SEMA News—February 2013
REQUIRED READING
Automakers at the SEMA Show
The majority of the exhibitors at the SEMA Show are small businesses, but automakers are just as important and are essential to the industry. Many of the OEMs participate by exhibiting at the Show. In addition to generating attendee interest, the automakers also create buzz in the media. Here are just a few articles that resulted from the 2012 SEMA Show.
 AutoWeek
“Why SEMA Matters”
Journalist Mark Vaughn highlighted some of the vehicles that the automakers showcased at the 2012 event. The SEMA Show, after all, is an opportunity for automakers to demonstrate how their vehicles serve as the perfect platforms for customization. As Vaughn explained, “The SEMA Show is about ideas: what’s possible, what some other guy did that you could do differently.”
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 Autobody News
“Hottest Car, Sport Compact, Truck and 4x4-SUV Announced at 2012 SEMA Show in Las Vegas”
The magazine’s December issue was filled with coverage from the SEMA Show. In addition to articles regarding many of the educational events, exhibitors, products and activities by the Society of Collision Repair Specialists, Autobody News featured a story on the SEMA Award winners. The SEMA Award was introduced three years ago to highlight trends and the vehicle models that manufacturers believe are the best platforms for accessorization.
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Nashville Automotive Report
“SEMA Award for the Hottest 4x4-SUV”
The SEMA Award is determined by counting every booth vehicle at the SEMA Show and then determining which models are the most prominent in predetermined categories. It’s a phenomenon that has captured the industry’s attention, as it provides valuable insight into what the future may hold. Nashville Automotive Report is one of the many publications that shared award results with its readers.
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 Part & People
“Ford, Jeep, Scion and Mustang take top honors at SEMA “hottest” awards”
Industry publication Parts & People featured a comprehensive write-up on the SEMA Award winners in its December edition. With details on the winners of each of the four categories (car, truck, 4x4-SUV and sport compact), the article described each of the vehicles and included photos as well.
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