week,” Kersting said. “This year, the awards took on special significance as the aftermarket rose to meet the unprecedented challenges of 2020. Myles and our other honorees stood out as examples of the unique sort of excellence, volunteerism and determination we find throughout our SEMA-member businesses. We again congratulate Myles and all our 2020 award recipients.”

  By Ashley Reyes

SEMA Virtual Education includes live, simu-live and debut recordings that provide SEMA members with an opportunity to hear from and engage with leading experts, as well as learn about the most current hot topics and trends.

Upcoming sessions are listed below, with new sessions announced throughout the year. Stay tuned to SEMA eNews as new events are announced weekly:

SEMA Virtual Education Upcoming Events

*Stay tuned to SEMA eNews as new events are announced weekly.

Tuesday, January 19, 2021 - Everything You Need to Know About the New PPP Program

Track: Legislative & Regulatory

Last month, the $900 billion federal stimulus law that was enacted included $284 billion for first and second Paycheck Protection Program (PPP) loans and a simpler one-page loan forgiveness application form. Learn more about the new law during this informational webinar presented by national columnist and CPA Gene Marks.

Register here.

Wednesday, January 20, 2021 – Tire Knowledge 201: Standards for Determining Rim Width and Load Capacity

Series: Wheel and Tire Industry Insights, powered by WTC

Track:  Industry Segments, powered by SEMA Councils and Networks

Wheel and tire professionals are strongly encouraged to tune in to this webinar, where leading tire technical experts will address the specifics of load index and load ranges, when and where they apply, and how to calculate the correct air pressure for certain applications. This 40-minute session will answer all the basic questions and empower sales staff to be able to communicate and effectively sell to consumers.

Register here.

Tuesday, January 26, 2021 – Navigating Career Advancement Conversations

Series: Sharpen Your Soft Skills Series, powered by SBN

Track: Industry Segments, powered by SEMA Councils and Networks

As the new year begins, it’s time to think about your career. Promotions and job advancements are likely top of mind, but asking for a raise or promotion is not always easy. In “Navigating Career Advancement Conversations," owner of HR Culture Geek Elizabeth Jacobs will help attendees understand the best methods to connect with management to successfully attain salaries, raises and promotions. The one-hour session will address how to avoid what can potentially be an uncomfortable conversation, and how to focus the discussion on their work and not the finances.

Register here.

Wednesday, January 27, 2021 – What Now? Industry Path in the Wake of Disruption

Series: SEMA Industry Insights Series

Track: Trends & Research

As aftermarket businesses enter the new year, the state of the industry will be closely watched for new sales trends and market planning. Join SEMA Market Research as they introduce potential scenarios for 2021 and explore the industry’s path in the wake of disruption, the economy, and changes in vehicle segment sales and market size.

Register here.