Recognizing the challenge that SEMA-member companies have in finding well-qualified employees, SEMA works with students to support and prepare them for careers in the automotive or auto-parts industries. One such effort is the SEMA Memorial Scholarship Fund.

The majority of the exhibitors at the SEMA Show are small businesses, but automakers are just as important and are essential to the industry. Many of the OEMs participate by exhibiting at the Show. In addition to generating attendee interest, the automakers also create buzz in the media. Here are just a few articles that resulted from the 2012 SEMA Show.

If you were among the thousands of industry professionals who attended the 2012 SEMA Show in Las Vegas, chances are good that you were so busy meeting with colleagues out on the Show floor that you missed the media coverage taking place.

Since the SEMA Show is the world’s largest automotive trade gathering and features the hottest and newest automotive products and accessories, it’s no surprise that media from around the globe came to the SEMA Show to report on the amazing customized vehicles. From major daily newspapers and television news programs to auto-enthusiast magazines and Internet radio, journalists were out in full force. Below is some of the coverage that resulted during the Show. And if you did miss the on-site coverage, you’re in luck: Many of the long-lead print magazines are featuring their SEMA Show coverage now. Be sure to visit the newsstands today!

Americans celebrated the third annual Collector Car Appreciation Day throughout the country last July. From car clubs and businesses to SEMA and its members, the country came together to recognize the automobile’s contribution to America’s heritage. Here are a few noteworthy articles regarding the celebrations.

Everyone’s busy these days, so the decision about what to read is a big one. There are hundreds of great publications and websites out there that are filled with valuable news and information. Deciding which ones to read regularly depends largely on what market segment you are in and what role you play in your company. Here are a few key publications to consider:

Businesses are constantly looking for new markets and ways to expand. While the SEMA Show is best known for the thousands of new products that debut there, savvy industry professionals also use the Show to discover new trends and new markets.

The SEMA Mustang Build Powered by Women is a unique project that has captured the media’s attention. Hundreds of outlets reported on the announcement that SEMA and Ford have partnered to have a new Mustang customized by a group of female volunteers. The completed vehicle will debut at the 2012 SEMA Show and will then be auctioned on eBay to benefit the SEMA Memorial Scholarship Fund.

Only industry professionals qualify to attend the SEMA Show. So each year, auto enthusiasts and the general public wait patiently for Show coverage in their favorite magazines. They want to find out what amazing new items the manufacturers debuted and what the must-have product is going to be. Luckily, these magazines do a standout job of covering the new products and bringing the trade-only SEMA Show to their readers.

International interest in automotive customization continues to grow each year. That is the reason why journalists from around the world come to the SEMA Show. With attendees from Canada, Mexico, Australia, Japan, Venezuela, Brazil and more than 120 other countries, the SEMA Show is featured in publications throughout the world. Below is just a sampling of the media coverage from outside the United States.