The SEMA market research department’s primary focus is to develop research reports on consumers and the automotive aftermarket industry to help SEMA members make better business decisions. In addition to providing rich data for businesses, the SEMA market reports available at www.sema.org/research provide journalists with quality data that is often used in their reporting. Below are a some of the journalists who have referenced SEMA’s findings in their stories.
Since 1963, SEMA has been at the forefront of the automotive specialty-equipment market, creating programs that support companies from all market segments of the industry. Manufacturers, distributors and resellers from all over the world look to SEMA to help them grow their businesses and identify new products and trends. They’re not the only ones; media, such as those below, rely on SEMA to keep a finger on the pulse of what’s happening in the industry as well.
Although the SEMA Show has been cancelled for 2020, the annual event continues to have unique value propositions. Collision-repair professionals attend the SEMA Show every year to learn about new tools and products coming into the auto-body repair market. They also attend the SEMA Show to participate in niche-specific educational seminars and network opportunities focused on their market. Below are media outlets that have recently reported on the 2019 SEMA Show and collision-repair technology.
To help aftermarket companies manage their product data and generate more business, the SEMA Data Co-op (SDC) offers a centralized database that enables manufacturers to author, validate, store and distribute product data to distributors and retailers. With the SDC’s comprehensive set of online data-management tools, businesses can manage data such as descriptions, pricing, images, UPC codes and other information critical for online and in-store sales. For more information about the SDC, visit www.semadatacoop.org.
Since 2013, the SEMA Launch Pad program has given young entrepreneurs, students and business owners age 18–39 an opportunity to launch their products into the $44.6 billion automotive aftermarket industry. The top 15 participants in this year’s program have moved on to the online voting stage of the competition (www.sema.org/launchpad).
The annual SEMA Show is where manufacturers in the automotive specialty-equipment industry exhibit their latest trends, newest technologies and hottest products. Many exhibitors enter their products in the New Products Showcase. As the number-one destination at the SEMA Show, the Showcase provides companies with a great opportunity to highlight their latest offerings, and it allows exhibitors to not only shine a spotlight on specific products but also generate foot traffic to their booths.