SEMA IN THE MEDIA
Key Business Opportunities
By Juan Torres
According to recent research by SEMA, 49% of all late-model pickups are modified with specialty-equipment parts. The finding was detailed in the “2022 SEMA Pickup Accessorization Report,” which provides a comprehensive review of how the pickup accessorization landscape is evolving.
Additional findings from the report include:
- Pickup owners spent $16 billion on specialty-equipment parts in 2021.
- Of the 29 million late-model (’10 and newer) pickups on the road, nearly half of them are modified.
- 62% of late-model pickup accessorizers buy off-road-focused parts for their truck, and 84% of accessorizers plan to make additional modifications in the near future.
Download the “2022 SEMA Pickup Accessorization Report” at www.sema.org/research. The following are some of the publications that reported on the research.
Jobber Nation, a Canadian publication for automotive aftermarket wholesale and distribution professionals, pointed out that the report covers how the pickup segment has evolved, including sales forecasts and types of accessory parts pickup owners buy and how they buy them. It also encouraged its readers to attend SEMA’s webinar related to the report.
“For many Americans, owning a fullsize pickup is a lifestyle choice,” wrote editor Kathy McCarron in her in-depth article on the report’s findings. She informed readers that off-road and oversize tires topped the list of product categories purchased in 2021, followed by suspension products and maintenance oils/additives.”
“Customization has become a key reason why consumers like owning pickups, and aftermarket sales show it to be true,” read the opinion piece by Tire Business editors, who also stated that this might be a good time for tire dealers to reset and educate their sales team so they can establish longtime business relationships.”
HEARD ON SOCIAL MEDIA
“Refit and Refined: 49 percent of newer pickups are modified with specialty parts, says SEMA report.”—Collision Repair Magazine, via Facebook
“Don’t miss this FREE online event! Webinar: Understanding the pickup market.”—The Hog Ring, via Facebook
“Forty-nine percent of all late-model pickups are modified with specialty-equipment parts, according to a new SEMA report. Find out how the pickup accessorization landscape is evolving.”—Aftermarket Matters, via Twitter
“New ‘2022 SEMA Pickup Accessorization Report’ available now at www.sema.org/research. New research finds that 49% of all late-model pickups are modified with specialty-equipment parts.”—Motor Sports NewsWire, via Facebook.