SEMA News—August 2012
SEMA Mustang Build Captures Media’s Attention
The SEMA Mustang Build Powered by Women is a unique project that has captured the media’s attention. Hundreds of outlets reported on the announcement that SEMA and Ford have partnered to have a new Mustang customized by a group of female volunteers. The completed vehicle will debut at the 2012 SEMA Show and will then be auctioned on eBay to benefit the SEMA Memorial Scholarship Fund.
Below is just a fraction of the coverage that has resulted from the project thus far. Even before the build team was finalized, hundreds of hits had already resulted. Keep an eye on the following media outlets as they continue to report on the progress of the vehicle, and be sure to go to eBay starting October 30 to bid on the vehicle yourself.
Hot Rod magazine, along with a number of other Source Interlink Media publications, is following the SEMA Mustang Build as it happens. The magazines are sharing the progress with their readers so you can see the transformation of the vehicle.
Just like automotive customization, this story goes beyond the United States. Performance Drive in Australia picked up on the story and is reporting on the project’s progress.
Edmund’s online publication, “Inside Line,” is always on top of significant happenings in the industry. The outlet reported on the announcement of the SEMA Mustang Build and will likely continue to report on the progress of the build as it happens.
The Florida Times-Union
It’s not just automotive-specific publications picking up on this story. The Florida Times-Union reported on the SEMA Mustang Build on June 8, giving this story life beyond the auto-enthusiast world.