SEMA’s Business Technology Committee (BTC) will conduct a seminar in conjunction with the Hotrod & Restoration Trade Show that will cover the basics and benefits of standardized product information.
Dealing with customer attitudes in a selling situation can be the biggest challenge for new and experienced sales people alike. How you deal with customer objections will often determine whether you close the sale or lose it.
Friends and family of SEMA Hall of Fame member and industry pioneer Dick Wells will gather to celebrate his life Monday, February 1, at the Wally Parks NHRA Motorsports Museum. The memorial service is open to the public.
The next-generation Porsche 911, internally called the 998, has begun winter testing and Brenda Priddy got these candids of the venerable rear-drive/rear-engine machine topping up at the local Shell.
The SEMA Technology Transfer Program is one of the most valuable SEMA manufacturer member benefits, offering rapid prototyping service and access to thousands of OEM CAD files.
Brenda Priddy's spy photo network caught new shots of the next Mercedes-Benz SL, here snow-testing nearly two years before its expected debut at the 2012 Paris Motor Show.
Lawmakers introduce a bill to ban the sale of “any aftermarket exhaust system component” that would cause the vehicle to produce “excessive or unusual noise."
IZOD IndyCar Series champion Dario Franchitti was presented the annual Jerry Titus Award by the American Auto Racing Writers & Broadcasters Association; Third-generation racer Kevin Swindell wins the 24th annual Lucas Oil Chili Bowl Midget Nationals; legendary midget racing mechanic Bob Higman dies...