SEMA News—January 2013

REQUIRED READING

Headlines During the SEMA Show

If you were among the thousands of industry professionals who attended the 2012 SEMA Show in Las Vegas, chances are good that you were so busy meeting with colleagues out on the Show floor that you missed the media coverage taking place.

Since the SEMA Show is the world’s largest automotive trade gathering and features the hottest and newest automotive products and accessories, it’s no surprise that media from around the globe came to the SEMA Show to report on the amazing customized vehicles. From major daily newspapers and television news programs to auto-enthusiast magazines and Internet radio, journalists were out in full force. Below is some of the coverage that resulted during the Show. And if you did miss the on-site coverage, you’re in luck: Many of the long-lead print magazines are featuring their SEMA Show coverage now. Be sure to visit the newsstands today!

Owners, managers and salespeople of collision repair shops and their authorized jobbers and distributors will find a wealth of news and information in this publication.Los Angeles Times

The front page of the Los Angeles Times Business section read: “Aftermarket car show all revved up…. If it has anything to do with a car, it can be found at the SEMA trade show.” Adding to the print story were several online articles and videos posted on the publication’s website, www.latimes.com. From reporting on the hottest vehicles at the Show to a behind-the-scenes video interview, the staff at the Los Angeles Times shared with its readers the latest happenings in the $30 billion industry.

 

USA Today

Owners, managers and salespeople of collision repair shops and their authorized jobbers and distributors will find a wealth of news and information in this publication.Women have played key roles in the automobile industry, yet the automotive aftermarket remains a male-dominated field. But things are changing. With support from SEMA, Ford Motor Co. and Source Interlink Media, the SEMA Businesswomen’s Network organized the SEMA Mustang Build—Powered by Women to highlight the work that women are doing and encourage others to get involved. The project brought together more than 40 women, garnering national headlines in USA Today, AutoWeek, Car & Driver, MSN Autos, the “CBS Evening News” and many other media outlets.

 

 

Don’t forget to include online forums and blogs on your list. This site targeting the powersports market is a must-read for those in the market.The New York Times

Contrary to what many may think about the SEMA Show, automotive reporter Jerry Garrett describes it best when he says that the event “…is not a car show…it’s a showcase for automotive products.” Manufacturers invest in exhibiting so that they can showcase their newest products, and buyers attend the event to see what the hot, new trends are. The New York Times featured a number of articles from the SEMA Show, including one on November 3 that highlighted a few award-winning products.

 

Each month, SEMA News is filled with timely announcements from the industry as well as how-to’s and best practices to help you in your business.Las Vegas Review Journal

As a trade show, the SEMA Show is about doing business. Las Vegas Review Journal reporter Hubble Smith reported on the business aspect of the Show—even before the Show opened. The preview story on October 26 gave readers some insight into what goes into planning the SEMA Show.

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