By Ashley Reyes There's still time to join the SEMA Wheel, Tire, Suspension and Brake Council (WTSBC) for its Coffee and Conversation on September 4 at 9:00 a.m. PDT/12:00 p.m. EDT. The focus of the session will be common myths and misconceptions in the wheel, tire, suspension and brake aftermarket...

By SEMA News Editors SEMA Show exhibitors can expand their reach, product exposure and Show-floor presence through the exclusive Products for Project-Vehicle Builders program, which is now open at semashow.com/projectvehicle. The Products for Project-Vehicle Builders list is designed for builders...

OPTIMA Unleashed will deliver live motorsports, star drivers and adrenaline-fueled action on the SEMA Show campus, November 4-7.

First-ever FIA visit offers an inside look at SEMA's role in shaping future vehicle technologies.

See the hitmakers plus rock icons Queens of the Stone Age and alt-pop favorites Neon Trees, on Friday, November 7, Las Vegas.

Story and photos by Andreas Conradt, Automedia Spy photographers have once again caught an upcoming vehicle undergoing testing, giving an early glimpse at what's to come before its official debut. Extensive Facelift for the '26 BMW 7-Series SEMA News sources recently captured new images of a...

The sold-out event at the Porsche Experience Center featured 110 attendees and marked a milestone for the organization as it continues to unite industry leaders, professionals and supporters around the nation.

By SEMA News Editors Attendees of the 2025 SEMA Show--November 4-7, Las Vegas--have a powerful new tool to enhance and streamline their experience: the SEMA Show Registration Resource Center. The new online dashboard available here is now available exclusively for registered attendees to manage...