In a recent CarCast podcast interview, SEMA's VP of events shares how new exhibitors can navigate the process, maximize ROI and drive long-term growth.

Get to know Arpin, marketing director at Valvetronic Designs, in his interview with SEMA News.

Velocity is expanding its dealer network while Tread Lightly! has launched a new campaign aimed at responsible recreation with support from BRP.

SEMA will price-match if you find a better rate (it won't be easy!), so there's no downside to booking through our official block today.

The virtual event will teach attendees how to effectively engage with policymakers to protect and grow their business.

By Ashley Reyes Applications for the 2026 SEMA Future Leaders Network (FLN) Professional Development Program, happening May 14-15 at the SEMA Garage Detroit, close Friday, April 13, at www.sema.org/fln-pdp. The program is open to all SEMA members. To advance in your career, it's important to know...